Opportunity Green 2009 Conference Program

BEING GREEN + BEING PROFITABLE

Business ConferenceNovember 7 - 8, 2009UCLA Los Angeles, CA

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Welcome and congratulations on being a part of the 2009 Opportunity Green Conference. As the first conference in Southern California to focus on bringing business, design and technology together through the lens of environmental and social responsibility, we are thrilled and energized by the scope and commitment of this year’s participants.

This has been our goal since we began in 2007 and continues to be for 2009. What this means in the midst of the currently transforming global economy is a fortified awareness of the dire importance for a more sustainable model for doing business - a model that encourages solution through open, aggressive collaboration and a spirit of competition that celebrates the greater good rather than the lucky few. It is this action that we hope to inspire in all who attend this conference today and in the future.

Opportunity Green would not exist without the extraordinary contributions of every single person who has committed time, sweat, genius and resources to the transformation of this conference from a “cool idea” to a spectacular reality. We extend our deepest heart-felt and sincere thanks to our speakers, sponsors, partners, hosts, volunteers and board of directors for their collaborative efforts in helping us to think bigger and grow faster.

We also graciously thank the Anderson School of Management and the Harold ad Pauline Price Center for Entrepreneurial Studies, the UCLA Sustainable Resource Center and UCLA Catering for providing this spectacular venue and for supporting our monster vision.

BEING GREEN BEING PROFITABLE

WELCOME TOOPPORTUNITY GREEN

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Dear Conference Participants,

Welcome to the 2009 Opportunity Green Conference. We are delighted to host this forum for students and professionals to share ideas on how businesses can address the triple bottom line of financial, environmental and social performance.

Sustainability for a business or university is cross-functional. In addition to providing world-class education and conducting research on sustainability, UCLA is addressing our own footprint through a variety of initiatives in energy, waste management, transportation and housing, involving students, faculty and staff. Last year, UCLA released our Climate Action Plan, which outlines how UCLA will be able to reduce its greenhouse gas emissions below 1990 levels by 2012, eight years ahead of state and University of California targets. Through energy efficiency measures and transportation demand management, UCLA has kept emissions essentially level for two decades despite a growing population and millions of square feet of new facilities.

Building a sustainable future requires us to work across disciplines and create partnerships between the public and private sectors. UCLA is partnering with USC, Caltech, the City of Los Angeles and local agencies on CleanTech Los Angeles to create jobs, stimulate demand, facilitate solutions and establish Los Angeles as the global leader in research, commercialization and deployment of clean technologies. Our Leaders in Sustainability interdisciplinary graduate program brings together students from management, policy, planning, law, engineering and other areas of study to tackle issues of sustainability and develop the skills needed to be leaders in their fields.

There are many opportunities for you to engage with UCLA on these issues. Through its Corporate Partners Program, the UCLA Institute of the Environment has established a new model for collaboration and communication on sustainability issues—bringing together companies with faculty, researchers, students and other firms in interactive relationships to explore the leading edge of business opportunities in sustainability and corporate environmental performance. Together we can find solutions to these global challenges and build a brighter future.

I hope you enjoy the conference and your visit to UCLA.

Sincerely,

Gene D. Block Chancellor

Dear Conference Attendees:

It is my pleasure to announce the City of Los Angeles’ support for Opportunity Green’s third annual green business conference being held at UCLA’s Anderson School ofManagement on November 7th and 8th 2009. Inspiring a collaborative culture of new thinking and original ideas, Opportunity Green brings to light positive change through sustainable business practices, cutting edge technology and world class design. Our city is excited to endorse one of the most relevant green business conferences in the nation and supports its mission of driving innovation, collaboration and inspiration amongst industry leaders and entrepreneurs.

Driven by our goal of transforming Los Angeles into the greenest big city in the nation, we reached Kyoto’s targets for reducing greenhouse gases four years ahead of schedule and lunched the most aggressive Green Trucks program in the world. In addition, we developed a comprehensive green building program that includes clean tech, air, water and land initiatives.

In line with our commitment to promoting sustainability and increasing green jobs, we support Opportunity Green as they provide business professionals with the insight, inspiration and resources to balance the triple bottom line: people, planet and profit.

We are proud to stand beside this pioneering conference.

ANTONIO R. VILLARAIGOSA

Mayor

WELCOME FROM UCLA

WELCOME FROM THE MAYOR

WALKING THE WALKOPPORTUNITY GREEN TRACKS ITS OWN FOOTPRINT

Businesses world-wide are facing new and growing challenges. External forces are squeezing profitability even as pressures increase to lighten corporate footprints. Business models need to be revised, or new models need to be adopted – that’s tough to do while remaining viable as a business in the real world.

Opportunity Green is committed to presenting business leaders with information and approaches to increase their viability, performance and productivity. We see our event as a test-bed and a showcase for new approaches and best practices to green business.

Opportunity Green believes that it’s time to take our footprint seriously – here’s how we’ll do it.

Transparency is central to every green business model, so our intention is to make the footprint of our event easy for you to review and analyze.

Our goal for 2009 is to accurately measure our waste, recovery rate and mitigation and to use those benchmarks to plan for, compare to, and report on our year-to-year performance. We’ll also let you know why we think our sponsors’ products and services help to reduce our event’s footprint. Our challenge is to measure and report our footprint simply, clearly and affordably.

Transparency is daunting at any scale. Nobody’s perfect, and we’ve got a lot to learn. What’s important to us is that you understand what we’re measuring, how we’re measuring it, and why. Then we need you to point out where we can do better.

In return for sharing your information we commit to produce a meaningful report outlining the footprint of our event. You’ll receive a copy electronically on January 15th, 2010. A copy will also be posted on our website.

Thank you for helping us Walk The Walk.

2009 Opportunity Green Green TeamJeff Hayes – The Vector GroupBarrent Roth – Sustainable WorksEddie Pakdaman – Sustainable Works

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AGENDADAY 1

Saturday, November 7th

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8:00am - 8:45am Registration & Organic Breakfast

8:45am - 9:00am /Grand Horizon Room Welcome & Introduction // Bill Moses, Karen Solomon, Mike Flynn, Nurit KatzOur Hosts // Boise Thomas, Sandra Sanchez , Zem Joaquin

9:00am - 10:30am /Grand Horizon Room

Morning Introduction // Mayor Antonio Villaraigosa

Running the Numbers: Portraits of Mass Consumption // Chris Jordan

Built to Really Last: The Implications of S ustainability in Management Behavior and Practice // Michael Hopkins

10:30am - 10:50am Organic Refreshment Networking Break

10:50am - 11:20am /Grand Horizon Room Challenges and Solutions; Case Studies of Implementing Sustainability in P&G’s Processes and Products // Len Sauers

11:20am - 11:30am /Grand Horizon RoomEvent Greening Overview & Conversation // Jeff Hayes, Kevin Lew, Karen Solomon

11:30am - 12:15pm /Grand Horizon RoomOgilvy Earth presents the Hopenhagen Campaign - The Road to Copenhagen// Helen Walters, Jim Davis, Freya Williams

12:15pm - 1:15pm Organic to Go Lunch

1:15pm - 2:05pmConcurrent Breakout Sessions (Select your track of interest)

When Sustainable Design and Business Converge /Grand Horizon Room Sarah Rich, Yves Behar, Julie Gilhart, Zem Joaquin

Sustainable City Clean Technology /Northwest Auditorium Mark Fischetti, Rohit Aggarwala, Chris Spain, Joseph Kwasnick

In Depth Workshop - Calculating the Financial ROI of Business Sustainability Efforts (Sponsored by UCLA Extension) /North Ridge Room Dr. James Bassett, Nurit Katz

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2:05pm - 2:25pmOrganic Refreshment Networking Break(Sponsored by California Fuel Cell Partnership)


Marketing/Branding - Storytelling for Change: Case Study /Grand Horizon Room Annie Leonard, Jonah Sachs

Cleantech/Green Venture Capital /Northwest Auditorium John Babcock, Colin Bryant

Life Cycle Analysis Workshop - Nuts to Butter: a Sustainable Design Exercise (Sponsored by Neenah Paper) /North Ridge Room Heidrun Mumper-Drumm

3:15pm - 3:30pmOrganic Refreshment Networking Break


Design and Operations - Gain a Competitive Edge with The Next Generation Workplace (Presentation by Gensler Architects) /Grand Horizon Room Gervais Tompkin

Opportunities in Next Generation Transportation /Northwest Auditorium Dan Neil, Rich Steinberg, Frances Arnold

Creative Strategies - Workshop: Using Pattern Breaking for Business Innovation (Sponsored by Neenah Paper) /North Ridge Room Fridolin Beisert


4:30pm - 4:40pm /Northwest AuditoriumLeilani Münter

4:40pm - 5:00pm /Northwest AuditoriumChris Hacker (Johnson & Johnson)

5:00pm - 5:20pm /Northwest AuditoriumAn Open Dialogue with Opportunity Green Speakers

5:30pm - 8:30pm /Covel Commons Third Floor TerraceSAP Being Green + Being Profitable After-Party (Open Bar)

Sunday, November 8th

AGENDADAY 2

8:30am - 9:00am Organic Breakfast

9:00am - 9:05am /Grand Horizon Room Welcome & Introduction //Bill Moses, Karen Solomon, Mike Flynn, Nurit KatzOur Hosts //Boise Thomas, Sandra Sanchez

9:05am - 9:25am /Grand Horizon Room Systems Thinking - Moving From the Quick Fix to the Lasting Solution // Joe Laur

9:30am - 10:00am /Grand Horizon Room Going Green: Unexpected Learnings //Beth Springer

10:00am - 10:20am Organic Refreshment Networking Break(Sponsored by Wirefly.com)

10:20am - 11:05am /Grand Horizon Room Opportunity Green Innovative Green Startup Competition:Marc Alt and Opportunity Green Enterprises Present the OG 25 //Marc Alt, Sean Gourley

11:05am - 11:15am /Grand Horizon Room Conversation with Opportunity Green

11:15am - 12:00pm /Grand Horizon Room Implementing Sustainability in Behavior and Practice //Michael Hopkins, Lorrie Vogel

12:00pm - 1:00pmOrganic Lunch

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What’s Hot, What’s Not, What’s Next: Trends in Green Products /Grand Horizon Room Lewis Perkins, Sharon Greene, Adam Lowry, Tashion Macon

Clean Technology - The History of Our Future: Lessons learned from the First 200 Years of Green Technology/Northwest Auditorium Alexis Madrigal

Innovation & Incentives - Productivity Breakthroughs with Incentive Prizes and Open Collaboration/Northwest Auditorium Peter Diamandis

Sustainability Management Maturity Workshop /North Ridge Room Jamie Simon, Scott Johnson, Daniel Winokur



Imagine a World: Creating a Vision for the Future/Grand Horizon Room Llewellyn Wells, Clark Kellogg, Alex MacDonald

Under the hood: Green Lessons Learned and New Models for Green Business /Northwest Auditorium /Nortto Mark Heaney, Molly Dix, Jim Davis

2:50pm-3:40pm /Grand Horizon Room Closing Panel: Market Leading Social Media //Liz Heller, Jesse Dylan, Chris Adams, James Sutandyo

FOUNDERS

Co-Founder and CEO

KAREN SOLOMON

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Karen has been named by Glamour Magazine as one of 70 Eco Leaders in Green, received a 2009 Women Who Mean Business Nomination by the Los Angeles Business Journal and is a 2009recipient of the International Green Dot Award for Community and Policy.

As co-founder and CEO of Opportunity Green, Karen had a vision of leading the advancement of sustainable entrepreneurship, raisingawareness of the importance of the triple bottom line and buildingstrategic partnerships between global corporations, entrepreneurs and The Next Generation of Thought Leadership. It was clear that UCLA was the perfect setting for a green business conference - Los Angeles had the population, education, diversity, economy and most importantly, the desire for sustainability that could perfectly showcase this new initiative.

Karen’s extensive background in politics, international sales, marketing, media, technology and project management for companies such as DataDirect Networks, Women In Technology and Wales Ltd (Israel), has provided her with the tools to take the initial success of Opportunity Green and extend it into an educational and networking platform that continues to grow beyond the conference level. Opportunity Green now includes salons, marketing events andeco-retreats. The near future vision includes the Opportunity GreenResource Center and the Business Conference / Road Show, bringing the leaders of sustainability together with the Greenest Generation atcolleges and Universities across the country and eventually, the globe. Karen is a graduate of Rutgers College (BA), Rutgers University.

Karen looks forward to 2010 in which she hopes to meet her heroesOprah, Michelle Obama and Richard Branson, and to hold an Opportunity Green conference in China.

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Co-founder and COO

As co-founder and COO of Opportunity Green, Mike Flynn is on a mission to remove the term “mutually exclusive” from conversations about social responsibility and profitability.

In 2007, Opportunity Green began its legacy as a sold-out green business conference for 500+ attendees at UCLA, featuring the masterminds behind Al Gore’s Global concert series, Live Earth. 2008 brought more participants, expanded the conference over two days and included industry leaders from Patagonia, Nike, Wal-Mart and Whole Foods, along with pioneers from the design, education, technology, media, product and services arenas.

After the initial success of Opportunity Green, Mike and four friendstook a hiatus from corporate life to create Feral Green, where they embarked on a humanitarian and ecological adventure and surf trip from California to the Chile tip of South America in a vegetable oil burning 4x4 truck. The Feral Green mission was to educate and promote alternative fuels and ecological conservation in classrooms and communities throughout Latin America.

2009 has brought with it not only another incredible lineup for Opportunity Green but also Mike being accepted to attend the exclusive TED conference in Long Beach, where he met with some of the most talented and influential leaders in business and technology to collaborate and advance environmental sustainability. Mike holds a B.S., Cum Laude, in Mechanical Engineering from UCLA, and is an avid surfer and snowboarder. He is passionate about education, productivity, fitness, local and unprocessed production food (to the extent possible), and living either off-the-grid, or on the Smart one, respectively. He is an avid fan of Green Dot Schools, Ashoka, The Skoll Foundation, An Inconvenient Truth and the Service Economy chapter in “Natural Capitalism”. Some of his other favorite books include “Predictably Irrational”, “Tribes”, “McMafia” and Ste-phen King’s magnum opus, “The Gunslinger”.

MIKE FLYNN

Chairman of the Board

Bill Moses has crafted a multi-faceted, green lifestyle that merges sustainable business/commerce with a rich, organic home life. He currently owns and operates Casa Barranca Retreat Center in Ojai, CA, a national historic landmark estate and eco-retreat, hosting yoga and mediation groups as well as green businesses like Global Green & Patagonia. Bill is also the owner and vintner for Casa Barranca Winery, the first certified organic winery and vineyard in California’s Central Coast.

Bill is the Chairman of Opportunity Green, a “green” conference in partnership with the UCLA Anderson School of Business. He is the co-founder and principal of Access Television Network Inc., a cable concern now reaching 44 million households. Bill was the founder and CEO of Recovery Television Network, an angel investor and former Chairman of the Board for Zhena’s Gypsy Tea, and Chairman of the Board and Principal Shareholder of Ego X Studio’s Inc. Bill was Honorary Chairman of Cable Positive, a 501c3 that raises the awareness of AIDS via the media, along with fellow Co-Chairs Jim Dolan, Ted Turner and John Sikes. Prior to this, he was managing director at Axiom Capital and before that, with Bear Stearns & Co in NYC.

Bill Moses is a Recipient of the Ellis Island Gold Medal of Honor for Humanitarian and Business leadership along with fellow recipients Dith Prawn, author of The Killing Fields, Former Secretary of State, General Colin Powell, and Muhammad Ali.

BILLMOSES

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Operations Manager

VP Marketing & Business Development

KEVIN LEW

EMILIE COWAN

When Emilie worked for Senator Carl Levin in his Washington DC office, on environmental policy, she quickly realized the importance of being conscious about one’s community and how one should build and design within it. While completing her Masters in Business Communications, she worked for BHP Billiton Mitsubishi Alliance, focusing on the development and implementation of a large Sustainable Development program throughout Australia. Upon moving back to the US, she continued her career in high-end real estate sales and development for Starwood Hotels and Resorts. It was there that she refined her passion for new business operations, project management, client relationship development and strategic partnerships.

The corpus callosum between the right and left brains that are Karen Solomon and Mike Flynn. After stumbling upon the readings of Jared Diamond and E.O. Wilson as well as experiencing OG07, Kevin realized that his passions for innovation, design, communication, and sustainable development aligned with the manifesto and vision of Opportunity Green. After running off to China for the summer to continue studying language, martial arts, and pondering his future and purpose in life, Kevin has returned to the office focused and ready to explore the seemingly endless possibilities at Opportunity Green.

Financial & Accounts Director

Director Social Media & Marketing

STAFF

JEFFREY SOONTHORNVACHARIN

CHATHRI MUNASINGHE

After graduating from USC Marshall School of Business with an emphasis in Marketing, Chathri went on to work in the business of fashion as a footwear buyer for Robinsons-May. She expanded her experience by taking on the Buyer - Sport Apparel & Accessories role for three years at luxury apparel company St. John in Orange County, California. Chathri recently graduated in June with an MBA with a focus on Strategy from the Paul Merage School of Business at UC Irvine. She currently oversees the Opportunity Green social media team, media partnership team, is the acting editor of the newly launched OppGreen Insights blog.

Jeffrey’s green perspective led him to study sustainable finance and investments around the world after graduating from the University of California, Santa Barbara. He has traveled to and studied sustainability issues in Europe, in addition to studying at the University of California, Berkeley’s Haas School of Business and at the University of California, Los Angeles. Jeffrey and Opportunity Green’s paths crossed in August 2008, and he has been part of the team since. Jeffrey hopes to help Opportunity Green pave the way in the coming years, and especially in light of the current financial crisis, for corporations to look at sustainability and responsibility not merely as an ethical duty but also as a path to long term profitability.

SPEAKERS

Marc Alt is principal of Marc Alt + Partners, a consultancy that creates value by aligning design, strategy and mission with environmental and social benefit. A founding co-chair of the AIGA Center for Sustainable Design, he serves on multiple design and green business advisory boards. Marc is a partner in Opportunity Green Enterprises, a platform to advance clean technology investment, social entrepreneurship, and sustainable economic and community development through training, education, events and competitions.

Dr. Rohit Aggarwala is Director of Long-term

Planning and Sustainability for NYC Mayor’s Office of Operations. He oversees long-term sustainability planning for the City’s continued prosperity, growth and health through 2030. On Earth Day, 2007, his office released 127 separate initiatives, including: 1 million more New Yorkers housed affordably; increased access to parks, playgrounds and open spaces; reclaiming brown-fields; backup systems for NYC’s water network; expanding and upgrading existing power plants; and reducing water pollution for more recreational use.

Chris Adams is the founder of Orbit Media Group. A new media pioneer, entertainment industry executive and social entrepreneur, he has nearly twenty years of experience in creating partnerships, programming and relationships for entertainment and online brands. Chris helped create and produce “Facebook Diaries,” the first-ever hybrid user-generated video/reality TV show distributed on Facebook.com, Ziddio.com, Comcast VOD and the IFC Channel. Other clients include HBO, Comcast and Glam.com.

Dr. Frances Arnold is Principal Investigator for the Frances H. Arnold Research Group, focused on engineering new biological systems through laboratory evolution and the production of renewable fuels and chemicals. She is a member of the National Academy of Sciences, the National Academy of Engineering and the Institute of Medicine. She is one of only 8 persons elected to all three branches of the National Academies, and the only woman awarded this distinction. She is the Dick and Barbara Dickinson Professor of Chemical Engineering, Bioengineering and Biochemistry at the California Institute of Technology.

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Yves Behar is the founder of fuseproject, designers of the world’s first $100 “XO” laptop for Nicholas Negroponte’s One Laptop Per Child organization. Yves’ commercial projects include the Herman Miller LEAF Lamp, the Aliph Jawbone and, most recently, Y Water. Yves award-winning work resides in museums worldwide, including MOMA, the Musee d’Art Moderne/Pompidou Center, Chicago Art Institute and the Munich Museum of Applied Arts.

James Bassett is a business economics professor for the Cal Poly Center for Regenerative Studies where he teaches courses in sustainable development. He serves as a senior member of the Santa Monica Chamber of Commerce’s Environmental Affairs Committee, an initiator of Santa Monica’s Green Business Certification Program, a sustaining member of Santa Monica’s Sustainable Quality Award committee and a founding member of the Santa Monica Public Library’s Green Prize for Sustainability Literature.

Fridolin Beisert is an associate professor at the Art Center College of Design in Pasadena. An expert in creative problem solving, design thinking methodologies, cross-disciplinary team projects and sustainable design strategies, Fridolin is a practicing design professional who also conducts workshops and lectures for global corporations and executive education institutions. He has a Master’s of Science in Industrial Design on the topic of Creative Strategies.

John Babcock is a Founding Partner at Rustic Canyon Partners, where he focuses on investment opportunities in clean technology, software, and advanced building materials. An experienced venture investor, John currently sits on the boards of Foodlink Online, Leads360, Pentadyne, Serious Materials, and Transonic Combustion. John’s previous investments include SiliconSystems (sold to Western Digital), HomeGain (sold to Classified Ventures), and Cyrano Sciences (sold to Smiths Group PLC).

Molly Dix With over 17 years of technology commer-cialization experience for corporate, government, and academic clients, Molly Dix has managed RTI’s commercialization activities for NASA, Kellogg Co., Kimberly-Clark, Whirlpool, Osram Sylvania, Ballistic Missile Defense Organization and the U.S. Department of Energy. She has won six national awards for her exceptional performance, three of them from NASA. She is currently working with commercial clients on defining issues associated with sustainability and specific enabling technologies.

Dr. Peter Diamandis is the Chairman and CEO of the X PRIZE Foundation, a non-profit focused on designing and launching large incentive prizes to drive radical breakthroughs for the benefit of humanity. Best known for the $10,000,000 Ansari X PRIZE for private spaceflight, the Foundation is now launching prizes in four groups: Exploration, Life Sciences, Energy & Environment, and Education/Global Development. Diamandis is the co-Founder & Managing Director of Space Adventures, the only company brokering launches of private citizens to the International Space Station.

Jim Davis is Executive Director of Sustainability, Energy & Climate Impact Solutions with SAP, the world’s leading business appli-cations software company. He directs partnerships, alliances, business development and thought leadership for SAP’s rapidly growing port-folio of sustainability solutions for private and government industry. Formerly, Jim consulted on EPRI’s environmental research programs in acid rain, emissions trading, competitive energy markets and climate change policy solutions.

Colin H. Bryant is a Vice President of Paladin Capital Group, a venture capital and private equity investment firm, where he is actively involved in the firm’s portfolio companies and principal investing activities. His investment experience includes growth investments in technology, middle-market buyouts, industrial project finance and public company M&A. His industry-specific experience spans the renewable energy and clean technology sectors, including solar, biodiesel, ethanol and next-generation biofuels.

For more than 35 years, we’ve made sustainability our business, not just our mantra.

920 LEED® Accredited Professionals and counting...

The Ritz-Carlton Hotel & Residences and JW Marriott at L.A. LIVE LEED Registered

www.gensler.com

NEXT GENERATION WORKPLACE

WORK INVOLVING CONCENTRATION AND ATTENTION TO A PARTICULAR TASK OR PROJECT

Thinking, reflecting, analyzing, writing, problem-solving, quantitative analysis, creating, imagining, reviewing, assessing

FOCUSPRODUCTIVE CAPITAL

WORK INTERACTIONS THAT CREATE COMMON BONDS AND VALUES, COLLECTIVE IDENTITY, COLLEGIALITY AND PRODUCTIVE RELATIONSHIPS

Talking, laughing, networking, trust- building, recognition, celebrating, interacting, mentoring, enhancing relationships

SOCIALIZESOCIAL CAPITAL

WORKING WITH ANOTHER PERSON OR GROUP TO ACHIEVE A GOAL

Sharing knowledge and information, discussing, listening, co-creating, showing, brainstorming Interactions may be face-to-face, by phone, video, or through virtual communication

COLLABORATEINNOVATIVE CAPITAL

WORKING TO ACQUIRE NEW KNOWLEDGE OF A SUBJECT OR SKILL THROUGH EDUCATION OR EXPERIENCE

Training, concept exploration and development, problem-solving, memorizing, discovery, teaching, reflecting, integrating and applying knowledge

LEARNINTELLECTUAL CAPITAL

The results of Gensler’s Workplace Survey show that the physical work environment is an asset with a specific and quantifiable impact on business success. Top-performing companies—those with higher profits, better employee engagement and stronger market and brand position—have higher-performing work environments than average companies. Please look for the Next Generation Workplace exhibits throughout the Opportunity Green conference venue.

www.gensler.com

The Founders of Opportunity Green are thrilled to present this year’s outstanding design team. While we have received extraordinary individual participation in past years, we have never had an entire team devoted exclusively to the design element of our conference. With the help of amazing artists, our team has committed their valuable time and limitless talent to the creation of groundbreaking projects that have ultimately succeeded in giving Life to Vision.

We extend our most ecstatic thanks to this incredible group of professionals for their tireless creativity, vision and commitment.

Nellie Reid Anne Alexande

Dianne KrausLauren Gropperr

Karin Haase Linda Graveline

Bart Kresa

Jenny Chan Mike Hill

Jenda MichlFridolin Beisert

Linn Gelert

Creative DirectorDesign Consultant/Team ManagerProjection DesignerGraphic Designer Sign Design and PrintingDesignerDesignerDesigner

Sustainability ConsultantDesignerDesignerDesign Consultant

THE DESIGN TEAM

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“I feel that it must be possible to harmonize the old and the new in our civilization.” Ludwig Mies van der Rohe

cutting edge design

PREVIOUS CLIENTS INCLUDE :

events.com

Mark Fischetti is an editor at Scientific American magazine, overseeing its energy and environmental coverage. He has written for The New York Times, Smithsonian, Sports Illustrated and Fast Company. His 2001 Scientific American article, Drowning New Orleans, predicted the widespread disaster that a storm like Hurricane Katrina would impose and described comprehensive projects that could save the city and the Mississippi delta. After Katrina hit, Mark appeared on CNN, Meet the Press, the History Channel, NPR News, and international media.

Sean Gourleyis a physicist, political advisor and co-founder of the startup Younoodle. Originally from New Zealand, he has run for National elected office and helped start New Zealand’s first nanotech company. Sean recieved a PhD from Oxford for his research on the mathematical patterns that underlie modern war. This research was recognised with the award of a TED fellowship. Previously Sean worked at NASA designing self repairing nano-circuits and is a two time New Zealand track and field champion.

Julie Gilhart is the SVP and Fashion Director of Barney’s, the most forward-thinking big store in the city. Responsible for providing customers with a constant diet of innovative, lust-worthy design, she makes the trek to designers’ studios and then champions those she thinks have the properbalance of real design skill and luxury. Her discoveries include Alber Elbaz (now a star at Lanvin), Proenza Schouler, Olivier Theyskens, Goyard, and Project Alabama. As Barneys expands across the country, Gilhart’s effect is going national.

Jesse Dylan is a filmmaker, Creative Director and CEO of commercial production company Form, and its social media offshoot, FreeForm. He has created award-winning commercials for Nike, Nintendo, Motorola, American Express, NFL, MTV and the Emmy Award winning video, YES WE CAN SONG, inspired by Barack Obama. Other projects include Bonno’s ONE, (RED) campaign and micro-lender KIVA.org. He is an active member of TED where he creates marketing materials and short films for TED Prize Winners.

Sharon Greene is Managing Director of RISC International, a consumer behavior and trends consultancy assisting global companies to design long term business strategies. She is a regular speaker at international conferences, offering original and thought provoking comment and advice on topics that include mobile technology trends, food purchasing changes, corporate/ethical/green responsibility trends and the responsive action corporations should take today.

Liz Heller is the Founder and CEO of Buzztone, an agent of popular culture, raising the bar for next-generation product marketing. Clients include Fox Television, Coca-Cola, Atlantic Records, Electronic Arts, and Warner Bros. As Executive Vice President at Capitol Records, Ms. Heller forged early alliances with Microsoft, Macromedia, Liquid Audio and Apple. She produced, The Basketball Diaries, starring Leonardo DiCaprio and at MCA Records, launched the music video department and executive produced over 1,200 video for artist such as Bobby Brown, Tom Petty and New Edition.

Chris Hacker leads all creative processes for brand identity, packaging design and brand imagery at Johnson & Johnson Consumer. As the former Senior VP of Global Marketing and Design for Aveda™ Chris led Aveda to the 2004 National Design Award for Corporate Achievement from the Smithsonian Cooper-Hewitt National Design Museum. Other previous collaborations include Warner Bros, Steuben Glass, Dansk International Design, GAF, JCPenney and Henry Dreyfuss Associates.

Mark Heaney, vice president, has managed large en-vironmental programs for the EPA and private sector for the past 20 years, focusing on best practices, resource management, preservation and restoration of facilitates throughout the United States. Mark leads support efforts for the EPA’s Resource Conservation Challenge pro-gram, partnering with the private sector to prioritize resource conser-vation, waste and chemical pollutant minimization, energy saving and greenhouse gas reduction benefits. When Mark is not helping clients save resources, money and the environment, he and his wide are on a soccer field or in a swimming pool helping their two daughter and one son pursue Olympic dreams.

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AoSA isWaterbased Printing Web DNA Sustainable Design

a o s a i m a g e . c o m

The OPPORTUNITY GREEN

ROCK STAR INTERNS!

Thank you for your incredible contribution.

You are the lifeblood of our community and an inspiration

for future generations!

Andrew MillerAdrienne BeitcherBenjamin UphamBrady GibsonBrent RembyCasey LyClayton SuCory Johnson Diana OngGaia DempseyJay Shah

Jeff HorowitzJenny KimJoshua GreenJustine SuhKatie Virk Mariele AtienzaMary QinMatt LiMichael ChandraSteven BullerTaylor Zisfain

THANK YOU

Opportunity Green extends its deepest thanks to the Gensler Design Team for their tireless

pursuit of perfection, their authentic dedication to

sustainability, their solemn commitment to community and their pursuit of form, function

and beauty in all that they do.

Nellie ReidDianne Kraus

Anne Alexander Lauren Gropper

Chris Jordan is an internationally acclaimed photographic artist and cultural activist whose work explores the frightening waste of our mass culture. His compelling photographs reveal the staggering weight of global statistics, inviting the viewer to see every detail of our hypermodern society. Jordan’s work is exhibited widely in the US and Europe, and has been featured in print, online, and in film and television. He has exhibited and spoken about his work to more than fifty audiences in North and South America, Europe, Asia, and the Middle East.

Scott Johnson is a consultant at Fair Ridge Group. With over 20 years of management consulting experience, working with Andersen Consulting, Axiom Management Consulting and Cambridge Technology Partners, Scott’s career has focused on business transfor-mation through the optimization and innovation of processes. Scott has collaborated with Motorola, Levis, Caterpillar, Honda, Textron, Red Bull, Catholic Healthcare West, MD Anderson, BT, Silicon Graphics, Cisco Systems, Dell and HP, SGS, California State Automobile Association and EPRI.

Zem Joaquin is the Founder/Editor in Chief of EcoFabulous and the eco luxury specialist for Planet Green’s Alter Eco. A past eco-editor to House & Garden, Domino and Architectural Digest, she received the 2009 Global Green Millennium Founder’s Award for her contributions as a Global Green board member and Founder of their Annual Fundraiser and Ecofashion event. Zem is also an active board member of Healthy Child Healthy World, Teens Turning Green, and Architecture for Humanity.

Michael S. Hopkins is Editor-in-Chief of the MIT Sloan Management Review, the leading print and web publication bringing ideas from the world of thinkers to the executives and managers who build businesses. Since joining the Massachusetts Institute of Technology and the Review in 2007, Hopkins has focused the publication on the innovative benefits of sustainability. Hopkins’s early career in media includes the Wall Street Journal and Inc. Magazine. !

Clark Kellogg is a partner in the San Francisco based social innovation firm, Collective Invention/Innovation for the Common Good™, which applies known art about innovation and design thinking to sustainability, education, and health. A designer who has worked across architecture, graphic, product, communication and organization design, he currently teaches “What a Sustainable World Demands of Design(ers) and How We Can Respond” at UC Berkeley.

Nurit Katz is a sustainability professional focused on building multi-sector and interdisciplinary collaboration. She was recently hired to lead UCLA’s sustainability efforts as the university’s first Sustainability Coordinator, where she will foster partnerships among academic, research and operational departments to further campus sustainability.

Joe Laur is Vice President of Content for Greenopolis, a web based social network fostering learning and collaborative action on green issues. He is a founding partner of SEED Systems and a co-founder of the SoL Sustainability Consortium, which includes members from BP, Ford, Coca Cola, Harley-Davidson, Green Mountain Coffee Roasters, Nike, 7th Generation and Waste Management. He is co-author of Learning for Sustainability and The Necessary Revolution: How Individuals And Organizations Are Working Together to Create a Sustainable World.

Joseph Kwasnik is a senior consultant at AlterEcho, a group of scientists, engineers and business strategists who create systems and strategies for government, municipal, institutional and even sports entities. Clients include Georgia Air Force Base, Habitat for Humanity and US EPA. As a 30 year expert in the utility services environmental and climate change arena, Mr. Kwasnik developed the Climate Change Initiative which included an 80% reduction of GHG emissions by 2050 and carbon budgets linked to management compensation.

Get an Edge on the CompetitionEnroll in UCLA Extension’s new Global Sustainability CertificateNeed an environmentally focused program that offers quality instruction and a flexible format? Our new program can help your company:

Enroll now for winter courses! uclaextension.edu

Be sure to visit our booth at the conference!

Doing our part to save the planet one event at a time.

®

Phone: (310) 202-0011

SPECIAL THANKS TO

FOR YOUR NEVERENDING PASSION

AND COMMITMENT TO SPREADING THE

GOOD WORD

CHATHRI MUNASINGHE

eConnect Group

visit us at ioslight.com

Coming January 2010

Introduces IOS Technologies. The future of sustainable lighting.

Tashion Macon is the Senior Manager of Partnerships and Promotions for T-Mobile USA, Inc., where she is responsible for driving brand strategy across all T-Mobile platforms, propriety products, partner products and services. Prior to joining T-Mobile, she held a position at Equity Marketing, Inc., where she developed entertainment partnerships for Burger King and before that, at Davie-Brown Entertainment where she planned strategic promotions for Fortune 500 brands. !

Alexis Madrigal is a clean technology writer for Wired Science, which he has helped turn into the largest science blog in the world and has been nominated for best magazine blog by the MPA and best science website for the 2009 Webby Awards. He’s hard at work on a book about the history of green technology and is a visiting scholar at UC-Berkeley’s Office for the History of Science and Technology. He’s been invited to speak at South by Southwest, Berkeley Journalism School, Stanford Law School and is a regular guest on NPR.

Adam Lowry is the co-founder and Chief Greenskeeper of Method Products, Inc. - the leading innovator in hip, healthy, home care products. Adam brings sustainable innovations to the Method business through product design, sourcing, production, and marketing. Prior to founding Method, Adam worked as a climate sci-entist at the Carnegie Institution. Adam has been honored as one of Vanity Fair’s Global Citizens and PETA’s Man of the Year for his pioneering work on sustainable business and product design.

Annie Leonard is the producer, writer and founder of The Story of Stuff. She is an expert on international sustainability and environmental health issues with more than 20 years of experience investigating factories and dumps around the world. Coordinator of the Funders Workgroup for Sustainable Production and Consumption, Annie communicates worldwide about the impact of consumerism and materialism on global economies and international health.

Leilani Munter is an Environmentalist, Race Car Driver, founder of Carbon Free Girl and the fourth woman in history to race in the Indy Pro Series. She adopts an acre of rainforest for every race to offset her carbon footprint and has met with members on Congress on behalf of the Climate Security Act. She has spoken on behalf of climate action alongside Senators Barbara Boxer and John Kerry and is an Ambassador for the National Wildlife Federation. Leilani is currently working to engage millions of NASCAR fans in making eco minded changes in their daily lives.

Heidrun Mumper-Drumm is an associate professor and Director of Sustainability Initiatives at Art Center College of Design. Since 2003, her focus has been on the incorporation of sustainability principles into design education and the design process. As a former environmental engineer for Bechtel and Parsons Engineering, her background includes nuclear, geothermal, solar and wind energy projects, as well as environmental management for NASA and the US Air Force.

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David Muyres most recently held the position of Vice President, Educational Initiatives, for Art Center College of Design in Pasadena, California. In this capacity, Muyres was responsible for developing new strategic offerings for the college. These ranged from educational programs targeted to business executives in order to dem-onstrate the value of creative process and design thinking, to ArtCen-terPRO, a unique program in which companies, as sponsors, collabo-rate with Art Center students to create real-world design solutions.

Alex MacDonald is a research faculty member at Carnegie Mellon University and serves as the senior economist at the NASA Ames Research Center. He was an economic advisor for NASA’s Commercial Reusable Suborbital Research program. His Oxford Doctoral dissertation, “The Remote Space Age: An Economic History of Space Exploration from Galileo to Gagarin” is the first long-run historical analysis of the economics of space exploration. He haspresented at the United Nations and worked on spacecraft missiondesigns for coral reef health monitoring, earthquake early-warning,urban development mapping, and asteroid rendezvous.

OG 25THE TWENTY-FIVE MOST INNOVATIVE GREEN START-UPS

The original concept and vision for Opportunity Green included bringing to light the best and the brightest in green business, design and technology. This year, as part of that vision, we founded OG25, a peernominated, interactive quest to seek out the rising stars and innovative enterprises redefining our future and proving that business is a real force for change.

OG25 is a Business Competition, open to the most promising start-ups committed to building the new green economy. OG25 highlights the importance of initiatives in clean technology, product design, mobility, social innovation, water and resource conservation, food systems, community development and more.

Balquon Corporation BIXIBottleStoneBrad’s Raw ChipsBTTR VenturesCleanFishDouble Helix Tracking Technolo-giesEvocativeDesignEnergyHubGreen Boxgreensulateh.u.m.a.n healthy vending

iCel Systems Kolpali OrganicsLevant PowerNovomberPowerzoaProject FROGRecycleMatchRegenRoofRaySRS EnergyTouchWattbotWiTricity

Congratulations to the 2009 OG25 Finalists!

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IN NYC

Len Sauers is Vice President for Global Sustainability at Procter & Gamble. A 23-year veteran of P&G, he works closely with executive leadership to develop and ensure the company’s sustainability goals. Len also leads the Human and Environmental Safety, Regulatory Affairs, and Corporate Biotechnology organizations worldwide, responsible for conducting human and environmental risk assessments, ensuring regulatory compliance and conducting upstream basic research.

Ken Rutkowski is the Host and President of Ken-Radio Broadcasting. Part pundit, part matchmaker, part strategist, Rutkowski helps startups and multinational corporations understand the trends shaping their industries. His daily radio and Internet show, World Tech Round-Up, is a source of inside information for listeners in more than 40 countries. He is a founding member of the Streaming Media Executive Committee and appears regularly as a guest correspondent for KTTV Fox 11 and Fox’s Good Day LA.

Sandra Sanchez is a producer and seasoned reality TV host for E!’s “That Morning Show”, “New Music Tuesday” on FOX’s action sports channel and on Fuel TV. Sandra is the creator of orGLAMic.com, the online resource for all things “almost always organic – always glamorous!” The popular site had become a go-to source for discriminating eco-shoppers. She is a traveling correspondent on “G Word” and a producer on “Hollywood Green with Maria Menounos,” both for Discovery Channel’s Planet Green. She is an enthusiastic host for this year’s Opportunity Green.

Jonah Sachs is the Co-Founder/Creative Director of Free Range Studios, helping hundreds of progressive organizations break through the media din with strategic, inspiring messages. Jonah’s visionary use of viral marketing has been featured on CNN, Fox News, MSNBC, NPR, CBC, The New York Times, Washington Post and LA Times. He is responsible for anti-meat industry web smash hit, The Meatrix and is the creative force behind the web presences of the ACLU, Heifer International and Environmental Defense.

Lewis Perkins is a Sustainable Strategist for New House LLC. and works with large and small companies on creating programs and awareness for environmental and social initiatives. Over the past several years, Perkins led the “green” charge as director of sustainable strategies for The Mohawk Group, a leading carpet manufacturer. Perkins helps drive strategic marketing communications for all of his customers through partnerships with philanthropic organizations such as Global Green USA, Easter Seals and Susan G. Komen.

Jamie Simon is the Director of Sustainability. Her primary responsibility is to identify programs that restore the environment, increase profitability, reduce risk, and improve brand value. As a former World Champion and Red Bull athlete in Freestyle kayaking, Jamie has a deep connection to nature. Her goals include finding the intersection of nature and business, where they profit most, and delivering this unique intersection through her work in corporate social responsibility.

Sarah Rich is leading voice in the fields of sustainability, design and new media. She has been an editor at Dwell magazine since 2007. Prior to joining Dwell, Sarah was the founding manag-ing editor of Inhabitat.com and the managing editor of World-changing.com, where she co-authored the book Worldchanging: A User’s Guide for the 21st Century (Abrams, 2006). She founded the food politics blog CivilEats.com in 2008 and sits on the board of advisors for Project H, a non-profit dedicated to addressing humanitarian issues through industrial design.

Dan Nell is a Pulitzer Prize-winning columnist and staff writer for the Los Angeles Times where he currently writes three columns: “Rumble Seat,” about automobiles and car culture, “Mindshare” about advertising and marketing, and “Major Domo” focused on home technology. As one of the Times’ signature voices, his byline appears in almost every section of the paper, including Op-Ed, Travel, Sports, Entertainment and online video content. He has contributed to Esquire, Time, Car and Driver and The New York Times and has been a weekly commentator on KCRW and “Marketplace,” by American Public Media.

“Sustainability is not just aboutsustainable materials. It’s about gooddesign. Good design prompts peopleto keep something longer.”

Eric BarnesFounder and CEO, KORWater

Made from EastmanTritan™ copolyester

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Lorrie Vogel is General Manager for Nike Considered, where she leads the team responsible for introducing sustainable products and business models. Prior to this, Lorrie was the Innovation Director for Nike Footwear, Apparel and Equipment. Her innovative thinking has lead to several new product technologies with patents to prove it. Her passion for design, innovation and sustainability brought her to the role as a leader in bringing sustainability to all facets of Nike product. !

Boise Thomas is the fresh face of Adrian Grenier’s Alter Eco, show on Planet Green. He is a former host of G Living, where he wrote, produced and hosted over 100 environmentally-focused shows. Boise has interviewed many celebrities and covered numerous environmental events, including the premiere of Leonardo DiCaprio’s The 11th Hour and E!’s 2007 Environmental Media Awards. Boise has starred in more than 71 television spots for major brands and advertisers and has hosted Opportunity Green since 2007.

Antonio R. Villaraigosa is the 41st mayor of the city of Los Angeles. He is best known for his exceptional skill at building broad bi-partisan coalitions and is considered one of the leading progressive voices in the country. His mayoral platform focuses on solutions to education, transportation, public safety, economic development and sustainable best practices. Mayor Villaraigosa has been working closely with President Obama on implementing the stimulus package. One of his main goals as mayor is to make Los Angeles the greenest city in the nation.

Gervais Tompkin is the Principal and leader of the Gensler Consulting Practice Area, which applies a research based design process to complex design problems. Recent projects include: rethinking how multi-disciplinary scientific communities collaborate (SRI), supporting a shift from post crime forensics to pre crime intelligence (FBI), reducing the carbon footprint at work by reorganizing the workspace for mobility (HP) and using ethnographic design processes to mitigate the negative experiential effects of increased airport security processes (San Jose Airport).

Chris Spain is Chairman of the Board and Chief Strategy Officer of HydroPoint Data Systems. Mr. Spain co-founded HydroPoint in 2002 with the vision of providing smart water management for sustained conservation and cost savings. Today HydroPoint is regarded as a proven leader in clean technology, with top-tier venture and strategic partnerships.

Rich Steinberg is the Director of the MINI E Program for MINI USA. Rich was responsible for the introduction of the MINI E to the US market and is currently managing Sales, Marketing & Product Strategy on EV topics for the BMW Group. Rich joined the BMW Group in 1997 with their Financial Services division, and then started up the MINI division in 1999. He spent 13 years at Nissan North America before joining BMW.

M. Beth Springer is Executive Vice President of International and Natural Personal Care at Clorox Corporation. She is responsible for creating an overall, enterprise perspective on long-range strategy and business planning functions. A 19 year veteran at Clorox, her past duties include growth planning, acquisitions, partnerships, the corporate Eco Office and Vice President and General Manager for the Glad Products division of The Clorox Co.

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James Sutandyo is in charge of StrategicDevelopment for Causecast, where he oversees mobile and social media. His primary focus is on developing tools and best practices that allow nonprofits to focus on what really matters - making change. He has worked to grow Causecast’s online social influence through design and development of online campaigns, fundraising widgets and the launch of Causecast Mobile Fundraising. A frequent speaker on social media for nonprofits, he recently spoke at the Blog World Expo ‘09.

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PROUD TO BE A PART OF

OPPORTUNITY GREEN 2009

Learn more atEcodrivingusa.com

BOARD MEMBERS

Special thanks to our generous

Bill Moses Marc AltJose CaballerChip ConleyBruce BrandfonGay Browne

Heidrun Mumper-DrummKen RutkowskiLex HeslinJamie Simon Chris Ursitti

Helen Walters is the editor for BusinessWeek.com’s Innovation and Design Channel. She is also a contributing editor to British design magazine Creative Review. Walters is the author of several books, including a survey of experimental animation short films and a series of titles looking at the world of T-shirt design.

Freya Williams is co-founder and global planning director of OgilvyEarth, the advertising arm of Ogilvy and Mather’s sustainability practice. OgilvyEarth advises clients like Dove, Kodak, Kimberley Clark, AT&T Wireless and Goldman Sachs on how sustainability creates relevance and cultural currency for their brands. Freya founded the practice with partner Seth Farbman in 2007 on a belief that sustainability is not only an ethical and business mandate, it is the biggest business opportunity of the 21st century.

Llewellyn Wells is the Vice President of Communications for the Rocky Mountain Institute and ensures the clear and effective messaging of RMI’s work. His leadership in communications, branding and large-scale media campaigns has helped the organization reach a significantly wider audience. His producing credits in film and TV include “Bagdad Cafe,” “The Grifters,” “Dogfight,” and “Under Suspicion” and he has been honored with five Emmy Awards as one of the original producers on “The West Wing,”

Daniel Winokur is a Strategic Sustainability Consultant for Fair Ridge Group. An expert in sustainable technologies, systems, and management practices, he has implemented basic efficiencies into management practices and strategy focused on quantifying the financial impact of sustainability. Daniel has recently collaborated with Red Bull of North America to reduce costs through better fleet management, renewable energy, waste reduction, efficiencies, and strategic integration.

www.sustainableminds.com

• Easy to understand and use• On-demand, web-based service• Affordable

Comprehensive early-stage life cycle assessment software and knowledge forproduct development teams.

Sustainability… meet Sensibility.

[email protected]

1.877.687.6946

Start the conversation…

Choose Brilliance™

with ELS

Tashion MaconT-Mobile

Opportunity Green Business ConferenceSunday, November 8th, 1pm - 1:45pm

UCLA Covel Commons - Los Angeles, CA

Panel led by

Lewis PerkinsSustainability Strategy, Consultant to The Mohawk Group

Adam LowryMethod Products, Inc

Featuring

Sharon GreeneRISC International

What’s next What’s

not

Trends in green products

What’s hot? OPPORTUNITY GREEN

THANKSMichaela

O’Connor Abramsand

for their support and visionary leadership

WE WOULD LIKE TO EXTEND EXTRA THANKS AND APPRECIATION

TO CAROL, BOB, ADRIENNE AND THE WHOLE BEITCHER FAMILY

+NURIT KATZ,

UCLA SUSTAINABILITY COORDINATOR

+JAMIE SIMON,

EXEMPLARY BOARD MEMBERAND RED BULL SUSTAINABILITY

OFFICER FOR HER SUPPORT WITH TOUR DE OG

OPPORTUNITY GREEN IS HONORED TO PRESENT

LAUNCHING AT THIS YEAR’S CONFERENCECONGRATULATIONS!

AlterEchoGreenNuturePeopleTowel

“Your Environmentally Friendly Print Alternative”

Proud Sponsorof The 2009 IGERT

Conference

For Earth Friendly PrintingContact Dan

atGreen Earth Print and Design

310-237-5902www.greenearthprintanddesign.com

We Use High Content Recycled And Tree Free Stocks

GEP&D 6x9_P1.qxp:Layout 1 7/22/09 12:44 PM Page 1

Special thanks to

KEVIN LEW Without your

leadership, vision and creativity this conference would

not be possible. We love you!

Opportunity Green acknowledges the

Mohawk Emerging Leaders of 2009:

OLGA BESPALOVACHEYNE BROWN

NAKIA EDMUNDSONJAMES KERRIGAN

We’re proud to recognize these four young

architects for their forcommitment to sustainability.

Reduce : Recycle : Reuse

Wirefl y provides an outlet for our

consumers to recycle their old cell phones.

for more info please visitwww.wirefl ytradeins.com

www.rti.org/openinnovationRTI International is a trade name of Research Triangle Institute.

Committed to helping create a healthier, more sustainable future byconnecting science and business.

RTI uses Open Innovation techniques to help companies “go green.” To learn more, join us at the Green Lessons Learned session, or visit us on the web.

Catering that tastes as good as it is.

800.304.4550

Southern California Edison, a national leader in energy efficiency and renewables, is proud to support Opportunity Green Conference 2009.

Tour de OG is Opportunity Green’s first cycling tour de force to raise awareness and generate social media buzz for green business. Led by a posse of green business influencers, this 5 day, 4 night, 400 mile bike blaze kicked off in San Francisco on November 1st and ended in Los Angeles, just in time for the 3rd annual Opportunity Green conference. Along the way, Tour participants utilized the power of social media platforms: facebook, twitter, mobile phone applications and the blogosphere to engage a global audience, gather support and blast an enlistment message for positive change.

Their flaming path included drive-bys at cutting edge companies and organizations dedicated to advancing corporate social responsibility and conscious business. They were met at the finish line by media and sponsors to celebrate their considerable accomplishment. Opportunity Green supported Tour de OG participants through: - Organic Meals, Snacks & Beverages - Campsites & Lodging Accommodations - Promotional Biking & Outerwear Accessories - Discounted Attendee Registration for the 3rd annual Opportunity Green Conference - An experience of a lifetime

Cycling for Sustainable Business5 Days, 400 Miles, Infinite Possibilities

Opportunity Green CONGRATULATES our Tour de OG Trail Blazers!

San Francisco -> Los Angeles

November 1 - 5, 2009

Greg McQuaidDana PrietoSue RiglerDaryl Spano

Nick AsterMarcus CastaiEsteban ChavezAnna Cummins

Juergen DoldJoshua HickmanJason KibbeySandra Kwak

Support Team Extraordinaire: Mario Panagiotopoulos (Driver - Support Vehicle)Laura Spano (Volunteer Support - Driver - Support Vehicle 2)Paul Tabladillo (RN/On Call Medic Volunteer)Annette OerLemans (On Call Medic Volunteer)

Congratulations2009 MBAs

Board Member JAMIE SIMON from Presidio

Director of

Social Media, CHATHRI

MUNASINGHE from UC Irvine

Shaheen Sheik-Sadhal,

Esq

:: 310.455.6761 :: [email protected]

:: the union of profitability, positive social impact,

and the law ::

PARTNERS

Sponsors:MINI/Gensler/T-Mobile/Free Range Studios/Hotel Angeleno/SAP/AlterEcho/AdVinylize.com/AOSA/California Fuel Cell Partnership/CallFire/Carbon Stalk/Casa Barranca/Classic Party Rentals/Coconut Bliss/CSRWire/Eastman/eConnect/ELS/Environment Furniture/Enterprise Holdings/Evolution/Green Earth Print and Design/GreenNurture/Honest Tea/Knoll/Kor/Le Pain Quotidien/LOLL Design/Magnifi/Marketwire/Nature’s Path/Neenah Paper/New Leaf Paper/Organic To Go/Pay It Green/Presidio/Repurpose/RTI International/Southern California Edison/TCHO/The Fruit Guys/The Mohawk Group/To-Go Ware/Topo Ranch/UCLA Extension/Verterra/WeCar/Whitelines/Wirefly/Woolly Pockets

Partners:2121 Events/Art Center College of Design/Bart Kresa Design/Bureau of Friends/Causecast/City of Los Angeles/Clare Media Group/Dwell/Ecofabulous/Eventologie/Loll/MIT Sloan Management Review/Neighbor/Shaheen Sheik-Sadhal, Esq/Sustainable Works/Thornberg & Forester/Vector Group

Host:Harold and Pauline Price Center for Entrepreneurial Studies

Media Partners:Centre for Sustainability and Excellence/Core 77/Eco Tuesday/Ethical Performance/Goodlifer/Grist/LOHAS/Neu Black/Scientific American/Susainable Industries/Triple Pundit/YDT

Community Partners: ACORE/A+D Architecture and Design Museum/ AIA/AIA Los Angeles/Alliance To Save Energy/Clean Tech Los Angeles/GHG Management Institute/Green Business Networking/Green Drinks/IDSA/IIDA/L.A. Chamber of Commerce/Los Angeles Business Council/Mindshare/Net Impact UCLA Anderson/PDMALA/The Design High School/USGBC - L.A. Chapter

After Party Beverage + Fare:Ciudad/Tender Greens/Real Food Daily/UCLA Catering/New Belgium/One World Cuisine/Veev/Casa Barranca/Vegan Out

Al GoreAlliance for Climate EducationAnnie’s HomegrownClean Air Task ForceConservation InternationalEnclave RisingGreen Mountain Coffee Roasters National GeographicNatural Resources Defense Council The Nature Conservancy No Impact Project RSF Social Finance Social Venture NetworkStonyfield Farm TerraCycle U.S. Green Building Council We Campaign

WASHINGTON1605 CONNECTICUT AVE NW, 4TH FLWASHINGTON, DC 20009202.234.5613

BERKELEY2748 ADELINE STREET, SUITE ABERKELEY, CA 94705510.981.0353

We’re proud to partner with some of the most established, innovative, and effective leaders of the sustainability movement, including:

CREATIVITY WITH A CONSCIENCE

www.freerangestudios.comcontact us at [email protected]

CREDITS & THANKS

Design Team: Creative Director Karin HaaseDesign Consultant/Team Manager Linda GravelineProjection Design Bart KresaGraphic Designer Linda Graveline, Jenny ChanSign Design and Printing Mike HillDesigner Jenda MichlDesigner Fridolin BeisertDesigner Linn GelertSustainability Consultant Nellie ReidDesigner Dianne KrausDesigner Anne AlexanderDesign Consultant Lauren Gropper

Conference Program:Design Jenny ChanEditor Julie HayesProject Manager Linda Graveline

Program Printing: Generously donated by Green Earth Print and Design

Program Paper:Generously donated by Neenah Paper. Printed on Classic Crest®, Recycled 100 Bright White from Neenah Paper, made with 100 percent post consumer recycled fiber and using Green-e Certified renewable energy.

Banner Stands, Sign posts and FSC Certified Wood Prints:AOSA Image

Production:Producer Eventologie/April Trigg & Julie FengerExecutive Stage Manager Ann RebentischTechnical Production Joel ClareAfter Party Eventologie/April Trigg & Julie FengerConfluence of Influence Megan DuenesProduction UCLA Catering/Deborah Henderson & Lindsey RiceVolunteer Management Andrew FishPhotography Jessica Boone/Meeno Peluce/Anna KilbridgeRegistration Deborah HartneptVideo Director Chase SimondsAudio Producer Jeff BlackburnSpeaker Liaison Laura MartorellaDirector of Community Partnerships Margaret FitzsimonsWebsite Support Esteban Chavez& Kathleen Hein Stage Managers:Pearl Eamranond/Callie Calimlim/Shayda Javadizadeh

Event Greening:Green Lead Jeff HayesExecutive Director Barent RothGreening Consultants - Sustainable Works/Eddie PakdamanUCLA Advisors Nurit Katz + Robert GilbertUCLA Sustainability Committee Cully Nordby

Board Members:Bill Moses (Chairman)/Marc Alt/Jose Caballer/Chip Conley/Bruce Brandfon/ Gay Browne/Heidrun Mumper-Drumm/Ken Rutkowski/Lex Heslin/Jamie Simon/Chris Ursitti

Interns:Andrew Miller/Adrienne Beitcher/Benjamin Upham/Brady Gibson/Brent Remby/Casey Ly/Chathri Munasinghe/Clayton Su/Cory Johnson/Danny Bruno/Diana Ong/Gaia Dempsey/Jay Shah/Jeff Horowitz/Jenny Chan/Jenny Kim/Joshua Green/Justine Suh/Katie Virk/Mariele Atienza/Mary Qin/Matt Li/Michael Chandra/Steven Buller/Taylor Zisfain

Special Thanks:Marcos Lutyens/Alessandro Marianantoni/David Beaudry/Marco Piana/Daniela Pangallo/Ryan Dorn/Susan Mas/Andrea Steffan/Rachel Luke/Chris Gallagos/Brady Gibson/Ross Resnick/Michael Swords/Elaine Hagan

passion

collaborationsustainable

creativityinnovation

authenticity

Opportunity Green inspires a collaborative culture of new thinkingand unconventional ideas that pushes change in unexpected waysWe’re not about business as usual. We facilitate the movement to transform business for good, through advancing change and market transformation by providing open-minded professionals to sustainability that are bankable and unprecedented approaches. In everything we do, we seek to balance the triple bottom line: people, planet and profit.

Our purpose is to fill your head with knowledge you can use: ideas, new trends, amazing ingenuity. We seek to create forums diverse in content that generate dialogue and create valuable connections between individuals. This revolves around helping transform business as usual by partnering with extraordinary visionaries, forward thinkers, creative industry leaders and companies committed to building profitable + sustainable enterprises while solving some of the world’s toughest problems.

We believe in collaboration with individuals and organizations that look to push the envelope by creating a mutually supportive community that is invested in the future of our society and acts as a catalyst for positive change.

Karen Solomon & Mike FlynnCo-FoundersMay 29th 2008 - Los Angeles, CA

IS PROUD TO BE A 2009 OPPORTUNITY GREEN

SPONSOR

FOOD & BEVERAGES PROVIDED BY

AFTER PARTYOPEN BAR

ON SATURDAY NOV 7TH 530-830PMAT COVEL COMMONS TERRACE

BEING GREEN + BEING PROFITABLE

MUSIC BY

SHAYN ALMEIDA PROJECTIONS BY

BART KRESAMINDSHARE PRODUCED BY

EVENTOLOGIE

Opportunity Green 2009 Conference Program

Education

Transcript of Opportunity Green 2009 Conference Program