Opportunity ASEAN Mitchell Pham International Development Director AugenASIA / Augen Software Group...
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Opportunity ASEAN
Mitchell PhamInternational Development Director
AugenASIA / Augen Software Group
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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• Business background
• Visible areas of opportunity in Vietnam and the ASEAN region
• Examples of specific opportunities
• Examples of networks for business development
• Some lessons learned
• Some helpful organisations
• A day in the life… some photos
• Q & A
AGENDA
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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AugenSOFT(since 1994)
Servicing other businesses in the software sector, including:
- Software Product Companies
- Software-as-a-Service (SaaS) Companies
- System Integrators
AugenGENERAL(since 1993)
Servicing businesses in many sectors, including:
- Banking
- Construction
- Finance
- Insurance
- Manufacturing
- Professional Services
- Transportation & Logistics
- Utility Services
Project Countries
AugenHEALTH/NGO(since 1995)
Serving community healthcare providers of:
- Disabilities Services
- Rehabilitation Services
- Mental Health & Addiction Services
- Social Services Related to Health & Wellbeing
New Zealand – Australia – Malaysia – Singapore – United Kingdom – Vietnam
Business Development
Solution Delivery
Product Development
Augen Software Group – Our IT Business
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• ASEAN: Population = 0.6 billion / GDP = $2.7 trillion USD.
• China: Population = 1.3 billion / Economy = $5.9 trillion USD.
• Ho Chi Minh City & Hanoi: Ease of access to ASEAN, Taiwan, Hong Kong, Southern & Eastern China.
• Short flight distances.
• Small time zone difference.
• Relatively low cost telecommunication and high internet connectivity.
Regional Interests & Capabilities
www.AugenSoftwareGroup.com
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From Software Services to Business Development in Asia
•AugenGENERAL: 1993 onwards
•AugenHEALTH/NGO: 1994/2002/2007 onwards
•AugenSOFT: 1998/2004 onwards
•AugenASIA: 2006/2010 onwards
•Recent change in environment: Global Economic Recession
•New area of opportunities: Clean & Green Technologies (CGT)
•Market-driven approach: Asia problem/opportunity domains
•Engagement models: Long-term strategies, in-market partnerships, opportunity-driven PULL vs PUSH approach
Business Evolution – Adapting to Change
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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ASEAN = Region of many challenges…
•Clean Air, Water, Food and Energy
•Clean Shelter & Environment
•Healthcare & Education
•Safety & Security
•Climate Change & Natural Disasters
•Opportunity: Understanding of problems & connecting to solutions
•Enabler: Technology and Innovation
•Objective: Speed-to-market
•Strategy: Collaboration
•Vehicles: Partnerships
ASEAN’s Challenges = NZ’s Opportunities
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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Energy crises:•Population size & economic growth rates
•Demand for & supply of energy – growth rates
•Grid coverage, power cuts and price increases
•Clean/green/sustainable/renewable energy supply – solar, wind, bio-mass, micro-hydro, geo-thermal, wave, etc.
•Power saving & usage optimisation – hardware, software, services
Industrial developments:
•Green/eco industrial parks
•Green buildings
Specific Opportunity Examples
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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Provincial developments:•58 competing provinces – population & economic growth
•Agricultural, industrial, tourism, SME’s
•Healthcare, education, entertainment, lifestyle
•Government computerisation
International partnerships:•Clean Energy Solutions: With Vietnamese company of 35 years of building and constructing solutions in the electricity industry; later expanded partnership to Indonesia
•ICT Solutions: With Australian and Vietnamese companies; providing whole solutions including hardware, software and services
•Networks of distributors, resellers and referral partners in Australia and ASEAN markets
Specific Opportunity Examples (cont.)
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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Vietnamese diaspora business networks:•Strategic Alliance Vietnamese Ventures International (SAVVi): Focused on business & investment opportunities in technology & innovation; clean energy, environmental protection and social development
•Business Association of Overseas Vietnamese (BAOOV): Focused on investment in development and business opportunities in all sectors across the Vietnamese economy
Regional & global networks:•Asia Society’s Asia 21 Network: Asia-Pacific wide network of leading entrepreneurs
•World Economic Forum’s YGL Network: World wide network of leading entrepreneurs
•KEA: New Zealand’s global network of entrepreneurs and professionals
Business Network Examples
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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Some Lessons Learned
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
• Presence + Engagement = RELEVANCE
• Market-driven approach: PULL is better than PUSH
• Collaboration: Partnerships = shortest path to success
• Sharing both risks and revenues not always simple – needs to be clear up-front, but also has to remain flexible, reviewed periodically and fine-tuned over time – expect teething periods
• Local partners may have good will and right connections/channels, but may not be ready to engage due to lack of processes
• Many paths are not direct; many relationships are not formalisable
• Supply chains absolutely critical – and must be formalised
• Frequent / full-time presence: Depending on partnership structure, partners’ local capabilities and their line of business
• ASEAN requires deliberate, serious and long-term commitment!
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Embassy of the Socialist Republic of VietnamLevel 21 Grand Plimmer Tower, 2-6 Gilmer Terrace, Wellington.Tel: (04) 473 5912; Fax: (04) 473 5913.Email: [email protected].
New Zealand Trade & Enterprise (NZTE)Web Site: www.nzte.govt.nzPhone: 0800 555 888
Connect Auckland (or Connect New Zealand)Web Sites: www.connectnewzealand.comPhone: (09) 309 2031.
KEA New ZealandWeb Site: www.keanewzealand.com.Phone: (09) 302 3100.Email: [email protected].
Some Helpful Organisations in NZ
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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Vietnamese
proverb says:
“Crossing river
easier than
crossing road,
but crossing
road more fun!”
A day in the life… CEO Peter Vile
www.AugenSoftwareGroup.com
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Vietnamese staff say: “Work hard – Eat harder!”
A day in the life… some staff at work
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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James Kember(NZ Ambassador)
Lisa Davies(TVNZ – ASB Business)
Russell Brown(ICT/Business Journalist)
Visitors say: “Vietnamese Augeneers – Same same, but different!”
(Augen staff in Vietnam are very ‘Kiwi’ in their ways.)
A day in the life… some Kiwi visitors
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Augeneers say: “Seize the day!”
A day in the life… some staff at play
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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Opportunity ASEAN – to be continued…
Questions & Answers
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com
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Asia Office
T: +84 8 5437 1219 F: +84 8 5437 0122
Australasia Office
T: +64 9 307 1460
F: +64 9 307 1461
Web Sites www.augenasia.com
www.benecura.com
www.augensoftwaregroup.com
www.BENECURA.com www.AugenSoftwareGroup.com
www.AugenASIA.com