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    Opportunities of the healthcare sector

    in Colombia.

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    About us

    Proexport is Colombias entity in charge of thepromotion of International Tourism, Foreign Direct

    Investment, and non-traditional exports

    EXPORTSINVESTMENTTOURISM

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    Proexports network: 28 offices around the worldand 8 offices in Colombia

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    COLOMBIAFACTS & FIGURES

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    Irene Mia (EIU) May 2013:

    Colombia has been highlighted in recent years as a safe countryfor foreign investment with great potential both because of thesize of its population and the amount of resources it has

    Regional Director for Latin America & The Caribbean - The Economist Intelligence

    Unit (EIU)

    Christine Lagarde (IMF) - December 2012:

    Colombia currently has a very small deficit and a quite balanceddebt, so the macroeconomic situation is very promising,additionally it is in a situation in which the Fund can offer theirhelp, which could not in the past

    Managing Director (MD) of the International Monetary Fund (IMF)

    What World Experts Say

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    General facts

    In terms of population, Colombia is twice as populousas Australia and bigger than all Central America.

    In Colombia 55% of the population is less than 30years old. There are seven metropolitan areas with

    over one million people.

    Colombia is the worlds second most biodiversecountry and is among the 12 megadiverse countries of

    the planet.

    Colombia is the only country in South America withaccess to both, the Atlantic and the Pacific ocean.

    Colombia has preferential access to more than 1.5billion consumers, due to international

    trade agreements.

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    A competitive location with easy accessto markets around the globe

    United States

    Mexico

    BrazilPeru

    Ecuador Over 800 weekly directinternational flights.

    More than 4.500 weekly domesticflights.

    Less than 6 hours to the maincapital cities in Latin America.

    More than 20 different airlinesoperating in Colombia.

    New York5H35M

    Miami3H00M Caracas

    1H20M

    Lima3H00M

    Sao Paulo5H45M

    Mexico City4H45M

    Santiago Chile5H00M

    Buenos Aires6H15M

    Los Angeles8H20M

    Toronto6H05M

    Quito1H30M

    Chile Argentina

    Canada

    Madrid Paris

    Frankfurt

    Barcelona

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    GDP growth: 4.0%

    Higher than

    expected averagegrowth rate for Latin America (3.2%)

    Unemploymentrate: 10.4%

    9,2%

    unemployment rateby the end ofDecember 2012

    1 million barrelsper day of oilproduction

    Fourth largestproducer in LatinAmerica

    Direct ForeignInvestment: USD15,612 MM

    Record figure in thehistory of Colombia

    Exports of goodsand services

    USD 60,667 MM

    5.7% growth rate

    Record figure in thehistory of Colombia

    Controlledinflation

    2.4%*

    *Under inflationtarget

    2012: a year of great economic achievements

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    Source: DANE. EIU - Economist Intelligence Unit. 2013.* Forecast.

    196.5

    116.20

    81.67 78.0966.46

    58.6547.15 46.62

    30.38 25.53 22.91 19.04 15.20 10.28 8.86 7.99 7.16 6.60 6.13 4.48 3.96 3.85

    Population 2013*Million

    The second largest Spanish speaking country in theworld and the 23 rd most populated

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    Colombia's population is 47.5 millionThe percentage of population under 30 years of age is 55%

    7 metropolitan areas with over 1 million people

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    136

    232

    248

    254

    320

    321324

    326

    370

    402

    412

    420

    434497

    498

    976

    1,562

    2,060

    2,331

    2,3593,318

    New Zealand

    Denmark

    Israel

    Singapore

    Vietnam

    ChileNorway

    Peru

    Hong Kong

    Sweden

    Switzerland

    Philippines

    BelgiumMalaysia

    Colombia

    Australia

    South Korea

    Mexico

    France

    BrazilGermany

    PPP - Purchasing Power Parity. e: estimated.Source: EIU - Economist Intelligence Unit. 2012.

    Colombia is the 28th largest economy in the world and one of the largest non-OECD economies

    GDP at PPP 2012eUS$ Billion

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    !"#$%&$

    ("()*&*

    +,"-!,&,

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013p

    Per capita National Income (PPP).2000 2013 US$

    Source: EIU Economist Intelligence Unit GDP Adjusted to purcahsing power parity PPA.

    Colombia's per capita Income has grown almost twicesince 2000, maintaining a Middle High Income

    Middle HighIncome

    Middle LowIncome

    Low Income

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    GDP Growth, Inflation and unemployment Rate. 2002 2016p%

    p: Projected. e: EstimatedSource: DANE- Colombia Central Bank - EIU: Economist Intelligence Unit. 2013.

    Inflation

    Unemployment

    Macroeconomic stability and strong economicperformance in the long run

    GDP

    15,6 14.1 13.7

    11.8 12.0 11.2 11.3 12.0 11.8

    10.8 10.4

    7.0 6.5 5.5 4.9

    4.5

    5.7

    7.7

    2.0 3.7

    2.4

    10.1 9.9 9.7 9.3

    3.1 3.1 2.9 2.9

    2.5 3.9

    5.3 4.7 6.7 6.9

    3.5

    1.7

    4.0

    6.6

    4.0 4.7 4.9 4.9 4.7

    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013p 2014p 2015p 2016p

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    A high growth of middle class in Colombia isexpected

    Middle class: Monthly household income between US$ 1,054 and US$ 4,329. Source: Fedesarrollo

    Evolution of middle class in Colombia % of total population

    16.2%

    25.3%

    43.8%

    59.9%

    16.2%

    25.3%

    37.3%

    46.3%

    2002

    2012

    2020

    2025

    Low scenario High scenario

    6.7

    6.7

    22.3

    19.0

    32.1

    24.7

    Millioninhabitants

    11.6

    11.6

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    The top three risk-rating agencies awarded the investmentgrade to Colombia

    Rating DateRating

    Agency

    Long Term ForeignCurrency

    Short Term ForeignCurrency

    Long Term LocalCurrency

    Short Term LocalCurrency

    Outlook

    StableBBB

    A 2

    BBB +

    A - 2

    24 Apr - 2013

    24 Apr - 2013

    5 Mar - 2007

    5 Mar - 2007

    Long Term ForeignCurrency

    Short Term ForeignCurrency

    Long Term LocalCurrency

    Positive BBB

    F 3

    BBB

    22 Jun - 2011

    22 Jun - 2011

    22 Jun - 2011

    Long Term ForeignCurrency PositiveBaa3 7 Feb- 2012

    S&P (April 2013) andFitch (march 2013)

    upgraded Colombias sovereign debt

    outlook to positive

    Effectiveimplementation of

    recent fiscal reformscould improve its debtand interest burdens

    S&P

    Term

    On July 2013 , the outlook on Colombia's government bond rating was revised upward to positive fromStable by Moodys , based on expectations that Colombia will continue its fiscal consolidation, on thecountry's reduced fiscal deficits and a consistent macroeconomic policy environment. Colombia's bondrating was affirmed at Baa3.

    Since 2011 Colombias sovereign debt has been positively rated by the three top risk-rating agencies,coinciding with a reduction in its vulnerability to external shocks, i ts historic fulfillment of obligations,confidence in the governments macroeconomic policy and its improvement in security policies.

    Source: S&P Ratings; Dinero Magazine.

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    Source: Doing Business 2013 World Bank Report*Positive numbers indicate improvements in business environment

    Colombia is the third country with the most businessfriendly environment in the region

    Doing Business Ranking*2008-2013Change in the number of positions

    CountryWorld

    Ranking2013

    Chile 37Peru 43Colombia 45Mexico 48Panama 61Costa Rica 110

    Argentina 124Brazil 130Ecuador 139Venezuela 180

    30

    16

    8

    7

    3

    0

    -2-8

    -13

    -21

    Colombia

    Panama

    Costa Rica

    Mexico

    Peru

    Venezuela

    EcuadorBrazil

    Chile

    Argentina

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    Source: Doing Business Report World Bank. 2013.

    6 Colombia13 Peru

    32 Chile

    49 Mxico

    82 Brazil

    82 Panama

    117 Argentina

    181 Venezuela

    Colombia is the leader in terms of Investor Protection inthe region

    8.37.7

    6.36.0 5.3 5.3

    4.7

    2.3

    C o

    l o m

    b i a

    P e r u

    C h i l e

    M e x

    i c o

    B r a z i

    l

    P a n a m a

    A r g e n

    t i n a

    V e n e z u e

    l a

    Investor Protection IndexDoing Business - 2013

    WorldRanking Country

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    Colombia shows a remarkable growth on itsexports

    Variation 2010 - 2012: 52%Variation 2011 - 2012: 5.7% Source: DANE.

    Exports. 2000 2012FOB ValuesUSD Million

    13,158

    21,190

    37,626

    32,852

    39,820

    57,420

    60,667

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

    Top export destinations2012

    United States US$ 21,980 million 36.2% share

    Spain US$ 2,940 million

    4.8% share

    China US$ 3,343 million 5.5% share

    Venezuela US$ 2,691 million 4.4% share

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    Imports also have increased rapidly

    Variation 2011 2012: 7.2% Source: DANE

    11,757

    21,204

    39,669

    32,830

    54,675

    58,632

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

    Top imports by origin 2012 Imports, 2000 2012 USD Million

    United States US $14,062 million 24% share

    Mexico US$ 6,362 million 11% share

    China US$ 9,565 million 16% share

    Brazil US$ 2,796 million 4.8% share

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    IN FORCE SIGNED IN NEGOTIATION

    Canad

    United States

    Mexico

    Guatemala

    HondurasEl Salvador

    EcuadorBrazil

    Peru

    Argentina

    Paraguay

    Uruguay

    Liechtenstein

    Switzerland

    IcelandNorway

    EuropeanUnion

    TurkeyIsrael

    Japan

    Fuente: Colombian Ministry of Commerce, Industry and Tourism. 2013.

    Free Trade Agreements

    Panama

    Chile

    Bolivia

    Costa Rica

    Venezuela*

    Pacific Alliance

    SouthKorea

    Nicaragua*

    Cuba*

    * These are Partial Scope Agreements (PSA)

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    IN FORCE SIGNED IN NEGOTIATION

    Note: The International investment agreements (IIA) include Agreement Investment Treaties BIT (agreement) and Free Trade Agreements FTA- with investment section (chapter).

    International Investment Agreements - IIA

    Canada

    Peru

    Mexico

    Spain

    Switzerland

    Liechtenstein

    Chile

    India

    NorthTriangle

    United States

    SouthKorea

    Japan

    Iceland

    Norway

    United Kindom EuropeanUnion

    Turkey

    Panama

    Kuwait

    Israel

    Uruguay

    Russia

    Azerbaijan

    Canada

    Peru

    Mexico

    Spain

    Switzerland

    Liechtenstein

    Chile

    China

    India

    NorthTriangle

    SouthKorea

    JapanUnited States

    Iceland

    Norway

    United Kindom EuropeanUnion

    Turkey

    Panama

    Kuwait

    Russia

    Israel

    Singapore

    Uruguay

    Azerbaijan

    Qatar

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    IN FORCE SIGNED IN NEGOTIATION

    Ecuador

    Peru

    Bolivia

    Spain

    Chile

    SwitzerlandCanada

    Mexico

    SouthKorea

    India

    Japan

    Germany

    CzechRepublic

    Holanda

    Belgium

    Portugal France

    UnitedStates

    Double Taxation Agreements - DTA

    FUTURE

    Qatar

    ItalyChina

    Brasil

    Singapure

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    Variation 20112012: +16.3% Share of all countries with positive cumulative investment, without reinvested prots or investments in the oil sector Note: the list of the top countries investing in Colombia does not include Panama.Source: Balance of Payments - Banco de La Republica.

    Top Investing Countries inColombia 1994 2013 (1Trim)

    In 2012 Colombia reached a new record in FDI:Nearly 6 times of what it received 10 years ago

    United States USD 11,767 million 19.5% share

    Chile USD 4,462 million 7.4% share

    Great Britain USD 6,236 million 10.4% share

    Spain USD 6,025 million 10% share

    FDI Inflows. 1994 2013USD Million

    2,504

    6,897

    13,404

    15,612

    3,617 3,706

    Prom.1994 - 2002

    Prom.2003 - 2010

    2011 2012 2012 (1Trim) 2013 (1Trim)

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    1 , 0

    5 3

    1 , 1

    9 5

    1 , 2

    2 3

    1 , 3

    5 4

    1 , 4

    7 5

    1 , 5

    8 2

    1 , 6

    9 2

    51127 228

    285296

    313 254

    2006 2007 2008 2009 2010 2011 2012

    Arrivals (Migracin Colombia) Visitors in Cruises

    Colombia is increasingly attractive to visitors

    Sources: Colombia Migration, MCIT, Bank of the Republic. Proexport Calculations.

    Foreign visitors in Colombia2006 2012Thousands

    Main nationalities of foreignvisitors in Colombia, 2012

    United States 319,202 visitors

    18.9% share

    Venezuela 250,404 visitors 14.8% share

    Argentina 111,555 visitors 6.6% share

    Ecuador

    114,564 visitors 6.8% share

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    Stucture of ColombiasHealthcare sector

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    Structure of the Healthcare System inColombia

    Contributory SystemContributions by workers

    and employers

    Subsidized SystemFor those who are unable

    to pay

    Law 100 of 1993

    EPSHealth Management

    Companies

    SISBENIdentification and

    Classification System forPotential Beneficiaries of

    Social Programs

    IPSHealthcare Providers

    Level I, II and III Hospitals, Clinics and Laboratories

    POSObligatoryHealth Plan

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    Fuente: Secretaria Distrital de Salud de Bogot D.C.

    Healthcare providers (IPS)by Level of Care

    FIRST LEVEL OF

    CAREPromotion and preventionactivities, basic care planactivities, general medicalexams, clinical laboratory,radiology, hospitalization,emergency care and laborand deliveries with a Low

    Level of Complexity .

    SECOND LEVEL OFCARE

    Medical exams,hospitalization, basic

    emergency carespecialties (surgery,

    pediatrics) and certainsub-specialties such as

    laboratory work, dentistryand psychology with a

    Medium Level of

    Complexity.

    THIRD LEVEL OFCARE

    This level is associated withall health plan services

    involving specialties(cardiology, plastic surgery)and sub-specialties with a

    High Level of Complexity aswell as critical care for

    adults, children andnewborns.

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    The Ministry is responsible for coordinating,executing and overseeing public

    governmental policies related to health.

    The Superintendence is responsible formonitoring, controlling and overseeing all

    actions and activities of the General HealthSocial Security System.

    Sector Associations

    Health Regulatory Entities

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    Healthcare system World HealthOrganization.

    0,573

    0,722

    0,755

    0,807

    0,834

    0,838

    0,849

    0,870

    0,881

    0,902

    0,908

    0,910

    0,915

    0,991

    0,994

    0,000 0,200 0,400 0,600 0,800 1,000

    125 -Brazil

    75 - Argentina

    61 - Mexico

    47 - Thailand

    39 - Cuba

    37 - United States

    36 - Costa Rica

    33 - Chile

    30 - Canada

    25 - Germany

    23 - Sweden

    22 - Colombia

    21 - Belgium

    2- Italy

    1 -France Colombia ranks 22nd in theworld, being the besthealthcare system in Latin America.

    World Health Organizationranks Colombian healthcaresystem as one of the bestamong developing countries.

    Colombia allocates 7.5% of itsGDP, and 13.9 % of its publicexpenditure in healthcare

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    Medical tourismaround the world and in Colombia

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    Medical tourism in response to !

    Canada Long wait times

    Caribbean Technology availabi lity Low capacity

    Europe Aging population Income decrease

    Japan Aging population Hospitalization times

    Africa Low capacity Quality problems

    United States High costs Uninsured population

    Fuente: ANDIElaboracin: Proexport

    81&+)40

    9$$#%)()+)40

    :#$5.-+-70

    ;&)4

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    Top 20 destinations for medical tourism

    Estimated market value ofUS$15 billion

    Approx. 5 million patientsworldwide

    Average spending per

    surgery is US$3,000

    Fuente: Patients without borders (Medical Tourism Facts). ANDIElaboracin: Proexport

    Top 20 destinationsby number of patients

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    Global market (2008 2014)

    PROYECTIONS 2014 Curative medicine

    - 300,000 travelers

    - US$4,000 millionPreventive and estheticmedicine

    - 1,200,000 travelers- US$2,600 million

    Wellness- 58,000,000 travelers- US$48,000 million

    Fuente: ANDI

    Market value (2008 - 2014)

    Income in US$ billion

    Wellness

    Esthetic medicine

    Preventive medicine

    Preventive medicine

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    Outbound patient flow for medical tourism isestimated have a growth rate over 10 times

    U.S. Outbound Patient FlowProjection (Million)

    (2007 2017)

    =>?> @#/)$&+ :*&"#+ 4*#./ %5-A% 45# 4*#'#./-1% 3-4#.

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    Colombian Medical Tourism Exports

    Colombian medical tourism exports(2007 - June 2013)

    U S $ m

    i l l i o n

    0,0

    20,0

    40,0

    60,0

    80,0

    100,0

    120,0

    140,0

    2007 2008 2009 2010 2011 2012 Ene - Jun 2012 Ene - Jun 2013

    42,8

    68,5

    41,5

    53,0

    77,0

    134,0

    46,0

    115,6

    !"#$%

    &'#"%

    "!%

    &(#$%

    )*(#+%

    ,&,#!%

    ?-1*$#D Productive Transformation Program (PTP)

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    Non-resident patients

    Non-resident patients*(2011 - Junio 2013)

    U S $ m

    i l l i o n

    *Information of total non-resident travelers from Migracin Colombia

    ?-1*$#D E9F2> Monthly hospitality survey- Non-resident guests that declared health purposes.

    -

    5.000

    10.000

    15.000

    20.000

    25.000

    30.000

    2011 2012 Ene-Jun 2012 Ene-Junio 2013

    17.805

    29.170

    9.987

    24.477

    !"#$!%

    &'$(%

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    Country of Origin of international patients

    Source: Migracin Colombia, MinCIT

    -

    100

    200

    300

    400

    500

    600

    700

    Ene - Jun 11 Jul - D ic 11 Ene - Jun 12 Jul - D ic 12 Ene - Jun 13

    Curazao

    Aruba

    Holanda

    Venezuela

    Estados Unidos

    Ecuador

    !"#$%

    &'#(%

    &'#(%"#(%

    )#!%

    $#*%

    !$#+%

    ,-./0/1

    2.-3/

    415/67/

    89690-95/

    :;6?71;

    :@-/71.

    A

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    Added value of theColombian offer

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    Experience

    G#*

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    Procedure Colombia USA India Mexico Thailand CostaRica

    KidneyTransplant

    $25,000 $120,000 - $45,000 - -

    BreastEnlargement

    $2,600 $8,600 $2,600 $5,000 $5,700 $2,700

    Rhinoplasty $1,900 $6,500 $2,100 $2,800 $2,000 $2,500

    Abdominoplasty $3,000 $8,500 $3,400 $4,500 $4,000 $4,000

    Eyelid Surgery $1,700 $7,500 $1,850 $4,000 $1,400 $2,500

    Colombia offers some of themost competitive costs in Latin America forsurgeries, medical treatments and medications. Colombia offers complete

    treatments at just10% of the cost in the United States

    Examples of Medical Procedure Costs

    Costs may vary depending on the quality and infrastructure of the medical center. Average costs from tourismoperators. Includes surgery and post-operative treatment. Proexport estimates.

    Medical procedures in Colombia are low incost and high in quality

    Costs

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    19 Colombian hospitals inthe ranking of the top 45

    hospitals in LatAm (3more than in 2012)

    Bogot has 8 of thesehospitals, Medellin has 7,Cali and Bucaramanga

    have 2 each

    Recognition of Colombian hospitals inLatin America

    45 Top hospitals in Latin America (Colombia) 2013

    2013Rank

    2012Rank Hospital City

    Total No.Doctors* 2013

    No. of beds2013

    4 7 Fundacin Valle del Lili Cali 309 473

    6 8 Fundacin Cardio infantil Bogot 233 325

    8 9Fundacin Cardiovascular deColombia Bucaramanga 116 207

    10 18 Hospital Pablo Tobn Uribe Medelln 248 371

    14 20 Centro Mdico Imbanaco Cali 334 121

    19 26 Clnica las Amricas Medelln 69 322

    20 19 Hospital San Ignacio de Bogot Bogot 245 314

    23 24 San Vicente de Paul Medelln Medelln 279 656

    25 - Clnica Shaio Bogot 181 274

    26 30 Foscal Bucaramanga 304 294

    27 29 Inst de Ortopedia Infantil Roosevelt Bogot 23 118

    29 44 Mederi Bogot 494 782

    30 31 Hospital General de Medelln Medelln 72 418

    32 34 Clnica Len XIII Medelln 275 641

    34 35 Clnica del Occidente Bogot 176 181

    35 38 Clnica Medelln Medelln 33 187

    38 - Clnica Reina Sofa Colsnitas Bogot 96 133

    40 36 Clnica Marly Bogot 74 108

    Source: Amrica Economa Intelligence.* Full-time doctors** La Fundacin Santa Fe de Bogot decidi noparticipar en el ranking 2013.*** La Clnica Universitaria Bolivariana de(Medelln) entr en el puesto 42 al ranking 2013.

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    Organization that certifies ahealthy environment for theirpatients, visitors and staff.

    Moreover, it has to assure thecontinuous improvement of

    customer service processes.

    Voluntary process of internal and externalinspection, that allows continuous delivery of

    safe healthcare services with high quality.

    Quality

    Accreditations

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    Hospitals

    Infrastructure

    Bogot6 accredited providers8 hosp in the ranking

    Antioquia10 accredited providers

    6 hosp in the ranking

    Vale del Cauca9 accredited providers2 hosp in the ranking

    Santander2 accredited providers2 hosp in the ranking

    Tringulo del caf14 accredited providers

    Atlntico7 accredited providers

    TOTAL+25accredited providers 16 hospin theranking

    Magdalena

    Bolvar

    Nario

    * IPS is equivalent to healthcare providersIPS accredited by the Miistry of Health and ICONTEChttp://www.acreditacionensalud.org.co/novedades.php?IdSub=108&IdCat=25&titulo=IPS%20ACREDITADAS 45 Top hospitals in Latin America - Amrica Economa Intelligence

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    Free Trade Zones

    COMPANY / HOSPITAL EMPLOYMENT LOCATION

    Clnica Portoazul S.A. 150 Puerto Colombia - Atlntico

    Clnica Hispanoamerica S.A.S. 159 San Juan de Pasto Nario

    Clnica los Nogales S.A.S. 191 Bogot CundinamarcaHospital San Vicente de Paul 304 Rionegro Antioquia

    Sociedad Clnica Cardiovascular CoraznJoven S.A. 175 Neiva Huila

    Fundacin FOSUNAB 198 Floridablanca Santander

    Fundacin Cardiovascular de Colombia S.A.S 167 Pedecuesta Santander

    Medical Duarte ZF S.A.S. 86 Ccuta - Norte de Santarder

    Fresenius Medical Care Servicio Renal S.A.S. 50 Ccuta - Norte de Santarder

    Clnica Megacentro Pinares 202 Pereira RisaraldaCentro Hospitalario Serena del Mar S.A. 75 Cartagena Bolvar

    TOTAL 1.757

    There are 11 Free Trade Zones for the healthcare sector in Colombia.

    Infrastructure

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    Free Trade Zones General information

    Free Trade Zones approved after December 31 st, 2012

    15% income tax + 9% CREE tax.

    No customs taxes are incurred or paid

    (VAT, DUTIES).

    Benefits from international trade

    agreements.

    Participation on local market.

    Infraestructura

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    Hospital Beds24.800

    Out-Patient Offices8.976

    Operating Rooms585

    Dental Units3,777

    34,6 % 40,4 % 25,0 %

    Level I Level II Level III

    71,4 % 20,0 % 8,6 %

    20,5 % 50,8 % 28,7 %

    87,6 % 11,3 % 1,1 %

    Fuente: Asociacin de Hospitales y Clnicas de Colombia

    Installed National Capacity

    Infrastructure

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