Opportunities in upheaval
-
Upload
steve-buttry -
Category
Technology
-
view
941 -
download
1
description
Transcript of Opportunities in upheaval
![Page 2: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/2.jpg)
Resources for further reading
• Blueprint for the Complete Community Connection & Mobile-First Strategy on my blog: stevebuttry.wordpress.com
• tbd.com• @stevebuttry on Twitter• Slideshare.net/stevebuttry
![Page 3: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/3.jpg)
Media are facing tectonic change
![Page 4: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/4.jpg)
Graphic from Reflections of a Newsosaur by Alan Mutter
![Page 5: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/5.jpg)
Graphic by Alan Mutter, Reflections of a Newsosaur
![Page 6: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/6.jpg)
![Page 7: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/7.jpg)
![Page 8: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/8.jpg)
Mobile opportunity
Source: Borrell Associates, “Mobile Advertising & Promotions Forecast”
![Page 9: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/9.jpg)
What are your tectonic changes?
![Page 10: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/10.jpg)
![Page 11: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/11.jpg)
Disruptive innovation• Redefine competition (“Blue Ocean”)• “Good enough” opens doors to new
possibilities of excellence• Identify jobs to be done• Do what you do best & link to rest• Promise, tool, bargain
![Page 12: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/12.jpg)
Read more in C3 blueprint
![Page 13: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/13.jpg)
C3’s new relationshipsFor the public: We will be their essential connection to community life — news, information, commerce, social life. Like many Internet users turn first to Google, the community should turn first to C3, whatever the need.
![Page 14: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/14.jpg)
C3’s new relationshipsFor businesses: We will be their essential connection to customers, often making the sale and collecting the money.
![Page 15: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/15.jpg)
Newspapers’ relationshipwith business customers
• Huge expense line in budget• Lots of inefficiency• Ad rates dropping• Ad revenues dropping• Lots of digital competition
![Page 16: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/16.jpg)
C3’s revenue approach• Move beyond advertising• Direct sales (tickets, reservations, gift
registries, gift certificates)• Lead generation & targeted ads• Sponsorships, memberships & events• Mobile ads & applications• Handle multiple needs (yes, competing ads)
![Page 17: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/17.jpg)
C3 relationshipwith business partners
• Revenue line in budget (expense line, too)
• Delivering high value, tailored to needs• One-stop shop for connecting with
customers
![Page 18: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/18.jpg)
You need to answer:What should your new
relationship(s) be?Jobs to do for community?
Jobs to do for biz customers?What’s your Blue Ocean?
![Page 19: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/19.jpg)
C3’s Community Connection
• Community content• Personal content• Business services• Entertainment• Enhanced news
![Page 20: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/20.jpg)
C3’s Community Connection
• Community content• Personal content (something else?)• Business services• Entertainment (something else?)• Enriched news
![Page 21: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/21.jpg)
Community Content• Driving• Home• Conversation• Calendar• Local knowledge
![Page 22: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/22.jpg)
Driving• How often do you buy a car?• How often do you drive, gas up, service
car?• Databases, conversations, services
focused on drivers’ everyday needs
![Page 23: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/23.jpg)
![Page 24: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/24.jpg)
Driving• How often do you buy a car?• How often do you drive, gas up, service
car?• Databases, conversations, services
focused on drivers’ everyday needs• Connect auto services with drivers
(emergency repair services)
![Page 25: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/25.jpg)
![Page 26: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/26.jpg)
Business servicesAdvertising, yes, but also:• Direct sales• Local search• Communication & marketing services• What else?
![Page 27: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/27.jpg)
Enriched news content• What’s happening now (Twitter,
liveblogging, real-time video, live-streaming)
• Community engagement (conversation, social media)
• Storytelling (narrative, multimedia, interactive, games)
• Aggregation, curation
![Page 28: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/28.jpg)
What’s your social media strategy?
![Page 29: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/29.jpg)
![Page 30: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/30.jpg)
Mobile-First Strategy
![Page 31: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/31.jpg)
Mobile-first strategy• Text alerts• Email • Applications (phones & tablets)• Social media (tweets, check-ins, tips)• Location-based news, info & commerce• Easy-to-use mobile web sites• Device-flexible (not device-agnostic)• Games (phones, iPads great for games)
![Page 32: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/32.jpg)
Mobile-first commerce• Ads in apps• App fees• Email newsletters (w/ ads)• Sponsored social media• Location-based commerce• Your imagination
![Page 33: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/33.jpg)
Coming this summer
![Page 34: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/34.jpg)
Web, mobile, TV …
![Page 35: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/35.jpg)
blogger network
• Links to blogger members on their sites• We’ll feature their content, drive traffic
to their blogs• We’ll sell ads on their sites, share
revenue• Staff also provides content• Workshops, events for bloggers
![Page 36: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/36.jpg)
content approach
• Top 10%, bottom 10%• Heavy geotagging• Staff content on most useful topics• Blogger network• Aggregate content from anywhere• Heavy social media use• Cover stories as they unfold
![Page 37: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/37.jpg)
community engagement• Content from community (blogs,
comments, chats, one-time submissions)• Converse with community• Use social media for gathering content,
crowdsourcing, conversation, linking• Engage with mobile community
![Page 38: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/38.jpg)
Quick brainstormingGround rules:• Everything is possible• Identify job to be done (consumer or biz)• What’s your “blue ocean”?• What’s a good-enough solution?• Community engagement strategy?
![Page 40: Opportunities in upheaval](https://reader036.fdocuments.us/reader036/viewer/2022062300/55530893b4c9054e3f8b4bb6/html5/thumbnails/40.jpg)
Resources for further reading
• Blueprint for the Complete Community Connection & Mobile-First Strategy on my blog: stevebuttry.wordpress.com
• tbd.com• @stevebuttry on Twitter• Slideshare.net/stevebuttry