Opportunities for tourism development in Argentina

2013 STR Global www.strglobal.com www.strglobal.com

Figures and Perspective for

Argentina and South America

Elizabeth Winkle FITHA Buenos Aires, Argentina

11th-12th November 2013

Hospitality Trends 2013 and Outlook 2014 - @ STR Global 2013

2013 STR Global www.strglobal.com

Agenda

Who is STR Global

Global Overview

• Total Market Size

• Branded vs Unbranded Hotels

• Pipeline

• Supply vs Demand

• Occupancy and ADR

Spotlight on Continents, Sub-Continents & Markets

• Americas

• Central & South America

• Key Markets

Pipeline

Case Studies - Opportunities


STR Global Key Offering

Past Future

Demand Supply


Measurements of Performance

• Revenue/available room Net Room Revenue OR Occupancy X ADR

(RevPAR) No. of rooms available

• Supply Total number of rooms available

• Demand Total number of rooms sold

• Occupancy No. of rooms sold %

No. of rooms available

• ADR Net Room Revenue

Rooms sold


Global picture

Market Size as of September 2013

63,862 hotels

5,702,365 rooms

5,965 hotels

611,657rooms

3,832 hotels

478,460 rooms

1,383 hotels

236,004 rooms

57,996 hotels

4,335,277 rooms

24,029 hotels

3,241,730 rooms

156,879 Hotels 14.5 Million Rooms


Global picture

Branded vs Unbranded rooms as of September 2013

66% - 34%

40% - 60%

37% - 63%

66% - 34%

39% - 61%

45% - 55%


Global picture

Pipeline % increase # of rooms

+6%

+8%

+6%

+37%

+3%

+13%


Global picture

0

2

4

6

8

10

12

North America Central- SouthAmerica

Europe Middle East Africa Asia Australia &Oceania

Supply Demand

Supply & Demand % change September 2013 YTD


Global picture

Occupancy % September 2013 YTD

+1.5% -0.2%

+2.2%

+3.3%

-0.6%

-0.4%

+0.9%

30

35

40

45

50

55

60

65

70

75

80


Europe Middle East Africa Asia Australia &Oceania


Global picture

ADR $, in € for Europe September 2013 YTD

+3.9%

+0.8%

-1.5%

+3.6%

-1.7% -3.5%

-3.5%

0

50

100

150

200

250


Europe (€) Middle East Africa Asia Australia &Oceania


Global performance

RevPAR YTD September 2013 (USD)

- 4.1%

+ 5.4%

+5.1%

+ 0.6%€


Spotlight Americas


Spotlight Americas

Market performance – Occ %, ADR $ and RevPAR $ YTD September 2013

North America

Occ 64% +1.5%

ADR $ 111 +3.9% Caribbean

Occ 69% +2.1%

ADR $ 187 +5.7%

South America

Occ 64% -0.9%

ADR $ 137 -1.5%

Central America

Occ 59% -2.4%

ADR $ 114 -1.4%


Central & South America – Steady Demand

$40

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Supply Demand RevPAR

12 month moving average Jan 2008 – September 2013, USD$


Central & South American Countries

YTD Q3 RevPAR in Local Currency %Chg

-12

.6%

Panama

2.3

%

Colombia

-8.3

%

Uruguay

3.6

%

Peru

5.8

%

Ecuador

-7.4

%

Chile

5.4

%

Brazil

8.2

%

Argentina

59

.6%

Venezuela

-4.0

%

CostaRica

5.8

%

Honduras


Central & South American Countries

YTD Q3 RevPAR %Chg $USD

-12

.6%

Panama

-1.0

%

Colombia

-8.3

%

Uruguay

2.0

%

Peru

5.8

%

Ecuador

-7.1

%

Chile

-4.9

%

Brazil

-8.5

%

Argentina

13

.4%

Venezuela

-3.7

%

CostaRica

5.8

%

Honduras


Occ and ADR % change YTD September 2013 in Local Currency

-15

-10

-5

0

5

10

15

Occupancy ADR

Key Market performance


-15

-10

-5

0

5

10

15

Key Market performance

RevPAR % change YTD September 2013 in Local Currency


Argentina - Steady demand, increasing supply & RevPAR

$ 0

$ 50

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12 month moving average Jan 2008 – September 2013, $ARS


Pipeline


Central & South America Pipeline Share by Country

Brazil, 59%

Panama, 9%

Colombia, 9%

Argentina, 6%

Costa Rica, 4%

Chile, 3%

Brazil

Panama

Colombia

Argentina

Costa Rica

Chile

Uruguay

Paraguay

Venezuela

Peru

Nicaragua

Honduras

Guatemala

Belize


Case Studies - Opportunities


Dubai

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12 month moving average Jan 2008 – September 2013, $USD


Dublin

€0

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12 month moving average Jan 2008 – September 2013, €


Paris Demand % Change – Demand picked up immediately post-Olympics

Daily data 1 Jun 2012– 30 September 2012

-20

-15

-10

-5

0

5

10

15

20

25

June July Aug Sept

London Olympics


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Contact Details

Elizabeth Randall Winkle

+44 (0)207 922 1930 [email protected]

Opportunities for tourism development in Argentina

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