Oppikoppi (case study)

Oppikoppi Festival

Case Study:

Reporting period:

9 August 2012 – 13

August 2012

Author – Lerato Makofane

Formalities

This case study is based on comments about the Oppikoppi festival

which took place from the 9th - the 11th of August 2012.

It is based on English comments from around the world,

gathered via saidWot.

If you would like us to do this for your brand or for something you

are passionate about, please contact us on:

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Background

Oppikoppi festival is a music festival held at the

Oppikoppi farm, Northam in Limpopo.

This annual event started in 1994 which started with 27 local

acts/performances.

The festival focuses on mainly South African music talent and

attracts thousands every year.

Over 20 000 in attendance in 2012.

Where did the conversation take place

All conversations took place on Social Media.

What was said?

Audience

A large percentage of the audience were women between the ages of

18 and 34

Statistics

Keywords used by the audience:

• #Oppikoppi

• #Oppikoppi18

• @oppikoppifest

• Oppikoppi

• Oppikoppi 2012

• #Oppikoppi2012

Images

Oppikoppi Farm

More Information

Oppikoppi (case study)

Entertainment & Humor

Transcript of Oppikoppi (case study)