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The WWF Pocket Guide to a

ne Planet Liestyle

NEXTPRINTEXIT SEARCH


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2 The WWF Pocket Guide to a One Planet Liestyle // www.panda.org/oneplanet

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i l i l l

Written by Eduardo Gonalves, Global Coordinator o WWF Internationals One Planet initiatives.

Designed by Adam Baker -www.adambaker.co.uk

Printed by Kall-Kwik. Sponsored by Canon-Europe.

About this book

This book has been made possible thanks to the generous support o Canon-

Europe. Special thanks to Bruce Haase, Mark Lawn and Nathalie Huerlimann.

Additional material and comments by Gael Leopold, Maria Boulos, Eleni Androulaki,

May Guerraoui, Aleksandar Bulatovic, Anne-Laure Letellier, Carolina Schwarz, JaneGaneau, Mandy Thomas and Jean-Paul Jeanrenaud.

One Planet Living is a registered trademark o WWF International and BioRegional

Development Group. One Planet Business and One Planet Schools are

registered trademarks o WWF International.

The contents and mistakes - are the responsibility o the author alone. All photos

copyright WWF-Canon unless stated otherwise.

This booklet has been printed on a high-quality, digital print-on-demand Canon

machine. The layout was selected to virtually eliminate paper wastage. The tonerused to orm the image on the paper complies with European Union Hazardous and

Health regulations and is not classied as dangerous (the Saety Data Sheets that

contain more inormation are available on www.canoneurope.com).

2008 Eduardo Gonalves. All rights reserved.

ISBN number: 978-2-88085-286-3

For more inormation about WWFs One Planet initiatives, please contact Jean-Paul

Jeanrenaud, Director o WWF Internationals Corporate Relations Department, at:

WWF International

Av. du Mont-Blanc

1196 Gland

Switzerland

[email protected]

Original design concept by www.intelligent-marketing.org

Printed on Sapi Magno Matt Classic.


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i l i l l

In cooperation with our Conservation Partner WWF, Canon is

delighted to present you with this One Planet Living book.This

book explains in very practical terms what we all can do to reduce our

impact on the environment.

Canons environmental commitment is rooted in our philosophy o

kyosei or living and working together or the common good. This

philosophy was established in 1988 and is now rmly embedded as

a core value o our company. Guided by kyosei we strive to balance

environmental concerns with economic development.

As a leader in imaging products and solutions or the digital home

and oce, we are aware that our business has an impact on the

environment. We are continuously making eorts to reduce our

environmental impact throughout the whole product liecycle. An

example o this is our global consolidated ISO14001 certicationwhich we have put in place to monitor and ensure environmental

improvements in all our sites. Additionally, the eco-design eatures o

our products help to reduce their ecological ootprint.

But we realise that i we are to overcome the environmental challenges

this planet aces we must all work together. Hopeully, this book will

provide you with some interesting and useul suggestions on how you

may be able to help.

We wish you pleasant reading.

Ryoichi Bamba

President & CEO

Canon Europe, Middle East & Arica

Preace


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5The WWF Pocket Guide to a One Planet Liestyle // www.panda.org/oneplanet


Contents

Preace: Ryoichi Bamba, President & CEO Canon-Europe 04

Introduction: James P. Leape, Director General WWF International 06

What is a One Planet liestyle? 07

What you can do at home, at work and on holiday 25

10 questions that could change your lie 43

Resources or better living 51

TheEarth.Ourhome.


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The great challenge o the 21st century is to fgure out just how to

live on this planet in a way that it can sustain.

At the moment we are living way beyond the earths natural means. But

when you start talking about sustainable liestyles, a lot o people are

araid that you are going to ask them to reeze in the dark to sacrice

their quality o lie.

WWFs One Planet initiatives are about nding the path that allows

us all to realise our dreams and aspirations, but in a way that is easy,

aordable and attractive - as well as sustainable. A One Planet liestyle

can be a better way to live in every sense.

This pocket guide produced in association with WWF Conservation

Partner Canon Europe is designed to help you look at the way you live,

work and play, and make inormed choices that are better or our planet.

I hope you enjoy reading it, and will eel inspired to join with us in helping

to build a One Planet society where people live in harmony with nature.

James P. Leape

Director General, WWF International

Introduction


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For a world in which people everywhere can lead happy,

healthy lives, within their air share o the earths natural

resources, and with space or wildlie and wilderness

One Planet Living vision statement

What is a One Planet liestyle?A One Planet liestyle, or One Planet Living, is a way o living and working that is compatible with the planets natural limits.It is about not using more than our air share o the earths resources, or taking more than the planets eco-systems can naturally replace. It is aboutensuring that the bountiul wealth provided by nature can be enjoyed by every living thing wildlie included.

WWFs One Planet initiatives are helping governments, businesses and consumers to adopt a new, sustainable approach to the way we live and work.


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Onceawildlife

-richarea

ofnativew

oodland,

thesehillsinsouthern

Portugalhave

nowbeen

turnedintoint

ensive

monocultures

that

producechea

ppaper.


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Wearenowusingmoreresourcesthantheearthseco-systemscanreplace,yetproduceincreasingquantitiesofwastemuchofitdangeroustopeopleandwildlife.

Did you know?

> 75%o the worlds sheries

are now over-shed and aced with

commercial extinction

> Hal o the worlds original orest has been

destroyed, and we are losing a urther 2%

every year

> Species extinction is currently one

thousand timesthe natural evolutionaryrate. One quarter o all the birds and

mammals on earth are in danger o extinction

> Our CO2 emissions have risen by ONE

THIRD in the last 20 years.

Researchers have ound that humanitys

consumption o natural resources is slowly

destroying the planets ability to sustain lie on

earth. Every day, we take out 30 per cent

more resources than the earth is able to

put back in again. As a result we are getting

into greater and greater ecological debt.

Imagine i every month we spent 30 per cent

more money than we earned. Our banks would

not tolerate this or very long, and arguably it

is the spiralling growth o bad debt that has

led to the current credit crisis. Similarly, our

growing debt to the planet is taking us towards

an ecological credit crunch - with disastrous

consequences or people and planet.

So what can we do about it?This book is

all about nding easy, aordable and attractive

solutions to our ecological credit crisis. It is

about developing a new way to live, work and

play which allows us to have a better quality o

lie. It is about understanding our ecological

ootprint and making One Planet Living part

o our everyday lives.


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Fishstocksaroundtheworldde

clined

dramaticallyfrom1900...

...to1999.



i l i l l

What is our Ecological Footprint?

The Earth has about 13.6 billion hectares o land and sea capable o providing us with what we need to eed and clothe us, keep us warm and

build shelter, and also to absorb our carbon emissions and other wastes. As the worlds population is currently about 6.5 billion, this means that

the air share per person is just over2 hectares.

Ecological ootprinting is a new science that

allows us to calculate how much o the earths

resources we are using AND whether or not

this is sustainable.

WWFs Living Planet Report tells us that,

although there are 13.6 billion hectares o

bio-productive land and sea on Earth, our

actual ecological ootprint is equivalent to 17.5

billion hectares

For example, we have been catching sh

aster than they can repopulate the seas. Every

ton o sh we eat needs 25 hectares o shing

grounds to support it.

But the amount o sh consumed each year

by an average amily o our in the developed

world needs almost 3 soccer pitches o sea

to produce it. Today, many o the worlds sh

stocks are virtually extinct.

Climate change is another example. Our

carbon emissions are greater than the planets

ability to absorb them. Every ton o carbon we

emit into the atmosphere needs 0.35 hectareso orest to absorb it. The yearly carbon

ootprint o EVERY consumer in a rich country

is equivalent to about 6 soccer pitches.

Extreme weather events are now becoming

increasingly requent, and more v iolent.


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WWFs Living Planet Report also looks at the

link between our growing global ootprint,

and the decline in the planets biodiversity.

On average, the populations o hundreds o

dierent species have declined by one third

since 1970.

Humanitys ecological ootprint varies greatlyrom country to country, and rom community

to community, but industrialised countries

generally have much greater national ootprints

than the economies o developing countries.

For example, the average American consumes

the equivalent o 9.4 hectares o resources

a year. Thats almost 5 times the global air

share. In other words, i everyone in the world

lived like an average American, we would

need to have 5 planets the same as Earth to

support our liestyles. Europeans consume an

average o almost 5 hectares a year each so i everyone on the planet had a

European liestyle, we would need nearly

3 planet Earths.

The worlds population is growing, as are

consumer expectations particularly in rapidly-

developing economies such as China and

India. Thats why it is so important that we allembrace the concept oOne Planet Living

- and ensure that we, and our children, can all

survive and thrive.

> We mustlive to learn within the limits o our planets

natural budget i we are to avoid wide-scale drought,

ood shortages, mass migrations and more.

> We need to nd sustainable ways in which to meet

human demand or ood, clothing, energy, health,

education, mobility and leisure.

Humanityscarbon emissionsare

nowgreaterthan

theEarthsabilitytoabsorbthem.

The G8 countries - the

USA, Japan, Russia,

Germany, the UK,

France, Italy and

Canada account or

around 13 per cent o

the worlds population,

but over 30 per cent o

humanitys ecological ootprint. The USA alone accounts

or over 16 per cent o ootprint, now closely ollowed

by China.

To download the latest Living Planet Report, go to

www.panda.org/livingplanet


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The worlds climate is changing as a result o the build-up o carbon dioxide in the atmosphere. Our goal must be a world

whose net CO2 emissions are ZERO. One Planet Living means investing in energy efciency, and generating

energy rom renewable sources.

One Planet Living in action


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The worlds climate is changing as a result o the build-up o carbon dioxide in the atmosphere. Our goal must be a worldwhose net CO2 emissions are ZERO. One Planet Living means investing in energy efciency, and generating

energy rom renewable sources.

Frimmersdorpowerplant

inGermany.Accordingtoa

WWFstudy,thisistheseco

ndworstclimatepolluter

inEurope.

>

Problem

SolUTIoN?

For more inormation, visitwww.masdaruae.com

Zero Carbon

ArtistsimpressionofMasdarCityinAbuDhabi,whichwill

bepoweredentirelybyrenewableenergy.

One Planet Living in action:

Masdar City in Abu Dhabi will be the worlds rst solar-

powered, zero-waste, car-ree city. The $22 billion

development will be home to 90,000 residents and

workers and 1,500 businesses, and is expected to

create over 70,000 jobs.

The rst step in the citys seven-phase plan

is the development o the Masdar Institute

o Science and Technology (MIST), the

worlds rst graduate university dedicated to

researching renewable energy.

Scheduled to open in 2009, MIST will maintain a body

o students and proessors ocused on developing

the next generation o solutions to the worlds growing

dependence on ossil uels. Masdar City commenced

construction in February 2008.


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Waste rom discarded products and packaging squanders valuable energy and resources, and creates a major disposalchallenge. Our goal must be a world which does not send waste to landll or or incineration. One Planet Living means

reducing the generation o waste by better design, and encouraging the re-use, recycling and composting o

waste...and using waste to generate clean energy.

PlasticbottleswashedupontheshoreoKadar

lakeinMontenegro.

Thecombinedheatandpowe

rplantatBedZEDusestree

clippingsto

generateelectricity andprovid

ehotwatertoresidents.

>

Problem

SolUTIoN?

Zero Waste


The Beddington Zero Energy Development, or

BedZED eco-village in south London, was

designed by architect Bill Dunster and initiated by the

BioRegional Development Group with the support o

WWF. It has a combined heat and power unit uelled

by prunings rom the trees which line local streets.

The partnership between BioRegional and

Croydon Borough Council means that 1,000 tonnes

o waste that once went to landll are now turned

into woodchip which in turn generates electricityand hot water or the 300 residents at Britains

largest ecovillage.

The development makes it easy or people to recycle

by providing waste bins with separate compartments

or paper, glass and tins. BedZED is also home to

a number o businesses, who can join a scheme to

recycle and then buy back their waste paper.


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Growing car use and air travel are contributing to climate change, air and noise pollution, and congestion. Our goal must be a

world which reduces the need to travel, our dependence on private vehicles, and one which achieves major reductions in carbon

emissions rom transport. One Planet Living means investing in good quality transport inrastructure that reduces

reliance on ossil uels, and supporting new technologies which are eective substitutes or business meetings.

EngineersinFrancearedevelopinganew,low-costcarthatrunsonCOMPRESSEDAIR!Thevehicleisduetoenterthemarketin2009.

AerialviewofTokyoshowingsmog

fromcarpollution.

>

Problem

SolUTIoN?

Watch the prototype air-powered car beingput through its paces at www.youtube.com/oneplanetliving

Sustainable Transport


Work is underway to develop a 95 million sustainable

transport programme as part o the Mata de SesimbraOne Planet Living project in Portugal, a 1 billion

development to build a sustainable community and

eco-resort near Lisbon.

Thanks to the schemes innovative design, shops and

leisure acilities will all be just a short walk or bike ride

away rom peoples homes, thus doing away with the

need or cars. Hybrid shuttles will be on hand to whisk

residents and visitors away to nearby towns, train

stations and tourist attractions. A new mono-rail will

stop damage to the areas sensitive sand dunes by

preventing cars rom parking at the local beach.


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The destructive exploitation o resources, and the use o unsustainable materials in products, is harmul to people, the environment,and local economies. Our goal must be a world where the sourcing, manuacture and supply o raw and nished materials can have

a net positive impact. One Planet Living means valuing local, reclaimed, renewable and recycled materials, as well as

investing in natural resource stocks and ensuring that the supply chain brings benefts to local communities.

Buildingrubbleona

beachinTurkey.

TheBedZEDeco-villageinLondonusesreclaimedsteelandFSC

certifedtimber.

>

Problem

SolUTIoN?

Sustainable Materials

One Planet Living in action:The BedZED eco-village has won a number o awards

around the world or its innovative use o reclaimed,sustainable and recycled building materials. Much o

the steel in the construction was taken rom a local

railway station that was undergoing reurbishment.

A total o 3,404 tonnes o the construction materials

used at BedZED were reclaimed or recycled, and

more than hal were sourced rom within a 35 mile

radius o the construction site.

Choosing timber over uPVC window rames or

the BedZED scheme saved nearly 800 tonnes

o CO2 emissions, some 12.5% o the totalembodied CO2 or the scheme. Virtually all the

timber was FSC sustainability certied. Careul

selection o construction materials reduced the total

environmental impact o the BedZED development by

approximately 25%.


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Modern-day industrial agriculture produces ood that is sometimes o questionable quality, uses processes that can do

lasting damage to eco-systems, and may have heavy carbon ootprints rom transport emissions. Our goal must be a world

where the production and supply o ood has a net positive impact on local communities and the environment. One Planet

Living means supporting local and low-impact production that delivers healthy, good quality ood that boosts

local economies in an environmentally-benefcial manner.

Localfshingcomm

unitiesareexpected

toreceivea

welcomeboostromtheOnePla

netLivingMatade

Sesimbraprojectin

Portugal,whichhasclassifed

themas

preerredsuppliers

.

>

IntensivestrawberrycultivationinsouthernSpainisrapidlyencroachingonthehabitatsoftheIberianLynx,theworldsmostendangeredbigcat.

Problem

SolUTIoN?

Sustainable Food


In Caliornia, Sonoma Mountain Village which will be

the USAs rst One Planet Community is making

local, organic and biodynamic ood grown on site

available in the communitys restaurants and grocery

stores. Community gardens and ruit trees will be

accessible to every resident, and a year-round daily

armers market will encourage healthy diets as well

as invest in the local economy. It is estimated that by

2020, some 65% o all ood consumed on-site will

come rom within a 300 mile radius and that 25%

will come rom within 50 miles.

North American developers, Codding, will also

be working with local community-supported

agriculture programmes to develop a system or

picking up healthy prepared meals rom convenient

neighbourhood locations.


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Freshwater supplies are under growing threat rom depletion, pollution, and disruption o hydrological cycles. Our goal

must be a world where water resources are conserved and managed sustainably. One Planet Living means

implementing water-efciency, re-use and recycling strategies. It also means minimising water extraction

and pollution, ostering sustainable water and sewage management, and restoring water cycles.

AOnePlanetLivingprojectinPortugalisprotectingandrestoring

animportantwetlandsarea.

Road-signinTunisiaindicatingawater pointinth

edesert.

>

Problem

SolUTIoN?

Sustainable Water


In the United Arab Emirates, the Masdar City project

will re-use all waste water, cut water demand bymore than hal, and reduce per capita demand or

desalinated water to one-third the national average.

In Portugal, a network o 40 underground rainwater

catchment tanks at the Mata de Sesimbra project

will mean that no additional water will be needed

to irrigate any o the parks, gardens or leisure

acilities. The project is also restoring a major wetlands

area nearby.


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Over-exploitation o natural resources and inappropriate development in natural areas is causing the loss o important habitats

and declining biodiversity. Our goal must be a world where degraded environments are regenerated and biodiversity loss

halted and even reversed. One Planet Living means protecting and recovering natural environments and the

habitats they provide or plants and animals as well as creating new ones.

WWFisworkingwithdevelopersandlandowners(above

andlet)inPortugaltorestoresandquarriesanddegraded

habitatstonativewoodland.

>

SolUTIoN?

TheBonellisEagleisoneofEuropesmost

endangeredbirds

ofprey.

Problem

Habitats and Wildlie

One Planet Living in action:The One Planet Living project at Mata de Sesimbra,

in Portugal, is also Europes largest nature restoration

scheme. In a programme costing 120 million, nearly

5,000 hectares o degraded landscapes (including

11 o the countrys largest sand quarries) are being

reclaimed or nature with native cork oak and other

local trees and shrubs. New habitat corridors are

being created or wildlie.

The project will also generate unds to conserve one

o Europes most threatened species, the Bonellis

Eagle. Portugal is one o the most important breeding

grounds or this magnicent bird o prey, yet only 77

pairs remain. A levy on house sales will help to und

the recovery o other species in Portugal, such as the

Iberian Lynx.


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Around the world, increasing globalisation is contributing to the loss o cultural heritage, and with it local identity and

wisdom. Our goal must be a world which protects and builds on diversity. One Planet Living means celebrating and

reviving local history and identity, and ostering a new culture o sustainability.

One Planet Living in action:At Masdar City, community majilis will be created so

that the local people can meet and discuss community

issues. A retail centre will open to support local

womens handicrats, and the citys architecture will

integrate local values.

At Mata de Sesimbra, a One Planet Living estate

management team will organise educational programmes

or visitors, and actively promote local crats and visits

to local cultural centres or residents. The Town Square

at Caliornias Sonoma Mountain Village a One Planet

Community project will eature a traditional armers

market, art exhibits, stage plays and concerts within the

local landscape.

Winematuringintraditionaloakb

arrels inPalmela,Portugal.

MasstourismatHrault,inthesouthofFrance.

>

Problem

SolUTIoN?

Culture and Heritage


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i l i l l

Many people in the developing world cannot meet their basic needs rom what they produce and sell, and there are also

those in the developed world who live in relative poverty. Our goal must be a world where the impact o consumption on other

communities is a positive one. One Planet Living means developing equitable and air trading relationships that have

a benefcial eect on communities locally and globally and in particular on disadvantaged communities.

>

TheIvoryParkeco-villagenearJ

ohannesburg,SouthAfrica,

showedworldleaders at the2002Earth Summitanexamp

leof

sustainabledevelopment inaction

.

Unfairlytradedcommoditiessuchascoffeecanexacerbatetheexploitationofbothruralworkersand

theenvironment.

Problem

SolUTIoN?

Equity and Fair Trade


The Ivory Park project in South Arica was supported by

WWF in its initi al stages. It is a communit y o low-cost,

energy-ecient homes with innovative water conservation

and recycling eatures. Over 60% o the project budget

went on salaries or local people, and 60% o the workers

were women.

The project boasts an organic vegetable nursery, a bicycle

reurbishment scheme, a zero energy community centre, a

kindergarten and a spiritual corner.

By reducing heating demand in winter, the homes reduce

the need or coal burning which is a major cause o

respiratory problems in 30% o the townships children.


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There appears to be a growing gap between wealth and happiness, which raises questions about what the true basis

o well-being and contentment really is. Our goal must be a world which actively works to increase quality o lie in our

communities. One Planet Living means promoting healthy liestyles, vibrant communities, and physical, mental

and spiritual well-being.

>

Thehustle andbustle of modern life has made

many people richer. But atwhatcosttoour health

and well-being?

Problem

Health and Happiness

One Planet Living in action:The Mata de Sesimbra project in Portugal plans to

closely monitor the satisaction and stress levels o

its residents and visitors. Indicators or air and noise

pollution have already been developed, and 100

million is being invested in sports, leisure, cultural

and educational acilities. The development has

been designed so that everyone has easy access

to large areas o green spaces and community

acilities. An on-site team will encourage participation

in community-building activities and monitor peoples

sense o place.

TheaverageLondonerknowsjust3neighbours,butatBedZEDthe

numberis19.

SolUTIoN?


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What you can do

Onholiday.

Athome.

Atwork.

Wouldnt it be great i we could all live in a way that was more environmentally-riendly and which, at the same time, was cheaper, gave us more

time to spend with riends and amily, and meant we were healthier? WWF has researched a set o Ten Top Tips with suggestions about small

changes we can make to the way we live, work and play which could help make a big dierence to our planet - and to the quality o our lives.


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i l i l l

1 save money by turning o lights and appliances - when not in use

2 investing in cavity wall and lot insulation - can lower your bills

3 energy ecient lights and appliances - can make a hugedierence to your electricity bill

4 switching to a green tari - is now easier than ever

5 insulating the hot water tank and lagging hot water pipes - willcut down on wasted energy and save you money

6 turning down the thermostat by just 1 degree - will still leave youeeling warm and comortable, but could cut your energy bills by as

much as 10%

7 draught-proong your home and drawing the curtains at night- is a simple yet eective way to cut costs

8 t a water meter and a fush saver - and see the dierence itmakes to your water bill

9 why water the lawn? - Get a water butt and use rainwater to

water plants

10you can encourage wildlie - by leaving a wild area in your garden.

Did you know?

> Lighting accounts or up to 15% o your electricity bill

> Some appliances, like digital set top boxes, cost nearly as

much to run in standby mode as when they are switched on

> By replacing normal bulbs with energy ecient ones you can save up to

70% on the cost o lighting

> Up to a third o your household heat will escape through an

uninsulated lot

> Double glazing can save you money by halving heat loss.

AOnePlanetlifestylecans

aveyoumoney,as

wellashelptosave

theplanet.

In the home


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1 ood that is in season is tastier - and costs less to process and package

2 cut down on meat and dairy produce- the rising cost o grainproduction is making prices soar

3 waste less ood - the US Department o Agriculture says Americans throwout 11 million pounds o ruit and vegetables every year. Only buy what you

will actually eat

4 compost organic waste - create ree, ertile soil to grow your own ood in

5 buy air-trade goods - and help over 7 million armers, rural workers andtheir amilies in 58 developing countries

6 buy local ood - it costs less to transport

7 try growing your own ruit and vegetables - or the same price as yourweekly shopping bill you could buy enough seeds to supply you with your

own resh, organic vegetables all-year round

8 avoid heavily processed products - resh ood costs less to produce,and thereore costsyou less

9 drink tap water, not bottled water - its ree!

10 buy MSC certied sh and sh products - the MSC label guaranteesthey have been shed sustainably.

Luis(above)andJoe(let),aged3,arepopularfgures

attheirlocalallotment,wheretheygrowprize-winningcustardmarrows,yellowcourgettes,cherry

tomatoes

andstrawberries.

What we eat

Did you know?

> Eating less meat could reduce your ood ootprint by up to 40%

> Pesticides and ertilisers use up a lot o energy to manuacture.

Organic products consume up to 40% less energy, as well as support

higher levels o wildlie

> Every ton o strawberries fown into Europe rom North Arica or the

Middle East emits up to 4 tons o carbon rom air reighting

> About a third o all our kitchen and garden waste (such as vegetable

peelings and cut grass) can be composted. However i it is thrown

away and is dumped in a landll site, it turns into methane...which is

even more potent than carbon dioxide as a greenhouse gas.


28/68



i l i l l

MSC-certifedfshermencatchinglobstersothecoast

oMexico.

Focusonsustainableseaood

The Marine Stewardship

Council logo denotes seaood

products that have been

shed sustainably.

For more inormation visitwww.msc.org

In1996, WWFandUnileveroneothe worlds

biggest buyersorozenfshstartedaninitiative

tochangethewayfsharecaught, marketedand

bought, and thereore helpensuretheuture o the

worldsfsheries.

Nowanindependent, not-or-proflt organisation,the

Marine Stewardship Council(MSC)workswithfsheries

and retailerstocertiy and promoteenvironmentally-

responsibleandsocially-benefcialfshing practices

aroundthe world.

MSC has developed astandard or assessingand

certiyingthesustainability ofsherieswhich isthe only

internationally-recognisedcriteriaor evaluating whether

or not a fshery iswell-managed. Itis based on the best

scientifc dataandlatest knowledge about themarine

environment.

Tobe ableto usethe MSC logo, productshaveto

havecome romfsheriesassessed by independent

certifers as meeting the MSC standard. Thisgives

consumers aninormed choice tobuy fsh and other

seaood products romwell-managedsources.

Over 20fsheriesaroundtheworldarenowcertifed,

andanother 30fsheriesare currentlyundergoing

assessment.Inaddition,morethan100major seaood

buyershavepledgedtostockandsell MSC-certifed

products, including large supermarket chains in France,

Germany,Switzerland,theUK, andthe USA.

Today,therearearound400 MSC-certifed fsh

productson sale in26 countriesrangingrom resh,

rozen, smoked and canned fshtofshoil supplements

andthe number isgrowingall the time. Forthe frst

time, consumers have accesstoseaoodproducts that

theycanbe confdent aresustainable.


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1 save money by reducing car use, especially or short journeys(eg less than 3 km)

2 walk and cycle more - its ree!

3 avoid unnecessary travel - is that meeting really necessary, or can it bedone over the phone/internet?

4 use public transport instead o the car - keeping a car is a huge drain onthe household budget even beore you start the engine

5 car share i driving is unavoidable - it will halve both costs and your

carbon ootprint

6 buy the smallest car that ts your needs - it will be cheaper to run,cheaper to tax, cheaper to insure as well as being more environmentally-riendly

7 switch o your engine whilst stationary- you will save on uel costs aswell as CO2 emissions

8 take holidays closer to home - a local holiday could be a lot cheaper andless stressul, and avoids lengthy waits at airport check-in and security

9 fy less, avoiding short haul fights (less than 500km)wherever possible - use the WWF Travel Helper to see how easy it is to getthere by train instead (see above)

10oset your fight emissions i air travel is unavoidable - the WWFTravel Helper can help you do this.

Getting about

The WWF Travel HelperCut costs and your carbon ootprint with

WWFs online Travel Helper a new

online search engine to help you nd thebest routes or your journey, check travel

times and compare carbon ootprints

o dierent options. Developed by

entrepreneurial Swiss rm Routerank Ltd,

the WWF Travel Helper has also linked

up with carbon oset rm Climate Friendly to help you neutralize all the CO2

emissions rom your journey.

Try it or yoursel. Visit http://travel.panda.org

Increasedroad andairtrafc iscausinggrowin

g

congestion...

andpollution.


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i l i l l

1 avoid all over-packaged goods - you are paying or the packaging as well

2 use local shops - out-o-town stores may seem cheap, but have you actoredin the cost o getting there and back (and o keeping a car just or shopping trips)?

3 run the washing machine at 30 degrees Celsius where possible - itwill make little dierence to your washing, but a lot o dierence to your bill at the

end o the month

4 use kerbside recycling schemes and recycling centres - dont wastemoney driving to a recycling centre i there is a scheme on your doorstep!

5 run the ridge at between 3-5 degrees Celsius - any colder will make littledierence to the contents o your rerigerator but a lot o dierence to your bill

6 dont buy patio heaters, peat compost or pesticides or your garden- they are all an unnecessary waste o money as well as environmentally

disastrous

7 donate unwanted goods and buy recycled and second hand products

- you could save yoursel a ortune as well as help save unnecessary energyand resources rom being wasted

8 re-use envelopes and jiy bags

9 use rechargeable batteries rather than disposable ones - i you havechildren, this one tip alone could help save you a small ortune in the long run!

(see Did you know?)

10 boycott unethical products - a sustainable society is one which promotesgood citizenship too.

Other great ideas or sustainable living and saving money

Did you know?

> Recycling one aluminium can save enough energy

to run an energy ecient bulb or 140 hours

> Around 15 billion ordinary batteries are thrown

away every year.

Makeuseoflocalrecyclingschemesandcentres.

Runyourwashingmachineat30degrees

Celsius.


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31


Gael Leopold is a Corporate Relations Manager at WWF International in Switzerland. He is also trying to help make WWF as

environmentally-riendly as possible. Here he gives an insight into what he is doing to reduce his own ecological ootprint.

Meet Gael WWFs green guinea pig!

GaelLeopoldbehind

thewheelofanair-p

oweredcar.

Watchhimattemptto

driveitat:

www.youtube.com/on

eplanetliving

When I moved into my new fat, the rst thing I did was to ask my

landlord to subscribe to a green electricity provider. Then I changed all

the bulbs to energy ecient ones, installed an air-fow shower head and

bought segregated bins.

The train system in Switzerland is great as it runs very requently and

even goes to remote villages which makes it easy or me to not own a car.

When people come to visit me, I sometimes rent a car rom a car sharing

company or we rent bikes. I may buy a car next year but rst I need to

persuade a ew local restaurants to give me their used vegetable oil.

For holidays I try to go to places reachable by train. With two riends,

we just came back rom Corsica where we went by train, walking and

hitch hiking. It was a great trip with lots o unexpected encounters. This

summer we also went or a ew days hike in the Alps.

When I cant avoid fying or work, I try to make the most out o it taking a

ew days o to visit and enjoy the places where I go.

For ethical and environmental reasons I became vegetarian a ew years

ago. In some countries like France I oten end up eating only Margarita

pizzas and when I visit people the discussions about vegetarianism

always bring interesting reactions.

It took me a bit o time to know what to do to reduce my ecological

ootprint and I still make mistakes but now things are much smoother and

I dont really eel like I am making any eort.


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The WWF Pocket Guide to a One Planet Liestyle // www.panda.org/oneplanet

Focusonsustainablewood

Oneofthemaincauses offorestloss is illegal logging,whichisfed byhighdemandfortimberin EuropeandincountriessuchasJapan, the UnitedStatesandChina. Howeveryou can helpstopthis.Look out fortheFSClabel onwoodandtimberproducts, including everythingfromfurniture topaperandeventoilet tissue. Ifit doesnthavethislabel, it maywell have comefromillegal orcontroversial sources.

Forest inGrisons, Switzerland, wherewoodish

arvested

accordingtoFSCnorms.

For more inormation visitwww.sc.org

To be certain o buying sustainably,

look out or the Forest Stewardship

Council (FSC) logo on wood and

timber products.

TheForestStewardshipCouncil (FSC)isanindependentbodywhichsetsstandardsorsustainableorestmanagement,andaccreditsthirdpartiestocertiyorestproducersthatadoptthem.Itwassetupinresponsetotheoutcryoverclear-cuttingoorestsinplacessuchastheAmazon.Itsounderswereabroadcoalitionthatincludedenvironmental groupssuchasWWF,GreenpeaceandFriendsotheEarth,aswellasindigenousorestdwellers,andretailerssuchasB&QintheUKandSwedensIKEA.

TheFSClabeldenotestimberromorestsmanagedaccordingtospecifcstandardsosustainabilityasawayoencouraging

goodorestmanagement.



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Ideas or greening your oce

There are some things your company can do which will make a big dierence

virtually overnight:

> ensure that all light bulbs and appliances are energy ecient

> turn down the heating (and cooling systems)

> try audio, web or video-conerencing instead o getting on a plane or a meeting

> look at your existing catering contract can you reduce the ood miles o what

is on oer?

> reduce paper consumption by encouraging people to only print emails when

absolutely necessary, and setting computers to double-sided printing

> switch to recycled paper

> recycle as much as you possibly can.

At workMany businesses now recognise the benets o responding to consumers concerns overthe environment and climate change, and are taking a leading role in making the marketa orce or good. Is yours one o them? There are many ways that your company can

make One Planet Living a reality in its day-to-day operations. Several o them will also help

your business cut costs.

WWFsnewofceintheNe

therlandsisacarbon-neut

ralbuilding,over99

percentothewoodused

isFSCcertifed,anditinc

orporatesbirdnesting

sitesembeddedinthewall

s.Thesurroundingareais

anaturereserve.

How green is your oce?

Green Oce is a simple environmental management

system (EMS) developed in 1997 by WWF Finland

which has been taken up by large and small oces in

both the public and private sector.

It is designed to help organisations reduce oce

waste as well as save on materials and energy costs.

For more inormation visitwww.ww./green_oce


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34



> Liaise with suppliers to

try to check whether ornot materials are local,sustainable, or both

> Look at the companysprocurement policies, and

ask whether there aresustainable alternatives

to certain products, suchas paper.

Sustainable Food

> Is it possible to source local,

resh produce in the canteen?

> Reducing meat and dairyconsumption could be

healthier as well as moreenvironmentally-riendly

promote alternative optionsas specials

> Food waste can be reducedby oering smaller portions(costing less, o course!)

with the option o a secondhelping i required.

One Planet Living in the workplaceApplying the 10 One Planet Living principles o sustainabilitywill help you to become a more sustainable business.

Below are issues or you to consider when developing yourenvironmental management plan.

Zero Carbon

> How well is the

building insulated?

> How about installing metersso that employees can see

how much energy is beingconsumed?

> What about having an on-siterenewable energy sourceeg solar panels, solar waterheating, a biomass unit etc?

> Can you switch to a Greenenergy supplier?

Zero Waste

> Think about alternatives to

disposable cups, sachets,cutlery etc in the canteen

> Use alternatives to non-

recyclable packaging.


> Could diesel vehicles run

on waste vegetable oil orbiodiesel instead?

> What about electric or hybrid

car pool vehicles?

> Oset unavoidable

transport emissions

> Try to minimise air travel bymaximising audio, web or

video conerencing (evaluateexisting travel requirementsto understand how much isreally necessary)

> Could more sta work romhome instead?

> Make it easy or workers to

car-share or use bicycles (egby installing showers and asae bike shed).

I we destroy the planet,we destroy the market

Adrian Wyatt

CEO Quintain Estates & Development plc

The world is currently struggling with the consequences o over valuing its fnancial assets but a more undamental crisis looms


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Sustainable Water

> Is it possible to ensure toiletshave dual-fushes (or at least

water saving devices that canbe inserted in the cistern?)

> Is it possible to have

waterless urinals?

> Tap aerators (and fow-restricted showers) can leadto noticeable cost savings

> How easy is it to capture

rainwater and use it orirrigation and in toilets?

Natural Habitats & Wildlie

> Is it possible to integratenatural spaces into the

existing building eg nestboxes, green roos?

> I your work-place has greenspaces, consider using native

species o plants, especiallyones that could help

encourage bird lie

> Fruit trees instead o merelyornamental trees could be

popular and healthy!

> Avoid environmentally-damaging products such

as pesticides, peat, toxiccleaning products etc.

Culture & Heritage

> Does your oce buildingblend in to the surrounding

area, or does it stick out?

> How well connected to the

local community is yourbusiness? Is it possible to

support what is going in thelocal community and the

region in general?

> Could your work-place be aplace where employees and

visitors can learn new thingsabout the history and

traditions o the area?


> To what degree is it possible

to use local workers andlocal businesses, or example

when sub-contracting?

> Can you promote ethical

and airly traded products in

your canteen?> Try to look out or credible

labels o sustainable productseg FSC timber, MSC sh etc.


> Try to ensure a healthywork environment by avoiding

toxic materials

> Survey sta about worksatisaction levels and ways in

which to improve productivity

> Support amilies by providingaccess to crches and holiday

playschemes.

The world is currently struggling with the consequences o over-valuing its fnancial assets, but a more undamental crisis looms

an ecological credit crunch caused by under-valuing the environmental assets that are the basis o all lie and prosperity.

Most o us are propping up our current liestyles, and our economic growth, by drawing and increasingly overdrawing on the

ecological capital o other parts o the world.

James P. Leape, Director General WWF International


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i l i l l

One Planet Leaders is a sustainability programme which enables

business managers and senior executives to explore, challenge and

apply the latest thinking on sustainable business practice. Many

companies now recognize the need to mainstream environmental and

social issues into core business activities, but oten struggle with how to

adapt their behaviour.

One Planet Leaders oers companies a way to build sta competence

and transorm operations into more sustainable business models. It

is a proessional development programme which enables business

managers to explore and apply cutting edge thinking on sustainability in

order to drive company value.

For more inormation about One

Planet Leaders contact Carolina

Schwarz at WWF International:

[email protected]

Embedding sustainability into organisations is complicated. OnePlanet Leaders provides real thought leadership in this ast moving

arena. It has beneft or both middle managers and senior leaders

and provides an opportunity to learn rom ellow participants as

well as the excellent core aculty and growing alumni network

Paul Turner

Head o Sustainable Development, Lloyds TSB Bank Plc

Become a One Planet Leader


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37


Sustainable ood

> Lobby to get your caterer

to provide organic and

vegetarian options (or nd

one who will).

Zero Carbon

> Meeting rooms can

quickly warm up, so avoid

unnecessary heating

> Turn o IT equipment whennot in use

> I having an away-day,

choose a location powered

by green energy.

Zero Waste

> Collect all used paper (and

separate into the right bins i

necessary)

> Set up a link to a paperrecycling company

> Compost the let-overs rom

work lunches.


> Set up a car pool or

lit-share system

> Get the latest inormation

about local public transport,and share it with others.


> Find out where the nearest

and most competitive

sources o recycled paper

and other oce supplies are

and pass it on to whoever

purchases stationery.

Tips or sustainable workingIt is not just the changes to your work-place that can help make a real dierence.

Even the way you work on a day-to-day level can help. For example:

Sustainable Water

> Campaign to stop the use

o bottled water!

Natural Habitats and Wildlie

> Who manages the oce

estate? Can they be

persuaded to put up nest

boxes? Sow wild fower

seeds? Plant some native or

ruit trees?

Culture and Heritage

> Paste and share inormation

about whats on in the area,

and about the history o the

local community.


> Buy only air trade coee

and tea.


> Go or a walk once in a

while, i possible! You will

eel better and be moreproductive as a result.

The WWF Pocket Guide to a One Planet Liestyle // www.panda.org/oneplanet


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i l i l l

Casestudy1:CanontakingstepstowardsOnePlanetLiving

Kyosei,Canons

philosophy,means

livingandworking

togetherforthe

commongood.

CanonsGreen calculatorisproduced with recycledmaterials fromused Canoncopiermachines.

CanonEuropewasoneotheFoundingMembersotheWWFConservationPartnerProgrammein1998.WWFsConservationPartnersareaselectgroupomultinationalcompanieswhichcontributemajorundingtosponsorWWFsglobalconservationwork.

In2007,CanonalsolaunchedthepolarbeartrackerprogrammeandCanonemployees

helpedtorestoretheRilaNational ParkinBulgariawiththePanParksProgramme.

Canonisworkingtomaximizeresourceefciencyintheworkplaceandorotherbusinessesandconsumersbydesigningproductsthataresmaller,ligh

ter,moreenergy-efcient,andreeromhazardoussubstances.

Itson-demandSURF(SuraceRapidFixing)technology,orexample,usesalinear

ceramicheaterandfxingflmohighthermalconductivityandlowthermalcapacity.Thismeansthattheheateractivatesonlywhenthefxingflmrotates,transerringheatviatheflmtofxtheimage.Thismakeszerowarm-uptimepossible,resultingina75%

reductioninenergyconsumptioncomparedtoconventionalroller-fxingsystems.

Thecompanyhasinstitutedaglobal

consolidatedISO14001EnvironmentalManagementSystemcertifcationscheme,whichmeansthateverysitehasastrategyorwasterecycling,reductionoenergyconsumptionandmonitoringenvironmentalimpact.Theschemecovers200sitesand11,000employeesinEurope,AricaandtheMiddleEast.

i bility


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WWFInternationalandGreen

Power

Conerenceslaunchedanew

seriesoOne

PlanetBusinessconerencesin

September

2008,withaninauguralevent

aroundthe

themeoSustainableCitiesan

dCommunities.

GreenPowerConerencesist

hefrstcompany

tooereventsocusingonsus

tainabilitytothe

businesscommunity.Itisnowwor

kingwith

WWFtoapplytheOnePlanet

Livingprinciples

withinthecompanyandtoitse

vents.Visit

www.greenpowerconferenc

es.com

CaseStudy2:Companiesim

plementingsustainability

principleswithintheirbusiness

operations

Doyoureallyneedtotravelto

thatmeeting?

Moreandmorecompaniesare

oeringalternativesincludinga

udio,videoandweb-

conerencing.Onesuchcompa

ny,Arkadin,alsoorganisesC

limateCareDaysor

businesses.AClimateCareD

ayisadayintheyearwhenac

ompanyreplacesALLo

itsbusinesstravelonthatday

withconerencecallingservice

sprovidedbyArkadin

andallArkadinsproceedsrom

thatdayaredonatedtoWWF

tosupportitswork

tocombatclimatechange.So

notonlyareyousavingmone

yandreducingcarbon

emissionsyouarealsohelpi

ngWWFfghtclimatechange!

Formoreinformationvisitw

ww.climatecareday.com

HowWWFhelpscompanie

smeet

thefootprintchallenge

WWFworkswithbusinessesa

ndindustrysectorsinorder

totransormmarketsandpro

ducts,andhelpcompanies

adapttoaresource-constraine

dworld.WWFandNokia

haverecentlysuccessullypilo

t-testedanecological

ootprintmodelatthecompanysmainacto

ryinHungary

aspartoWWFsOnePlanetB

usinessprogramme.

Visitwww.panda.org/onepla

net


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The WWF Pocket Guide to a One Planet Liestyle // www.panda.org/oneplanet40


i l i l l

Aprototypeeco-holiday

homeinPortugal.The

zero-

carbon,zero-wastevilla

ishighlyenergy-efcien

tand

includesahighpercenta

georecycledbuilding

materials.

On holidayWWF believes that leisure is an important human and social need.Tourism provides jobs or about 10 per cent o the worlds workorce.

However, research suggests that a typical package holiday could account or up to 50 per cent o a persons annual air share o the Earths

resources. So the question is - how can we all enjoy a good holiday that is also good or the planet?

The trickiest question by ar is the issue o fying. The carbon emissions rom

fying to our avourite destination are the largest single contributor to our holiday

ootprint. However, alternatives to fying are growing in popularity. Travelling

by train can oten be a ar more comortable and enjoyable way o reaching

our destination. Journey times may not be much longer than fying when the

journey to and rom the airport and long check-in and security queues are

taken into account. I you book well in advance you can make major savings

(and to some destinations the train may even be cheaper than the plane).

There are other ways we can help to reduce the travel ootprint o our holidays.

I air travel is unavoidable, we can choose airlines with higher occupancy rates

and more ecient aircrat. Occupancy rates vary considerably rom airline to

airline - charter fights tend to have uller planes. It is worth checking with your

operator or travel agent when you book your holiday.

I you want to oset emissions or an unavoidable fight, then a note o caution

about carbon sequestration schemes which plant trees to sequester carbon

dioxide rom the atmosphere. In the long-term, these are not a viable option

or osetting greenhouse gas emissions. However, there are some oset

schemes which oer investment in renewable energy projects. I there really

is no other option other than to travel by plane, purchase a Gold Standard

carbon oset, such as the ones oered by Climate Friendly (see next page).

The Gold Standard is endorsed by 37 non-governmental organisations

worldwide, including WWF.


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The WWF Pocket Guide to a One Planet Liestyle // www.panda.org/oneplanet 41


Howyoucanosetyourcarbon

emissionsandhelpWWF

Formoreinormationvisit

www.climateriendly.orgOn the ground, hotels and resorts can have markedly dierent levels o

environmental perormance, or example in the amount o waste recycled

or the proportion o ood sourced locally. Again, ask your travel agent

or tour operator about what environmental management systems are

in place, what standards have been adopted, and what reports are

available or public inspection.

There is also a way in which you can use your holiday as a way to

contribute to nature conservation in a positive way. WWF has

launched Check Out For Nature, a partnership with some o the

worlds leading hotel chains. Participating hotels will add a euro (or its

equivalent value) to your hotel bill when you check out at the end o

your stay. This is passed on to WWF to support up to 1,200

conservation projects all over the world. Visit www.panda.org

and search or check out or nature

Youcannow neutraliseALLyourcarbonemissionsand help slow

global

warmingbypurchasinggreenenergy credits through ClimateFrie

ndlyTM.Visit

theirwebsite,www.climateriendly.org,whereyou caneasilycalcu

latethe

emissionsrom yourcar, airtravel,home, ofce, or event,and pa

yonlineto

neutraliseyouremissions.

Themoneyyoupaywill supportnewrenewableenergyprojectsth

atwill

compensateoryourgreenhousegasemissions.ClimateFriendlywillalso

donate5%o netwebsalestoWWFtosupportitsclimatechange

program.


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i l i l l


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Ten questions that couldchange your lie(and help make the planet a better place)Start taking the small steps today that can help make a big dierence tomorrow. First, do the simple quiz on the ollowing pages to

get an idea o what your personal ecological ootprint is. Then nd out how you can start reducing it straight away! (PS We have used approximate

gures in order to make it as easy as possible).


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i l i l l

Question 1: You eat Score

Mainly seasonal, resh, and locally-grown ruits and vegetables 1

Mainly resh products but also some rozen and tinned oods 2

Mainly rozen, tinned, o-season and imported products 3

Mainly processed, rozen, tinned and o-season products, and you eat out at restaurants a lot 4

Question 2: How oten do you eat meat or sh?

Never 1

From time to time (between one to three times a week) 2

4 to 5 times a week 3

Every day 4

Question 3:You live in

a studio or small fat 1

a medium-sized fat or a small house 2

a large fat or a medium-sized house 3

a large detached house 4


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Question 4: Your home is: Score

Very well insulated and you have the heating on only when you need it 1

Well insulated, but the heating is on a lot 2

Badly insulated 3

Badly insulated, and you have the heating on all or most o the time 4

Question 5: How do you heat your home?

Gas 1

Coal 2

Oil 3

Electricity 4

Question 6:Tell us about your energy use

You use green energy (solar, windpower etc) or are on a green tari 1

You are careul to avoid wasting electricity 2

You do not really pay much attention to how much electricity you use e.g. you tend to leave lights and stand-bys on 3

You use appliances such as kettles, electric heaters and hairdryers a lot o the time 4


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i l i l l

Question 7:At home, you use Score

Only recycled paper, you dont receive junk mail, and you dont have any subscriptions to printed newspapers or magazines 1

Mainly recycled paper, receive some junk mail, have a subscription to just one printed newspaper or magazine 2

Mainly non-recycled paper, gets lots o junk mail, and subscribe to a ew printed newspapers and magazines 3

Only non-recycled paper, receive lots o junk mail, subscribe to several newspapers and magazines, and do lots o

photocopying and printing 4

Question 8: How oten do you or your amily use a car?

Never/we do not have a car 1

Occasionally 2

Everyday 3

Everyday or long-distance commuting 4

Question 9: How oten do you or your amily use public transport?

Never 1

Sometimes 2

Everyday 3

Everyday or long-distance commuting 4


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Now count up your score. I your total is:

10-20: Well done! You are a conscientious citizen and consumer,

and a pillar o society! Our planet is sae in your hands. Your ecological

ootprint is the equivalent o 2-4 global hectares per year, or 20-

40,000m2. I you are interested in ways to improve your score, have

a look at the options on page 48 to see i there are any green liestyle

ideas you havent already tried.

20-30: Not bad, but there is denitely some room or improvement!

Your ecological ootprint is about 4-6 global hectares per year, or 40-

60,000m2 (which is the equivalent o a 2 or 3 planet liestyle) so i you

want to improve your score have a look at our list o ideas on page 48,

and see how you can reduce this gure to a more sustainable level.

30-40:We have some work to do here! I everyone in the world

shared your liestyle, we would need 3 or 4 planets. Have a look at the

list o measures on the next page. These are all things you can start

doing straight away and which are relatively easy, aordable and could

even be un! And you could slash your ootprint by ONE THIRD in just

10 easy steps. Have a go today!

Remember its about what you can actually do,

not what you promise Good luck!

Question 10:Where do you go on holiday? Score

I stay at home 1

I go somewhere local or in the same country 2

I fy somewhere a couple o hours away 3

I fy to an exotic location 4

0

Start reducingyour footprint now


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48 The WWF Pocket Guide to a One Planet Lifestyle // www.panda.org/oneplaneti l i l l

g y p

Pledge Footprint reduction

1 Reduce the length of your shower by 3 minutes 660m2

2 Stick a No Publicity sticker to your mailbox 180m2

3 Switch to a green electricity supplier (every kW/h saves up to 1.8 m2 ) 3500m2

4 Twice a week, enjoy a vegetarian meal instead of a meat-based dish 1600m2

5 Use recycled paper instead of non-recycled paper 540m2

6 Cook with lids on your pots and your pans 400m2

7 If travelling less than 5 km, go on foot or by bicycle (twice a week) 590m2

8 Stop using the air-conditioning in your car 510m2

9 Instead of commuting to work by car, choose public transport (train or bus) 6300m2

10 Instead of going on holiday to some far-off destination, choose somewhere local every other year 2100m2

B

Next, go through the list below and choose which measures you are pledging to do:

My score = m2A

* This tells us the actual area of square metres of land and sea needed to support your lifestyle.

=

Total

Byour pledges m

2

Yournew footprint m

2

Ayour original footprint m

2


0 2000 0X

0

0 0 0

Your new liestyle...


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Well done on taking your rst steps towards a One Planet liestyle!

Below we look at the new liestyle you have chosen or yoursel, and its implications or our planet.

YOUR NEW FOOTPRINT

1. up to 20,000m2

2. 20,000m2 - 40,000m2

3. 40,000m2 - 60,000m2

4. over 60,000m2 + + +

+ +

+

Youve done it! Well done.You have achieved a One Planet liestyle so now enjoy it!

You are nearly there! Go ahead and start implementing your pledges. When you have

successully done so, come back to the list and see i there are new commitments you can

take on.

You are not quite there! You are still living as i we had 3 planets to draw on, which we

dont! Hopeully, though, this book will have opened your eyes to the challenges we all ace,

and will have inspired you to start making real changes to your liestyle.

Oops! Lets look again at the way you live, work and play. You are not alone its something

we all need to do, to ensure that the legacy we are leaving or uture generations is a rosy

one. Visit our website at www.panda.org/oneplanet or inspiring stories about how people

anywhere can make One Planet Living a reality.

Thank you or having had the courage

to do this quiz! Hopeully you will have

ound it interesting and illuminating, and

will have seen or yoursel the scale o the

challenge we all ace.

On the next ew pages are resources on

where you can get help in implementing

some o your eco-pledges.

Enjoy your new lie!

Remember: its not all down to you.

We need governments and businesses to change

things too. You can help do this by supporting

WWFs campaigns - or example, or a new global

deal to tackle climate change.

Joe,aged3,growsprize-w

inningvegetables

onhisallotmen

t.Socanyou!

0


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Resources or better livingFeeling inspired? This last section lists helpul links and resources that you can access wherever you are that will help you on your way to a

One Planet liestyle. For more inormation, and to nd out about other ways in which to help build a sustainable uture, contact your local WWF oce.

Seewww.ww.org or details.

Find the most ecient electrical appliances with Top

Ten, a partnership between WWF and the European


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i l i l l

AustraliaEnergysmart

www.energysmart.com.au

For tips and inormation about making your

home and work energy smarter.

Energy Star

www.energystar.gov.au

An international standard on energy-ecientelectronic equipment.

Travel Smart

www.travelsmart.gov.au

Actions you can take to reduce emissions by

changing your travel behaviour.

Climate Friendly

www.climateriendly.comIdeas on how to oset your greenhouse gas

emissions when you are fying or driving.

AustriaWWF

www.ww.at

WWF-Austria and the Austrian Ministry or

the Environment are working together to

produce a Top Ten website as part o a wider

cooperation to promote energy eciency.

Canadathegoodlie.ww.ca

This is a new online community or Canadians

who want to make simple but signicant

changes in their liestyles that help ght climate

change and reduce their ootprint on the planet.

www.davidsuzuki.org/Climate_Change/BC/

Action.asp

Simple changes in our everyday lives can help

slow climate change. Together, we can make a

dierence. Here is what you can do.

www.ecoaction.gc.ca

A website run by the Canadian government.

The One-Tonne Challenge asks you to reduce

your annual greenhouse gas (GHG) emissions

by one tonne by using less energy, conserving

water and resources, and reducing waste.

How can I be more energy ecient?Check out these websites or local inormation on how to help save the planet and money.

Commission to help consumers nd the greenest cars,

ridges and other domestic appliances.

Go to www.topten.ino


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FrancePlanete Attitude

www.ww.r/planete/commande/index.php

Order the WWF-France book PlaneteAttitude

which gives all the good tips to be greener

in everyday lie - 15 (Pour connatre toutes

les astuces et tous les gestes pour tre plus

respectueux de lenvironnement au quotidien,

commandez le livre Planete-Attitude du WWF-

France - 15).

GermanySpargeraete

www.spargeraete.de

Complete website about ecient appliances.

Find out what is best or your needs.

Elektrizittswerken Schnau

www.ews-schoenau.de/Download

Download a brochure ull o tips, tricks andideas on how to save energy and be ecient

at home.

Indiawww.geda.org.in/e_conserv/ec_ov_tds.htm

www.vigyanprasar.gov.in/comcom/eature70.htm

www.vigyanprasar.gov.in/comcom/eature70a.htm

Three websites ull o ideas or sustainable

living. Look or the sections on how to save

energy and be ecient at home.

IndonesiaPowerSwitch

www.ww.or.id/powerswitch

A list o tips and ideas on eciency. Part o the

new PowerSwitch website.


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PolandOszczedzaj pieniadze chron srodowisko

www.oszczedzaj-energie.pl

For saving energy and ecient use o energy

or people living in Poland.

Spain

Instituto para la Diversifcacin y Ahorrode la Energa

www.idae.es

Tips on how to save energy at home in the

workplace, and when travelling.

SwedenThe Swedish Consumer Agency

(Konsumentverket)

www.energi.konsumentverket.se

A state agency website helping the Swedish

public on consumer issues. Good inormation

on both prices and the environmental impact

o the energy system o your home.

The Swedish Energy Agency/Statens

Energimyndighet (STEM)

www.energimyndigheten.se

The website oers a lot o tips on

energy eciency.

SwitzerlandWWF-Switzerland consumer site

www.topten.ch

Inormation on ecient appliances in three

languages: German, French and Italian.

Italian

www.ww.ch/it/ilww/index.cm

German

www.ww.ch/de/derww/index.cm

French

www.ww.ch/r/leww/index.cm

How can I be more energy ecient? (continued)


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United KingdomEnergy Saving Trust

www.energysavingtrust.org.uk

A website with tips or people in the UK.

Ecotricity

www.ecotricity.com/about/energyeciency.html

A user-riendly website or people in the United

Kingdom trying to save cash by saving energy!

United StatesThe Alliance to Save Energy

www.ase.org/section/_audience/consumers

All the inormation you need to save money,

increase comort and reduce pollution through

energy eciency.

WWF-USs consumer guide

www.biodiversity911.org/climate_change/climate_change_action.html

A user-riendly website with a ocus on cars.

Download a list o 31 easy actions and

choices or more eciency.

WWF-USs efciency tips

www.worldwildlie.org/consumer/sgw.cm

A list o 10 actions or people in the UnitedStates to increase eciency, provided by

WWF-US.


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EuropeCountries in Europe have dierent labels in

order to identiy green energy.

Trywww.eugenestandard.org

and use the search engine to nd the right

renewable energy or you.

AustraliaWWF-Australia guide to green power

electricity retailers

www.ww.org.au/powerswitch

Contact your electricity retailer and make the

switch to cleaner power, or encourage them to

improve their environmental perormance.

Austriawww.oekostrom.at

WWF-Austria purchases green power rom

kostrom and recommends this website

or everyone interested in a switch rom coal

to clean.

Canadawww.bullrogpower.com

A new green energy retailer rom Ontario,

Canada.

www.pembina.org/wind

A programme to promote the use o wind

power in Canada, run by the Pembina Institute.

www.re-energy.ca

www.canren.gc.ca

Two websites about the use o renewable

energy in Canada. Loads o inormation.

Finlandwww.ekoenergia.ino/yhtiot/yhteystiedot

This website lists all electricity companies

providing sustainable energy in Finland, and

tells you what kind o sustainable energy they

are oering and what it costs.

GermanyEnergie Vision

www.energie-vision.de

Green Power available in Germany, certied

with the ok-power label promoted by

WWF Germany.

Where can I buy renewable energy or my home?Changing to a renewable energy provider is probably the single biggest way to reduce your ootprint (and the easiest and cheapest)


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PolandRenewable Energy

www.energieodnawialne.pl

So ar green power is not available in Poland,

but here you can nd general inormation about

renewable energy in Poland.

SpainElectra Norte

www.electranorte.es

How and where to get green power i you

live in Spain: a PowerSwitch! Pioneer o

WWF-Spain.

SwedenThe Swedish Society or Nature

Conservation (SSNC)/Svenska

Naturskyddsreningen (SNF)

www.sn.se/bmv/bmv-register/elektricitet.cm

WWFs sister organization in Sweden has

developed an environmental label called Bra

Miljval that is used or electricity (Bra Miljval

= Good Environmental Choice). Consult

their website or a list o companies oering

renewable energy.

SwitzerlandWWF-Switzerlands consumer website

www.topten.ch

You want to buy green power in Switzerland?

Choose the label Naturemade Star! The best

power products are presented on this website.

United KingdomEcotricity

www.ecotricity.co.uk/landing/?partner=

WWF2green

WWF-UK has teamed up with electricity

supplier Ecotricity to help address the global

threat posed by climate change. For every

new customer that signs up to Ecotricity, it will

donate 15 to WWF and plant a native tree in

Gloucestershire.

USAWhere possible select a power plan that

uses at least 50% clean energy. To see i it is

available in your state, visit the Department o

Energy.www.eere.energy.gov/greenpower/

buying/buying_power.shtml


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Useul websitesWWF

WWF International

www.panda.org

Find your nearest WWF ofce

www.ww.org

WWF International One Planet programme

www.panda.org/oneplanet

You can search or us on Facebook too.

BioRegional

www.bioregional.com

Global Footprint Network

www.ootprintnetwork.org

Zoological Society o London

www.zsl.org

United Nations Environment Programme (UNEP)

www.unep.org

Routerank Ltd

www.routerank.com

Arkadins Climate Care Day initiative

www.climatecareday.com

Green Power Conerences

www.greenpowerconerences.com

IUCN-World Conservation Union

www.iucn.org

Oset your carbon emissions with

Climate Friendly

www.climateriendly.org

Travel within Europe by train

www.seat61.com

Hotels that support WWFs

Check out or Nature scheme

www.panda.org/how_you_can_help/at_home/

travel/hotels_help/participating_hotels/index.cm

WWF in Second Lie

A unique environment where residents can

explore Conservation Island, roam through

ancient orests, beriend a panda who will keep

you up-to-date with environmental news, and

talk directly via instant messaging to WWF sta.

I you have Second Lie installed on your

computer, enter Conservation Island in

Second Lies built in search. The islands

location is WWF (138, 196, 41). I you dont,

you will need to install the ree sotware

programme rst by going to secondlie.com.

Second Lie and Linden Lab are

trademarks or registered trademarks o

Linden Research, Inc. All rights reserved. No

inringement is intended.


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Page 7

Vientiane, Lao Peoples Democratic Republic. Happy

children playing along the Mekong river. Vientiane, Laos.

WWF-Canon / Michle DPRAZ

IMAGE No.: 58587

Page 8

Eucalyptus plantation, Monchique mountains, southern

Portugal.

Eduardo Gonalves

Page 9

Natural Reserve, Niger.

Toxic waste barrels dumped in the desert, Niger.

WWF-Canon / Donald MILLER

IMAGE No.: 39652

Page 12

Indian tiger, Panthera tigris tigris, Thailand.

Indian tigers in the water, acing each other. Bangkok Zoo.

WWF-Canon / Martin HARVEY

IMAGE No.: 37153

Page 13

Johannesburg, Gauteng Province, Republic o South Arica.

The Ivory Park EcoCity, just outside Johannesburg, has

created an EcoVillage, unded by the SA Department

o Environmental Aairs and Tourisms Poverty Relie

Programme, and partnered by WWF. The SA Governments

Poverty Relie Programmes stipulate that at least 60% o all

costs should go towards salaries, and that at least 60% o

those hired should be women. There is an organic vegetable

nursery; a bicycle reurbishment centre (many o the bicycles

are rom Englands Royal Mail and rom Ireland); a zero energycommunity centre, a kindergarten and a spiritual corner.

The EcoVillage is meant as a showcase o how eco-riendly

living is also community riendly. All buildings are constructed

or maximum energy-eciency, using recycled materials

wherever possible. Energy-ecient heating and cooking

methods are also showcased here. Republic o South Arica.

WWF-Canon / Chris MARAIS

IMAGE No.: 105247

Page 13

Giraa camelopardalis, Girae. Under stormy sky at

sunset. Arica.

WWF-Canon / Martin HARVEY

IMAGE No.: 109000

Page 13

Acre, Brazil. Member o the Fishermens Association o Sena

Madureira and Mauel Urbano casts net shing on one o

the lakes in the Purus River system near Sena Madureira.

Floodplain Resources Management project in the UpperPurus River Basin, part o one o the WWF Freshwater

projects sponsored by HSBC. Acre State, Brazil.

WWF-Canon / Edward PARKER

IMAGE No.: 108361

Page 13

Turkey. Solar panels to heat the water or a new building on

the Mediterranean Sea ront.

WWF-Canon / Michel GUNTHER

IMAGE No.: 110143

Photo Credits


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Page 13

WWF-related activities, Spain. Catalonia, Spain. NGOs

representative - Working group session during the training

course on Integrated River Basin Management (IRBM)

organized by WWF Mediterranean Programme Oce -

Across the Waters.

Costa Brava, Catalonia, Spain.

WWF-Canon / Jean-Luc RAY

IMAGE No.: 112331

Page 14North Rhine-Westphalia, Germany. Frimmersdor power plant,

coal-red (lignite), run by RWE. Near Grevenbroich in North-

Rhine Westphalia, Germany .According to a WWF study, this

power plant is the second worst climate polluter in Europe.

WWF-Canon / Andrew KERR

IMAGE No.: 113687

Page 14

Artists impression o Masdar City in Abu Dhabi

Foster and Partners

Page 15

Waste dump (plastic bottles) along Skadar lake shore,

Montenegro.


IMAGE No.: 113758

Page 15

The combined heat and power plant at BedZED uses tree

clippings to generate electricity and provide hot water to

residents.

BioRegional Development Group

Page 16

Tokyo, aerial view rom the Mori Tower, showing dense

population and pollution. Japan. March 2006


IMAGE No.: 114792

Page 16

Model o air-powered car, MDI actory, Nice. France.

Eduardo Gonalves

Page 17

Turkey. Construction rubble dumped on the beach o Kemer.

Mediterranean Sea, Turkey.


IMAGE No.: 110109

Page 17

The BedZED eco-village in London uses reclaimed steel and

FSC certied timber.

BioRegional Development Group

Page 18

Intensive strawberry cultivation in southern Spain is rapidly

encroaching on the habitats o the Iberian Lynx, the worlds

most endangered big cat.

Eduardo Gonalves

Page 18

Local shing communities are expected to receive a welcome

boost rom the One Planet Living Mata de Sesimbra project in

Portugal, which has classied them as preerred suppliers.

WWF International


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Page 19

Road-sign in Tunisia indicating a water point in the desert.

WWF International

Page 19

A One Planet Living project in Portugal is protecting and

restoring an important wetlands area.

WWF International

Page 20

Bonellis eagle, Hieraaetus asciatus.Central Arica. Southern Arica. Hieraaetus asciatus Bonellis

eagle Central and Southern Arica.

WWF-Canon / Martin HARVEY. IMAGE No.: 55122

Page 20

Restored land quarry. Pelicano SA

Page 21

La Grande Motte, Hrault, France.

Mediterranean Sea. Heavy development or tourism

inrastructure, La Grande Motte by the Mediterranean sea in

summer, France. WWF-Canon / Michel GUNTHER

IMAGE No.: 111194

Page 21

Wine maturing in traditional oak barrels in Palmela, Portugal.

Pelicano

Page 22

Peru. Bagging the coee harvest in the high jungle town o

Quillabamba. Peru. IMAGE No.: 50751

WWF-Canon / Edward PARKER

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