PHOTOGRAPHY ASSIGNMENT SHEET

SCHOOL of MEDIA & CREATIVE ARTS

NATIONAL DIPLOMA in ART & DESIGN(PHOTOGRAPHY)

Project - YEAR ONE

Title of Project: Digital workbook: Opie

Issue Date: week commencing: 05/11/12

Deadline Date: week commencing: 03 /12/12

Assessment: Date Week commencing 14/01/13

Facilitator: Lee Mayell

Photographers Name: ____________________________________

ASSESSMENT This project is designed to enable you to produce evidence towards completion of

Unit 34 Image Manipulation Using Computer Applications

1. Understand how image manipulation techniques are used in the work

of others.

2. Be able to digitize source materials

3. Be able to originate work using image manipulation hardware and

software.

4. Be able to present own design outcomes.

Task no. Unit and grade criteria1 Identify and evaluate examples of Digital Application and manipulation used in imagery, (Opie) being a starting point

Unit 34 P1 M1 D1

2 create your own original ‘Opie’ style images one from a digital picture and the other from a scanned analogue image of your choice

Unit 34 P2 M2 D2

3 Place in digital workbook all activities; all illustrated working practices and actions undertaken.

Unit 34 P2 P3 M2 M3 D2 D3

4 Create your own original Opie Digital and analogue & Present on Posterous

Unit 34 P3 P4 P5 M3

5 Evaluate your work Unit 34 P5 M4 D3

See attached sheet for all grading criteria.

RATIONALE:

In the past the images we used to see in magazines, newspapers and advertising hoardings told the truth as they showed things as they were captured. Nowadays with the advent of technology and sophisticated programmes such as Adobe Photoshop there are often distortions of the truth because alterations can be made for creative, artistic or other reasons. Image manipulation is big business and you will explore this in your research. You will also create your own images in the style of one artist.

Tasks of the Project:

1. Identify areas of modern art and design where digital media is used and how it is made

using applications such as Photoshop. Identify and evaluate examples of Digital

Application and manipulation used in imagery, (Opie) being a starting point. An

illustrated overview on the style and techniques of Julian Opie as detailed in the briefing

notes on digital manipulation. Unit 34 P1 M1 D1

2. Prepare your own source material and create your own original ‘Opie’ style images one

from a digital picture and the other from a scanned negative or photographic print of your

choice Unit 34 P2 P3 M2 M3 D2 D3

3. Place in digital workbook all activities; all illustrated working practices and actions

undertaken. Unit 34 P2 P3 M2 M3 D2 D3

4. Using your own creativity choose an analogue image of your choice to scan in and create

an Opie from an analogue print. Unit 34 P3 P4 M3 M4

5. Give an overall evaluation of your work. Unit 34 P5 M4 D3

Materials required for this Project:

USB Memory Stick DSLR and Memory Card Internet and Book research Project sheet and folder

Briefing Notes:

Research:

This will give you a contextual insight into digital photography. Look at the use of digital

technology and manipulation created with Photoshop as well as looking into the works created

by Julian Opie. Give an overview of digital media with relevant imagery showing how he

takes a photograph and creates the image. Examine Opie’s style of work and try to review how

this was done using Photoshop techniques. Explain how the use of changing technology has

changed the way images are put together with the use of digital photography and Photoshop.

Workbook:

This should contain your research and ideas for images that you may use. A review on digital manipulation in modern art and design.

Two final images produced with illustrated working practices in the style of Opie. A scanned in analogue image manipulated into the style of Opie A final evaluation.

Evaluation: A written evaluation based on your working practices and research.

Presentation:

Two finished Opie style images, one from a digital source and one scanned in and manipulated from an analogue negative or print.

The original analogue negative or print that was manipulated into an Opie styled image.

ASSESSMENT GRID

National Diploma in Art & Design - UNIT 34: Image Manipulation using Computer Applications

PASSTo achieve a pass grade the evidence must show that the learner is able to:

MERIT To achieve a merit grade the evidence must show that in addition to the pass criteria, the learner is able to:

DISTINCTION To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 evaluate examples of thework of others

M1 identify and evaluatepurposefully relevantexamples of the workof others that use imagemanipulation techniques

D1 identify independentlyand evaluate examples ofothers work that use imagemanipulation techniques

P2 prepare source material fordigitising

M2 prepare and digitiseconsidered source materialsconsistently

D2 prepare and digitiseindependently, excitingsource materials that exploitthe full potential of imagemanipulation techniques

P3 digitise source material

M3 produce effective solutionsfor defined outcomesthat use suitable imagemanipulation hardware andsoftware, against a giventheme or assignment brief

D3 present independently,own design outcomesdemonstrating an informedopinion about the use ofdigitised materials and imagemanipulation techniques,against a given theme orassignment brief.

P4 produce design outcomesusing suitable imagemanipulation hardware andsoftware

M4 present own designoutcomes effectively reachingcoherent conclusions.

P5 present own designoutcomes.