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Introduction to
Operations Managementis the management of the direct resources
required to produce the goods and services
provided by an organization.
Management activities performed include
selecting, designing, operating, controll ing
and updating productive systems
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Types of Decisions
1. Strategic or long-range decisions
2. Tactical or medium- range decisions
3. Operational planning and control or short-
range decisions
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Questions Raised
At Strategic Level: 1. How well we make the
product? 2. Where do we locate facilities? 3. How
much capacity is needed? and 4. When should
capacity be added?
At Tactical Level: 1. How many workers do we
need? 2. When do we need them? 3. Is overtime
needed or perhaps an additional shift? 4. When to
deliver material? and 5. Is a finished goods inventory
needed?
At Operational Level: 1. Jobs to be done today or
this week? 2. To whom tasks are assigned? and 3.
Which jobs have priority?
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Role of OM Within an
Organization
Marketing strategy Operations strategy Finance strategy
Corporate Strategy
Marketplace
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The Transformation Process
Inputs
Customers/or
materials
Transformation
Process
Transformation
process
Outputs
Goods & Services
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Types of Transformation
Physical, as in manufacturing
Locational, as in transportation
Exchange, as in retailing
Storage, as in warehousing
Physiological, as in healthcare Informational, as in telecommunications.
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OM Contributions to Society
1. Higher Standard of Living
2. Better Quality Goods & Services
3. Concern for the Environment
4. Improved working conditions
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Value chain
Trend toward having the transformation
process work more closely with suppliers
and customers alike is often referred to as aproducts value chain.
Definition : All steps that actually add value tothe product without distinguishing where they areadded. This concept attempts to eliminate all non-
value added steps(steps such as inspections andinventory), and results in a higher degree ofdependence among the value added functions thatare linked to the chain.
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Societal Development Vs. Mode and Technology of production
Capital-IntensiveLabor-Intensive
Stone Age,Bronze Age
(Lasted over 500,000 years)
Agrarian stage,Craftsmanship
(Lasted 100,000 years)
Industrial Age
(200 years old)
ServiceInformation Age ?
(Evolving)
Few Workers Mode of Production Many Workers
Technology of production
Complex
Sophisticated
SimplePrimitive
Societal
Development
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Systems and procedures analyst
Organizational level Manufacturing industries Service Industries
Upper Vice president of
manufacturing
Vice-president of
Operations(airline)
Middle
Regional manager of
manufacturing
Chief administrator
(hospital)
Plant manager
Program Manager
Store Manager(dept store)
Facilities Manager(wholesale distributor)
Lower
Department supervisor
Foreman
Branch Manager (bank)Department supervisor
(insurance company)Crew chiefProduction controller
Materials Manager
Quality Manager
Purchasing agent
Work methods analystProcess Engineer
Assistant Manager
Purchasing agentInspectorDietician (hospital)
Customer service manager
Line and staff jobs in operational Management
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Major Responsibilities of OM Managers
1. To estimate the demand for the products andservices the company sells,
2. To produce these products and services
efficiently, i.e. at the lowest cost possible,3. To produce these products and services with a
reasonable level of quality, and
4. To produce them cleanly, i.e. with minimumharm to the environment
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ModelsA model is an approximate representation of reality.
Two Types of Models:
1. Physical Models :
a) Iconic --- looks like the real system
b) Analog --- acts like the real system.
2. Symbolic Models:
a) Verbal --- using language to model thought,
b) Mathematical --- using Math. to model reality
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Mathematical Models
Math Models differ in four respects :
1 ) Purpose ----------------a) descriptive,
b) optimization.
2 ) Mode -------------------a) analytic,b) numeric.
3 ) Randomness ------- --- a) deterministic,
b) probabilistic.4 ) Generality ------------- a) applicable to one system.
b) transferable to other
systems.
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Challenges Facing OM Managers
Effectively consolidating the operations resulting frommergers & acquisition,
Developing flexible supply chain to enable mass
customization of products and services,
Managing global suppliers, production, and distribution
networks, Managing a diverse workforce,
Effective response to restructuring, reengineering, and
downsizing,
Conforming to environmental constraints, ethical, standards,
and governmental regulations,
Developing and integrating new process technology with
existing one.
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Chapter 2
Operations Strategy & Competition
Competitiveness refers to the firms position in the
marketplace.
Operations Strategy refers to how the operations management
function contributes to the firms ability to achieve itscompetitive advantage in the marketplace. Operations
Strategies are developed from the competitive priorities of an
organization which include: 1. Low cost, 2. High quality, 3.
Fast delivery, 4. Flexibility, and 5. Service.Operations Strategy is thus concerned with a long-term plan in
order to determine how to best utilize the major resources of
the firm so that there is a high degree of compatibility between
these resources and the firms long -term corporate strategy.
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Planning Issues
Majorlong term issues include:1. How big do we make the facilities? Plant size
2. Where do we locate them? location
3. What type of processes or technologies do we install tomake the products? Process
Tactical issues include:
1. Workforce size, 2. Material requirement.
Operational issues include:
1. Daily worker scheduling, 2. Jobs & equipment,
3. Process management, 4. Inventory management
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Administrative process
OperationalLevel
StrategicLevel
Tactical orTranslators
Level
Feed
Back
Slack
Or
Information
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Trends Affecting Operations
Strategy
1. Globalization: new opportunitiesand hyper-competition
2. Technology: connectivity, speed,and intangibility.
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Time Line for OperationsStrategies
c
o
m
pe
t
i
t
iv
e
priority
cost
1950s 1960s 1970s 1980s 1990s
quality
delivery
flexibility
Service
cost min. value max.
Manufacturing based Technology info. based
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Order-Qualifiers: Minimum
characteristics of a firm or itsproducts to be considered as a
source of purchase.
Order-Winners: Characteristics
of a firm that distinguish it from
its competition so that it isselected as the source of
purchase.
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Customer Activity Cycle (CAC)
1. Prepurchase: here activities focus on beingresponsive to customer inquires and the
ability to demonstrate technical expertise,
2. Purchase: here activities center around the
actual sale and delivery of the product and
collecting payment,
3. Postpurchase: here activities include after
sales support and product warranties.
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New Product and Service Development, andProcess Selection
Categories of new products:
1. Incremental or Derivative Products: products with least amount of
innovation. These products are often cost-reduced versions of existing
products or with some added minor features, e.g. waterproof Walkman
CD player.
2. Next Generation or Platform Products: these products provide a broad
base for a product family that can be leveraged over several years
requiring more resource than incremental products, e.g. major model
changeovers in the auto industry.
3. Breakthrough or Radical Products: these products require substantial
product design and process change, e.g. first TV, cellular phone, etc.
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The New Product Development Process
1. Idea generation
2. Concept Development or initial design &
analysis of customer requirements and market
demand.3. Quality function Deployment (QFD) translating
customer requirements into engineering
specifications. E.g. House of Quality on page 60.
4. Design for Manufacturability: material choices,
process selection, efficiency, quality and safety
consideration all needed to mass produce the
product.
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Types of Processes in Manufacturing1. Project: process that focuses on making one-of-a-kind
products, e.g. producing a movie
2. Intermittent: process that produces products in small lot sizes:
a) Job Shopprocess where a specific quantity, generallysmall, of a product is produced only once, e.g. printing
programs for a concert, b) Batcha process that produces the
same item again and again, usually in specified lot sizes, e.g.
McDonalds making hamburgers, lot size 12.
3. Line - Flow: continuous process that produces high volume,
highly standardized products: a) Assembly Line: manufacture
individual discrete products such as cars, b) Continuous:
operates 24 hours/day, e.g. refining sugar or oil. See Exhibit
3.9 page 58.
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Customer Contact Approach
Service processes are distinguished by the
degree of customer contact with the service
system during the rendering of the service;thus we have high contact systems such as
healthcare and low contact systems such as
mailing a letter to someone. See serviceSystem Design Matrix on page 73
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Delivery Approaches
1. The Production Line Approach
2. The Customer Involvement Approach
3. The Personal Attention Approach
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Supplement
PROJECT MANAGEMENT
Supplement to Chp 3: Project Management
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Supplement to Chp. 3: Project Management
A project is a statement or proposal of
something to be done. Projects have a series ofrelated jobs directed towards the achievement of a
goal and requiring a significant amount of time to
perform.
Project management involves planning, directing
and controlling resources: people, capital,
equipment, and material to meet the technical, cost,and time constraints of the project.
Work Breakdown Structure
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Work Breakdown Structure
Program is made up of interrelated projects, each is often
contracted by another organization. It is the highest order
of complexity and may take years to complete.
Project is similar to a program but is less complex and
shorter in duration.
Taskis a subdivision of a project, and usually is
completed in several months and performed by one
organization.
Subtaskis subdivision of a task.
Work package is a group of activities combined to be
assignable to a single organizational unit.
Organizational Considerations in Project Management
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Organizational Considerations in Project Management
Role of the project manager: multidisciplinary, wide
variety of skills, collaborative culture, social, and technicalskills.
High Performance project teams: the necessary factors
for the creation of a successful project team are: 1. People-related factorsgood communications, involvement, resolve
conflict, mutual trust and commitment to project objectives, 2.
Leadership factorsability to organize, direct, facilitate group
decision making, and resolve problems, 3. Task relatedfactorsability to produce results within budget and on time,
ability to innovate and to change, 4. Organizational factors
climate, authority structure, policies, procedures, regulations,
values and economic conditions.
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ACTIVITIES OF OM The overall manufacturing system.
Production engineering.
Computerized design, process planning, productionplanning and control and prove the efficiency and
effectiveness of production engineering and manufacturingmethods which in many high-technology and large-scalemass-production or processing plants have largely replacedtraditional and mainly manual techniques.
Manufacturing.
Quality management. Planned maintenance.
Inventory control.
Distribution.
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An itegrated operations system
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Process planning
Process planning determines how the
product or part should be manufactured by
referring to component and assemblydrawings and manufacturing reference data,
and specifications produced at the design
stage.
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Aggregate planning
Aggregate planning aims to ensure that
capacity is available to meet demand at
minimum cost.
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Production control
Production control schedules production,
loads the shops and monitors progress to
ensure that production programs areachieved.
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DISTRIBUTION ACTIVITIES
Distribution activities are concerned with
storing completed products in warehouses,
depots and stores and the dispatching anddelivery of products to customers. Those
concerned with physical distribution
management and distribution planning.
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Manufacturing Systems
Manufacturing is the process of transformingmaterials and information into goods for the
satisfaction of human needs.
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MANUFACTURING DECISIONS
Manufacturing decisions are concerned
with the following four attributes:
1. Cost
2. Time
3. Flexibility 4. Quality
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Time
The speed with which a manufacturing
system can respond to change and how
quickly a product can be produced by thesystem (the production rate).
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Quality
How well the production process meets the
design specifications related to the different
features and properties of the product.
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THE BASIC PPCS MODEL
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Process planningdetermines
the manufacturing processes involved;
the machine tools required to execute these processes;
the tools and fixture required at each stage of processing;
the number and depth of passes in a machining operation; the feeds and speeds appropriate to each operation;
the type of finishing processes necessary to achieve thespecified tolerances and surface quality.
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Rough-cut capacity planning
(RCCP)Rough-cut capacity planning (RCCP)
analyze the feasibility of fulfilling a
particular production program as requiredby the demand forecast. RCCP provides a
basis for producing the master production
schedule.
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Scheduling
The detailed scheduling of work and the allocation
of labour and material requirements is carried out
by one or other of the following computer-based
techniques:
Material requirement planning
Manufacturing resource planning
Optimized production technology
Just-in-time (JIT)
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Monitoring and control
Production monitoring can be carried out by
means of computer control systems, the aim
being to keep machines as fully utilized aspossible.
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BENEFITS
better planning of shop and purchase orders
resulting in on-time deliveries, reduced
manufacturing lead times and fewer shortages;
improved control of shop orders resulting in
shorter queues, reduced work-in-progress, less idle
time and fewer bottlenecks; and
monitoring and control of machine tools andproduction processes resulting in better utilization,
improved quality and reduced costs.
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Tightness, Dependence & Bottlenecks
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These conditions occur as a result of the relationship between
the various stages in a process.
Tightness: it results from a high degree of dependence
between stages as is the case in assembly line production, lack
of buffer inventory causes that. The more buffer the less the
dependence among stages and hence less tightness in theproduction line.
Bottlenecks: it is caused by capacity variation in multistage
operations. The stage with lowest capacity is referred to as thebottleneck in the entire operation.
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E l f P d i i
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Examples of Productivity
Measurement1. Partial measure (single factor)
Output / Labor, Output / Capital
2. Multi-factor measure
Output
Capital + Labor
3. Total measure
Output
All inputs
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Examples of Partial MeasuresBusiness Measure
Restaurant..Customers / labor hour
Retail Store.Sales / square foot
Chicken Farm..lb. Of meat / lb of feed
Utility Plant.Kw / ton of coal
Paper Milltons of paper / cord of wood
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Capacity
Capacity: is the output capability of a process in a
specified period of time. Design Capacity is the output
the plant is designed to achieve and Actual Capacity orOutput is the actual amount the plant is producing.
Capacity Utilization: is the percent capacity used:
Actual Output
Design Capacity
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Quality, Speed of Delivery, and Process
Velocity
Quality: quality can be measured by: defective rate,
number and frequency of kudos/ or complaints (customer
satisfaction), or by amount of toxic waste the company is
releasing into the environment.
Speed of Delivery: is measured from the time an order is
placed to the time it is shipped to the customer.The shorter
the time the better. Also variability of the speed ofdelivery is an important measure of performance.
Process Velocity: Total Throughput time
Value-added time
COMPUTERIZED DESIGN PROCESS PLANNING
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COMPUTERIZED DESIGN, PROCESS PLANNING,
PRODUCTION PLANNING AND CONTROL, AND
MANUFACTURING SYSTEMS.
Computer-aided design (CAD)
Computer-aided design (CAD), uses computers toassist in the production of designs, drawings and
data for use in manufacture. Computer-aided manufacture (CAM)
Computer-aided manufacture uses computers tosupport manufacturing processes, especially those
consisting of computer numerically controlled(CNC) machines, robots and automated materialhandling systems.
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CADCAM
CADCAM, also known as computer-aidedengineering (CAE), links product design andmanufacturing through integrated CAD and CAMcomputer systems. For example, a CADCAMsystem in the electronic industry, where it is mostoften found, might consist of CAD work stations,in which integrated circuits and printed circuit
boards are designed, which are linked to a
processor with a database that provides output todrive computer numerically controlled (CNC)machines.
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CIM
Computer-integrated manufacture (CIM), usesinformation technology to integrate the various
processes which together comprise the totalmanufacturing process. The computerized systemsused in a full CIM system will include CAD andCAM as described previously. A CADCAMsystem is sometimes regarded as beingsynonymous with CIM. A full CIM system,
however, will also incorporate computer-aidedprocess planning (CAPP) and computerizedproduction planning and control (CPPC).
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CAPP
Computer-aided process planning (CAPP)
uses computers to produce process plans for
production or parts. It can automaticallydevelop these and routings from the outputs
of CAD. It leans heavily on the parts
classification and coding aspects of
grouping technology (GT).
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CAPP
There are two approaches to CAPP:
Variant process planning, in which process plans are storedin digital form thus allowing the planner to select and
modify appropriate plans as needed Generative process planning, in which descriptions of the
parts, the manufacturing process, the machine tools and thetooling are entered into the computing system which thendevelops a new process plan. It makes no reference to prior
plans and therefore requires more complex decisionsequences than variant process planning.
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CPPC
The overall production planning andcontrol system (PPCS).
A choice of planning and schedulingsystems:
Material requirements planning (MRPI)
Manufacturing resource planning (MRPII)
Optimized production technology (OPT)
Just-in-time systems (JIT)
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CPPC
Process control systems.
Layout planning which determines the physical
disposition of departments and selection on a
site and location plant, machinery and
equipment in each area. Much of the work of
planning layouts can be computerized although
techniques such as cross charts and relationshipcharts are also used manually.
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AIMS
determine for final products what should be produced atwhat time;
calculate the required production of sub-assemblies;
determine the requirement for materials based on an up-to-date bill of materials (BOM);
calculate inventories, work-in-progress, batch sizes andmanufacturing and packaging lead times; and
generally control inventory by ordering bought-incomponents and raw materials in relation to the ordersreceived or forecast rather than the more usual practice ofordering from stock-level indicators.
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BENEFITS
The benefits of MRPI are that a detailed
forecast of the inventory position is
produced period by period which, togetherwith the planned order release entries,
enables future production to be planned
more accurately and better control to be
maintained of inventory.
Manufacturing Resource Planning
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Manufacturing Resource Planning
(MRPII)
MRPII is a computer-based system designed
to manage all the resources of a
manufacturing organization. It acts as aplanning and scheduling system, linking
manufacturing with the sales and finance
departments and providing tools for joint
decision-making among all three
departments.
ESSENTIAL ELEMENTS OF
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ESSENTIAL ELEMENTS OF
MRPII
The demand forecast
Production planning
Resource planning
Rough-cut capacity planning The master production schedule
Bills of materials
Detailed material and capacity plans
Shop- and purchase-order release Shopfloor control
Purchase and inventory control
MRP II
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MRP II
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BENEFITS
MRPII is a demand-driven system whichintegrates planning and control systems. It takesaccount of capacity requirements and constraints
and enables decisions to be made at each stage ofthe manufacturing process in a coordinatedfashion.
MRPII also provides a systems capability which
can simulate future possibilities by processingmultiple sets of data to model alternativemanufacturing environments.
ERP
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Enterprise Resource Planning Systems : fully integrated
software system that links all of the major functional areas inthe organization. ERP systems are an outgrowth of Material
Requirements Planning (MRP) systems.
Benefits of ERP Systems : Provide competitive advantage
the benefits can take many forms: 1. Reduction of number of
errors because a common database is used, 2. Faster customer
response times, and 3. Better overall communications within
the organization.Failure of ERP systems is due to: lack of top management
commitment, lack of adequate resource, lack of proper
training, and lack of communication.
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Benchmarking
Defined: is the continuous process of
measuring the desired features of products and
services, and practices against world class
standards or reputable companies considered
as tops in that industry. Goods & Services,
Business Processes, and Performance
Measures can be benchmarked.
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Key Steps in Benchmarking
1. Planning
2. Analysis
3. Integration4. Action
5. maturity
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Types of Benchmarking
1. Internal
2. Competitive
3. Functional
4. Generic
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Reengineering
It is the process of rethinking and
restructuring an organization.
Characteristics of a Reengineered Process:
1. Several jobs combined into one
2. Workers make decisions
3. The steps in the process are performed in anatural order
4. Processes have multiple versions