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Transcript of Operational leasing
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A strategic vision for
operational leasing business2009 October 5th Gianluca SOMA - CEO - ALD Automotive
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1. Operational leasing amidst the crisis
2. Trends on corporate mobility2.1 Trends on market demand
2.2 Trends on market offer
3. A way to the future3.1 Industry SWOT
3.2 Expectations 2015
3.3 New role for market players
3.4 New product offering
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Business metricsUsed car sale prices New orders
Ja 08 Ap 08 Ju 08 Oc 08 Ja 09 Ap 09 Ju 09 Ja 08 Ap 08 Ju 08 Oc 08 Ja 09 Ap 09 Ju 09
Contract extensions New deliveries
Ja 08 Ap 08 Ju 08 Oc 08 Ja 09 Ap 09 Ju 09 Ja 08 Ap 08 Ju 08 Oc 08 Ja 09 Ap 09 Ju 09
Consequences of the crisis
Fall in used car sale prices
Industry reaction Propose contract extensions
Where are we today ?
Drop of orders
Drop of deliveries
Slight signs of improvements
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Resulting structural adjustments
Progressive reduction of yearly mileage and extension
of contract duration
Reduction of maintenance costs
Selection of economical cars (engine downsizing) Development of insurance penetration
Multi-channelling for remarketing
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1. Operational leasing amidst the crisis
2. Trends on corporate mobility2.1 Trends on market demand
2.2 Trends on market offer
3. A way to the future3.1 Industry SWOT
3.2 Expectations 2015
3.3 New role for market players
3.4 New product offering
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Trend on corporate mobility - market demand
Retail sales decline Taxation changesSMEs growing interestin operational leasing
+ ++
Fleet sales stability Fuel price volatilityGrowing demand for
packaged clean mobility
Rise in fleet market shareDemand for ecological cars(Size & engine downsizing)
Growth potential in SME& consumer segments
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Trend on corporate mobility - market offer
Sales channel ondomestic & core markets
+
Cross subsidies from
manufacturers (?)
Vehicle + service
package offering
OEMs & captives
Liquidity crisis& government subsidies
Taxation changes(Taxes, CO2)
Low registrations, rebates
& used car market drop
Used car market impact
(Finland, NL, France, W-Eu)
UCS loss, RV reduction
& contract extension
Risk management &
re-marketing investments
Lower profitability Leasing rates adjustments
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1. Operational leasing amidst the crisis
2. Trends on corporate mobility2.1 Trends on market demand
2.2 Trends on market offer
3. A way to the future3.1 Industry SWOT
3.2 Expectations 2015
3.3 New role for market players
3.4 New product offering
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Industry SWOTStrengths
Outsourcing benefits (cost driven
offering)
Response to mobility evolutions
Global presence & economy ofscale
Economy upturn & corporate cars
need
New mobility needs
New market segments
Supply demand of new cars (?)
Opportunities
Weaknesses
Residual Value exposure
Car dependant product Authority of operating lease
industry
Capital intensive business
Funding cost volatility
IFRS new rules
New automotive distributionscheme (BER)
Supply demand of used cars (?)
Manufacturers & governmentenvironmental policies (taxes)
Threats
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Expectations 2015 from a double-digit growth toMature countries BRIC & emerging
Leasing market still shrinking (today -30%)
Concentration of players, reallocation ofmarket shares
Used car market improving 2nd semester
Car mix evolving (no revolution)
Leasing market recovering
Credit risk alert
Used car market recovering
New vehicles offering
Leasing market stabilizing
Return to profitability
Used car market stabilizing
New market segments developing
Leasing market growth (one-digit)
Product offering adaptation
China : anticipation of new vehiclefleet mix (?)
Leasing market back to growth (one-digit)
Right level of profitability vs riskmanagement
Significant mix evolution
Consumer market start
Double-digit growth
Used car market structuring
2010
2011
2012-
2015
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New role for market players
Multi modal mobility providers (road, rail, air)
Captive re-focalisation
Partners for OEMs in product specification & tuning
Risk management experts
Asset management experts
Re-marketing experts (partnerships ?) System integrator & business application provider
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New product offering : 2 scenariiEnterprises Consumers / enterprises
Price increase
Elimination ofrisk premium
Mutual appetite for
open-end products
Intelligent fleet mix
+ +
Clean mobility trend &changing culture
Mobility package offers
Price increase may generatecustomers interest in
Open-end products
Growing expertise in leasingindustry could favour
Multi modal packaged mobility
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Thank you