Operational Impacts of Transparency Initiatives on Life ...of spend data. EFPIA . disclosure Code of...

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Operational Impacts of Transparency Initiatives on Life Sciences companies based in APAC François Benelli, Cegedim Diva Duong, Cegedim Kuala Lumpur, 11 th of Sept, 2013

Transcript of Operational Impacts of Transparency Initiatives on Life ...of spend data. EFPIA . disclosure Code of...

Page 1: Operational Impacts of Transparency Initiatives on Life ...of spend data. EFPIA . disclosure Code of transfers of value | 4 ... Data analysis. Business Decisions. Disclosure. Import

Operational Impacts of Transparency Initiatives on Life Sciences companies based in APAC

François Benelli, CegedimDiva Duong, Cegedim

Kuala Lumpur, 11th of Sept, 2013

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Agenda

This document should not be distributed without Cegedim authorization – Copyright 2013

Transparency Landscape2012 APAC Compliance surveyAggregate Spend SystemCustomer Master DataSpend Data AggregationOperational Cycle of TransparencyRecommended System Functionalities

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U.S. Sunshine Act Final Rule

Transparency in APAC is at the forefront Following U.S. and Europe standards

Jan. 2012Jan. 2011 Jan. 2013

Update on Chinese RDPAC Code of Practice

Medicines Australia New Transparency Guidelines

Launch of JPMA Transparency Guidelines

Enforcement of UK Bribery Act

Japan FTC Guidelines on Hospitality and Gifts

Enforcement of revised IFPMA Code of Practice

Aug. 2013

French Sunshine Act

Japan first disclosure of spend data

EFPIA disclosure Code of transfers of value

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2012 Cegedim APAC Compliance survey Key takeaways

In 2012, pharma companies address spend data transparency challenges locally (independently from HQ)Spend data reporting:

Manual spreadsheets was cited by 49% of respondentsERP and accounting systems were cited by 61% of respondents

Increased demand from the authorities leads companies to evaluate global aggregate spend systems to monitor HCP interactions more efficiently and respond timely to growing disclosure requirements The U.S. & European Transparency and Aggregate Spend model is likely to spread across APAC region87% of respondents believe Transparency represent a major operational and organizational challenging during 2013-2014.The U.S. experience:

A lack of anticipation and management of Transparency can lead to system/process shortcomings that have long lasting effects

A lack of anticipation and management of Transparency can lead to system/process shortcomings that have long lasting effects

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Aggregate Spend System Why is it worth the investment?

Having a Compliance program is not enough. MR may not follow the rules.

Administrative fines can be imposed and Company reputation may be affected.

Aggregate Spend reporting solution can provide :the necessary alerts on suspicious payments the reports to detect risks before they become a problemthe spend data monitoring at HCP, HCO, employee, meeting, drug or country level, through an easy-to-use interface

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Alerts

Predefined reporting

Customized reporting

Data analysis

Business Decisions

Disclosure

Alerts

Predefined reporting

Customized reporting

Data analysis

Business Decisions

Disclosure

Output info.Import Data

Spend Data Extraction and

Formatting

Spend Data systems

ERP, Travel and Expenses, etc.

Spend Data systems

ERP, Travel and Expenses, etc.

Aggregate Spend SolutionHigh-level architecture

Requests for Engagements,

Grants, Donations

Requests for Engagements,

Grants, Donations

CRM

Meetings and Congresses

CRM

Meetings and Congresses

Import D

ata

Customer Master Reference (Healthcare database)

Customer Master Reference (Healthcare database)

Aggregate Spend 

Repository

Aggregate Spend 

Repository

Unique Customer ID, complete and accurate

Expense with HCP ID

+

Spend data integration, validation and management

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R&D Expenses• Joint research• Contract research • Clinical study • Post-marketing clinical trial• Adverse drug reaction reporting• Post-marketing surveillance

Academic research support expenses• Scholarship donations• General donations• Donations to academic societies• Co-sponsored conference hosting

Honoraria• Lecture fee• Manuscript writing / supervision fee• Consulting/commissioning fee

Information provision-related expenses • Lecture expenses• Explanatory meeting expenses• Supply of medical/pharmaceutical literature

GeographiesGeographies

ProductsProducts

Business UnitsBusiness Units

CustomersCustomers

VendorsVendors

Common problems:Not all data elements captured in the source systemsNo single HCP or HCO identifierIncomplete HCP profileDifficulties implementing business requirementsDisparate data formatsChanging business and regulatory environmentLack of visibility when HCPs are engaged by out- of-country affiliates

Spend Data Aggregation Operational Challenge

Other Expense• Hospitality• Social courtesy • Entertainment

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IT Transparency initiative Driven by Global and Local requirements

Support Resources

Support Resources

Local Processes and Systems

Local Processes and Systems

Language & Cultural differences

Language & Cultural differences

Global Governance

Common Processes & Tools

Company Code of Conduct

Global Regulations

Global NeedsGlobal Needs Local NeedsLocal Needs

Local Regulation

VS

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Customer Master Data Necessity to get unique ID!

Common challenges include out-of-date and incomplete data, duplicates within a country or across countries, difficulties in mapping Finance System (ERP) with other tracking systems…Solution:

Cleansing , de‐

duplication and 

enrichment

Data file matching and on-going management

Unique ID assignmentCustomer Data Record enrichment

Key Data attribute validation

EXTERNAL 

ID#1

INTERNAL ID#1

EXTERNAL 

ID#2

Your Data 

Files

Reference 

Global 

Database

MKG

ERP

CRM

Daily updates 

by local call 

center

Daily updates 

by local call 

center

OneGlobal ID

Individuals Affiliations Workplaces

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On-going Operational Cycle of Transparency Best practice

Align Transparency

Align your Processes

Comply with requirement

Know your Customers

Reporting / Disclosure

Aggregation

Review

Determine level of disclosure / reporting required

Submit reports to your HQ in pre-defined format

Internal teams validate expenses

Arbitrage / reconciliation with actual status of on-going activities

Aggregation of spend data to a unique Customer identifierInternal Validation rules

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Collection

Alignment

Cleansing

List of all HCP / HCO receiving payments Internal / External Spend Data sourcesType of Expenses to capture

Customer data matching processData quality check / validationDevelopment of a unique data master file

Code mapping between spend data sources

Standard format / process to capture spend data

Common definition of nature and purposes of Expenses

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Aggregate Spend System Recommended Functionalities

Configurable, country-specific reporting templates

Spend alerts based on HCP-HCO affiliation relationship

Report view in different currencies and languages

Management and reporting of agreements with HCP

Solid process for data integration.

Exception management: alerts + view into error handling

Private publication to HCP and public posting

Approval Workflow for Publication

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Single-Country Implementation Average Implementation Time : 4 months

Pre‐requisite 1st

Month 2nd

Month 3rd

Month 4th

Month Key Activities

Review of requirements for AGSReview of requirements for AGS

AGS Setup & ConfigurationAGS Setup & Configuration

Go Live

Project Initiation & planning

System Configuration and Data Loading

System Integration Test and QC

Transition /Deployment

UAT User training

Field user training

Project Kick-Off

Assign unique ID per each HCP & HCO

Data ConsultingData Consulting

Match & Merge + enrichmentMatch & Merge + enrichment

Spend Data Formatting / Interface developmentSpend Data Formatting / Interface development

Data Loading into AGSData Loading into AGS

Full testing #1Full testing #1

Full testing #2Full testing #2

Move-to-production

Analysis of spend data sources and data flows

Data Management

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Diva DUONGVice President Compliance [email protected]

Francois BENELLIBusiness Compliance [email protected]