OPERATION: REBRAND ME

a social media strategy

Summary

OPERATION REBRAND ME is a social media strategy to rebrand Brittney Johns’ social presence.

OPERATION REBRAND ME will be divided into 3 stages. However, this presentation will focus on Stage 1: Initial Phase.

Stage 1: Initial Phase

● Website● Social Media Platforms

o Twittero Tumblr

● Launch Date: July 13, 2015

WEBSITE

Visionto start a blog about film and television & nerd/ fan culture through an anthropological lens.

MissionWhile using an anthropological framework, BRITTNEY THE BLERD is about creating content that will inform people about television and films how it impact fan/nerd culture and vica-versa. Also to use social media as an example on the influences of fan culture with a light-hearted humor as a bonus.

SOCIAL & WEB ANALYTIC TOOLS: Sprout Social, Google Analytic, Klout & Insightly

AUDIENCE: Everyone, specifically those in mainstream culture. Other blerds and newbies to fandom.

SCHEDULE: Pre-Fall Season: 3-5 per week.Fall Season: 5-7 per week.

EXAMPLES OF CONTENT:● In The Week: articles Brittney read in the week.● In Retrospective: opinions on the lasting impact of long-running TV

shows or shows that ended five or more years ago.● Blackapiece Theatre: original thoughts/reviews on black films and

the evolution of the “genre” over the years.● TV/Film Reviews: anthropological reviews of TV and films she is

currently watching.● Analysis of Fandom: praises and criticisms of fan/nerd culture and

fandom as a whole and individual fandoms. ○ Supernatural, Sherlock, Law and Order: Special Victims Unit,

and Hannibal.

Twitter● Twitter is the place where her

personal ideas and beliefs in 140 characters or less.

● Follow the 3 P’s: Personal, Third-Party, & Promotion.

● Goal: post 3 tweets & 1-2 followers per month.

● Increase the number of followings.

● Tweet more and engage with others.

● Be more TRANSPARENT.

Tumblr● Tumblr is the place of fannish

ideas and behavioral, including some personal beliefs...in the visual aspect.

● Reblog or/and post 5 times per day.

● Connect with communities and fans with similar and different taste in fandoms or ideas.

● Set-up an “Ask the Blerdster” box on Tumblr, so people can ask questions.

● Preview website’s post on Tumblr (sometimes)

● Goal: 1-2 followers a month.

End Game● Have her writings posted on ForHarriet,

Medium, Black Millennials, and Huffington Post.● Gain enough following to CONSIDER buying a

domain.● To become an expert in the field of social media

& cultural studies.● Use undergrad degree in Anthropology for

something useful.