Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim...
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Transcript of Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim...
![Page 1: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/1.jpg)
Operation FaceBuffs of theCU-Boulder Alumni
AssociationHarris Connect demo
February 9, 2010
By Kim Egan
![Page 2: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/2.jpg)
About Harris
• More than 40 years providing solutions to higher education– Print directories– CRM solutions using online communities– Email, phone address append
• CUBAA partner for more than 6 years. Currently in year 2 of 5 year contract
• CUBAA hired dedicated employee
![Page 3: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/3.jpg)
The User Experiencewww.foreverbuffsnetwork.org
![Page 4: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/4.jpg)
About our records
Total Records > 287,262Registered users > 24,524E-mail addresses > 148,211Alumni records > 261,333Student records > 25,929Hidden records > 32,335
![Page 5: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/5.jpg)
FBN activity
Registered users > 24,524Email forwarding > 2,208Social Networking > 809 (at least one friend)
Facebook application > 711 (launched Nov, 2008)
Resumes > 507 Class Notes > 199 Ask a Buffs> 138 (launched July 1, 2009)
Group subscribers > 54 (launched Sept. 1, 2009)
![Page 6: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/6.jpg)
How CUBAA uses Harris
A robust CRM tool• Collect new alumni and student data• Gauge interest and engagement• Integration between tools• Platform for constituents to make connections• Campus groups and chapters use tools to
communicate with their constituents• To communicate with alums and students (email
marketing, event registration, surveys & forms)
![Page 7: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/7.jpg)
Email, Email, Email!Each month, more than 600k emails are sent to alums
around the world. The Harris email tool:• Complex query development based on any data field
(200+ fields) and FBN user activity• Supports templates, WYSIWYG & html editors, text
version editing• Template customization• Future scheduling• Reporting• Robust admin permissions
![Page 8: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/8.jpg)
Campus & Chapter Ecomm Program
![Page 9: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/9.jpg)
Expanding our footprint with Harris
By providing campus and affinity groups access to our tools, we are:
Creating connectionsCentralizing dataReciprocal relationships (CRM)Engagement, cross promotion and
collaboration between groups
![Page 10: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/10.jpg)
Harris Web 2.0
Our Facebook application allows registered users to:
Update profileRegister for an eventPost Buff NewsSearch the DirectorySet up an email addressShare FBN activity on wall (event reg, Buff News,
donation, etc.)
![Page 11: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/11.jpg)
What’s next for Harris?
• Mobile• Twitter • Enhanced event registration tool
![Page 12: Operation FaceBuffs of the CU-Boulder Alumni Association Harris Connect demo February 9, 2010 By Kim Egan.](https://reader035.fdocuments.us/reader035/viewer/2022070409/56649e845503460f94b86713/html5/thumbnails/12.jpg)
What’s next for CUBAA & Harris?
By 2012, we want:• 30k registered• 2k facebook app users• 2k Ask a Buffs