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Cases

2

3

Adidas Philippines: Game

Results:

Avg user engagement: 60 seconds

Impressions: 1,220,346

iOS: 672,054

Android: 548,292

CTR: 1.27% (peak: 2.02%)

iOS .97%

Android 1.64%

Total Clicks: 15,478

4

Nat Geo: Killing Lincoln

Tablet only targeting WiFi only

Changing creatives based on which

scene in the episode had recently

aired

Starbuck’s Frappuccino

5

Campaign Objectives:

Driving users to store locations from the

unit.

Results:

Impressions Delivered: 4,287,165

CTR: 0.33%

Hansel & Gretel

6

Campaign Objective:

Title awareness, drive

Facebook likes

Results:

CTR: 0.79%

Battlefield 4

Campaign Objectives:

Brand awareness, drive video views

and pre-orders

Results:

Booked Impressions: 4,464,286

Delivered: 5,012,680

Overall CTR 0.92%

8

Sure Ultra Dry

Results

Total Impressions: 1,724,859

Total Clicks: 64,964

Total CTR: 3.77%

Madagascar 3

9

Highly interactive ad: calendar sync,

social media interaction, character

profiles, watch video

Results:

Average CTR: 1.2%

Served Impressions: 6,215,373

Fiat 500: Colour Therapy

10

Campaign objectives:

Raise consumer awareness, drive

brochure requests and test drives.

Results

Page Impressions: 2,357,728

Clicks: 5,803

CTR: 0.25%