Openworld 2014 Database Keynote - Oracle · • 通过Document Cloud Service (and Java&Database...

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

互联网+Oracle公有云服务，提升IT商业价值

郑军资深云计算架构顾问

April 14, 2016

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我们正处在一个数字化颠覆的时代

Digital Business/互联网+

Digital business是通过将现实世界与数字世界相融合而形成的一系列商业模式创新 (is the creation of

new business designs by blurring the physical and digital worlds)

来源: Gartner http://www.gartner.com/it-glossary/digital-business /

“到2017年，那些没有拥抱Digital Business的业务中，约有四分之一将会失去其竞争优势” “我们正在进入一个全新的数字化产业生态，其中的每个参与者都是一个技术型公司。” - Gartner

“数字化颠覆者对老牌市场占有者而言

是非常危险的，因为他们可以在一夜之间就获得巨大的用户基数，进而用足够敏捷的方式将这些用户转换到新商业模式中。” – Global Center for Digital Business Transformation

“数字化工具和数字化平台正在大幅降低进入行业和业务的准入门槛， … 这些

行业和业务的传统企业正遭遇到新的竞争者的侵蚀… 他们更加灵活，成本更低…” - James McQuivey, Forrester

http://www.gartner.com/newsroom/id/2598515

http://www.imd.org/uupload/IMD.WebSite/DBT/Digital_Vortex_06182015.pdf

http://www.imd.org/uupload/IMD.WebSite/DBT/Digital_Vortex_06182015.pdf

https://solutions.forrester.com/digital-business/overview-409JT-30275O.html






Common Strategies – Things to Ponder…

传统业务的互联网+转型之道

•客户怎么找到你•客户从你的产品和服务中获得了什么•你跟你的竞争者怎么去进行较量•对你而言，开展业务怎么才能够更容易和方便•业务粘性•网上业务•自服务•自动沉淀

客户体验Customer Experience

•提升员工效率•优化生产流程•降低存货•快速交付•销售和市场营销战略•资产维护

运营增效Operational Efficiency

•业务演进•业务革新

•关联业务•跨界业务

创造商机New Opportunities


Common Objectives

传统IT的互联网+转型之道

实时数据流处理Real-Time Data Stream Processing

分析Analytics

全面数据整合Universal Data Integration

智能嵌入Embedded Intelligence

情景智能Situational Intelligence

用户交互User Interaction

移动交互Mobile Interaction

物联交互Device Interaction

社交交互Social Interaction

企业互联Connected Enterprise

业务流程自动化编排Business Process Orchestration

面向服务架构Service-Oriented Architecture

合作伙伴 & 云集成Partner & Cloud Integration

感知与反馈Sense and Response

流程整合Integrated Processes

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 5

Why Cloud？成本按需支付降低复杂

弹性按需扩展利用率

开放广泛支持自由选择

敏捷自动化标准化自服务

快速响应市场

不会为请求硬件和软件资源而耽误宝贵的上市时间

降低进入门槛

当你需要充分利用现有能力，并结合其它软件、社交营销和其它便利手段，去开拓新的市场时，可以花费相较传统方式少得多的资金投入

按需成长

无需准确预测业务量、增长率和不平衡能力支持的需求


Why Hybrid Cloud(混合云)？

灵活试错vs稳定新业务vs成熟业务

创新移动化大数据

社交&共享

SaaSSaaS扩展SaaS集成SaaS分析

统一相同架构相同技能集中运维

Public Cloud

On Premises

75% 的企业负

载仍将长期运行在自有数据中心环境中


Functionality on premises or in the

cloud

用户自管理的云服务

Security

Cloud Applications

Cloud Platform

Cloud Infrastructure

Management

企业自有IT环境

Interaction

IntegrationInformation

Management

Enterprise Applications

Security

AnalyticsService Mediation

DataAcquisition

Management

7

面向互联网+的混合云创新架构

公有云

私有云 & 传统计算

Users

Mobile Applications

Local DeviceEnvironment

DeviceCommunications

Devices(Possible Onboard Computing)

Local Applications

RemoteCommunications

Gateway

Local Services(Varied & Optional)

• Device Config/Control• Data Collection & Storage• Data Access• Software Update• Store & Forward• Message Filtering• Event Detection & Alerts• Data Analysis• Rules Processing• … Security

边缘计算

第3方云服务

Network

端到端安全

混合云管理


Connected Enterprise(企业互联)的云参考架构Web Browser-based Interactions

Mobile Interaction

Device Interaction

Service Mediation ServiceOrchestration

Event Processing

B2B Interaction

SOA Cloud

Integration Cloud

Connectors Recommendations DashboardPre-Built Integrations

ApplicationIntegration

Service & Partner Interaction

Mobile Cloud

Platform APIs

Notifications

Offline Data

Storage

Analytics

UserManagement

Custom APIs

Connectors

Security

Stream ProcessingDevice Communications

IoT Cloud

On Premises Interactions

REST, WS-*, JMS, RMI, HTTP/S, SQL, security protocols, etc.

Social Interactions

On Premises IT Assets

Applications

Security

Web Access

Analytics

Mobile Security & Mgmt

Messaging & Mediation

Information Management

API & Service Management

Messaging Cloud

JMSPoint-to-Point Publish / Subscribe

Custom Java EE Apps Custom SaaS Extensions

Java Cloud

Data Center / Cloud Integration

BusinessPartners

MobilePlatforms

SocialExperience

Internetof Things

ServiceProviders

WebUsers

Social Cloud

Social Networking

Social Marketing

Engagement& Monitoring

SaaS Clouds

Data& Analytics Cloud

Device Management

API & ServiceManagement


Cloud-Based Data Organization

NoSQL Database Cloud

Key-Value Storage SQL, Hive, & JSON Support

Transactional, Highly Available, & Secure

Database Cloud

Relational Storage Exadata Option

Transactional, Highly Available, & Secure

Big Data Cloud

Organization Storage Processing Analytics

Data Integration& Migration

BigData Preparation Cloud

Ingestion Enrichment

Publishing Governance Authoring

Big Data Discovery Cloud

Cataloging Browsing Exploration Transformation

Composition PublishingAnalysis Collaboration

9

Situational Intelligence(情景智能)的云参考架构

Analytics Cloud

CRM Analytics SCM Analytics

ERP Analytics HCM Analytics

Performance ReportingPlanning & Budgeting

EPM Cloud

Platform for Software Development

Developer Cloud

Service Mediation

OracleSOA Cloud

Platform for Custom Applications

Java Cloud

On-Premises to Cloud Data Migration

On-Premises to Cloud Data Service

Integration

On PremisesIT Assets

Data Integration & Migration

Data Quality Management

Data Federation & Mediation

Intelligence-Driven Applications

Application & BI Development

Data Modeling & Exploration

Information Security

Data Organization

Analysis Tools & Platforms

Data Modeling& Exploration

StructuredData

Device Data & Events

SubscriptionData

Mobile Data & Events

DaaS Clouds

IoT Cloud

Mobile Cloud

SaaS & Process Clouds

BI Cloud

Data Loading Interactive Dashboards

Analysis LibraryMobile Interaction

Data Preparation Collaboration & Sharing

BI AssetDevelopment

Federated SQL Queries across Oracle DB, NoSQL, and Hadoop

Smart Scan for Hadoop

BigData SQL Cloud


Integrated Processes(流程整合)的云参考架构

On Premises IT Assets

Enterprise Applications, Processes, & Services

Messaging & MediationInformation Management & Analytics

Sense & Response

Integrated Devices

BusinessPartners

MobilePlatforms

SocialExperience

Internetof Things

ServiceProviders

WebUsers

CX Cloud

Marketing Commerce

Sales Service CPQ

Process Cloud

Task Management

Composition

Process Execution & Monitoring

BI Cloud

Decision Optimization

Proactive Detection

Triggers & Alerts

Integration Services

Messaging Cloud

Point-to-Point Publish / Subscribe

Integration Cloud

Pre-Built Integrations Connectors

Recommendations Dashboards

SOA Cloud

API Management

Service Mediation

Event Processing

B2B Interaction

Business Activity

Monitoring

DataManagement Clouds

Other Applicable SaaS Clouds

SCM Cloud

ERP Cloud

HCM Cloud

Integrated Mobile Apps & Alerts

Integrated Social Marketing

Integrated Customer Experience

Integrated Applications

Web & Browser-Based Integration

Cloud to On Premises

Service-Based Integration

Data IntegrationJava Cloud

(Application Customization)

Sense & Response

BPMSocial Clouds

IoT Cloud

Mobile Cloud

Integrated Business Processes & Services

Hybrid CloudManagement

Services & RulesManagement

ProcessManagement

ProcessComposition


移至云时数据库管理实现

在数分钟内快速供应预配置的数据库云服务

让 IT 无需管理应用基础设施

自动化

零代码更改即可从内部部署迁移至云

云应用开发和部署

“通过将现有应用迁移到Oracle Database

Cloud Service 和Oracle Java Cloud

Service我们建立了一个统一版本的数据库和

应用环境，优化的工作流程和文档管理，提

高了开发效率。”

Zaki Sabbagh, CIO


在云中协同 - DOCS

• 通过Document Cloud Service (and Java&Database Cloud Service) 扩展Fusion ERP，取代与客户手工邮件方式的文档交换过程。

• 还打算通过Integration Cloud Service对Siebel进行扩展，从而利用Document Cloud Service的功能。.

“我们需要在会员和经纪人之间安全地传递收据和发票，云中协同让我们不再丢失或弄错收据和发票，还让服务中心从大量的呼叫中解放了出来。”

33KDocument requests in a 24 hour period

retain these documents for 7 years

Members nationally, over 30 financial institutions

2,300


Oracle的云战略

数据云服务

Data as a Service

应用软件云服务

Software as a Service

平台云服务

Platform as a Service

基础设施云服务

Infrastructure as a Service

通过Oracle Cloud为全球客户和合作伙伴供应最先进的基础设施云服务、技术平台云服务、业务应用软件云服务和数据云服务

综合的

同类最佳

SaaS

公有云 &

私有云全面的

PaaS &

IaaS

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Public 14

Predictable Performance, Network Isolation, Rapid Elasticity

Oracle的基础设施云服务：Infrastructure Services(IaaS)

NetworkSDN(软件定义网络)

软件VPN

硬件VPN (IPsec)

直连专线

网络绑定 NETWORKNETWORK

Storage弹性存储服务

归档存储

云NAS 块存储

对象存储

高性能存储

STORAGESTORAGE

Compute弹性计算服务

通用计算

高性能计算

专用计算

工程化一体机

COMPUTECOMPUTE


平滑扩展On-Premise本地数据中心到Oracle Cloud云端的混合云

Oracle的平台云服务：Platform-as-a-Service(PaaS)

相同的标准相同的架构相同的软件相同的技能

On-Premises Oracle Cloud

混合云


完整的套件, 最佳应用

Oracle应用服务云：Software as a Service(SaaS)

提供全面的企业应用组合

客户体验人力资本管理企业资源计划供应链企业绩效管理商业分析社交数据分析


Oracle 云的规模

195+个国家/地区

15+ 年企业云管理经验

600+个 SaaS云应用

19个数据中心服务着

75%+

的财富 100 强企业运行 Oracle 云

7000 万+个用户/天

330 亿+次交易/天

20 个中的 19 个顶级云提供商运行在

Oracle 平台上

27 个云平台服务

个全球开发人员900 万+


Oracle Cloud Machine把Oracle Cloud放进你的地盘

Off Premises On PremisesYour ChoiceSame software

hardware

You Consume ServicesOn or off premises. Oracle operates.

IaaS PaaS

CachingDatabase Integration

Java EE Java SE Node

MessagingNetwork Storage Compute

Oracle云中心客户自有数据中心


Oracle Cloud

• 提供全面完整、标准化、预集成的SaaS + PaaS + IaaS– Amazon Web Services主要提供IaaS, Salesforce.com主要提供SaaS

• 全部云服务都是工业标准化水准– Java Applications, #1 Java Middleware, #1 Database, Linux OS, OpenStack

• 私有云兼容– 100%兼容，相同的标准、相同的架构、相同的软件、相同的技能

• 提供顶级的安全支撑– Oracle Cloud安全服务 + 保护在你防火墙之后的私有云解决方案

• 提供最可信赖的服务– 白金服务: 15分钟响应你的服务请求

• 提供顶级的性能和可伸缩性– Exadata, Exalogic, Exalytics, SuperCluster, Big Data Appliance …

多快

好省

Openworld 2014 Database Keynote - Oracle · • 通过Document Cloud Service (and Java&Database...

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Transcript of Openworld 2014 Database Keynote - Oracle · • 通过Document Cloud Service (and Java&Database...