OpenText Digital Asset Management for SAP

Digital Asset Management by OpenText for SAP®

Hybris®

OpenText. ©2016 All Rights Reserved. 2

The average person sees between: 240 and 20,000

brand images a day


Marketing messages have evolved in richness,

complexity and interactivity


The number of digital channels has increased dramatically in

the last 8 years

Conversation Prism by Brain Solis & JESS3


In-store experiences will have to reflect and support

the customers digital experience

Via Arcticle in Digiday magazine http://digiday.com/brands/timberland-creates-first-digitally-connected-store/


Viewers are 85% more likely to purchase after watching a

product video.Product videos consistently

produce the highest ROI

Via Ice Portal http://web.iceportal.com/12-stats-on-why-rich-media-has-the-best-roi


Organizations must produce and manage omnichannel content

that inspires customers not just shows product imagery


Introducing OpenText Digital Asset Management for SAP® Hybris®

Solutions®

Digital Asset Management provides the backbone for rich omnichannel content


Digital media is the foundation of the Customer Experience


Digital media is expensive to create and expensive to re-shoot if you don’t manage and store the

originals effectively.


You cannot use normal search methods when looking for assets,

flexible metadata is key


Distributing digital media in the appropriate format for the

appropriate omnichannel is not easy with file sizes approaching 4

TB and numbers of files in the thousands


For today’s responsive devices upwards of 20

variants of digital assetsmay be are required.

Infographic by © 2013 QuartSoft


This results in millions of assets needed to effectively manage

commerce and branding for an omnichannel world


Solution Use Cases

OpenText Digital Asset Management for SAP Hybris


1Customer Experience Foundation

Create to consume

process relies on Digital Assets

CREATE to CONSUME

ProductConcept

Product Development Marketing Sales Service

Digital Assets underpin every stage of the create to consume process. For a truly successful journey, the assets must be available, indexed, managed and re-usable



ProductConcept


ProductBranding Concepts

As the product is prototyped, assets and branding concepts will be developed.

CREATE to CONSUME



ProductConcept



Product Imagery

During development of the product, component imagery, quality assurance information, operational videos will be created to support the development lifecycle

CREATE to CONSUME



ProductConcept



Product Imagery

Marketing Images

Brochures

During product launch, brochures, hq studio photoshoots and assets of many types will be created to be used across omnichannels including web2print

CREATE to CONSUME



ProductConcept



Product Imagery

Marketing Images

Brochures

Sales Collateral

When the product is launched, datasheets, product assets, imagery are delivered on demand to omnichannel sources in the right format, at the right time and analytics capture ensures high value assets are identified.

CREATE to CONSUME



ProductConcept



Product Imagery

Marketing Images

Brochures

Sales Collateral

Product Videos

Product videos, how to guides, advertising, multimedia are all required to ensure customer adoption, support and enable customer advocacy.

CREATE to CONSUME


2

Omnichannel Commerce

Easy for sales to communicate brand material and collateral

integrate all digital and physical customer touchpoints onto a single, robust platform

Create a single source of truth that ensures content consistency across all sales and service channels

Grow and expand your business with a platform that scales with you

Real-time understanding of asset availability, rights and usage conditions

Deliver contextual customer experiences and unify processes to succeed in today’s digital economy.

Marketing Legal Dept.

StrategicMarketing

Field Marketing

Business Development

PR

Marketing Services

Sales

Digital Asset Management


3

Digital Marketing and

Brand Management

Easy for sales to communicate brand material and collateral

Single system provides global visibility over all marketing assets, rights and usage

Integrated campaign and digital asset management process/support

Real-time collaboration with all parties involved in asset production

Real-time understanding of asset availability, rights and usage conditions

Deliver integrated campaigns for multiple products and regions simultaneously

Marketing Services

Consumers

CreativeSales/Business Dev/

Field Marketing

PR/Marketing

Legal Dept. Channels to Market

Marketing Agencies

StrategicMarketing Partners

Content Owners

OpenText delivers the content foundation for SAP® Hybris®

commerce and marketing


OpenText Digital Asset Management for SAP Solutions

Provides measurable performance benefits and cost savings


Streamline the ingestion of 2500

media images per daySupporting a £1 billion per year omnichannelcommerce solution

Removed manual distribution costs

Saved $0000’s in costly reshoots

100% improvement in brand consistency

Customer Benefits

85% time saved searching for digital

asset content


Digital Asset Management value drivers across the enterprise

� Increase brand equity

� Reduce re-creation and duplication of media assets

� Speed time to market

� Increase collaboration with external partners

� Reduce agency fees

� Adhere to asset rights obligations

Marketing� Reduce the time it

takes to include brand assets in promotional materials

� Reduce the effort to produce multi-channel delivery of product information

� Increase accuracy of information

Sales� Reduce storage

and hardware costs

� Reduce maintenance fees

� Reduce application development costs

� Reduce overall administrative burden

� Control bandwidth usage across the networks

Information Technology

� Adhere to asset rights obligations

� Provide searchable repository when eDiscovery needs arise

� Reduce effort for regulatory compliance

Legal� Automate digital

assets management and processing

� Provide users with content ready for omnichanneldelivery

� Quickly locate rich media content

� Ensure access to only approved content and confirmed usage rights

Commerce


OpenText Suite for SAP

Ariba | SucessFactors | Hybris | SAP Business Suite & S4/HANA | SharePoint | Office 365

INFORMATION DELIVERYINFORMATION MANAGEMENTINFORMATION PROCESSING

Invoice Management & OCR

Business Center

xECM for Sharepoint

INFORMATION GOVERNANCE Archiving & Document Access

Core

DocumentPresentment

Hybris DigitalDocuments

Employee File Management

Extended ECM Digital AssetManagement

xECM for SAP SuccessFactors

On Premise | Cloud | Hybrid

www.opentext.com@opentext@jon_beardsleyfacebook.com/opentext

linkedin.com/company/opentext

OpenText Digital Asset Management for SAP

Software

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