OpenStack & Storage Made Easy at Lush Cosmetics

Jim Liddle CEO

Market Category: Private / Hybrid Cloud

Market Segment: Enterprise File Share and Sync (AKA Enterprise DropBox)

Delivery: SaaS, IaaS, On-Site

Vision: #1 EFSS joining up data silos for 'cloud control'

Target Market: Mid Market to Enterprise companies

Go to Market: Direct, Channel (ISP), White Label

USP's: Storage Agnostic, Protocol Gateway, Unification, Encryption, Audit/Governance

About SME

‣ Supported OpenStack since March 2011

‣ Joined OpenStack Community May 2011‣ Currently a supporting organization

‣ Support OpenStack Swift Storage‣ SME Appliance can be deployed on OpenStack Compute

‣ Currently have a number of customers using SME with OpenStack‣ Examples: Lush (direct Corporate), WebHosting.net (ISP)

SME and OpenStack

‣ Lush using Storage Made Easy with OpenStack for 2 years‣ Since June 2012

‣ Deployed SME Cloud Appliance on IaaS Hosting (using XEN)‣ Following trend of data center outsourcing

‣ Initially Deployed 150 users‣ Now up to 1,000 users in over 50 countries

‣ Enables Management of multiple data sources‣ OpenStack and any others that are used by the business

‣ Branded as ‘Lush Cloud’‣ Entire product stack is brandable and Lush has in-house capacity

SME and Lush

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Lush Cloud Screenshots

‣ Storage now a commodity‣ Data kept in UK important (by UK company) important‣ Price per user important

‣ OpenStack provides scalable fault tolerant storage on low cost hardware

‣ Enterprise DropBox type use case

‣ SME was able to provide the EFSS piece‣ Rich Web UI with Cloud Drive / Sync integration into Mac, Windows, Linux‣ Support all mobile devices that may be used in business (iOS, Android,

Windows Phone, BlackBerry)‣ Provided full audit for files used ‘on cloud’‣ Provided governance controls around file sharing‣ SME storage agnostic - no perceived lock-in if want to swap providers

Why OpenStack / SME

‣ Lots of interest by large companies‣ More than ‘tyre kickers”SME currently working on over 10 concurrent Enterprise POC’s involving Swift

‣ Largest is 250K user base

‣ Continued interest from ISP’s‣ Partly driven by ‘open source’, partly driven by ROI, partly driven by privacy

fall out

‣ Companies looking for ‘missing pieces to be able to deploy‣ Enterprise File Share and Sync – private Dropbox use case

‣ Desktop integration, mobile integration, apps integration

‣ Cloud Gateway functionality‣ Integration with “what we have” i.e Active Directory, LDAP, SAML, Kerberos

etc‣ Auditability / Governance

OpenStack Swift ‘takeaways’

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Business Architecture

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Logical Architecture

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Appliance Packaging

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Horizontal Scaling

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Demo

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Thanks!

www.StorageMadeEasy.com

Jim Liddle CEOjim@storagemadeeasy.com