OpenSponsorship for Brands - Opening the World of Sports Sponsorship

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A free and valuable marketing tool for brand managers and media agencies

Transcript of OpenSponsorship for Brands - Opening the World of Sports Sponsorship

A free and valuable marketing tool for brand managers and media agencies

Sports sponsorship leads to greater sales, increased market share, brand awareness and goodwill among stakeholders: customers, investors, BTB partners and employees.

But sponsorship sometimes isn’t at the top of the brand manager’s

mind or budget…

Limited evaluation tools, high expense and lack of options deter brands.We solve this for by offering a transparent, efficient, comprehensive and simple platform.

SEARCH• We allow brands to search based on sport, gender, country, rights, budget and social media following • Being able to see and compare all properties that match the criteria on one platform gives brand managers

a means to evaluate like-for-like opportunities• We decrease price inflation due to our transparent nature, thus brands find the best value deals• We have listings covering 40 sports across 45 countries, from <$5k up to $10m+ so something for everyone

CONNECT• As a brand manager or agency representative, when you see something of interest you can

immediately send a message direct to the rights holder asking for more detail

SPONSOR• After the first message, communication can be via the platform or offline. Brands can message multiple

rights holders simultaneously. When the right partnership has been found, just finalize the sponsorship and enjoy the benefits

LEAGUES

TEAMS

STADIUMS

ATHLETES

FEDERATIONS

EVENT ORGANIZERS

“Coming up is the X, I wish our company was involved, but we have no clue of cost or availability…”Now with OpenSponsorship, brands will always find partnership options instantaneously.

We work with all types of rights holders and agencies, who create and manage listings themselves. We encourage offering varied rights packages, with different budget ranges and a selection of rights.We sign up brands directly and via their media and activation agencies. We have a global focus, thus increasing the chances of ‘cross-border’ deals that otherwise may not be possible.As well as long-term traditional partnerships, we encourage one off sponsorships to make use of under-utilized assets or regional opportunities.

Brands can search rights holders on multiple criteria, of which two are ‘rights being offered ‘and ‘budget ranges’. We have made these broad and relevant to ensure they work for both sides.

RIGHTS•Naming Rights•Logo on Playing Kit / Equipment•Logo on Training Kit / Equipment•TV Facing Branding•Complementary Tickets•Complementary Hospitality•Player Appearances•Player Image Rights•Signed Merchandise•Complementary Event Space•Logo, Association, Image Rights•Social Media Mentions•CSR Initiatives•Access to Membership DatabaseFor more explanation on what these rights mean and visual examples go to:www.opensponsorship.com/rights-explained

BUDGET RANGES•<$5k•$5k - $10k•$10k - $50k•$50k - $100k•$100k - $500k•$500k - $1M•$1M - $5M•$5M - $10M•$10M+

Now you’re convinced, what is next?

Sign Up for free at www.opensponsorship.com/signup/corporateStart searching our database of amazing and varied sponsorship opportunities.

Add a RFP posting giving details of target audience, marketing objectives and a rights wish-list.Rights holders apply to the posting with creative campaign ideas.

Achievements to date include 500 users, multiple deals, great press mentions, global partners, social media buzz and two awards.