OpenInnovation OregonInc
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Open Innovation:Open Innovation:
““Local Buzz & Global PipelinesLocal Buzz & Global Pipelines””
Discussion with Oregon Innovation OfficeJune 14, 2005Stan Curtis, WW PLM CompetencyWilfred Pinfold, Director Strategy DEG
DRAFT
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Agenda
• Global Innovation
• City-State References
• Open Platforms
• Top100 Economies
• Applying it to the Pacific NorthWest
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Global Markets …Regional specialization
GLOBAL INNOVATION…
• Hudson Bay – beaver• Homesteads – apples
• MacMillan Bloedel lumber-rail
• Anaconda, mining• Yukon rush, ferries
• Wool, Pendleton• Paper, Weyerhauser• Trucks, PacCar, FTL• Planes, Boeing
• Tek, Mentor• Intel, Microsoft• Expedia, Amazon• ??? Jobs, skills ???
Oregon Territory
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Well connected Customers… Fashion-trends accelerating
GLOBAL INNOVATION…
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Global-urban markets … job-skills shifting to Services
GLOBAL INNOVATION…
Major Intel Sites Around the World
IrelandIreland
IsraelIsrael
OregonOregon
CaliforniaCalifornia
ColoradoColorado
ArizonaArizonaNew MexicoNew Mexico
MassachusettsMassachusetts
Costa RicaCosta Rica
MalaysiaMalaysia
ChinaChina
PhilippinesPhilippines
RussiaRussia
WashingtonWashington
UtahUtah
TexasTexasIndiaIndia
JapanJapan
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Agenda
• Global Innovation
• City-State References
• Open Platforms
• Top100 Economies
• Applying it to the Pacific NorthWest
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China joint-ventures …City State development
CITY-STATES
HongKong – Pearl River-hub• Financial, logistics, legal, entertainment • ShenZhen was the 1st china-city-state• Macau• GuangZhou
TiaPei• TSMC= OpenFab• Solectron, Flextronics, BenQ, Quanta= OpenMfg• Acer= Market-branded services
TsingHua• Joint research labs with Boeing, Intel, and Microsoft• Joint innovation centers with IBM, GE
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Exchange: …ENX …ANX …JNX …KNX …CNX
CITY-STATES
AUTO Network Xchange (ANX) standards …& clusters
- embedded Controllers… Service-bay diagnostics
- embedded Linux … Call-center “BusinessTone”
>Nagoya, Seoul, ShangHai… & Munich
BIOMED/Healthcare … (BlueGene) & grids
- Electronic Medical Records (EMR) banking…
- Biomed research …protein folding… NatlGeo, WorldGrid
>Rochester, Seattle… Boston, SanFrancisco… NewYork,WashDC
SMB (Small & Medium Business) Partners
- 60,000 ISVs in 55 countries…2000 in India
- China=Auto-dealers… Brazil=Govt.Services… India=SW.shops
>Pune, Bangalore …Munich, Rio de’Janiero …Haifa, DuBai
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High Tech … Global Incubators
CITY-STATES
IBM • 8 global R&D labs …• Engineering & Technical Services (ETS) spinoff 1000 experts• 33% basic-research 33% product-driven 33% first-of-a-kind customer-driven• 100 innovation centers, 40 funded including Brazil,Russia,India,China• aligned with Government and Private sectors
Intel• Still need data
100 Venture Capitalists• Including Carlyle, Walden Intl, & 85 of Forbes Midas List• In Palo Alto, Boston, Singapore, Hong Kong, and London
PartnerWorld• 60,000 ISVs in 55 countries including 2000 in India• 30% of IBM revenue, 50% of IBM-services• In Pune, Bangalore, Munich, Rio de’Janiero, Haifa, DuBai
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Agenda
• Global Innovation
• City-State References
• Open Platforms
• Top100 Economies
• Applying it to the Pacific Northwest
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Open Platforms … new “growth-rings”
OPEN PLATFORMS
Open Source • OSDL Open Source Development Lab• OpenCV computer vision• ORP open runtime platform
OpenFab• SemaTech & NanoTech • EastFishkill• Chartered, Sony, Samsung-design rules
OpenBlade• 25% to 50% marketshare (doubled)
OpenGrid• Boeing/Defense network-centric military
OpenDesign• 1000 Engineer & Technical Services (ET&S) first-of-a-kind
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Open Innovation OPEN PLATFORMS
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Individual componentsComponent
Value
IT Industry …Technology realigning Value
TECHNOLOGY
Infrastructure Value
Business Value
Services and software to improve business performance
Hardware, software and services integrated into a computing environment
OPEN PLATFORMS
OPEN?
OPEN?
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Services Oriented Enterprise … Open Sourcing?The Beginning of the On Demand Era
Source: US Department of Commerce, Sept. 2002, IBM analysis
Client / Server EraPersonal & Departmental Productivity
Mainframe Era
Administrative Productivity
On Demand EraBusiness Productivity & Innovation
Rethinking Core vs. Non-core Processes
100%
0%
% o
f S
ales
10%
IT
Profit
10%
40%
Retained Business Processes
40%
Outsourced Business Processes
= $500B
Global Platforms?
OPEN PLATFORMS
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Agenda
• Global Innovation
• City-State References
• Open Platforms
• Top100 Economies
• Applying it to the Pacific Northwest
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Top100 EconomiesTOP100 ECONOMIES
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Cooperative InnovationTOP100 ECONOMIES
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Open Collaboration – “Digital Enterprise” Roadmap
helpdesk?
Open?
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Global Eco-Grid: Industry specific supply chains
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High Tech: Trade Routes… already started
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AUTO industry… (E&E embedded) … shared platforms increasing:AUTO industry… (E&E embedded) … shared platforms increasing:
Platform
Profit-zoneIndustry structure
Auto- Models/year increasing from 35 to 50- 70 % COGS from suppliers- New warranty risks from tires, electronics
(smaller)
(larger)electronics
body-styling
powertrain
30%
$1
$2
$3
$4
$5
$6
$7
$8
Analog Color TVAnalog Color TV
DigitalTVsDigitalTVs
DVD PlayersDVD
Players
New Growth Mature Aging
$9
($ B
illio
n)
Digital Market maturity curve
VCR DecksVCR
Decks
Non-Digital Market maturity curve
Illustrative
Non Digital Lifecycles - 2-6 years
$10
Digital Lifecycles - 6 months -3 years
• Digital lifecycle speed linked to massive value shift related to internet & wireless
• Faster moving digital technology price/performance
• Faster product ramp up
• Narrower window for product introduction, differentiation and profit
Move to digital, shorter lifecycles …
…more complexity
2 Carryover-concepts Carryover-concepts
1 Computer-conceptsComputer-concepts
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Global Eco-Grid … more collaboration is underway
Global Lambda Integrated FacilityWorld Map – December 2004
www.glif.is
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The Innovator’s Dilemma: …Open?
Performance whichcustomers in the
mainstream market canutilize or absorb
Perf
orm
ance
Time
DisruptiveTechnology
Most-demandingcustomers
Least-demandingcustomers
Figure 1:The Intersecting Trajectories of Improvements that Customers can Utilize, Versus Those that Innovators Provide
TOP100 ECONOMIES
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Agenda
• Global Innovation
• City-State References
• Open Platforms
• Top100 Economies
• Applying it to the Pacific Northwest
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Portland OpportunityPNW OPPORTUNITIES
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Open InnovationPNW OPPORTUNITIES
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Open Technology - Cluster
• Portland
• Seattle
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Digital City – wireless “lastmile”
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Node on the Eco-Grid
IBM first announced the IBM eServer BladeCenter T using Intel-based blades in March, 2004. BladeCenter T is designed to address the requirements of the telecom industry, such as VoIP, softswitches, wireless gateways, call centers and other enterprise environments requiring extremely rugged solutions.
IBM BladeCenter owns 39.2 percent of the blade server market and has been leading the market for seven consecutive quarters, according to industry analyst IDC.
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Integrated Product Development (IPD)= Internal + External
Project Development Teams
Concept Plan Develop Qualify Launch Life Cycle
Profit
Satisfied Customers
Integrated Portfolio Management Team (IPMT)
Understand the Market-place
Perform Market Segmen-tation
Perform Portfolio Analysis
Develop Business Strategies& Plans
Align & Optimize BusinessPlansacross BusinessUnits
Manage Business Plan and Assess Performance
Investment Review Board (IRB)
Resources Allocation Investment Priorities Corrective Actions Performance Data
Offering
Past strategies
Market information
Customer feedback
Competitor information
Technology trends
Current product portfolio
Off
eri
ng
/S
olu
tio
n B
us
ine
ss
Pla
n Market Characterization
Customer request Pricing/ Term strategy Distribution strategy IMC strategy Support strategy Fulfillment strategy Performance Risk assessment
Candidate Projects
What is IPD? -> Business Design…Open-by-Design?...GreenDesign?
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Open Innovation … a shared reference library… cookbook?
References
1. Open Innovation – Henry Chesbrough2. Elephants Dance – Lou Gerstner3. Global Innovation Outlook – IBM 20054. National Innovation Outlook – www.compete.org5. Beyond Blue – BusinessWeek 18Apr056. Outsourcing Innovation – BusinessWeek 21march057. IBM Prospectus – IBM 20058. Clusters of Innovation – Research Triangle porter019. Grid Economy – North Carolina cohen0310. Designed in Portland – Portland Monthly april05
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Connectivity => Productivity
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Market ecosystem – renewable lifecycles …shared services
Chemicals and Natural Resources
Fiber
Energy
Chemicals
ERP-schedule
Waste
Recycle
Paper ($100B)
($x00B)
($y00B)
($500B)
DCS PLC
PLM-configure CRM-diagnostics
BPM
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Market ecosystem – a matrix of public & private …utilities?
example Eco-system Chemicals and Natural Resources
Natural Resource: Fiber –to- Paper
Energy sourcing: Boilers –to- Power co-Gen
Chemical sourcing: Water –to- Cl02
Operations sourcing: DCS –to- PLC
SW sourcing: ERP –to- data mining
BPM Services: eco-system analysis… embedded-SW for partner-services
Asset m
gmt
Asset m
gmt
Quality
mgmt
Quality
mgmt
Capabilit
y Mgm
t
Capabilit
y Mgm
t
Insurance-option
Equip.maint
Vendor-service
supplier-service
Web-service
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“Portal-of-PDX” = Global skills + Virtual services
Business Performance Management is the ultimate capability
Analytic Workers
BI Tools
Process Managers
Workflow Monitors Portals
Managers & Employees
IT Operations Managers
Management Tools
Optimized business results through streamlined business processes, rapid reaction to events, and optimal use of information On Demand
A business strategywith real-time accessto critical business performance indicators to improve business operations On Demand
On Demand Operating Environment
Running an On Demand Business BPMBPM
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OpenCommons= Portal-of-PNW + Utility-grid + xxx?
Business Performance Management is the ultimate capability
Analytic Workers
BI Tools
Process Managers
Workflow Monitors Portals
Managers & Employees
IT Operations Managers
Management Tools
Optimized business results through streamlined business processes, rapid reaction to events, and optimal use of information On Demand
A business strategywith real-time accessto critical business performance indicators to improve business operations On Demand
On Demand Operating Environment
Running an On Demand Business BPMBPM
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Digital City - node
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OpenSupply: WeyCo + UPS + CostCo ?
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EverGreen Fleets: Boeing + DCX + PCAR?
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Getting started… & sustaining momentum
• OTBC - > Open Innovation Center
• CNIC - > 511 Response Center
• PNNL -> Amber Alert Center
• PDX -> “Port-o-call” Center
• ODOT -> Fleet Mgmt Services
• DAS -> OpenCommons Program Office
• OHSU -> WWAMI, PRAGMA Eco-grid
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Shared Public-Private Roadmap
1. Leverage OpenSource and research community-practices• Align economic development clusters… with Open technology investment pools• Align market development planning … with Private-sector platforms and market-launch roadmaps• Establish an Open Innovation management program … aligned with VC portfolio investment stages
2. Benchmark and establish “open-commons” with IBM (RTP) & Intel “digital-city” pilots• Align open-gov source.forge for “first-response” and “utility-management” capabilities• Confirm VoIP web-phone service for pilot-city agencies (open-broadband license)• Leverage World Customs Organization (WCO) technology and security standards• Align “open-commons” pilots/roadmap with IBM-INTEL open-platform (blade-center) for web/teleco
3. Seek Federal-funds for PDX “port-of-call” with PNNL (first-response, utility-mgmt tools)• implement “last-mile” digital-city hubs for Portland/Vancouver metro (Wi-max?)• Setup (lease program?) & install “first-response” (wiPods, wiHubs) for first-response teams• Build pilot “first-response” and “utility-management” capabilities for PDX, Port-of-Portland/Vancouver• Seek federal-funds for disease-alert, eco-warnings …Grid-bridges to WWAMI/PRAGMA
4. Incorporate public-private joint-venture for urban Eco-grid “utility-management”• implement “first-response” emergency vehicle capability with “amber-alert” funding• design “open-port” service-center for other “dial-tones” 311, 411, 511,…811, 911• design fleet-locator for trains, buses, taxis…& cell-payment option?• design Flexicar car-pools for major employers: OHSU, city, IBM, Intel, DCX, Nike
5. Design co-marketing program for “Eco-grid” investment plans• Align “Urban-port-utilities” with key joint-ventures: Boeing-7X7 supplier-grid with japan & china• Align “Fleet-management-utilities” with key joint-ventures: DCX/FLC supplier-grid with japan & china• Align “Market-support-utilities” with key joint-ventures: Nike/W&K retailer-grid with japan & china