Opening new hotel. Challenge : Transmit the Brand spirit in an international expansion plan.
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Transcript of Opening new hotel. Challenge : Transmit the Brand spirit in an international expansion plan.
![Page 1: Opening new hotel. Challenge : Transmit the Brand spirit in an international expansion plan.](https://reader033.fdocuments.us/reader033/viewer/2022051615/5528bde8497959977d8fde83/html5/thumbnails/1.jpg)
Opening new hotel
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Challenge :
Transmit the Brand spirit in an international expansion plan.
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CONCEPT
Frendly sexy staff
Urban y city-center
Best Design
Cheap
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Opening Room Mate Valentina
Valentina México D.F.
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International casting online To be the new face of Valentina! (each hotel is incarnated by a fictitious character)
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Flyers and Posters for marketing guerilla in Mexico DF
Do you want to sleep with me?
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Room Mate new opening en la web 2.0Community management (competition, discount…)
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Opening Party
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Before- party1 week befor models will offer offers severals Room Mate presents to the citizen of Mexico DF
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Befor- partyModels will offer offers flyers with a special code. With this code people will enter on the Room Mate website and maybe win invitation for the event or other presents
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Booking interviews with mr President of Room Mate Hotels ( The Face of Room Mate Hotels).
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Invitados
Vip
Medios de comunicación
Instituciones públicasEquipo Room Mate
ACTO
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El Acto
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HR
Artists:Actors, DJ y jazz mexican band
Room Mate:Waiters
PR
Security
Catering
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ACTO
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ACTO
19H30 : DJ, actores, grupo de música, catering, azafatas, seguridad, guardarropa, equipo Room Mate preparado
20H00 : Llegada Invitados, photo - call
20H00 : Gestión de la lista a la entrada
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A partir 20H Cóctel
21H30 funny visit of the Rooms with surprises
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POST - ACTO
Carta de agradecimiento
Informe
Equivalente Publicitario: 782 844 €
Coste total del evento: 31 518 €
ROI: 750 482 €