Open Studios 2013 Application Event weekends: June 1 & 2, and June 8 & 9, 2013 Application deadline: Saturday, December 1, 2012

2013 Application 1

Print clearly EXACTLY as it is to appear in the catalog.

LAST NAME_______________________________________ FIRST NAME___________________________________________

MAILING ADDRESS ________________________________ City ____________________________ Zip____________________

PRIMARY PHONE (_____)__________________________ SECONDARY PHONE (_____)____________________________

EMAIL ___________________________________________ WEBSITE_____________________________________________

Please do not publish in the catalog: address_____ phone number_____ e-mail_____ website_____

CALIFORNIA RESALE NUMBER (ex: SRJH 27-84609) (required)__________________________________________________

Note: If the information above has changed from last year, please mark it with a red asterisk *

CATALOG TEXT: Indicate your "MEDIUM" and "DESCRIPTION" to appear in the catalog under the photograph of your artwork. (Example: Ceramics: pit-fired and raku) MEDIUM: Choose one category as your primary medium: ___Ceramics ___Digital Art ___Drawing ___Mixed media

___Furniture ___Glass ___Jewelry ___Painting ___Photography ___Printmaking ___Sculpture

___Woodworking ___Fiber arts ___Other

DESCRIPTION: Describe your work in 5 words or less (can include secondary medium) ________________

__________________ ________________ ___________________ ___________________

COMMUNITY SHOWCASE EXHIBITS: I want to participate ___Yes ___No (If yes, complete application page 4)

MID-WEEK OPEN STUDIOS: I will participate ___Yes ___No

STUDIO DEMONSTRATIONS: I will schedule a demonstration for my studio ___Yes ___No

(Details for Community Showcase Exhibits, Mid-week Open Studios & Studio Demonstrations on page 7 General Information) STUDIO LOCATION INFORMATION ARTISTS EXHIBITING IN THEIR OWN STUDIO:

I am a new artist _________ I am a returning artist and my studio # last year was ______________________ Studio Address:____________________________________________________________________________________ Returning Artists: Is this is a new studio address? ___ Yes ___No My studio is wheelchair accessible. Please designate in catalog ___ Yes ___No (see www.usdoj.gov/crt/ada)

Artists showing in their own studios must indicate their studio location (mark in Red) on Map A or Map B attached. (Returning artists from 2012 with no studio address change are exempt.) GUEST ARTISTS NOT EXHIBITING IN THEIR OWN STUDIO:

I am a returning guest artist and I need a Host____ Last year I shared with (name)________________________________ I am a new guest artist and need a Host_____ I have already agreed to be a guest for 2013 in the studio of Artist (name/address)__________________________________ (See detailed description for guest artists in the Information Packet page 5.)

ARTISTS WILLING TO HOST GUEST ARTISTS:

I already have 1__ 2__ 3__ guest artist(s) Name(s)__________________& ____________________ &_________________ I can host: (write number up to 3) guest artists _____. My available space to share is best for 2-D____ 3-D____artists. Space available to share is: indoors___ outdoors___ sun___ shade___ paved___ flat___ uneven_____ Are there any restrictions/limitations to your available space? (ex: need panels for wall hung art...limited wall space, if so, note on the back of this sheet.)

Check one: Returning showed in 2012 Returning after absence Returning w/ new medium New Artist

Open Studios 2013 Application Event weekends: June 1 & 2, and June 8 & 9, 2013 Application deadline: Saturday, December 1, 2012

2013 Application 2

Work Committees

Name:_______________________________ Phone:_______________________ Email:__________________ Descriptions of the Work Committees are included in the information packet. Final committee assignments are made according to program needs. If your job choice requires less than 9 hours, you may be assigned to more than one committee. Indicate your first 3 choices of committee assignment in order of preference. Effort will be made to honor your preferences. A fee of $135 may be paid in lieu of the required work hours. If you don’t complete your 9 hours, you may pay the balance at a rate of $15/hour. ___Administration ___Preview Exhibits ___Signs ___Catalog Production ___Catalog Distribution ___Publicity / Marketing ___Mentoring ___Community Showcase Coordination ___I have paid the $135 fee in lieu of the required work hours. I will consider ___chairing or ___co-chairing the following committee in 2014:________________________________________ SKILLS: Your answers to the questions below assist us in making suitable work assignments.

1. Do you have computer skills? Yes____ No____ If yes, please indicate programs and skill levels:

Beginner Intermediate Advanced Excel Word Email marketing program or CMS Graphics: Adobe InDesign, Illustrator, Photoshop, etc. Word Press or blogging

2. Do you have reliable email? ___yes ___no High speed internet connection? ___yes ___no

3. Are you skilled at searching the internet, posting information and communicating via social networking sites?

___yes ___no

4. Are there factors we should consider in assigning you to a work committee? ___Difficulty hearing? ___Unable to lift 50 lbs.? ____other? Please explain:____________________________ ____________________________________________________________________________________________________

5. For the next 6-7 months, are there days or times you are NOT available to work?

___ weekdays ____weekends ____ mornings ___afternoons _____evenings

6. Are there DATES or blocks of time you know you will not be available April-June 2012? __yes ___no If “yes”, what are those dates?________________________________________________________

7. Do you regularly visit: ___Sacramento ___SF ___Marin County ___East Bay ___Peninsula

8. Do you have a van, truck or SUV? ___yes ___no

9. On a scale of 1-10, do you enjoy meeting & greeting new people? (1 = do not enjoy; 10 = really enjoy) ___score

Open Studios 2013 Application Event weekends: June 1 & 2, and June 8 & 9, 2013 Application deadline: Saturday, December 1, 2012

2013 Application 3

Image Requirements

Name:_______________________________ Phone:_______________________ Email:__________________ ALL ARTISTS – For the Catalog: Submit high-resolution digital files only, and one color copy of each digital image.

Select 2 pieces of art that best represent your work, and submit one professional quality digital image of each piece. One of these images will represent you in the catalog. (Indicate your preference by naming each image file with your last name. first name and number. Example: smith.john1 & smith.john2). Note: vertical and square images reproduce larger in our catalog than horizontal images. Images will be checked at the application take-in. If your images do not meet the requirements, you must submit corrected images within 5 days. For help with images see the Information packet page 3 “Image Manipulation Coaching” & “Photograph Your Art.” One color copy of each image must accompany each digital file. (Copies can be on any paper.) Indicate your name on each color copy – the same way you named your images (smith.john1, etc.) and indicate the top of the image/copy with an arrow or “top.” Returning artists with no medium changes need only submit these two images & the color copies.

ADDITIONAL REQUIRMENTS: for New Artists & Returning Artists with New Medium:

NEW ARTISTS: Provide 3 additional images (for a total of 5 images) which represent the full range of your artwork & how it will be displayed for sale. The images named “smith.john3 & smith.john4” should show the full range of your artwork; image “smith.john5” must show an example of how you will display your work for the Open Studio. One color copy must accompany each of these additional images, and indicate the top of the image/copy with an arrow or “top”. RETURNING ARTISTS with a NEW MEDIUM, or ARTISTS ABSENT FROM AATS MORE THAN ONE YEAR: Provide 3 additional images (for a total of 5 images) showing the new art medium/art medium you wish to exhibit. Name each image file with your name and number (example: smith.john3, smith.john4, smith.john5). One color copy must accompany each of these additional images. Indicate the top of the image/copy with an arrow or “top”.

OPTIONAL PUBLICITY IMAGES: Each artist may submit 3 candid (not posed) shots of you and your studio that may be used for publicity or in the catalog. Name each image file lastname.firstnamepub1, lastname.firstnamepub2. A color copy must accompany each of these additional images. IMAGE SPECIFICATIONS – Submit Digital Images Only (no original artwork or slides)

1. File size: For the catalog, a professional-quality, high-resolution is essential. The size of your image file should be at least 1 MB (megabyte). The image can be larger, up to 20MB if you have a large version.

2. File format: .tif or .psd preferred; .jpg (JPEG) is acceptable also. If your camera takes JPEG images (most compact cameras do), set the image quality to Super or the highest available image size and quality.

3. Image size: at least 2.5 inches on the long side at 300 dpi (resolution) or 10 inches at 72 dpi (the resolution some cameras provide).

4. File naming: name files lastname.firstname1 and lastname.firstname2 (use lowercase text, no spaces) 5. Computer type: either Mac or Windows PC acceptable. 6. Label your CD: burn your images and publicity photos on a CD labeled with your full name.

NEW ARTISTS and RETURNING ARTISTS with NEW MEDIUM must complete this section Type of Artwork Price Range ____________________ ___________ ____________________ ___________ ____________________ ___________ ____________________ ___________

Example: Type of Artwork Price Range Original paintings $125 - $1200 Limited edition prints of paintings $45 - $300 Note cards of paintings $2.50 - $5.00

Open Studios 2013 Application Event weekends: June 1 & 2, and June 8 & 9, 2013 Application deadline: Saturday, December 1, 2012

2013 Application 4

Community Showcase Exhibits Application & Checklist

To participate in the “Art in the Wineries” exhibits; and/ or the Community Showcase Exhibits (at Sonoma Eye Works, Gallery One, Finley Center and others) complete this page. (*Note: you are not required to fill out this page to show your work in the SCA Preview Exhibit, which is mandatory.)

LAST NAME________________________________________ FIRST NAME_________________________________________

PRIMARY PHONE # (_____)____________________________ SECONDARY PHONE # (_____)_________________________

EMAIL ______________________________________________ WEBSITE____________________________________________

MEDIUM: Your primary medium as listed on Page 1: ___Ceramics ___Digital Art ___Drawing ___Mixed media

___Furniture ___Glass ___Jewelry ___Painting ___Photography ___Printmaking ___Sculpture

___Woodworking ___Fiber arts ___Other

DESCRIPTION: Describe your work _________________________________________________________________________

_________________________________________________________________________________________________

CHECKLIST I want to show my work in (check all that apply):

___The wineries & lodging members of the Wine Road at (check one level below): ___Level 1 (multiple pieces, usually 10-20) ___Level 2 (single piece)

___Other Community Showcase venues ___Finley Center

I have:

___a current, functioning website that displays work representative of what I will sell during AATS. ___an email address and will access it and respond in a timely manner ___sufficient work to display that I will NOT need to have for the AATS weekends.

I agree:

___to display work at the Winery that invites me, during the agreed upon dates ___to display work at the Community Showcase venue I’m assigned during the agreed upon dates ___to place marketing materials (i.e.: posters, signs, catalogs) with my artwork at my Showcase venue. And to put

Showcase venue’s marketing materials in my studio during AATS. ___to complete the Showcase Opportunities section of the AATS evaluation form.

I understand:

___Community Showcase Exhibits are optional, and that a successful experience will require my involvement & attention. ___depending upon the number of artists and the availability of Showcase venues, I may be limited to just one venue.

I have read and I understand the conditions for participating in the Art at the Source Community Showcase Exhibits, and will follow the guidelines & requirements. I am aware that an application is a commitment to participate. As a participant in Art at the Source, I agree to indemnify and hold harmless Sebastopol Center for the Arts, and the County of Sonoma its agents, directors, volunteers and employees, against any and all loss, damage and/or liability that may be suffered or incurred during or in connection with the Art at the Source Open Studio 2013. And I agree to let images of my work be reproduced in the catalog and for publicity. Sign______________________________________________________________ Date___________________________

Open Studios 2013 Application Event weekends: June 1 & 2, and June 8 & 9, 2013 Application deadline: Saturday, December 1, 2012

2013 Application 5

2013 Application Checklist Before you submit the application page make a copy for your files!

Name:_______________________________ Phone:__________________ Email:______________________ Cancellation Policy: The application is a commitment to participate. No refunds for cancellations after December 1, 2012. Questions? Contact Sandra Maresca (869-9419) croneclown@comcast.net, or Linda Galletta (829-4797) lindag@sonic.net. Checklist of Fees:

_____ I am a current member of Sebastopol Center for the Arts (required)

_____ I am not a member. (Enclosed is $40 for basic membership, $50 sustaining, $100 supporting)

_____ AATS Exhibition fee $325. _____Optional ½ payment: $162.50 due Dec. 1, 2012 and $162.50 due Feb. 1, 2013

_____ I am enclosing an additional $135 in lieu of working 9 hours.

Total of Fees Submitted: $__________

Make separate checks for membership and AATS fees. Make checks payable to: SCA. Mail or deliver application and fees in advance to: SCA, 282 S. High Street, Sebastopol, CA 95472 (Delivery hours Saturday, December 1, 10am – 4pm)

Other Mandatory Information Included With This Application: _____ I have listed my resale number.

_____The mailing list I will submit by February 25, 2013 contains approximately _______ names.

_____Enclosed are 3 self addressed, “Forever” stamped #10 envelopes (4” x 9”) for notification and mailings.

_____I have marked the map in red indicating my studio location. 2012 RETURNING artists w/o address change exempt

_____Enclosed are 2 professional images of my work for the catalog & 2 color copies of those images. ALL ARTISTS

_____Enclosed are 3 additional images of my work & a color copy of each image NEW artists & ARTISTS RETURNING

with NEW MEDIUM & ARTISTS RETURNING AFTER ABSENCE OF MORE THAN 1 YEAR

_____Enclosed is my artist resume.

_____Enclosed is my artist statement.

_____I have read the work descriptions, filled out the artist’s skills questionnaire and selected my 3 top choices.

_____I agree to return my Evaluation Questionnaire by June 10, 2013.

_____I have read the terms for participation and the cancellation policy. I have signed the agreement below.

_____I am a returning artist interested in having a mentor. (All new artists will automatically get a mentor).

_____I am interested in showing my work at a “Community Showcase Exhibit” and I have filled out the application Page 4.

I have read and I understand the conditions for participating in Art at the Source, and will follow the guidelines. I am aware that an application is a commitment to participate and that there will be no refunds after the application deadline. As a participant in Art at the Source, I agree to indemnify and hold harmless Sebastopol Center for the Arts and the County of Sonoma, its agents, directors, volunteers and employees, against any and all loss, damage and/or liability that may be suffered or incurred during or in connection with the Art at the Source Open Studio 2013. I agree to let images of my work be reproduced in the catalog and for publicity. Sign______________________________________________________________ Date___________________________

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Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 1

General Information

Art at the Source (AATS) offers professional artists an opportunity to show and sell their work in the premier open studio event in West Sonoma County. Each year thousands of art collectors visit Art at the Source studios

to meet the artists, see their work, and to purchase art. Event dates are: June 1 & 2, and June 8 & 9, 2013.

A general information meeting on Sat., October 27, 10am, at 282 S. High Street will answer questions about the

program and/or the application.

Application deadline is Saturday, December 1, 2012 at 4pm. The Center for the Arts (SCA), will be open in its new location 282 S. High St., 10am - 4pm on Dec. 1 for hand-delivered applications. Applications may be

submitted before December 1. This complete packet contains 8 pages of information + the Mid-week Open

House map; and the 5-page AATS application + catalog map.

Benefits: In addition to participating in the four days of open studios, the $325 program fee allows you to: 1. Have your artwork appear in 35,000 full-color catalogs distributed to art enthusiasts in Sonoma County and

the greater Bay Area, and mailed to 200 of your own personal customers and collectors. 2. Exhibit your work in Community Showcase Exhibitions throughout Sonoma County.

3. Have your contact information & image displayed for 1 year on the artatthesource.org website.

4. Learn new skills in marketing and brand development from seasoned professionals. 5. Work with a mentor to develop your presentation and merchandising skills.

6. Have fun, and make new connections for networking your art.

Criteria: Applications are screened to meet the Criteria on Page 2. In addition to the $325 program fee, artists are required to:

1. Be a current member of Sebastopol Center for the Arts ($40) 2. Submit high-quality images of your work (see Catalog & Publicity Image Information, page 3)

3. Contribute 9 hours of work to a committee or pay a $135 work waiver fee. (Work Committees, page 4)

4. Submit a mailing list of up to 200 customers by Saturday, February 23, 2013

Deadline: Saturday, December 1, 2012, 4pm for completed application and fees.

Fees: Forms of payment are cash, check, MasterCard or Visa. The $325 program fee may be paid in full, or in

two installments. Installment schedule: 1. First payment of $162.50 due on Dec. 1, 2012

2. Second payment of $162.50 due Feb. 1, 2013. Forms of payment: cash, check, MasterCard or Visa.

Acceptance: Notices for Art at the Source will be sent via email & snail mail by Jan. 15, 2013

If you have not received notification by Jan. 15, contact Linda Galletta 829-4797 or lindag@sonic.net.

General Meeting for all AATS artists: Wed. January 16, 7pm, Dining Room, 282 S. High Street.

Sales & Marketing Workshop: Sat., Feb. 23, 2013, 9am-3pm, 282 S. High Street: Learn to market

your work, present it professionally and build a customer base. Meet other participants, hear more about the event & have your questions answered. This session is strongly suggested for all artists.

Use the check list at the end of the packet to be sure your application is complete.

Questions? Contact: Art at the Source Chair, Sandra Maresca, 869-9419 croneclown@comcast.net, or Linda

Galletta at SCA, 829-4797 lindag@sonic.net

Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 2

Criteria, Guidelines & Fees

Mission Statement: Art at the Source is a spring venue for the public to meet and buy art from emerging and

established professional artists in open studios in West Sonoma County. A general information meeting will be Sat., October 27, 10am, at 282 S. High Street to answer questions about the program and/or the application.

Criteria & guidelines:

1. Event is June 1 & 2, June 8 & 9, 2013, 10am-5pm. Artists must be in their studio all day, both weekends.

2. Artists must be residents of Sonoma County.

3. Studio (selling) locations must be within these geographical boundaries:

a. North: River Road - Russian River area (Guerneville, Monte Rio, Jenner, etc)

b. South: Roblar Rd including Bloomfield

c. East: Highway 101

d. West: Pacific Coast

Artists whose studios are not located within the boundaries may be a guest of an artist whose studio is

within the boundaries. Each selling location where an artist (or group of artists) is showing should be the

studio of one of the participants. AATS will assist guest artists in finding a host studio; however, you are encouraged to begin searching for a compatible host right away. Artist placement must be finalized by

January 15, 2013 to assign studio numbers for the catalog. Application fees will be refunded if suitable space is not found. No more than 3 guest artists are allowed at one studio location for a total of 4 artists.

4. Artwork shown during the event must be high quality, original, and made by the artist with his/her own

hands. All work is subject to review and acceptance. Commercial kits, embellished objects, manufactured objects, imported items, art assembled solely from commercially available items, painted

commercial ceramic greenware, and factory-produced wearable items are NOT allowed. All work shown

must have a handmade element. Assembled jewelry will not be accepted. For 2-D artists, the majority of the work for sale should be original pieces, with a minimum of giclees and/or un-numbered prints.

5. Items sold during Art at the Source are those made by the AATS artist and listed on their accepted

application. Items not listed on the application, or created by someone else may NOT be shown or sold.

6. Each artist must submit an Artist's Resume that includes art experience (training and exhibitions, etc.) and an Artist's Statement that describes how you approach your work. Samples of each are available at SCA.

7. A valid California resale license is REQUIRED and must be posted at the studio of each participating artist.

Licenses can be obtained through the State Board of Equalization (707-576-2100.)

8. AATS is a collaborative effort. Artists MUST submit a mailing list of up to 200 customer names. Catalogs will be mailed to these customers. Details for submitting your mailing list will be sent upon acceptance of

your application. Mailing lists are due Feb. 23, 2013. Do not include your mailing list with your application.

9. Applications must be complete to be considered.

10. Community Showcase / Art in the Wineries Exhibits are optional to participate.

a. Artists applying to show work in a winery, must have a current, functioning website; and should have enough work to exhibit that you will not need in your studio during AATS.

b. Artists must agree to accept their showcase or winery assignments. Signing up for these exhibits

does not guarantee placement. See Page 7 for Showcase requirements.

Fees & additional expenses:

1. Participation Fee: $325 per artist + SCA membership $40. Cash, check, VISA or MasterCard accepted.

Application fee may be paid in two $162.50 installments on Dec. 1, 2012 and Feb. 1, 2013. Application fee & membership payments should be separate, if possible.

2. Each artist is required to contribute at least 9 hours of work or pay an additional fee of $135.00. Hours are

assigned by the committee chairs or Artist Work Coordinator. Refer to Page 4 for details. If you do not fulfill your hours, you will be offered work opportunities after the event, or billed for remaining hours.

Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 3

Catalog & Publicity Image Information

Submit only digital images. Do not submit original material or slides.

ALL ARTISTS: Select 2 pieces of art that represent your body of work. Submit one professional quality digital image

of each piece. One of these images will be chosen for the catalog. Your second image may be used for the website or

publicity. Vertical & square images reproduce larger in the catalog than horizontal images. Square images are best for websites. (Indicate your preference for the catalog by naming each image in lowercase, no spaces, with your last

name, first name, and number. Example: smith.john1 & smith.john2).

NEW ARTISTS: Provide 3 additional images for a total of 5 images representing the full range of your artwork. Image named “smith.john5” is to show an example of how you intend to display your work for sale. Name these

images with your name and number (example: smith.john3, smith.john4, smith.john5).

RETURNING ARTISTS with a NEW ART FORM, or ARTISTS RETURNING AFTER AN ABSENCE of more

than 1 year: Provide 3 additional images that show the new art form you wish to exhibit for a total of 5 images. Name them with your name and number (example: smith.john3, smith.john4, smith.john5).

ALL ARTISTS: Each image must be accompanied by 1 color copy/print out of that image. Indicate your name on

each color copy - the same way you named your images (smith.john1, etc.) and indicate the top of the image/copy with an arrow or write in "top".

ALL ARTISTS: Optional Publicity Images: Each artist may submit 3 candid (not posed) shots of you in your studio

that may be used for publicity or in the catalog. Name each image file lastname.firstname1pub,

lastname.firstname2pub, etc. and a color copy must accompany each of these additional images.

SPECIFICATIONS FOR IMAGES – Digital Only (no original artwork or slides)

1. File size: For the catalog, a professional-quality, high-resolution is essential. The size of your image file

should be at least 1 MB (megabyte). The image can be larger, up to 20MB if you have a large version. 2. File format: .tif or .psd preferred; .jpg (JPEG) is acceptable also. If your camera takes JPEG images (most

compact cameras do), set the image quality to Super or the highest available image size and quality.

3. Image size: at least 2.5 inches on the long side at 300 dpi (resolution) or 10 inches at 72 dpi (the resolution some cameras provide).

4. Color space (or mode): RGB or Grayscale (for black-and-white images). 5. File naming: name files lastname.firstname1 and lastname.firstname2 (use lowercase text, no spaces)

6. Computer type: either Mac or Windows PC.

IMAGE MANIPULATION COACHING: Thurs., Nov. 8, 5:15-8pm, 282 S. High St., AATS volunteers offer a drop-in coaching session. Artists can bring laptops, thumb drives or CDs for help getting their photos into the correct format

for the AATS application. (If you haven’t taken photos for the 2013 application yet, bring similar photos to practice

with.) A handout with image formats and tips for preparing photo files will be available.

PHOTOGRAPH YOUR ART: Sat., Nov. 10, 10am-3pm, 282 S. High St., AATS volunteers offer a session to teach

how to photograph your artwork. Fee is: $15 / $10 SCA members.

MAILING LIST: Each AATS artist is required to submit a mailing list of up to 200 names. The names on your list will be mailed a catalog. Mailing lists are to be submitted by February 23, 2013. You may turn in your mail list on a CD

when you proof the catalog on February 23; or you may email it directly to Advantage Marketing between February 1 and February 23, 2013. If you email, indicate how many names are on your list for a receipt confirmation. Email to: aaron@ad-vantagemarketing.com. If you submit your mail list on CD, label your CD with your name, phone number,

email address, and the file name and file format. The referred format for a mailing list is Excel.

Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 4

Work Committees

Committee assignments require at least 9 hours per artist (much more for the chairs). You indicate preference for a committee, NOT a specific assignment within that committee. If less than 9 hours is worked for a job, you will be given additional jobs to

complete your hours. Incomplete work hours will be billed at a rate of $15 per hour. Estimated number of workers required for each committee is indicated. An asterisk * indicates chair roles receiving a fee waiver.

Administration – co-chairs* plus 15-16 workers perform a variety of “desk jobs” but no heavy lifting or vehicle use. Some roles require good verbal and written communication skills. Many roles require computer skills and familiarity with Microsoft

Excel, Word and email. Workers must follow directions, pay attention to detail, be able to work independently and have flexibility regarding timing of assignments. Tasks include: application and/or evaluations take-in; guest/host studio matching;

work committee assignments and tracking; packet assembly; filing, data entry; telephone tree; assisting SCA staff.

Preview Exhibits – co-chairs plus 20 workers are responsible for the AATS Preview & Community Showcase exhibits. Tasks include exhibit take in, installation and dismantling both the SCA gallery and Finley Center preview exhibits; and hospitality for

the opening receptions. Tasks will be completed at specific times during May & June. Computer skills are needed for some

assignments (e.g., creating exhibition labels & artist name tags). Installation & take-down may include physical labor such as patching and painting walls and pedestals.

Signs - co-chairs* plus 15 workers are responsible for large highway signs, as well as individual and cluster signs –work is

performed in April/May. Some roles require vehicle, tools and physical labor; other roles need good communication/people skills. Two of these worker positions require basic computer skills and organizational/communication skills.

Catalog Production – co-chairs* plus 5 workers oversee the creation of the catalog. All work done December-April. Tasks

include checking artist images at application intake, map & database creation from artist information, review & selection of

artists’ images, collaboration on layout & design, oversight of artists' proofing of catalog content, & final proofing of catalog corrections. Proofreading & attention to detail are very important; familiarity with digital image formats very helpful. Some

proofing work may be on short notice.

Catalog Distribution – chair* plus 26 workers distribute 15,000 catalogs to pre-determined locations throughout Northern California. All work is performed in May & June. Tasks include mail list/mailing house coordination. Requires a vehicle for

transporting, strength for lifting 50-lb boxes, and ability to respond quickly once catalogs are ready for distribution.

Publicity/Marketing -chair* plus 12 workers maximize the coverage of AATS in internet, social media, print, broadcast, and

other media. Update and maintain existing media contact spreadsheet. Work with Art Center staff on updating AATS.org website, Facebook page, image management and dissemination. Implement different ways to get publicity through traditional

and non-traditional media. Update online event calendars; and keep Facebook and Twitter buzzing. Knowledge of Word, Excel, Photoshop a must; and strong communication skills and PR writing a plus. Work accomplished from Jan-June.

Community Showcase Exhibits - chair* plus 8 workers. This committee coordinates the exhibits at the wineries (with

members of the Wine Road organization); and exhibits at other community locations including Finley Center, Sonoma Eyeworks and other venues. Some committee work must be completed before February—other coordination happens in early spring.

Must have good communication skills, reliable email, and a working knowledge of Excel spreadsheets & MS Word.

Mentoring – chair plus 6 workers help emerging artists make sure that both their body of work and their studio presentation of

the work are as professional as possible, a mentor will be assigned to EVERY participant who is new to AATS and has no previous open studio experience. Mentors are chosen from experienced professional AATS veterans, who work with their

assigned “protégés” during pre and post-event stages to answer all questions, make suggestions & help maximize the positive experience with the AATS program.

Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 5

Studio Sharing Information for Host & Guest/Partner Artists Art at the Source (AATS) allows artists to share their studio location by hosting up to 3 additional guest/partner artists, for a total of 4 artists per studio location. Applicants with studios not located inside the geographic boundaries (page 2)

can be a “guest/partner artist” at another studio. There are usually enough artists who have space to share that we are

able to find space for all studio seekers, but if we cannot, (painters are sometimes harder to place) the AATS application fee will be returned.

How Studio Matching Works

• As a potential host OR guest/partner artist, you may find a match on your own, or ask the studio matching coordinator to help you.

• It’s critical that the artists involved be compatible. The selection process is similar to seeking a roommate.

That means you’ll need to spend time interviewing potential candidates, viewing each other’s art, assessing personality and communication styles; evaluating the space available to share; and ultimately agreeing to partner

together to share the space & work involved in producing the open studio event at the host location. • Open communication is essential. Years of feedback show that the most successful shared studio

experiences are those where artists did their “homework” about working together long before the event.

• Artist placement must be finalized by January 15, 2013 to assign studio numbers for the catalog.

Advantages • Shared studio space makes it convenient for visitors to see more art in one neighborhood, especially if

several shared studios are near each other, thereby creating a “cluster” effect on the catalog map. Clusters often experience higher traffic (although not necessarily higher sales). Statistics from previous years show

that sharing a studio does NOT guarantee higher sales; the latter depends on many factors.

• Studio sharing allows participants to work together to market and display their work in a complementary way; for maximum promotional impact of such collaboration, however, it’s important that each artist market

to his/her own audience (e.g., mail list) with individual postcard mailings and emails, highlighting either one or a collage of all artists at one studio location.

Considerations for Studio Sharing For Hosts:

• Medium: what is your media and does it matter what media your guest(s) have? A painter, for example, may only want to share with 3-D artists. But perhaps your style of painting is so unique that you wouldn’t mind

sharing with another painter. • Space: what is your space to share like? Indoors or out? Shade or sun? Dirt, grass or paved? Is there wall

space for hanging 2-D work?

• Logistics: would a guest artist be able to leave his/her display set up overnight? And for the intervening week? If not, do you have space to store their work in between?

• Display Equipment: do you have “props” the guest artist could use (display panels, lights, tables, etc.) – or will the guest need to provide all?

Weather: if your guest is showing outdoors, what will you do about unforeseen, inclement weather? Plan B?

For Guest/Partner Artists: • Medium: are you interested only in finding someone with a DIFFERENT medium from yours?

• Space: what are your space requirements? How about environment—i.e., is outdoors in sunlight ok? • Display Equipment: does your host have display “props” —or will you need to provide you own?

• Weather: if showing outdoors, what will you do about unforeseen, inclement weather? Plan B?

Location: how important is it to have a host studio that is located relatively close to your home? Are you

Willing/able to dismantle your display after each show day and/or between weekends? • Finding a Match: take a pro-active role in your studio search. If you haven’t heard by January that a

potential host has been identified, contact the studio matching coordinator or steering committee chair.

Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 6

Once You Decide On Studio Partner(s):

General considerations: • Do you want to display your work completely separate from each other—or are there complementary themes

that would lend themselves to mingling?

• When can you meet to evaluate the display spaces and work out a plan for getting ready for the show?

Space and display • Will the space need to be prepared-cleaned, painted, outside areas groomed?

• Specifically, when will the exhibit be prepared? (week before, day before?)

• Are hanging supplies needed? Is painting or rehabbing pedestals needed? • Do you have or need a canopy for outdoor space?

Publicity

• Signs: how many in total will you need? Who will be responsible for putting them out each Friday night or Saturday morning and taking them down on Sunday nights?

• Do you qualify for a special “cluster sign” situation (more on this in February)—and if so, who in your group

will take responsibility for coordinating these with the sign committee? • Will you do any joint marketing –or just your own (post card mailing, ad placement, email blasts, etc.) ?

Logistics

• Hospitality: what refreshments will you provide (if any) and who will buy what?

• Guest book and visitor counting: will you offer one book or several? Will one person count visits for the whole studio – or will each of you?

• Parking: where will guests park and how will you make that clear to visitors? • Safety: are there any potentially hazardous areas that should be roped off?

• Do you have a “Plan B” for weather or other unforeseen circumstances?

Clean up at end

• Who is responsible for what? • Who will remove all highway signs at the end of each weekend?

• Where/how will you store your signs for future use? • How will you distribute the guest books names (if you opted to have only one sign in)?

Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 7

Community Showcase Exhibits – Optional

Community Showcase Exhibits allow a broad spectrum of the County’s population to see your art in a variety of places. You may apply to display work at wineries and lodging facilities (that are members of the Wine Road Association); and/or you may apply to show at Finley Center and other business venues. Each Community Showcase venue has its own unique attraction, some have sales potential. All venues help to publicize the AATS program, which benefits all artists. Depending on the availability of winery & other Showcase venues, artists may be limited to just one venue. Requirements for participation in any of the optional Community Showcase Exhibits: 1. Current, functioning website that displays work representative of what you will sell during AATS. 2. Current email address & the willingness to access it and respond in a timely manner. 3. Enough work to display if a winery selects you, and you also choose to participate in other Community Showcase venues as well. (We

suggest that to participate in the Wineries Exhibitions Level 1 you have 10-20 pieces that you will NOT need to have in your inventory for the two AATS weekends.)

4. Agreement to display work at a Community Showcase venue during the selected dates between April 1 – June 15. 5. Agreement to accept assigned placement. If placement is declined, the artist may not be reassigned to another venue. 6. Agreement to put marketing materials (i.e.: business cards, postcards, AATS catalogs) with the artwork at the assigned venue; and vice

versa, the artist agrees to put the venue’s marketing materials in their studio during AATS. Art in the Wineries: there are 2 levels of participation. The winery chooses the artist(s) they want to invite to show in their tasting room. The Artists must indicate on the Application page 4 which level they wish to be considered for - Level 1 or Level 2. Art in the Wineries – Level 1 – Exhibits with multiple pieces: 1. Winery selects the artist(s) they want to display multiple pieces in their winery. 2. Winery will safely display the art in a prominent, visible area of their tasting room from April 1 – June 9 3. All reasonable care will be taken with the art, but insurance is the responsibility of the artist. 4. Winery prominently displays artist’s statement & postcards, AATS catalogs, and AATS Preview Exhibit sign. 5. The winery will receive a 20% commission on any of the artist’s work sold at the winery if the winery handles the sale. If the buyer is

referred to the artist to handle the sale, there is no commission owed to the winery. 6. Should the art sell, the artist may replace the art with a similar size piece. 7. The winery may host an artist reception, inviting their wine list and the artist inviting his/her client list to the reception. 8. Winery will advertise the artist’s display on winery’s website and Facebook page. 9. Art is to be installed at the winery no later than April 1, 2013 10. Artists will meet in person with the designated winery contact by March 15, 2013 with samples of their work. 11. Artist and winery agree to complete the Artist/Winery Agreement and send a copy to Linda Galletta by March 20, 2013. 12. Wine Road will advertise the Art in the Wineries program on their website from April 1 – June 9, 2013. Art in the Wineries - Level 2 – Exhibits with single piece: 1. Winery selects the artist(s) they want to display in their winery. 2. Winery displays 1 piece of art from the artist(s); and an artist statement, AATS catalogs and Preview Exhibit sign. 3. All reasonable care will be taken with the art, but insurance is the responsibility of the artist. 4. The winery will receive a 20% commission on any of the artist’s work sold at the winery if the winery handles the sale. If the buyer is

referred to the artist to handle the sale, there is no commission owed to the winery. 5. Artist and winery will agree on the dates and times artist delivers & removes the art to the winery. 6. Art will be displayed from April 1 – June 9, 2013 (the last weekend of AATS.) 7. Should the art sell, the artist may replace the art with a similar size piece. 8. Wine Road will advertise the Art in the Wineries program on their website from April 1 – June 9, 2013.

Mid-week Open Houses - Optional Participation in the Mid-week Open House is optional. Artists can open their studios according to location on June 4, 5, or 6, from 5-8 pm. Your studio location determines which night you will be open. A map of the three areas and assigned days is included in this packet. Sign up on page 1 of the application. Participating studios will be listed on the website.

Scheduled Artist Demonstrations on AATS Weekends - Optional AATS artists often have demonstrations in their studios. It is an opportunity for the public to learn from practicing artists in these free drop-in demonstrations. If you are planning a demonstration at your studio during the AATS weekends, our publicity committee would like to know about it. We may include the information in the catalog, on the website, and in information sent to the media. For AATS publicity purposes, the final deadline to commit to schedule a demonstration at your studio will be Sat, February 23, 2013. You will submit a separate form confirming your demonstration, date & time.

Open Studios 2013 Info Event weekends: June 1 & 2, and June 8 & 9, 2013

Application deadline: Saturday, December 1, 2012

2013 General Information Packet 8

Important Dates

All dates, days, times, locations & rooms are subject to change. Sat. Oct. 27 AATS Information Meeting for interested artists SCA Fireside Room, 282 S. High Street, 10 – 11am Thurs. Nov. 8 Image Manipulation Drop-in Coaching SCA Painting Studio, 282 S. High Street, 5:15 – 8pm Sat. Nov. 10 Image Workshop – Learn to Photograph Your Art Fee: $15non-member / $10 members SCA, room TBA, 282 S. High Street, 10 am – 3pm Sat. Dec. 1 Applications Due SCA, 282 S. High Street (Room TBA) 10am – 4pm Wed. Jan. 16 General meeting for all AATS Artist Dining Room, 282 S. High Street, 7pm Feb. 22 & 23 Catalog Proofing for all AATS Artists, 282 S. High St. Deadline to submit mailing lists Friday, Feb. 22, 1 - 7pm Saturday, Feb. 23, 3 - 5pm Sat. Feb 23 Marketing Workshop SCA room TBA, 282 S. High St, 9am-3pm Mon. May 6 Deliver art for Community Showcase Exhibit to Finley Center, Santa Rosa Monday, May 6, 2060 W. College Avenue Santa Rosa CA, 95401, 10-11am ONLY, details to follow Thurs. May 9 Reception for Community Showcase Exhibit at Finley Center, Santa Rosa Thursday, May 9, 5-7pm Mon. May 13 Deliver art for Preview Exhibit at Sebastopol Center for the Arts, and Pick Up Packets & Signs Monday, May 13, 282 S. High St, 10am – 7pm

Thurs. May 16 Preview Exhibit Opening Reception 6-8pm at the Center for the Arts, 282 S. High St., 6-8pm June 1 & 2 ART AT THE SOURCE OPEN STUDIO TOUR June 8 & 9 10am-5pm SCA Gallery open extended hours June 4, 5, 6 Optional Mid-week Open Houses 5-8pm Mon. June 10 Turn in EVALUATION FORMS & Pick up unsold art from exhibit 10am-7pm SCA Gallery

Fri. June 14 Take down Finley Center, Santa Rosa Wed. June 26 Wrap-up meeting 7pm, TBA

Catalog & map will be available

for proofing at SCA February 22-23.

No changes to catalog will be

made after February 23.

2013 AATS Steering Committee Sandra Maresca 869-9419 croneclown@comcast.net Sally Baker 829-0396 knsbaker@yahoo.com Beverly Bird 869-8284 bvdrio@sonic.net Dennis Bolt 829-3722 dennisboltstudio@gmail.com John Chambers 823-7369 jcpotter@sonic.net Linda Galletta 829-4797 lindag@sonic.net Jeremy Joan Hewes 535-0931 hewes@jeremyjoanhewes.com Theresa Joyce 874-3870 theresajoyce1@msn.com Peter Krohn 508-8750 pk@photographicakrohn.com Rebecca Love 874-1067 rebeccalove3@comcast.net Nancy Winn 824-1172 winnwinn@sonic.net