Open Source Cinema

© CineGoGo - All Rights Reserved - Confidential and proprietary

CineGoGo“Delivering festival filmsto a big screen near you”

February 17, 2009


The Problem: 95% of FestivalFilms Never Get to Theaters

Theater “shelf space” reserved for blockbusters 196 studio films earned 95% of

$9.6B revenue in 2007 Distribution expensive

Average marketing/distribution budget: $35MM

Current theatrical distribution unprofitable Lose ($1.13) per ticket, but… Earn $3.07 on concessions

Films costing up to $20 / ticket at festivals have minimal market value afterwards


Alternative Distribution for $9.6B Theatrical Market

Digital delivery of festival films to alternative venues Powering HD theatrical

screenings at popular local venues

Offering filmmakers revenue and distribution beyond the annual Festival events

Allows local hosts to act as franchisees and monetize movie screenings

Matching films to “long tail” of segmented audiences


Partnering withFreelance Franchisees

CineGoGo will partner with franchisees who use the CineGoGo Portable Cinema package 3200 Lumens digital

projector supporting HD Inflatable 12 foot movie

screen Wireless portable amp and

speakers HD Laptop

Retail cost of package: $1,500


The Financial Model

Breakeven for a franchisee can happen within the first month in the best-case scenario and about four months in the worst-case scenario.


The Team

Kal Deutsch – CEO Wells Fargo, Visa, HomeGain (acquired

by Classified Ventures), EscapeHomes (acquired by HomeAway), TotalMove (acquired by MostHome Corp), Price Waterhouse

Graduate of Haas School of Business at UC Berkeley with emphasis in finance

Frustrated filmmaker, produced & directed 2002 Sundance Film Festival short, Behind the Startup: IceVan.com

Elliott Kopstein – CFO Wall Street Communications

Technology Analyst -- Alex Brown 15 years M&A, Financial Consultant Founder of AmIGreenOrNot.com --

Green Social Networking Frustrated writer/actor --

Co-wrote/acted in Behind the Startup: IceVan.com. Official Selection at the 2002 Sundance Film Festival


Summary

Democratizing theatrical distribution while keeping a cinematic big-screen experience Streamlined, cost-effective model Digital facilitation of formerly-offline processes Unique matching of content to specialized

audiences Escapist entertainment booms during

economic downturns "Throughout most of the Depression, Americans

went assiduously, devotedly, almost compulsively, to the movies…the movies offered a chance to escape the cold, the heat, and loneliness; they brought strangers together, rubbing elbows in the dark of movie palaces and fleapits, sharing in the one social event available to everyone.“ --Carlos Stevens, From the Crash to the Fair -

The Public Theatre, 1979 Feedback & Next steps

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