Open Innovation - FFG · 2018-10-22 · Example of open innovation practises in the pharma...
Transcript of Open Innovation - FFG · 2018-10-22 · Example of open innovation practises in the pharma...
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The classic R&D model...
Producer:Solution,Diffusion
Customer
Ideas Screening Prototype Test Launch
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R&D many innovations
Contact lens(Otto Wichterle, TU Prague)
Electric Shaver(Sascha Horowitz, Philips)
Contraception pill(Carl Djerassi, Syntex/Stanford)
Losec(Ivan Östholm, AstraZeneca)
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Innovations outside the R&D model
Airplane(Wright brothers)
The Credit Card(Frank McNamara)
Ball bearing(Sven Winquist)
Stethoscope(René Laënnec)
Safety belt in cars(Bengt Odelgard, Per-Olof Weman, Stig Lindgren)
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Hidden innovation: by users
Needidentification
DIYSolution
ApplySolution Diffusion
User:Need +Solution
Producer:Adoption
User:Start-up
Peer-to-peer
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The sources of innovation (von Hippel, 1988)
Innovations Samples: User Manufr Suplr Other NA Total (N)
Scientific Instruments 77% 23% - - 17 111
Semicon & PC Crd Process
67% 21% - 12% 6 49
Pultrusion Process 90% 10% - - - 10
Tractor Shovel Related 6% 94% - - - 11
Engineering Plastics 10% 90% - - - 5
Plastics Additives 8% 92% - - 4 16
Industrial Gas-Using 42% 17% 33% 8% - 12
Thermoplastic-Using 43% 14% 36% 7% - 14
Wire Stripping Equip 25% 75% - - 2 8
Connector Attaching Equip
4% 13% 83% - - 12
Sports Equipment 58% 27% - 15% - 48 6
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PCT for: non-Astra, Astra, Astra’s share of all PCT withSwedish partner
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Pharma• AstraZeneca pipeline – of 100 projects in phase I-III,
55 are not developed by AZ.• Then: all in-house, now: buy projects or companies
• Medicon Village, +100 SME in related r&d, old AZ campus
• Bio venture hub, SMEs invited to work inside AZ offices, access to labs and r&d staff
• Bayer, launch their own accelerator, https://www.grants4apps.com/
• Christian Ullrich, Marketing & Sales IT:“…understands that innovation and healthcare cannot only be driven by the industry but also needs creativity.”
• VP Reinhard Franzen: “150 years ago we were a startup ourself”.
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Example of open innovation practises in the pharma industry. BUT, joint ventures are conventional!
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Open Innovation 2.0
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What is important?
Both inflow and outflow of knowledge
Sharing risk, sharing reward
Systematicapproach (management)
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Open Innovation at VINNOVA
12
Lead users
2015-04-23Challenge prizes
Networks Open data
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Lead users5% of the population are
innovators based on ownneeds
80 % of banking innovations are by lead users, B2B och B2C
2015-04-23Bild 13
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Every death on every road in Great Britain 1999-2010
2,396,750 road crashes in GB. Each light point is an individual collision which resulted in a casualty. http://www.bbc.co.uk/news/uk-15975724
Bild 16
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Slide 18
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challenges.gov
Slide 21
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2015-04-23Bild 22
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More outliers – bettersolutions
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Traditional policy
Idea > Screen > Prototype > Test > LaunchOR
Research > Development > IntroductionProducer:Solution,Diffusion
User:Need
Example of traditional incentives:1. R&D subsidies2. Research funding co-sponsored
with established industry
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What is your App Store?
Science-based
innovation
Open and user
innovationand
Suggestions:1) Innovation competitions (Challenge prizes)2) Open IP and eco systems (Ford, GM)3) Engage with user communities (LEGO)
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www.VINNOVA.se
We strengthen Sweden’s innovativeness, aiding sustainable growth and benefiting society
Sweden’s innovation agency
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Does IP strategy have to cripple open innovation?
2015-04-23Bild 29
Ref: http://sloanreview.mit.edu/article/does-ip-strategy-have-to-cripple-open-innovation/
IP, licens
MedTechBio
Dell IdeaStorm
IBM
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NASA