Open Innovation

@petethomond www.clevertogether.com

All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Open InnovationSharing our crowdsourcing journey and lessons with:

We accelerate behaviour changeby helping great leaders to listen and empowering great people to be heard.


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Journey #1:How can we drive innovation?


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

We need creativity tools and workshops for our

‘ideas people’


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Deployed a new method around the world


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

We have a breakthrough!


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

“We tried this before”

“I had that idea but no-one would listen”

We have a breakthrough!


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Do need to create processes to glean

the intelligence of your people – staff, customers,

networks

Do not need to make your

‘creatives’ more creative


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Journey #2:How can we deliver large-scale change?


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Business transformation should be defined by

expert teams from the centre and pushed

outwards

http://www.rolls-royce.com/


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Empower your network of consumers, suppliers and partners

to deliver on what they collectively need

Don’t empower ‘experts’ to define and

deliver your outcomes


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Crowdsourcing:

A process by which the power of the many can be harnessed, via technology, to build and to innovate.

The act of deploying digital communication technology to engage a large target audience (the crowd) to perform a task that would traditionally be assigned to an individual or small team.


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Clever Together’s focused crowdsourcing process

How1) the right strategy2) the right process

3) the right technology

Why1) Strategic turnarounds

2) Solve problems3) Insight consultation


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

2 31• A communications

campaign – to: share a challenge engage your

stakeholders

• A social website – to create an anonymous and collaborative on-line environment for people to share ideas, comment on others and promote the best

• A smart analytical process - to convert inputs into outputs, and outputs into outcomes:

Clever Together’s focused crowdsourcing process


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Identified a challenge:Is consistent, financially sustainable 24/7 working possible in the NHS?

Generating Strategic Insight - NHS


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Posed the challenge to their readership:Is consistent, financially sustainable 24/7 working possible in the NHS?



All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Empowered readers to share ideas, comment and vote - anonymously

“24/7 care is not possible unless BOTH Acute and Social Care are aligned”



All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

• Engaged 1,083 people (75% UK)o half contributors / half spectators

• 6,118 contributions • 3 weeks



All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Transforming the UK division of an International BankIDEAGENERATION

UK challenge-led crowdsourcing platform

Global challenge-led crowdsourcing platform

5-15% ideaswith

70-80% votes

EXPERT TRIAGE

In Plan / Quick Wins

HIGH Potential IDEAS

On HOLD

BEST IDEAS

Delivery &Comms

Digital suggestion boxtalk the CEO

CROWD PRIORITISE IDEAS

CROWD PRIORITISE IDEAS Exec

BEST IDEASapproved for

delivery

Kill

http://www.google.co.uk/url?q=http://commons.wikimedia.org/wiki/File:Facebook_like_thumb.png&sa=U&ei=dOJOU5GpM6Wv7Ab764CwBw&ved=0CDIQ9QEwAg&usg=AFQjCNGtIdS_puHmqymRR5bSpk_rjaCbeQ






All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Transforming Health in Leeds

We will bePatient-centred

FairCollaborativeAccountableEmpowered

the best for patient care

the best for our people

the best for research, education & innovation

the best at integrated care

the best for financial sustainability

Captured 28,000+ ideas, comments and votes to define “The Leeds Way”.

The result = shared agreement on:

Our VALUES:- how we want to work

Our VISION:- what we want to work towards

(becoming the best Trust)


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Lesson 1: You need the right conditions

SuccessAccess to technology

Capability to use

technology

Engagement with issue

Engagement with the

sponsoring organisation

Motivating contribution

TrustAction and

Safety


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Lesson 2: Campaign Design is Critical for Motivation

1.Pride.

2.Fun.

3.Impact.

4. Relationships.

5. ‘Tangible’ incentives.


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Lesson 3: It can be disruptive

It’s hard to hide poor performance


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

cont

ributi

ons

rank order

20:80

Lesson 4: Half your best ideas hide in the crowd

80:20

A small group will make the most contributions


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

cont

ributi

ons

rank order

50% 50%

Lesson 4: Half your best ideas hide in the crowd

Top rated ideas come from everywhere


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Lesson 5: Faster change, more buy-in, less hassle

When people are connected to judge ideas on their merit not their author – we deliver change faster with more buy-in and less hassle


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Lesson 6: Questions are king

• Solution orientated questions = best quality response

• Truly compelling questions = more engaged audience

• Broad questions = good for creating new visions

• Specific questions = good for solving or understanding a challenge


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Lesson 7: The mean is meaningless – quality not quantity

• Campaign with manufacturer: 5k people made 10k+ contributions challenge not solved they failed to engage the right audience

•Campaign with pharma

2 people submitted one idea each 20K+ people did not engage the two ideas combined to create a multi-

million dollar business


All r

ight

s re

serv

ed ©

201

4 Cl

ever

Tog

ethe

r

Using Crowd-SourcingCrowdsourcing = the act of employing digital communication technology to engage a large target audience (the crowd) to perform a task that would traditionally be assigned to an individual or small team.

Examples of how crowd sourcing is used:

Understand Challenges

Define Solutions

Manage and Deliver Change

Engage stakeholders to aggregate and use their ideas, insight and intelligence

Self Selected Crowd

Understanding crises or wide spread problems.

Engaging customers/suppliers in broad feedback.

Monitoring delivery and making real time decisions.

Invited Crowd As above for confidential issues and deep customer insight

Engaging a trusted network in directed open innovation and strategy building

Create and leverage motivated social networks to deliver

Automatically source and aggregate data

Automated "feeds"

Obtain the ‘pulse’ of your brand/service

Learn what others think you should do

Data feeds create dynamic dashboards

Open Innovation

Business

Transcript of Open Innovation