Open HouseOpen House

““The top 4 issues The top 4 issues that will that will affect your affect your Business Business in the next in the next 5 years!” 5 years!”

““OurOur greatest weaknessgreatest weakness lies in giving up. lies in giving up. The most certain way The most certain way to succeedto succeed is to always try justis to always try just one more timeone more time.”.” Thomas Edison

““You will succeed inYou will succeed in direct proportiondirect proportion toto your willingnessyour willingness to come out of your to come out of your comfort zonecomfort zone.”.” Joe Bonsura

““Good enough…Good enough… never isnever is.”.” Debbie Fields

““Even if you’re on theEven if you’re on the right trackright track,, you’ll still getyou’ll still get run overrun over if youif you just sit therejust sit there.”.” Will Rogers

New Technologies

44 Significant Significant Impacts:Impacts:

What Will Business Look Like in 5 Years?

Business Trends Will Help You Will Help You Chart Your Course!Chart Your Course!

Consumer Loyalty

Diverse Life Styles

The Work Force of the Future

New Technologies

• Self check outs using Radio Frequency Information Tech

• Real time inventories

• E-mail blasts will almost replace direct mail

• Instant Knowledge & Service

Computers:

2004 Online Retail Sales $65b

(Projected Sales in 2005 $269b)Stern School of Business, NYU

+33% Music +32% Video +32% Jewelry +27% Books +22% Toys

BRICKS AND MORTAR

Home Improvement Retailers up 15.5% General Apparel +4.6% Books & Toys industry +2.1

www.wheredidmybusinessgo.com Internet is the “precision shopping machine”

AnytimeEverywhere World“In the AnytimeEverywhere World that is springing to life, you will have access to your media—

meaning your music, your photos, your TV content when you want it, where you want it, on any device you desire.” Chris Tucker SWA Spirit May 2005

Plus, within 5 years your Super Cell Phone will:- house your medical and credit card records- arm you with digital cash- sync w/GPS helping you plot the best driving route- find places you typically like to shop in an unfamiliar city- alert you when you’re near products you’re interested in- locate people in close proximity that have similar interests- notify you that a friend is just a block away or someone in the bar wants to meet you.

Hillary Milliford SWA Spirit January 2006

Gaining Consumer Loyalty

Technology can’t match the warmth of human service!

Smaller companies can offer better service and move faster

Fact: It costs 6x more to attract a new customer than to keep an existing one!

Simply “satisfying the customer” is not enough today…make them loyal customers

Customer Relationship Management = personal service

Technology is killing our people skills - Internet, email, cell phones isolate us from others

Forget “permanence” - Loyalty is temporary…earn it everyday

Building Loyal Customers Starts with the Service-Profit-Chain

Loyal Customers:• Aren’t as price conscious• Buy more of your products• Become advocates for you boosting your bottom line

Let your staff know their first priority isCustomer Service!

Today, a “simply satisfied customer” will easily switch to a competitor!!

Post War EraAge 61-7841 millionConformity, ConservatismTraditional Family Values

Baby BoomersAge 42-6078 millionSpend $2 Trillion70% of nation’s spending7,918 p/day turn 60!

Generation XAge 27-4141 millionIndependent, Diversity“Anything is Possible”

MillennialsAge 6-2671 millionSpend $160 BillionInfluence another $50B

Very savvy and wary consumers

Today’s Consumers = Diverse Life Groups

Guess Their Ages?

60 is the New 30!

60 60 60 62

62 66 68 75

The Future Work Force

The 2010 workforce will fall short of demand by 10 million jobs. Bureau of Labor Statistics

69% of “Boomers” plan to work in some capacity after retirement. Successful businesses will offer “soft benefits” like: adequate time off & flex schedules

“Hard benefits” like: portable healthcare,

pension and pay-for-wellness incentives Stewart Lawrence, The Segal Company

But How Can I Be Successful NOW?

1. Determine your Unique Selling Position. What do you do best? What sets you apart from your competition that will help you build a base of loyal customers?

2. Immediately start building your marketing image with your “U.S.P.” Use your company slogan everywhere and use it consistently!

3. Find unique ways to lower or control your business expenses.

Where do you start? How can you afford to do it?Our Business Trends Program will show you how!

The original“AnytimeEverywhere” medium:

RADIO

reaches mobile consumers!

Ft. Myers-Naples Market:

Only 2% of the population is ready to buy any product on a given day.

The remaining 98% are forming their opinions right now according to top-of-mind-awareness.

The game is won or lost with this 98%!

You must reach this audience of consumers!

925,900-Population +4%

News Press Daily2004-88,9662005-87,746

June 2005 Audit Bureau of Circulations

865,716-Radio Reach +4%

Naples Daily News2004-56,1672005-56,859

SW Florida FactsDemographics 82.3% White, 9.6% Hispanic, 6.6% Black Unemployment Rate: 2.7%

Avg HH Family Income: $ 46,430

Median Sales Price Of Single: $195,300-$322,000 (+64.9%) Family Existing Home 10/04-10/05

Total Building Permit Valuation: $642 billion (+14.0%) (October ’05 Only)

Tourism

Visitor Expenditures 11/04-10/05: $1.3 billion (+ 11.2%)

Tourism $$$ in November ’05: $111 million (+9.7%)

(Sources: Economic Dev Office Lee/Collier County, Florida Chamber of Commerce, Wikipedia.com)

Lee County is the 89th fastest growing county in America!!

Radio = #1 Medium Closest Radio = #1 Medium Closest to the Point of Purchaseto the Point of Purchase

Source: Arbitron/RAB — Media Targeting 2000

Read: In any 24-hour period, 63% of adults ages 25 to 54 are exposed to Radio within one hour of making their largest purchase of the day.

Average daily reach:

Persons

Source: RADAR (R) 71, Fall 2001, (C) Copyright Arbitron(Monday-Sunday, 24 hours, based on weekly cume)

Radio Reaches 77% of All Radio Reaches 77% of All Consumers Every DayConsumers Every Day

Average daily share of time spent with each medium

Persons 12 and older, Monday-Friday 6 a.m. to 6 p.m.

Source: Arbitron/RAB — Media Targeting 2000

Radio: Medium of Choice Radio: Medium of Choice During the DayDuring the Day

63% ofeveryonelistens tothe radio

while at work!

“Radio’s Return-On-Investment for Advertisers

was 49% higher than for TV.”

Advertising Effectiveness StudyMillward Brown and Information Resources

Inside Radio June 7, 2005

“Nearly four in five marketers surveyed believe that TV ads are less effective than

just two years ago.”

Association of National Advertisers and

Forrester Research

USA Today March 23, 2006

Brand Your Business Affordably With Radio

Format Contemporary Hit Radio “B103.9 The Hit Music Station”Target Audience Women 18-49

On-AirMorning Dakota & MJ Midday Joe WinnerAfternoon Drew SteeleEvenings Ganzo

Special Rick Dees’ WeeklyPrograms Top 40, b-tween the Sheets

Music Dave Matthews Band, Santana, Ashanti, Michelle Branch, Moby

Promotions River & Blues Festival, Christmas Giving Tree, Taste of the Town

B103.9 WXKBB103.9 WXKB

Format Classic Rock “Hot Talk, Classic Rock”Target Audience Adults 25-54

On-AirMorning The Joe ShowMidday Mark Steele Afternoon Stan & HaneyEvenings Liz Wilde Show/Phil Hendrie Show

Special Two-fer Tuesday, Liquid Lunch,Programs Flashback

Music Eric Clapton, U-2, Rolling Stones, Tom Petty, Aerosmith, The Who

Promotions K-rock Birthday Bash, K-rock For Relief

96K-Rock WRXK

106.3 WJPT

Format Adult Standards “Southwest Florida’s Great Music Station”Target Audience Adults 35+

On-Air6am-10a Randy Sherwyn Afternoon Jenny

Special Paul Harvey, Bob Maxwell Traffic Programs Latest News & Weather

Music Neil Diamond, Johnny Mathis, Celine Dion, Barbara Streisand, Harry Connick, Jr. Frank Sinatra

Promotions Harbor Lights Dance, The Christmas Station, American Cancer Society

SPORTS RADIO 770

Format Sports Talk Radio “SW Florida’s Sports Talk Radio”Target Audience Men 25+

On-AirMorning Miller in the Mornings Midday The Herd Show/Dan PatrickAfternoon David MoultonEvenings ESPN Game Night

Special Your Official Home for the Programs Florida Everblades, Marlins, Miami Dolphins, MLB, NFL, NCAA Basketball/Football, Florida Flame

NEW ROCK 99X WJBX

Format Modern Rock “New Rock 99X”Target Audience Adults 18-34

On-AirMorning Zito & GarrettMidday AlexisAfternoons RynoEvenings Jen

Special The Nooner, Programs 5 O’Clock Frenzy, 6 O’Clock Six Pack

Music Nirvana, Pearl Jam, Creed, POD, Linkin Park, Nickelback, Sum 41 Promotions X-Fest

Your Recipe for Success

Coverage Map

Source: Arbitron 2005

265,400DifferentListenersEach week!

Pro Player Stadium 3x

What would it be worth to capture theirattention?

Successful Companies Brand Themselves Effectively

Frequency Builds Business!Frequency Builds Business!

The News Press DailyOne full pagead/Sunday: $39,503

Frequency is Difficult at These Costs:

The Naples Daily NewsOne full pagead/Sunday: $12,503

One :30 adIn ‘CSI:$5,000

(Does not count production charges!)

with RADIO you can build a brand affordably!

Here’s why…

Your Best Medium for Frequency

We’d rather giveour unusedinventory to

YOUthan let it

go to waste!

Develop & Nurture a

Partnership!

Perishable Inventory

Brand Your Business like a national chain at a fraction of the cost!

Effective radio schedule with frequency, reach, impact on all 5 radio stations!

All commercials are :60 seconds

Writing/production of commercials is included

You can change ADS often

Marketing Specialists to help you create your strategy

Limited Time Offer during our Open House

LimitedTo 10Local

BusinessesToday!

WJPT 9X 5a-8p M-Fri 9X 6a-12a M-SUN

K-rock 7X 5a-8p M-Fri 7X 6a-12a M-SUN

Sports 770 9X 5a-8p M-Fri 9X 6a-12a M-SUN

80 TOTALCommercials

$1,800Per month

$21,600Annually

$22.50Per Ad!

The first 7 days of each month you receive:

B 103 6X 5a-8p M-Fri 6X 6a-12a M-SUN

960 Total Commercials!

TOTALS 40X 5a-8p M-Fri 40X 6a-12a M-SUN

99X 9X 5a-8p M-Fri 9X 6a-12a M-SUN

Unique Ways to Cut Your Expenses!We interviewed over 200 businesses

CUSTOMERS/VENDORS Lodging, Entertainment Golf Lunches/Dinners

CONSUMERS Gift-with-purchase programs Register-to-win promotions

EMPLOYEES Incentives, Awards, Gifts Make them feel appreciated! Happier = Treat Customers Better

INCLUDED with your Ad Program!

8 rounds of golf at our various Golf partners 10 tickets to Everblades games 10 tickets to Miracle games Family Four Pack to the Florida Firecats Family Four Pack to the Florida Flames $200-Dry Cleaning ($50 quarterly) $200-Florist certificates ($50 quarterly) $50 gift certificate to Balance Day Spa 8 tickets to Carmike Theatres 4 tickets to the Comedy Zone 2 one-hour Van Appearances M-W 10a-5p at your business location

in ‘06

$3,600 in value with Business Rewards!

“If you do what you’ve alwaysdone, you’ll get what you’ve always gotten.”

Brian Tracy

Our Goal: To help up to 10 small-mid sized local

businesses in the Ft. Myers/Naples area.

Our Commitment: To produce creative and compelling ideas that

distinguish your business from your competition.

Our Promise: To provide YOUR business with Amazing

Service that makes YOU a loyal customer of ours!

What can you do with $3,600?

Thank You for Coming Today!

Future “Terms of Endearment”

Nerdistan - An upscale town or neighborhood with tons of high tech workers

Duppie - Depressed urban professional stuck in a meaningless job while searching for a better one

Warm-chair attrition - Loss of productivity due to unhappy employees waiting for the right time to quit

Butt call - An unintended phone call placed by sitting on one’s cell phone

Bozo explosion - Incompetent employees hired by newly hired incompetent managers

Courtesy of WordSpy.com

The Benefits of 960 Ads

1. Your business will become larger than life to the hundreds of thousands of potential customers who hear your message each week.

2. Your competitors will be left wondering “how can they afford this month after month?”

3. Your business will become a house hold name because you’ve established your brand.

Business Rewards

1. Has any other media ever done this for you?

2. Use them however you choose to build your business, cut your expenses or make sales!

3. FINALLY someone is doing something to help small business—locally owned Beasley

Broadcasting!

What can you do with $3,600?

Loyal Customer Value: A loyal customer is

not as concerned about lowest price.

A loyal customer buys more of your product.

They send you leads. They become

proactive consumers of your business!

Customers Treated Right are Loyal

Best Buy Q1 up 49%

“…fueled in part by the adoption of a business model that targets specific types of customers…such as young males who like video games, business executives for lap tops and home entertainment for parents and children.”

wall street journal 6/15/2005

Traditional forms of advertising losing ground unless they are mobile and can attract consumer life styles

1990 Ad Expenditures 2005

Newspapers 36.2% 26.7%

Broadcast TV 30.4% 24.2%

Radio 9.9% 10.9%

Cable TV 3.0% 10.2%

Internet 0.0% 6.1%

Other-combined 20.5% 22.9%

100.0% 100.0%Morgan Stanley/Barron’s 6/13/05

Disappearing Ads

Your Own Musical Image Campaign!

Produced by OnTrack Music Inc.

:60 donut, double donut, tag sing

:30 donut, sing in, tag sing

5:00 Minute on-hold telephone message

You retain ownership in this market of the musical campaign forever once you have completed the 12 month Business Trends program

100% satisfaction guarantee

A $3,500 value! We’ve opened the door to total brand A $3,500 value! We’ve opened the door to total brand awareness for your company!!awareness for your company!!

Musical Image Examples…

Study after study proves that musical images are 25% more memorable!

Study after study proves that musical images are 25% more memorable!

When somebody tried a new soft drink and liked it, they would not simply tell five other people at their lunch table; instead, they would shout the news to a crowd of millions of people with an interest in soft drinks. Any of them who felt intrigued by the new drink could say "sure, let me try one" and would receive a sample can by FedEx twenty seconds later. If they liked the sample, they would be assured of finding ample supplies of the new drink on the shelves of every supermarket and convenience store in the world the next day.

If soft drink sales worked like the Internet, there is no doubt that new brands would be launched much more frequently and that consumers would change brand loyalties more than they currently do.

Jakob Nielson, Alertbox, 8/1/97

If soft drink sales worked like the internet…

Faith Popcorn, “The Popcorn Report” The telephone, internet & cable have made

possible a kind of “socializing cocoon” in which one retreats to the privacy & physical isolation of one’s home, while maintaining contact with others through telecommunication.

This cocoon has been responsible for the boom in home improvement areas like Home Depot, Lowes, Circuit City, Best Buy, Computers, Internet, and Cable Television shows featuring that life style.

The act of insulating or hiding oneself from the normal social environment.

Cocooning

This is not your father’s Oldsmobile Generation

Age is no longer a Limitation to this Generation