CANTABILOPEN

HOUSE

February Issue

Rendezvous with the young and dynamic director of Cantabil House -

Deepak Bansal talks about his love for brands , books , and more....

BlueC olor I love

Made in America by Sam WaltonI love the book

The perfectionist Aamir KhanThe celebrity I love

Jindagi Na Milegi DobaraI love watching

The Qube at Hotel LeelaI love to dine-out at

Mexican I love to eat

SantoriniMy dream destination

My comfortable tees and shortsOn weekend I love to be in

Reading travel magazinesI love to spend time

BMW, A&F, Zara, Apple, RolexThe brand I love have

A beach facing penthouseI want to own

When I saw my daughter for the f irst timeMemory I cherish

Eat Healthy , Work Hard , Love yourselfMessage to our Cantabil family

STORES (Maximum times target achieved in April14 Jan15)

SALES ASSOCIATE

(as per highest sales)

Rajkumar

Connaught Place Delhi

` 2479588

Raju

Kamla Nagar Delhi

` 1619521

Yadav

South Ex Delhi

` 1322215

ShobhitAnsal Plaza Ghaziabad

` 1289894

Amit KumarKarol Bagh Delhi

` 1191592

Next months criteria is Maximum Customer data collecon

and Criteria for next Months top womens store is Ticket Size

8 Times

2 3

4 5

WinnersWinnersJanuaryJanuary

We are soon introducing a new category of awards Best Visual Merchandising. It will be based on -

Cleanliness

Sta proacveness

Window and in-store display

Best store under every ASM will be chosen!

Our VM Team will keep sharing and guiding the stores to enhance them.

Delhi store VM pictures will be presented by their respecve VM Manager or our mystery checks

Outstaon stores, please share VM Pictures by 25th of every month at chesta.jain@cantabilinternaonal.com and

sunnyfaheem@gmail.com or watsapp him at +91 9211 129045

BEST VISUAL MERCHANDISING

City Mall Nagpur

Nikhil, Raju

Rajesh, Nilesh

Sec 14 Gurgaon Model Town Delhi Karol Bagh Delhi

Dharmender, Ramesh, Avjit

Pradeep, Rajkumar, Khajan

Suraj, Neeraj, Sita, Sudha, Deepak

Sandeep, Hardeep

Jitender, Ijrail

Ajay, Pankaj, Amit, Subhash

Mukesh, Rajesh, Laxman

Rakesh, Nemi Chand

Krishna Nagar Delhi

Ajay, Vickey, Hemant

Kamlesh, Bhola

Hissar Haryana Jalandhar Punjab Kolkaa West Bengal

Pankaj, Sandeep

Raj, Jaidev, Mohit

P.N. Sarathi, Manoj, Javed

Anwar, Mohit, Rajesh, Rikky

7 Times6 Times

6 Times

6 Times 6 Times6 Times

6 Times

1

Kamal, Sushil, Aman

Criteria from next months onward will be -

A perfectly groomed sales man who has Product Knowledge, Sells more and oers good Customer Service.

Every ASM will nominate their best sales associate by 1st of every month at chesta.jain@cantabilinternaonal.com

I--#Art: 335

Embroidered coin pocket with

contrast fabric bone pocket

detailing and contrast fabric

f lap in back pocket mouth.

A perfect for denim fashion leaders.

#Art : 330

C ontrast red colour tape detailing

in coin pocket and back pocket.

Dori inserted in front pocket mouth

and back yoke detailing to give the edgy

look. Inside waist band and yoke in

contrast fabric detailing.

#Art : 313

Seamless cross pocket crafted in

dobby fabric, perfect for denim lovers

who wants to go little formal.

#Art : 373

Light mercerized denim with

crush effect. Branding with 89

established year of the brand

0n the coin pocket.

#Art : 297

Tinted denim with Dual front

pocket (5 pocket and cross

pocket) and f lap in the back

pocket.

This summer we have

upgraded our products

and added more styles

of 100% cotton keeping

in demand for the

upmarket customers.

We have also increased

our yarn dyed linen range

for better color representation

and looks brighter than piece

dyed linen.

Al l new colours are

introduced to keep

in step with

international market.

DFUs January

New Arrivals

New Arrivals

Solid basic polo pique tees in 12 vibrant colors to beat the summer...

The naonal bestseller book Why We Buy explains the Science of Shopping. We have quoted some studies from it which will

help you in the retail store. We hope you like it!

The more shopper-employee contacts that take place, the greater the average sale. Talking with an employee has a way of

drawing a customer in closer. There is an interesng curve here: greet people too early and you scare them away. Talk to them

too late and you get a whole lot of frustrated customers. So leave people alone for at least one minute. Let them play rst, and

then you go.

There is a theme song, you want to go where everybody knows your name. This is a baleled where the small, locally

owned store can sll beat the naonal chains. Given a choice, people will shop where they feel wanted, and theyll even pay a

lile more for the privilege. Any contact iniated by a store employee-even a hello-increases the likelihood that a shopper will

buy something. If the salesperson suggests a few things or oers informaon, the chances rise even higher. Ofcorse, shoppers

don't love pushy salesperson, so theres a line here.

The longer a shopper remains in a store, the more he or she will buy. And the amount of me a shoppers spends in a store

depends on how comfortable and enjoyable the experience is.

Fewer buying decisions are being inuenced outside the premises of the store. And many more of those decisions are being

made in the store itself. It means that shoppers are suscepble to impressions and informaon they acquire inside store,

rather than relying on brand name loyalty or adversing or markeng to inuence what they buy. The level of impulse

purchasing is going through the roof.

Display should be tailored to the shoppers who use them, not to the designers who made them. The bu-brush eect states

the customer doesnt like being brushed or touched from behind. This generally could occur in the case where display is done

near exist door such as accessories wall. Theyll even move away from the merchandise theyre interested in to avoid it.

Dressing room may be more important than the oor of the store. A dressing room isn't just a convenience it's a selling tool,

like a display or a window or adversing. Not only does shopper conversion rate increase by half when there is sta-iniated

contact and use of the dressing room. In other words, a shopper who talks to a salesperson and tries something on is twice as

likely to buy as ashopper who does nether.

MIRRORS: Self- interest is a basic part of our species. From cosmec surgery, we care about how we look. Mirrors slow

shoppers in their tracks, a very good thing for whatever merchandise happens to be in the vicinity. Mirrors are crucial sales

tools, stores fail to provide enough of them.

SERVICE: When service is lousy, shoppers will nd another store; bad service undoes good merchandise, prices and locaon

almost every me. Regardless of how praccal an acvity shopping seems to be, Feelings always come rst, not just the

merchandise but the displays, too, determine what gets noced or ignored. We'll talk about how retailers can manipulate

even our percepon of me in order.

HAVAN CERMONEY OF NEW OFFICE 14 Feb 2015

With changing demographics and an increase in the quality

of life of urban people, the Indian retail sector is poised for

a boom. Currently esmated at $500 billion (Three lakh

crore), it is forecast to reach $1 trillion (Sixty lakh crore) in

2020.

In the last two years, the $130 million (Seven hundred and

eighty crore) apparel e-retailing space has aracted

investments worth $70 million i.e. 40% of the total funding

Indian e-retailers bagged during the period

With over 10 million Indian consumers shopping online for

commodies other than electronics, this sector is growing

at a great pace. (Source: Technopack)

E-(r)etail is the buzz word. When compared to Brick and

Mortar Model, the reach of e-tail is enormously greater at a

much lesser marginal incremental cost .

The challenges faced in brick and mortar model (Physical

shops) of shrinking retail space, high rental costs and threat

of choice of wrong locaon are always present in this

model. E-tail model has much available extra margin which

reduces the product cost and can be passed on to the

consumers. Hence the implicit benet to both the

consumers as well as the players in the model.

With the Cash-On-Delievery concept and now the Mobile

apps poised to take the market right up to the consumer on

the go, e-tailing in India is here to stay and indeed go viral.

The direct fallout of the above raonale led to concepon

of the brand KINGSWOOD by CANTABIL RETAIL INDIA

LIMITED. This will be an exclusive online apparel brand

which we aim to sell through dierent online fashion

portals.

JAIPRAKASH KAMAT

SECTOR 14 GURGAON

MANISH

EDM

RAJESH SINGH

DARYAGANJ DELHI

BABLU

FINISHING

REENA BHASKAR

SECRETARIAL

PARVINDER KAUR

GLOMAX MALL

MAHARASTRA

VIPIN PARCHANI

BONETTI JANAKPURI

SACHIN KUMAR

SOUTH EXTN DELHI

PARVEEN K BANSAL

ECOMMERCE

YOUNUS KHAN

EDM II

ROHIT SINGH BHAKUNI

DTCT CENTRE DELHI

DEEPAK KUMAR

SECTOR 14 GURGAON

PRATAP

BONETTTI JANAKPURI

DELHI

DEEPAK KUMAR SINGHLA

MARKETING

PAWAN

SAHARA MALL

GURGAON

HARISH KUMAR

DARYAGANJ DELHI

RAVI RAJPUT

SURAT GUJRAT

JITENDER KUMAR

CITY SQUARE DELHI

BAVISKAR

SURAT GUJRAT

SANJU

TILAK NAGAR DELHI

ABHISHEK SRIVASTAVA

BONETTI JANAKPURI

DELHI

GULZARI LAL

MAYUR VIHAR DELHI

CHANDAN KUMAR

SOUTH EXTN DELHI

UMESH KUMAR MANDAL

FINISHING

PINTU SHARMA

NOIDA II

RAJESH KUMAR GUPTA

CUTTING

MAHESH RAM

FINISHING

PRASHANT SHARMA

BONETTI JANAKPURI

DELHI

MONU

ROHTASH NAGAR DELHI

ABHISHEK SRIVASTAVA

BONETTI JANAKPURI

DELHI

PINTU SHARMA

NOIDA II

SARTAJ SHA

NOIDA I

YOGESH PANDEY

RANI BAGH DELHI

MANOJ KUMAR

JABALPUR

RAMDEV

RAJENDRA POINT

AGRA

RAHUL

MALL ROAD BHATINDA

PUNJAB

SHAIBAZ NAWAZ

BHYANDER

Priya Paul ( VM Manager ) Sagar Makhijaweds

14 jan 2015

C ongratulations

New MatesHOUSE

We have successful ly launched our own shopping portal- and we are also sel ling through major www.cantabilshop.com

shopping portals - flipkart.com, myantra.com, jabong.com, amazon.com

Whats new

February

RAJESH ROHILLA

MANAGEMENT

24 FEB

RENU AGGARWAL

RETAIL

27 FEB

KULDEEP

FABRIC

1 FEB

VINOD

PRODUCTION

BAHADURGARH

1 FEB

ANIL

FABRIC

1 FEB

SANTOSH KUMAR

CUTTING

1 FEB

M. T. LOKESH

MARKETING

1 FEB

PANKAJ

FINISHING

1 FEB

MOONAWAR ALI

EDP

4 FEB

GUNJAN KUMAR

DESIGNERS

2 FEB

KAPILENDRA PRADHAN

FINISHING

4 FEB

TARKESHWAR RAZAK

FINISHING

2 FEB

SHAMBHU

FINISHING

2 FEB

AJIT KUMAR

WARE HOUSE

1 FEB

DHARAM SINGH

WARE HOUSE

12 FEB

PUNEET CHHABRA

EDP

6 FEB

NAVEEN KUMAR

PRODUCTION

BAHADURGARH

5 FEB

DILIP NIRMAL

FINISHING

10 FEB

RAKESH KUMAR

WARE HOUSE

11 FEB

RAM SINGH

CUTTING

12 FEB

ARJUN PARSAD

WARE HOUSE

14 FEB

KAPIL PARSHAR

ACCOUNTS

14 FEB

RAHUL KEDIA

EDM II

15 FEB

NEERAJ SINGH

MERCHANDISING

15 FEB

RAJEEV GARG

RETAIL

18 FEB

ARUN PRAKASH

MERCHANDISING

18 FEB

CHIRAG GUPTA

AUDIT

20 FEB

GURJEET SINGH

FABRIC

20 FEB

PRIYA WILLIAM PAUL

RETAIL

19 FEB

JWALA PASWAN

WARE HOUSE

18 FEB

RAM PARVESH RAI

FINISHING

24 FEB

SURESH

PRODUCTION

27 FEB

RAKESH KUMAR SINHA

PRODUCTION

1 FEB

KAILASH PASWAN

FINISHING

22 FEB

PREITY

V3S II DELHI

1 FEB

AMIT KUMAR

V3S II DELHI

1 FEB

DINESH KUMAR

NOIDA II

1 FEB

AJAY

VIKAS MARG DELHI

1 FEB

PANKAJ KUMAR

VIKAS PURI DELHI

1 FEB

AMAN KUMAR

ROHTASH NAGAR

DELHI

1 FEB

MD. ZAINUL

V3S DELHI

2 FEB

RAJ KUMAR GHOSH

SECTOR 14 GURGAON

2 FEB

DEEPAK

NOIDA 1

3 FEB

PAWAN

FARIDABAD

3 FEB

PRADEEP SINGH

SAHARA MALL

GURGAON

1 FEB

PUSHPA

TILAK NAGAR

DELHI

1 FEB

ROHIT

UTTAM NAGAR DELHI

1 FEB

PARMOD

MAHIPAL PUR DELHI

1 FEB

RAJNI

PACHIM VIHAR DELHI

1 FEB

RAJESH SHARMA

KAROL BAGH DELHI

1 FEB

UMA BISHT

NOIDA 1

1 FEB

LOKESH SHARMA

INDRAPURAM

3 FEB

SARWAN KUMAR

TILAK NAGAR DELHI

3 FEB

LEKH RAJ

SOUTH EXTN DELHI

6 FEB

SURAJ KUMAR

INDRAPURAM

GHAZIABAD

15 FEB

SALEEM KHAN

LAJPAT NAGAR DELHI

10 FEB

SHYAM SINGH

SOUTH EXTN

8 FEB

PARDEEP

FARIDABAD

10 FEB

SAURABH SINGH

FARIDABAD

11 FEB

RAJ KUMAR

CITY SQUARE DELHI

12 FEB

JEEVAM CHADA

V3S DELHI

14 FEB

AVIJIT MAITY

SECTOR-14

GURGAON

16 FEB

NEMI CHAND

KAROL BAGH DELHI

18 FEB