Open For Business magazine - June/July 2014

8/21/2019 Open For Business magazine - June/July 2014

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FOR BUSINESSVOLUME 13, ISSUE 3

USA $3.95

CANADA $6.95

THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATINGPROMOTINGINFORMING BUSINE

JUNE/JULY2

014

TrackHayward Fields global standingboosts Eugenes economy

On


2/15

Features

16Why coaches, athletes and fans

across the country are applauding

the decision to hold the NCAA

Championships in Eugene.

17The IAAF World Junior Championships

coming to Hayward Field this July,

elevating Eugenes track reputation at

the international level.

18Hayward Field is awarded a gold medal

although not for an athletic event.

19Can the runners participating in the

Eugene Marathon, Half Marathon,

5K and 1K be converted to

ticket-buying track fans?

Columns/Departments

4Chamber @ Work

6Four Questions

26Last Call

by Dave Hauser

ADVERTISER INDEX

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EDITOR

Susan GDirecto

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Tom HeChair-EGleaves

Marvin Past-ChPBP Ins

Cathy WTreasureWorthinService

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EugeneChamb541.484

DESIGN

Asbury 541.344

PRINTIN

Shelton

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CHAMB

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Cover story

10How Eugenes reputation as Track

Town, USA has put Hayward Field

at the front of the global stage and

boosted Eugenes economy.

On the cover: Vin Lananna, president of

TrackTown USA, Inc.

Photography by David Loveallwww.loveallphoto.com

Art Direction by Asbury Designwww.asburydesign.net

THIS ISSUEJ U N E / J U LY 2 0 1 4

. . . :

1 5 A sb ur y De si gn21 ChambersProductions8 EnergyTrustofOregon27 EugeneAirport25 EugeneEmeraldsBaseball22 EvergreenRoofing2 3 EWEB

6 Fe en ey W ir el es s24 HarrangLongGaryRudnickPC5 H er sh ne r H un te r L LP1 9 I sl er C PA28 KernuttStokes14 LaneTransitDistrict

2 3 L CC S mal l B us in es sDevelopmentCenter &

EmployerTrainingServices18 McKenzie-WillametteMedical Center2 Mos sA da ms2 PacificContinentalBank

2 5 P ar r L umbe r16 SheltonTurnbull2 2 S ummi t B an k9 TrackTown,USA

Your goals.Our know-how.

Your business has plans. A direction. A someday. And to get

there, you need an advisor who knows your industry as well

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Learn why businesses in 33 industriesincluding not-for-

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(541) 686-1040 WWW.MOSSADAMS.COM Acumen. Agility. Answers.

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FOR BUSINESSVOLUME13,ISSUE3

USA$3.95

CANADA$6.95

THE EUGENE AREACHAMBER OFCOMMERCE: CELEBRATINGPROMOTINGINFORMINGBUSINESS

JUNE/JULY2

014

TrackHaywardFieldsglobalreputation

boostsEugeneseconomy

On


3/15

OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

Twenty-six graduatefrom Chambersleadership program

For nearly three decades,the Eugene and Springfieldchambers of commerce havesponsored a comprehensivecommunity leadership-trainingprogram called LeadershipEugene-Springfield. In May, 26graduates from the 2013-14program joined the nearly 700alumni who have graduatedsince the programs launch in1986. Graduates have used theinformation and connectionsprovided by the program toserve in key volunteer leadershippositions across the region.Recruitment for the 2014-2015program is now underway.Contact Brittany Quick-Warner,541.242.2354, for moreinformation.

Chamber members weigh in onmandatory sick leave ordinance

Winners announced at Willamette Angel Conference

Energy Storage Systems is developing cost-effective,environmentally friendly battery flow techchnology.

CHAMBER@WORK

On May 8th, the Willamette Angel Conference LLC madean investment of $265,000 in Energy Storage Systems,a Portland-based startup developing safe, cost-effective,reliable and environmentally friendly all-Iron flow batteryflow technology. Over the last six years, the WillametteAngel Conference (WAC) has brought more than $1.5 millionin investment to Oregon and Willamette Valley startups.

OrchidHealth, a hybrid Direct Primary Care model, wonthe hearts of the audience in the Concept Stage Round,

receiving a prize package of cash and services valued atmore than $5,000.Through partnerships with state and local governments,

business development agencies, private business, and theentrepreneurial community, our region continues to positionitself as a place where startups thrive.

The WAC is a collaboration of the Eugene/Springfield andCorvallis/Albany communities. For the past three years, theEugene Area Chamber of Commerce has undertaken thetask of organizing the conference as part of its support forstart-ups throughout the region.

The Eugene City Council is currently considering an ordinance which wouldrequire all businesses with six or more employees to provide mandatory paid sickleave. A survey was sent out to Chamber members in April. Heres what you said:

83%Percent of respondents did notsupport mandatory sick leave.

54%Percent ofrespondentsprovide paidsick leave

75%Percent ofrespondentswho providepaid time off.

79%Percent of respondents who offer theiremployees paid sick leave do not believethe City Council should move forward

with this ordinance.

43%Percent of respondents who offer paidsick leave to their full time employeesalso offer paid sick leave to their parttime employees.

Its not just our current mantra; its a belief that has guided us for years. Ever since Jim and Dave

set the example by charting a dramatic new course for Hershner Hunter back in the 1970s. Its why,

today, were ahead of the game, having developed strong talent to take over for our seasoned,

Baby Boom Generation attorneys. And its why you can be assured that our legal expertise is

guaranteed to be around for another generation. Or two or three.

Our future is bright and getting stronger. You can rely on the strength of our next generation

as you develop yours. 541-686-8511 | hershnerhunter.com


4/15

J U N E / J U L Y 2 0 1 4 | O P E N F O R B U S

James HoughtonLevel 32 Racing

1. What prompted you to begin Level32?

After many years of participating in running events of all

kinds & distances, I had the pleasure of meeting WilliamWyckoff of Eclectic Edge Events. Our conversation at a

small networking event, over eight years ago, quickly turned

into a discussion about running. Tat previous July, he had

just completed his first year as Race Director for the OCsButte to Butte, and was in the process of building his busi-

ness in Eugene, after many successful years in the greater

Denver, CO area. I was working my first race with Eclectic

Edge within two weeks of that chance meeting.

Six years later, the portfolio of events William was

producing began to flourish! I was able to quit my regularday job in the hospitality industry and work full time with

FOUR QUESTIONSWe asked two Eugene-area professionals to respond to four questions

that give insight into their lives and their work.

feeneyman.com

HALF MAN, HALF INTERNET. ALL DUCK.

FEENEY MAN

MASK

Displays metrics directly to his cornea;

including espresso absorption rates and

current pollen count.

ARM BANDHis favorite gizmo. Tracks pace and

heart rate and changes music streaming

according to running tempo.

SKYUS BELT

Powered by kinetic energy, the Skyus belt is

the cellular hub of this running machine.

HEADBAND

side from being super st ylin, the headband calculates

ydration needs through perspiration sensors.

SHOES

rack speed, distance, and

eo coordinates with alerts

n nearest coffee shops

uring energy lows.

Piper RuizPink Buffalo Racing

1. What prompted you to begin Pink

Buffalo Racing?

It all started in California when I was

22 with a humble t-shirt printing com-

pany called Piper Joy Apparel. It was then

that I knew I was an entrepreneur. Later,

I opened Pink Buffalo Racing to provideunique run/walk experiences for our com-munity. Pink Buffalo Productions LLC

is our overarching company that gives us

freedom to expand the scope of our work

in the future.

2. What did you want to be when

you grew up?

When I grew up I wanted to be

many things kind, bold, courageous

and generous. Professionally, I dream

of being an ice skater, actor, attor

and advocate for human rights. Si

then, Ive taken ice skating classes university, I perform locally with T

atre for Change, and I write plays t

address national government poli

concerning human rights. And, I l

my work as a race director!

3. Whats your best customerstory?

wo months before our 2012 Egene Holiday Half & Hustle, a yo

lady contacted us to ask permission

participate in the 5K. She explained t

she had brain surgery earlier that y

and she was learning how to walk ag

She said she might have to sit down

her walker to take breaks. Tis woContinued on pa

Continued on page 8


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her first 5K since brain surgery. Wecouraged her to participate and when she

ossed the finish line, participants, volun-

ers, spectators and friends cheered her in.

4. What has chamber membership

meant to you?

My chamber membership has provided

me incredible opportunities to work with

local business owners and professionals.

Most significantly, chamber members

support each other in profound ways by

encouraging each other, becoming custom-

ers and clients, volunteering at events, and

reciprocating referrals.

clectic Edge for those events, along with

any client events that contract various

rvices. Level 32 Racing now produces

portfolio of events that were previously

oduced by Eclectic Edge. It was a reor-

nization idea of Williams that prompted

e new business of Level 32 Racing. We

ntinue to collaborate on all facets of mak-

g these events succeed. I still work many

ents with Eclectic Edge Events, outside ofhat Ill produce with Level 32 Racing. It

ntinues to be an amazing friendship, and aonderful partnership that was meant to be!

What did you want to be when you

ew up?

I wanted to be a doctor, or work in the

edical field in some capacity. A close second

would be a professional athlete, but becoming

a race director was in my top three things I

wanted to do.

3. Whats your best customer story?

Being in the running event production/

management business allows me to interact

with both men and women of all levels of

fitness. Its so hard to pinpoint a best cus-tomer story. One of the highlights of being

in this business is getting to see determined

folks not only compete, but reach goals they

have set out to accomplish, whether its to

just be active, lose weight, place in their agedivision or outright win a race! Over the

years Ive witnessed many people transform

before my eyes with their athletic abilities.

Seeing some of the same loyal faces at

multiple races per year, and seeing the com-

munity genuinely enjoying themselves at a

Level 32 Racing event brings a huge smile

to my face and warms my heart.

4. What has chamber membership

meant to you?

Being involved as a Eugene Chamber

of Commerce member has allowed me to

network with a wide variety of business

professionals. Being an active member has

assisted me with being able to tap into a

huge audience of potential sponsors, volun-teers, caterers, and even boost participation

at the races! My Chamber membership alsoallows me to be seen, and receive both name

and face recognition at many events in this

community. Its so much easier to approach

like minded folks when youre a familiar

face. Tank you Eugene Chamber!

uiz, continued from page 7

oughton, continued from page 7

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J U N E / J U L Y 2 0 1 4 | O P E N F O R B U S OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCEPHOTOB

YDAVIDL

OVEALL

THE

RIGHT

TRACK

COVERSTORY

Back in 1972, when the Oregon rack Club put toge

successful bid to play host to the U.S. Olympic

Field rials at Hayward Field, it turned out to be a

changing event.

At the time, the meet generated record pr

$187,000, and it attracted the highest attendance in

history with a total of 141,100 spectators. Both ofigures far exceeded the expectations of meet organizers.

More important, however, it galvanized the community w

overwhelming spirit of cooperation and civic pride.

By the conclusion of the 1972 U.S. Olympic rack & Fiel

Eugene had cemented its status as the rack Capital of the W

prompting Robert Newland to write in his 1974 report prese

the Round able Club: Everywhere we turned, the commun

turned on, excited, and wanting to be a part of the rials it w

a memorable event that touched the hearts of many.

Tose sentiments still hold true today.Sure, the moniker that first described the citys passion for t

of track and field has been modified to rackown USA.

And, there were certainly some lean years prior to the res

of the sports popularity with the hiring of Vin Lananna as as

athletic director and director of track and field at the Unive

Oregon in the summer of 2005.

But the essence of w hat made the 1972 Olympic rials such

Haywards global reputation

as the premiere venue for track and

has been a ga me-changer for busin

Lananna has beenited with providing

spark to ignite ak and field revivalregon that hasrberated worldwide.


7/15

J U N E / J U L Y 2 0 1 4 | O P E N F O R B U SOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

ng success are still at play as Oregonians

epare to celebrate the latest string of

ajor events coming to Hayward Field

e NCAA Championships through 2021,

e 2016 U.S. Olympic rack & Field

ials, the 2015 USA Outdoor National

hampionships, and this July, for the first

me on U.S. soil, the IAAF World Junior

hampionships.

rackown USA even extended its foot-

int outside of Eugene when it landed the

d to play host to the 2016 IAAF World

door Championships at the Oregon

onvention Center in Portland.

One has to think that this is exactly what

e original five members of the Emerald

mpire Athletic Club Bill Bowerman,

hn Jaqua, Ray Hendrickson, Wayne

twood and Newland had in mind when

ey mapped out the future for staging

ampionship meets in Eugene at their his-ric inaugural meeting in the dining room

the Eugene Hotel in 1957.

Tat group, which would later change

name to the Oregon rack Club as

embership grew, believed in certain core

inciples: a reliance on volunteers, hir-

g the best officials possible, sticking to aict meet schedule and creating a positive

mosphere for the athletes so they could

rform up to their capabilities.

Of course, it didnt hurt that meet offi-

als could always rely on a packed house o f

thusiastic and engaged spectators.

Heres what om Cushman, writing in

e Philadelphia Daily News, had to say

out the Hayward Field faithful following

e 1971 National AAU Outdoor rack &

eld Championships.

What the crowd does is applaud ev-

ybody. Tere may have been two dozen

anding ovations Saturday. Virtually everynner was afforded one. Te fans are at

times aware of what is going on, even in

e field events, cheering each good jump

throw and bringing those oft-forgotten

ople back into the scene.

ack and field good for business

All of those ingredients, which continue

be nurtured and embraced under todays

dership, have enabled rackown USA

to undergo other game-changing events inrecent years which has solidified its global

reputation as the spiritual home for the

sport of track and field in this country.

And that, without a doubt, is good for

business.

Not everybody is a track fan, said Kari

Westlund, president and CEO of ravel

Lane County, the areas primary marketing

firm for local tourism.

But whether you like track or not, its

good for business. We are head and tails

above any other community in the country

when it comes to this unique attribute. It

offers a window into the community that

shows a polished gem. We couldnt do any

better than weve done with this element,and it deserves to be heralded by one and

all. Most destinations would do anything

to find a niche, such as track and field, that

shines as bright as it does for Eugene and

Springfield.

The numbers certainly add up.

UO professor im Duy, senior director of

the Oregon Economic Forum, said the besteconomic indicator in terms of dollars spent

during major track and field events in the

Eugene-Springfield community can be traced

to the total amount of out-of-town visitors.

By having enough of these big track

and field events, its supporting the tourism

industry as a whole, he said. Tey actuallyimpact the supply of hotel rooms, the supply

of restaurants, and other recreation activities

in the community

Were not going to get a huge response

By the Numbers

0 Number of times IAAF World Junior Championships have been held inthe U.S.

212 Number of National Federations from around the globe which belong tothe IAAF

900 Number of volunteers needed for IAAF World Junior Championships

37 million Number of dollars generated in local economy by 2012 U.S. Olympic Trials

12 Number of full-time staff members employed by TrackTown USA, Inc.

1,600 Number of athletes expected to compete at IAAF World Junior Championships

3 Number of cities, including Eugene, filing letter of intent to bid for 2019IAAF World Championships

141,100 Attendance at the 1972 U.S. Olympic Trials in Eugene

9,000 Number of participants in 2013 Eugene Marathon, up from 4,000 ininaugural 2007 event

9 Number of consecutive years the NCAA Outdoor Track & FieldChampionships will be held at Hayward Field through at least 2021

.02 Margin of victory in hundredths of a second at the 2014 NCAA IndoorChampionships when the Oregon womens 4x400 relay team edgedTexas to clinch the national title

22 Number of NCAA Championships won by Duck men and women incross country, indoor track and field, and outdoor track and field

from a single event. But there is an impact

from aggregate sporting events that attract

out-of-area residents. We might not build a

hotel based on a single event, but knowing

there is a steady stream of events will tend

to expand that factor.

Duy also alluded to the economic

multiplier, in which numerous other local

businesses are often called upon to meet the

demand of these out-of-area visitors, which

brings more money into their pocket books.

Westlund, who recently completed her

first Boston Marathon, has been pleasantly

surprised by the economic boost produced

from both the 2008 and 12 U.S. Olympicrack & Field rials.

When we projected what we thought

the economic impact would be, we always

gulped at how large a number that was, she

said. But each time we hosted and came

out the other end, the numbers have been

even stronger.

Its very gratifying to secure those

events that are, without question, economic

generators, as well as building a reputation

as a destination for hosting significant

events. We hear it in the market place and

at trade shows all the time. People recognize

that the Olympic rials and other major

national meets are held here, and that lends

credibility to the community as a destina-

tion for other events.

So, what were those numbers in terms of

dollars?

According to Westlund, the projected

$20 million impact from the 2008 rials

measured out at $28 million. Similarly,

with the addition of more seats at Hayward

Field, and the hammer throw being moved

to the Nike campus in Beaverton, the 2012projection of $31 million penciled out at

$37 million.

Tere were also more realistic com-

munity expectations in terms of business

volume and tourism dollars between those

two events.

Making connections

Clearly, rackown USA isnt just any

community, and Lananna isnt just any

COVERSTORY COVERSTORY

TrackTown USA Events 2

n June 11-14- NCAA Outdoo

Championshipsn July 5-6 USA Junior Natio

Championshipsn July 22-27 IAAF World Ju

Championships


n June 10-13 NCAA Outdoo

Championshipsn June 25-28 USA Track &

Championships


n March* IAAF World Indoo

Championshipsn June 8-11 NCAA Outdoor

Championshipsn July 1-10 U.S. Olympic Te

Trials Track & Field

*datestobe determined

In 2008 (above) and 2012, Hawyard Field hosted the U.S. Olympic Track and Field Trials and will do so again in 20

Whether you liketrack or not, its goodfor business. We arehead and tails aboveany other communityin the country when itcomes to this uniqueattribute.

Kari WestlundPresident and CEO of Travel Lane County


8/15

J U N E / J U L Y 2 0 1 4 | O P E N F O R B U SOPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE dASBURY

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visionary.

Much like Bowerman was the catalyst

behind the bid for the 1972 U.S. Olympic

rials, Lananna has been credited with

providing the spark to ignite a track and

field revival at Oregon that has reverber-ated worldwide.

Te first game-changing event under

his guidance was breathing new life into

a stalled bid for the 2008 U.S. Olympic

rials, which ultimately, with strong private

sector support, brought that event back to

Eugene after a 28-year absence.

o me, that was our coming of age mo-

ment, Lananna said.

He continued to focus on connecting thedots between all of the Oregon stakehold-

ers: the UO mens and womens programs,

the Oregon rack Club, the post-collegiate

Oregon rack Club Elite, the local com-

munity, the state, and Hayward Field, the

birthplace of Nike sealed with a handshake

between Bowerman and UO alum Phil

Knight.

As a result, just two years later, the 2010

NCAA Outdoor Championships playedto a sold-out crowd on the final two days

of the meet, breaking all of the previous

attendance records, and representing yet

another game-changing event.

Every community needs a building

block, Lananna said. Every community

needs something to rally around and

track and field, as Bowerman did so well,

is basically a connecting point. oday, a lot

of business gets done at track meets. If you

are someone who wants to get community

support and engagement, the place to be is

Hayward Field. All of the business leaders

are there.

In the summer of 2012, midway through

the Olympic rials an event highlightedby Ashton Eatons world record of 9,039

points in the decathlon Lananna relin-

quished his UO coaching duties to focus on

the next game-changing roll call of events.He handed the reins to his top assistant,

Robert Johnson.Te business of hosting events and

extending our brand globally is a full-timejob, Lananna said. I cant do that if Im

trying to coach athletes. We needed to splitthose positions, so rackown USA couldsolidify itself.

At the same time, Lananna recognizedthat the business of securing and organizing

events, and providing support to the UO,was not a one-person job.

Tus, he formed a local, non-profit

organization rackown USA, Inc. which now operates with a year-round

professional staff of 12 full-time andthree part-time employees. Lananna is the

president of rackown USA, Inc., with

Michael Reilly serving as the CEO and

Sam Lapray as COO. Te company has

also hired nine UO interns as it ramps up

for the NCAAs and IAAF World Junior

Championships in June and July.Besides serving as the local organizing

committee for the major events, rackownUSA, Inc., is dedicated to promoting and en-

COVERSTORYLocalBusinessKeeps UsMoving

Ron Kilcoyne

General Manager

Thank you for

supporting Lane

Transit District!

Both LTD and the

community arestronger because of

your contr ibution to

loca l transportation.

ltd.org541-687-5555 (voice)

7-1-1 (TTY-Oregon Relay)

The Best Way

to Connect

The 2008 U.S. Olympic Track and Field Trials proved to be a huge success.

hancing the sport of track and field by build-

ing partnerships, creating global awareness,celebrating diversity, integrating sustainability

and developing youth initiatives.In terms of engaging youngsters, its sim-

ply a matter of reaching back to their roots.

Bowerman was the driving force behindthe first youth all-comers meets in Eugene,

and hes the one who introduced the conceptof jogging to the U.S. oday, the recreational

running boom brought 36,000 runners tothe Boston Marathon, and another 60,000to the New York City Marathon.

Tere are a lot of things happening inthe world, from recreational running to the

Olympic Games, that have Bowermans fin-gerprints on them, Lananna said. It started

here and its something this community can

be proud of, and thats exactly why all of thebusinesses should be on board.

rack and field is a galvanizing commu-nity engagement event. For it to be sustain-

able, and accessible to the masses, we have tomake sure we maintain the integrity of not

only the physical facility, but the emotional

and spiritual connection. For all of thesebusinesses here, whether its a hotel, a res-

taurant, or something else, when they attachto this, just as we attach ourselves to the UOand Nike, its a winning combination.

Transformational moment

Lananna has one more game-changing

message.Te U.S. has long trumpeted its status

as the worlds No. 1 team in track and field,yet with the exception of the Olympics anda handful of other meets such as the Penn

Relays, Drake Relays and Prefontaine Clas-sic, those athletes seldom have a chance to

compete at home in front of their own fans.He wants to change that dynamic.

Te first step was taken back in mid-April when Eugene was one of three cities tosubmit a letter of intent to the International

Association of Athletics Federations theworlds governing body for the sport of track

and field to play host to the 2019 IAAF

World Championships.

Te other two cities are Barceand Doha, Qatar.

Te significance of this bid overstated. In the history of this pevent, which dates back to 1983,

World Championships have nheld in the U.S.

We are raising our hand, and swe want to do this, Lananna said

great opportunity for the U.S., as tNo. 1 team, to rally behind a comstate, and a region, that is saying

track really well in this country. Wall be standing up and asking, H

do this?Tats not much different than

tion posed by Bowerman 43 years

he asked the Oregon rack Club ito put in a bid for the 1972 U.S

rack & Field rials.Tat was a transformational m

the history of rackown USA.Are we ready for another one?

COVERSTORY


9/15


IAAF World Junior Championships

coming to Hayward Field in July

Tis summer, the world is coming to the University of

Oregon.

From July 22-27, the IAAF World Junior Championships

will be staged at Hayward Field, the first time ever on U.S. soil.

Te meet showcases the worlds best track and field athletes

under the age of 20.

Tese are the Olympians of tomorrow.More than 1,600 athletes from as many as 212 different

countries will arrive in our community and be housed in an

athletes village at selected UO dorms. Tey will be accompa-

nied by another 600 team officials and coaches.

Te UO is working hard to make this event a unique and

memorable experience through several academic connections.

Last fall, the UO instituted a student-ambassador program,

in which more than 100 volunteers with specific language and

cultural competency skills will be utilized to assist visiting athletes

and officials. Te plan calls for a UO student-ambassador to be

embedded with each national federation that attends the meet.On July 18-21, the weekend prior to the IAAF World

Junior Championships, the UO will sponsor an International

Sports Science Symposium on Performance Enhancement

and echnology. Te symposium will bring together ex

from the international sports science community to pr

cutting edge research and conduct panel discussions on thplication of science in todays competitive sports environ

At least one session will be open to the public.

IAAF protocol requires that host countries of its c

pionship events display the flags of all participating me

federations. Due to the distinctive configuration of Hay

Field, UO students in the architecture program were t

with finding new and innovative ways to fulfill that re

ment. Te best ideas will be incorporated into that final d

Te UO Global Studies Institute will install digit

teractive maps of the world on large, touch-screen disdispersed throughout the event venues. Click on a countr

information pops up on that region, plus specific UO exp

research, faculty and students from that area. Te maps w

repurposed after the competition for UO marketing, de

ment and public outreach.

Vin Lananna, UO associate athletic director and presid

rackown USA, said these programs will enhance the o

experience of the worldwide visitors during their stay in Eu

Te World Juniors takes what we do and puts it on a g

stage, he said. Kids from all over the wo rld get to expewhat Hayward Field is all about. What a great message

sending to the youth from 180 countries.g r

C rfC rc

Hundreds of Eugene-area children marched into Oakway Centers courtyard waiving flags from around the woto celebrate the World Junior Championships coming to Hawyard Field.

TRACKTOWN

Hayward welcomes worlds best

Hayward solidies standing as best venue for trackoaches, athletes and

ans support bringing

CAA Championships

o TrackTown USA

When exas A&M track and field coach

t Henry heard that the NCAA O utdoorack & Field Championships would be

ld at Hayward Field on the University of

regon campus through the year 2021, he

ok immediate action.

Henry, now in his 28th season of coach-

g, called his real estate agent.

I wanted to make sure I had somend of property out there, Henry said.

ince Im going to be there for the next

ght years, I might as well invest somellars.

Henry was joking, of course, but it didnt

take away from his belief, one that is shared

by numerous other coaches, athletes and

fans, that the NCAA made the right call

in awarding the NCAA Championships to

rackown USA from 2015 to 2021 last

December.

Te 2014 NCAA Championships werealready slated to be held at Hayward Field

on June 11-14.

Im happy for the people of Eugene,

Henry said. Im happy for the University

of Oregon. I think its well deserved. Its

not something that anyone gave them. Tey

earned it, and theres a difference, in my

opinion.

At this time, Eugene has shown itselfto be the best place to run a track meet in

this country, and my hope is that it remainsgreat. I think it was the right decision by

the NCAA.

Te long-term deal between Oregon and

the NCAA was based on the rich tradition

and history of the sport in rackown USA,

plus the unwavering support and enthusi-

asm shown by the knowledgeable fan base

at Hayward Field, where every performance

is cheered, and not just those by athletes

wearing the O.Besides making the NCAA meet bigger

and better with each successive season, the

eventual goal is to elevate and transform

collegiate track and field, much like the city

of Omaha has transformed college baseball

by turning the College World Series into a

must-see event.

Were excited that Hayward Field will

remain the dream destination for everyDivision I track and field athlete, said Vin

Lananna, UO associate athletic director andpresident of rackown USA. Our plan is

to turn the NCAA Championships into the

hottest ticket in the sport.

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Program aims to convert

amateur runners to

track event attendees

So, exactly what is Run rackown?

Its a celebration of running unlike any

other, and it will happen at the intersection

of two major sporting events in rackown

USA this July the IAAF World Junior

Championships and the Eugene Marathon

and Half Marathon.

Te idea is to bridge the gap between

people who run and people who are track

and field fans. More people participate inrunning in the U.S. than any other sport,

yet track and field remains somewhat of a

niche sport.

In an effort to chip away at that discon-

nect, the Run rackown concept was de-

veloped to bring those two groups together.

Te hope is that the thousands of runners

participating in the Eugene Marathon,

Half Marathon, 5K and 1K will becometrack fans once theyre able to witness the

passion and excitement of a meet at Hay-

ward Field.

Te Eugene Marathon and Half

Marathon begin at 6 a.m. on Sunday, July 27,

which is also the final day of competition for

the IAAF World Junior Championships.

We plan to connect the dots between

little kids that run, top-end competitions

like the IAAF World Junior Champion-ships, and all the various events that hap-

pen leading into the Eugene Marathon,

said Vin Lananna, president of rackown

USA. Its going to be a fantastic weekend.Te six-day IAAF World Junior Cham-

pionships, which showcases the worlds

best track and field athletes under the age

of 20, will be held July 22-27 at Hayward

Field, the first time ever on U.S. soil.

On Friday, July 25, the Health and Fit-ness Expo begins its two-day run at Mat-

thew Knight Arena. Hours of operation are

1-6 p.m. on Friday and 10 a.m. to 6 p.m.

on Saturday.

Tere will be non-stop action at Hay-ward Field on Saturday. Heres the schedule

of events:

Te first race will be the 1K Duck Dash

at 7:45 a.m. Te Run rackown 5K fol-

lows at 8 a.m. Both races feature a 200-me-

ter finish on the track in front of the West

Grandstand at Hayward Field.

Te Oregon rack Clubs youth all-

comers meet (ages 12-and-under) will be

held from 9 a.m. to noon at Hayward Field.Te IAAF World Junior Champion-

ships will showcase seven event finals

during its session from 2:30 p.m. to 5:45

p.m. Te action closes with the mens and

womens 4x100-meter relays.

A one-hour High-Performance profes-

sional track and field meet will be held

from 6-7 p.m. Entries and events have not

yet been finalized, but there will bbest attempt in the 4x800m relay

by a team from Oregon rack C

Te day closes with the You

Championships from 7-10 p.m

three finishers in five events 100

1,500m, long jump and turboj

seven statewide regional compe

vance to the special championsh

Hayward Field. Te Youth Leag

to kids in grades three through eSundays grand finale begins wi

gene Marathon and Half Maratho

Once again, participants will be ab

on the home stretch of Haywar

front of family and friends. Te fi

of the IAAF World Junior Cham

begins at 3 p.m. and ends with t

ceremonies at 5:30 p.m.

g rC rfC rc

Connecting athletes and fans of trackHayward Field gets even greenerhe Olympic Track and

ield Trials earn a gold

medal for sustainability

Te concept of sustainability is deeply

oted in the DNA of rackown USA.

In the past two years, three events at Hay-

ard Field were greenenough to be certifiedthe Council for Responsible Sport.

Te 2012 U.S. Olympic rack & Field

ials received a gold medal, which means

e 10-day event earned 75 percent of the

tal available credits in meeting specificcial and environmental criteria for officialrtification.

In addition, the 2013 University of

regon outdoor track and field season

earned a silver medal, and the 2013 NCAA

Outdoor rack & Field Championships

merited basic certification.

o date, the Council for Responsible

Sport has certified 110 events worldwide:

34 basic certification (45% of total credits);

25 silver (60%); 11 gold (75%); and threeevergreen (90%).

Te goal for the IAAF World Junior

Championships, July 22-27, at Hayward

Field is to achieve evergreen status, the

highest possible ranking awarded by the

Council for Responsible Sport.

We exceeded expectations in 2012,

said Vin Lananna, president of rackownUSA. We will continue to pursue even

greater sustainable measures at all future

events at Hayward Field.

According to Ethan Nelson, Waste

Prevention and Green Building Manager

for the city of Eugene, there are five pillars

of sustainability: planning and communica-

tions, procurement, resource management,

access and equity and community legacy.

rackown USA embraces each of

those areas which, in turn, help strengthen

the local economy, build future capacity

for sustainable events and inspire people

to develop active, healthy and sustainable

lifestyles.

We lead in the nation in responsible

sporting events, Nelson said. Our legacy

is measured not only in kilowatts saved and

tons of waste reduced, but by the accom-plishments of a new generation of youth

participating in sport, physical activity,

personal and community health, and local

volunteering.

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J U N E / J U L Y 2 0 1 4 | O P E N F O R B U S OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

romotions/New Hires

otos appear left to right from top.

Libby Towerhasjoined Asbury Designadvertising agency anddesign consultancyas account manager.Tower brings more

an 20 years experience as an manager,anner and strategist in the public,vate and non-profit sectors.

ww.asburydesign.net

eborah Mersinohas joined Oregonommunity Credit Unionas Chiefarketing Officer and will oversee allpects of marketing and strategicmmunications. Ethan Nelson has been

promoted to Vice President of Lending.www.oregoncommunitycu.org

Pacific Continental BankwelcomesMichael Dunne, public information officer.Dunne will be responsible for publicand media relations nationally and in alllocal markets. The bank also announced

the promotions of Joe Carmichaeltocommercial banking officer; KathrynBruebakerto regional service managerand Halie Henderson to assistantcontroller.www.therightbank.com

Directors Mortgageis pleased toannounce the hiring of Karen Nortonasa Reverse Mortgage Specialist. Karensexperience includes over 30 years inmortgage lending, with the last 10 yearsfocused solely on reverse mortgages.www.directorsmortgage.net

The law firm of GleavesSwearingen LLPispleased to announcethat attorney DanWebb Howardhasjoined the firm. Dan

practices employment law, providinggeneral advice, risk management, andlitigation services to employers. He isfluent in Spanish.www.gleaveslaw.com

The Eugene Family YMCA is pleased

to announce the addition of three newmembers to the Board of Directors:Shannon Poynter, Hey Bayles! farm; JoeCarmichael, Pacific Continental Bank;and Ben Nye, JP Capital Management.www.eugeneymca.org

KPD Insuranceispleased to announcethe followingpromotions: KenPriceto operationsmanager; AlyssaWellerto employee

benefits director and Charlie Vermilyeato account marketing manager II in theEmployee Benefits department.www.kpdinsurance.com

Funk/Levis &Associatesis proudto welcome Joyen

Pendowski, accountmanager, to theirgrowing office.www.funklevis.com

New Horizons In-Home Carehaspromoted Kathileen Wagnerhasbeen promoted to human resourcesassistant manager and Nikki Smartttocommunity relations assistant.www.eugeneinhomecare.com

Angela Andress, Young at HeartBalloon Artowner, recently wona scholarship to attend the WorldBalloon Convention. While at theconvention Andress earned the industrydesignation title of Certified BalloonArtist and worked alongside TeamTaiwan to win 3rd place in the large

sculpture competition.www.UAHBalloonArt.com

Craig Nortjoined Shelas the new of programwill be respprogram su

and support for ShelterCaresprograms, quality and performimprovement, strategic plannnew program development.www.sheltercare.org

Abraham Cjoined the SInsurance team as an specialist. Cbe located

Springfield Gateway Branch.www.selco.org

USINESSNEWS BUSINESSNEWS

Chamber membership has given us the opportunity

to build relationships with other businesses.

Were committed in our partnership with the Chamber

in making this region a great place to live and work.

After all, a community worth living in is a community

worth improving. Wouldnt you agree?

Sheryl BalthropGaydos, Churnside & Balthrop, P.C.

Join the Eugene AreaChamber of Commerce

541-484-131 4 | www. eugenechamber.com


12/15

J U N E / J U L Y 2 0 1 4 | O P E N F O R B U S I OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE

InfoStructure, a provider of voice and dataservices, has acquired Rio Networks, afacilities-based communications company.Scott Hansen and Jeff Rhoden aremanaging partners.www.infostructure.net

Jenette Kane, deanof Lane CommunityCollege ContinuingEducation, DowntownCampus, Titan CourtStudent Housing, and

Cottage Grove Campus, has been namedto the board of the National Councilfor Continuing Education and Training(NCCET). Kane has been with Lane for 10years.www.lanecc.edu

KudosThe Union Pacific Foundationassistsnonprofits in 22 states. Four Eugenenonprofit organizations were selected toreceive grants for 2014: Friends of Trees,St. Vincent de Paul Society of Lane County,Trauma Healing Project, and the WillametteFarm and Food Coalition. To apply for a2015 grant visit www.up.com/aboutup/community/foundation and follow theonline application instructions. Theapplication deadline is August 15, 2014.

Court Appointed Special Advocates(CASA) has received the followingfoundation grants to train and supportnew volunteer advocates: CentralLutheran Foundation ($1,000); HerbertA. Templeton Foundation ($5,000); JuanYoung Trust ($5,000); McKay FamilyFoundation ($10,000); Trust ManagementServices ($10,000); Chambers FamilyFoundation ($20,000); Home FederalFoundation ($2,000); Northwest NaturalGas ($2,500); Serbu Fund of The OregonCommunity Foundation ($30,742); TheAutzen Foundation ($5,000); Trillium

Community Health Plan ($1,000); W.L.S.Spencer Foundation ($1,000); PlumCreek Foundation ($4,000); and WheelerFoundation ($5,000).www.casa-lane.org

BUSINESSNEWS

Innovative ProgramsTaught in an Innovation Buildin

Lane Small Business Development Center101 West 10th Ave., Suite 304 , Eugene, OR 97401

LaneSBDC.coman equal opportunity/afrmative action institution

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration,Oregon Business Development Department, and Lane Community College.

Sign Up for Fall Programs Now!

New Reduced Pricing Call 541.463.6200

Small Business Management

Learn more about how the Eugene Water & Electric Board

can assist your business with financing options including

facility loans, special electric rates for expanding facilities,

and energy efficiency rebates at eweb.org/growthretention

Every dollar counts when growing a

business. EWEB worked with us on

facility upgrades and operating costs

and helped make our expansion possi

Thanks in part toEWEBs programs, ourlocal facility expansionwas a success.

Trillium Community Health Planhasawarded $1 million in TransformationGrants to the following organizations:PeaceHealth Johnson Unit; OregonHealth & Science University Institute onDevelopment Disability; Lane CountyHealth & Human Services; ShelterCare;Trillium Convened CommunityCommittee; Center for FamilyDevelopment; HIV Alliance; LookingGlass Youth & Family Services; and GoodSamaritan Society.www.trilliumchp.com

New MembersWhen you join the Eugene Area Chamberof Commerce, you become part of avibrant and prosperous community ofcreative entrepreneurs, forward-thinkinginnovators and visionary business

leaders. Were pleased to welcomethese new members who have chosen totake advantage of the Chambers tools,resources and expansive network to growtheir businesses.

Acquire Real Estatewww.acquirealestate.com

Agate Alleys Laboratorywww.agatealleylaboratory.com

Benefitmallwww.benefitmall.com

Billy Macs Bar & Grillwww.billymacsgrill.com

Comfort Keepers #970eugene-970.comfortkeepers.com/

Decor~N More

Deus Machine LLCwww.deusmachine.com

EconoLodgewww.EconoLodgeEugeneOr.com

Eden Advanced Pest Technologieswww.edenpest.com

Imagine Solutions For Businesswww.goimagineusa.com

Lithia FIAT of Eugene

www.lithiafiateugene.com

Continued on Page 25

BUSINESSNEWS


13/15

J U N E / J U L Y 2 0 1 4 | O P E N F O R B U S I

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ee Lashwayiness Formation, Transactions, and Securities Compliance Attorney

[email protected]

Lee regularly assists business owners withbusiness formation, transactions, andsecurities law compliance (capital formation).He also represents issuers in sales of warrants,convertible notes, and equity interests.

As a long-time Eugene resident and attorney,Lee is excited about being part of HLGRsexpanding business law practice in theregion - helping facilitate growth and successof Oregon businesses.

ck Larsoniness & Estate Planning Attorney

[email protected]

Rick has over 30 years of experience andis well regarded in the Eugene community.He regularly assists clients with all aspectsof estate planning and his business practiceincludes the formation (or restructuring)of businesses, nancial transactions, andcommercial leasing.

Decisions about structuring your companyor creating a will or estate plan are someof the most challenging choices a person

face, Rick said. I enjoy alleviating my clients concerns around thesecesses by helping them articulate their goals and developing legaluments that achieve their desired outcomes.

aden Francisco, Jr.iness & Estate Planning Attorney

[email protected]

Vadens practice focuses on business andaviation law, as well as estate planning andveterans benets. He regularly advisesclients in a variety of industries regarding theformation of business, succession planning,contracts and agreements, and other legalbusiness transactions.

As a former business owner and manager,Vaden brings a unique perspective to hispractice of the law and is truly passionateabout helping businesses and individualssucceed.

BUSINESSNEWS

Lyoness

www.lyoness.net/us/

McKenzie Commercial Contractors,Inc.www.mckenziecommercial.com

Northwoods Property Managementwww.northwoodspm.com

Oregonian Media Groupwww.oregonianmediagroup.com

Peak Mortgagewww.peakmtg.com

PH-Plume Red & Heritage Dry Goodswwww.plumered.com

Reign Inc.www.reign-inc.com

Rural/Metro Ambulancewww.ruralmetroeugene.com

Science Factory Childrens Museum &Exploration Domewww.sciencefactory.org

Sterling Graphics, Inc.www.sterlingdisplaygraphics.com

Structures Plus

Swedish Engineering Westwww.swedishwest.com

Tannerite Sports LLCwww.tannerite.com

UnitedHealthcarewww.unitedhealthcare.com

Urban Waxxwww.urbanwaxx.com

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Business News covers promotions,hires, awards, business giving andbusiness news. E-mail items [email protected].

EugeneAreaC rfC rc


14/15


his issue of Open for Business highlights the important role that track and field plays in our

regional economy.

2014 will be the biggest year yet in a remarkable run for the sport in our community. In

addition to the Oregon Ducks regular-season competitions, our region will play host to the

annual Prefontaine Classic May 30-31, the NCAA Outdoor Championships June 11-14, the U.S. junior

championships July 5-6 that will coincide with the Eugene Marathon and then the 2014 World Juniors

Championships July 22 - 27. A remarkable

accomplishment by the combined forces of the

University of Oregon, racktown USA, ravelLane County, Lane County and a host of pivotal

public and private partners.

Beyond its many contributions to the regions

brand and civic self-esteem, track and field is a

growing economic force. A limited summary of the

positive financial influence includes:

e economic impact of the 2008 Trials was

about $28 million, and more than $31 million in

2012 after more seating was installed at Hayward

Field.

Each of the eight years of the NCAA

Championships will generate an estimated $6.5 million in local spending a total of $ 52 million.

e 2014 IAAF World Junior Track & Field Championships have been estimated to have $50 million

economic impact within the region.

In order to secure the NCAA Championships, ravel Lane County and the Eugene Area Chamber of

Commerce were asked to support the regions proposal. Our organizations commitment involved raising

funds from the local business community over the next seven years to support the effort. Tis is an ambitious

commitment, yet one we believe is important to support the outstanding work that is being undertaken here

in our community. Over the coming months well be reaching out to businesses to enlist their support forthis important endeavor.

John F. Kennedy once said, Tings do not happen. Tings are made to happen. Te business community of

Eugene/Springfield has the opportunity to provide critical support to the efforts that are being made to make

things happen in track and field and its connection to the image and economic prosperity of the region.

LAST CALLBY DAVE HAUSER

Eugenes biggest yearin a remarkable sport

EugeneAreaC rfC rc

Nonstop flights resumeJune 7, 2014

Aloha Honolu


15/15

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Open For Business magazine - June/July 2014

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Transcript of Open For Business magazine - June/July 2014