Open For Business Magazine - June/July 13

FOR BUSINESS

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THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATiNG…PROMOTiNG…iNFORMiNG BUsiNEss

VOLUME 12, issUE 3UsA $3.95

CANADA $6.95

What’s the buzz

about?Powerful and cost-effective

Business eXPo marketing

10 tiPs to get Your Business started witH social media

2 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

FEATUREs

6 New sandwich shop makes them the

way mom would – if she had the time.

9 Rick Dancer offers tips on building

genuine relationships for your business

through social media.

10 Ten ways to get your business

started with social media.

17 Chamber specialty programs

offer networking

opportunities.

COLUMNs/ DEPARTMENTs

5 CHAMBER@WORK

18 BUsiNEss NEWs

22 FOOD FOR THOUGHT

ADVERTisER iNDEX

Publisher

David Hauser, CCE

Editor

Susan G. Miller, Director of Publications & Information Systems

Eugene Chamber Executive Committee

Sheryl Balthrop, Chair Gaydos, Churnside & Balthrop PC

Ann Marie Mehlum, Chair-Elect Summit Bank

Marvin Re’Voal, Past-Chair Pacific Benefit Planners

Cathy Worthington, Treasurer Worthington Business Services

Advertising

Eugene Area Chamber of Commerce 541.484.1314

Design/Layout

Asbury Design 541.344.1633

Printing

TechnaPrint, Inc. 541.344.4062

Eugene Area Chamber of Commerce

1401 Willamette St. Eugene, OR 97401

541.484.1314

www.Facebook.com /EugeneChamber

Open for Business: A publication of the Eugene Area Chamber of Commerce (USPS-978-480).

Open for Business is published bimonthly by the Eugene Area Chamber of Commerce in February, April, June, August, October and December. Circulation: 3,800.

Open For Business © 2013

The subscription price is $25, included in membership. Periodicals Postage Paid at Eugene, OR.

POSTMASTER: Send address changes to Eugene Area Chamber of Commerce, P.O. Box 1107, Eugene, OR 97440-1107

FOR BUSINESS

JU

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THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATiNG…PROMOTiNG…iNFORMiNG BUsiNEss

VOLUME 12, issUE 3UsA $3.95

CANADA $6.95

What’s the buzz

about?Powerful and cost-effective

Business eXPo marketing

10 tiPs to get Your Business started witH social media

ON THE COVER >>

12 The Business to Business Expo is

a great way for small businesses

to market themselves and network without

breaking the bank or getting overshadowed

by multinational corporations.

15 With the Eugene Area Chamber of

Commerce Business to Business

Expo approaching, veteran businesses offer

their advice to help exhibitors get the most

out of the event.

Illustration by Charlotte Cheng, Asbury Design www.asburydesign.net

contentsJ U N E /J U LY 2 0 1 3

7 Arts and Business Alliance17 Chambers Productions/KEZI4 Energy Trust of Oregon19 Evergreen Roofing23 Eugene Airport21 Eugene Water & Electric Board

8 Hershner Hunter, LLP7 Home Federal Bank2 Isler CPA24 Kernutt Stokes11 McKenzie-Willamette Medical Center

14 Oregon Community Foundation 2 Pacific Continental Bank18 Servicemaster Commercial Cleaning20 Sitttner & Nelson18 Summit Bank

19 University of Oregon16 Willamette Angel Conference

$PAC-068_Lend-EUGENE_EugChamb-OpenforBusiMag_4C_7.375x4.8125_Jun-July2013.indd 1 4/24/13 3:04 PM

J U N E /J U LY 2 0 1 3 | O P E N F O R B U S I N E S S 5

C H A M B E R @ W O R K

the eugene chamber Helps entrepreneurs turn ideas into action!

The Eugene Chamber’s SmartUps

Pub Talk program has had a busy

start in 2013! Mike Coughlin, local

entrepreneur and serial investor,

spoke to a packed house about his

experiences in business highlighting

successes while speaking openly

about mistakes/failures. Building

upon that momentum, SmartUps

hosted the ever popular speed pitch

riot event helping a local company

gain access to the fifth-annual

Willamette Angel Conference.

Finally, Oakshire Brewery Founder/

CEO Jeff Althouse spoke to a full

room of homebrew moonlighters

and general beer fanatics about the

joys and challenges of owning a

growing brewery. SmartUps delivers

usable content and networking

opportunities for anyone with an

entrepreneurial spirit.

www.smartups.org Penny sabath, celebrations by Penny; michael coulbourne, state farm insurance and kristin short, Pacific continental Bank enjoy getting to know each other through the connect for lunch program.

shining examples of excellence in education

Creative, passionate, inspiring,

tireless…just a few words used to

describe the educators honored at

this year’s “A Champion in Education

Awards”.

Twelve winners were announced

from the 143 nominees. Winners

represented volunteers, classified staff,

teachers and administrators at the

Eugene, Bethel and Springfield school

districts.

Thanks to the generous donation

made by Oregon Community Credit

Union, each ACE Award winner’s

school received a $1,000 monetary

award for a project or program in

their school. Over the last eight

years, thanks to the support of local

businesses sponsoring the program,

the ACE Awards have provided $96,000

in financial support to schools.

www.theaceawards.org

You make smart business decisions every day. Make another one by improving your business’s energy efficiency. You’ll reduce energy costs, which will have a big impact on your bottom line. From food service equipment to heating your building—if you use natural gas, we can help. Energy Trust of Oregon offers technical assistance and cash incentives to help you save money now and save energy and money for years to come.

Manage energy Like you Manage your Business

+Take control of your energy costs. Visit www.energytrust.org/business or call 1.866.368.7878.

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ETO_2013_Open4Biz_Ad_v3.indd 1 5/7/13 4:40 PM

connect for lunch makes networking easy

Over the course of the past year, Eugene Chamber members created and

deepened up to 100 new business relationships in private, relaxed, face to

face meetings without making cold calls, or handing out a single business

card in advance. This was due to the ease and simplicity of the Chamber’s

Connect For Lunch program. Participants in the Connect For Lunch

program simply responded if they were available each week for an intimate,

private lunch that’s arranged with a maximum of four Chamber members.

That’s all they had to do! Connect For Lunch did the rest by arranging the

groups and making the restaurant reservatio ns. On the appointed days, the

groups met and spent a relaxing hour getting to know one another.

winners of the 2013 ace awards took home a $1,000 monetary award for a project or program in their school.

6 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

S M A L L B U S I N E S S S P O T L I G H T

a fresh sandwich option Not Your Mom’s Sandwich Shop roasts their meats on-site and makes their own salads, soups, dressings and bread from scratch

The moment you walk through the

doors of the new sandwich shop at 150

Shelton McMurphey Boulevard, you

realize you’re not in a typical sandwich

shop. The open kitchen and smell of

fresh bread and roasted meats immedi-

ately makes your mouth water.

As you strike up a conversation

with the couple behind the counter,

you discover you’re speaking directly

to the owners, husband and wife team

Dave and Nicole Stanley. The Stanleys

welcome you as they whip up fresh

sauces and dressings to complement

the unique menu of sandwich combi-

nations, and as you look around, you

notice there isn’t a freezer, microwave

or deep fryer in sight.

This is how your mom would have

made your sandwiches – if she ever

had the time. With that idea in mind, the

Stanleys opened Not Your Mom’s Sand-

wich Shop (NYMSS) to give customers

an alternative to packaged cold cuts and

tired combinations. Instead, the Stan-

leys roast their meats on-site and make

all of their own salads, soups, dressings

and bread fresh and from scratch.

“We take pride in everything we

offer and we want every customer to

be a repeat customer,” explains Nicole.

“We ensure that by making unique,

wholesome food in-house so that once

someone tries it, they’ll be back!”

NYMSS is not only a good steward of

your stomach, it’s a good steward of the

environment. The Stanleys are com-

mitted to minimizing the shop’s waste

and are RE:think certified.

The shop is equipped with seven

different disposal containers for food

waste, recyclables and compostable

items to prevent unnecessary waste.

NYMSS only fills one household-sized

trash can with garbage each month,

thereby “saving the world one trashcan

at a time,” they say.

Not Your Mom’s Sandwich Shop is

open Mon-Fri from 11 a.m. to 5 p.m., but

they are also available after hours and

on weekends for catering and special

orders.

For more information, visit www.

nymsandwichshop.com or call 541-

357-4581.

Husband and wife team dave and nicole stanley whip up fresh sauces and dressings to complement the unique menu of sandwich combinations.

Eugene AreaChamber ofCommerce

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looking under the hood or kicking the tires.

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bank that works for us. That is why we

depend on Home Federal Bank. They

take the time to really look at what we

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J U N E /J U LY 2 0 1 3 | O P E N F O R B U S I N E S S 9

The key to social media is providing genuine opportunities for people to engage with you

The prevalence of social media has

grown such that ignoring it is no longer

an option for businesses. Yet even many

who already have a Facebook or Twitter

page are unsure how to develop an ef-

fective social media presence. While

there are thousands of blogs, publica-

tions and companies out there that offer

advice and help, local storyteller Rick

Dancer says the trick to good social

media is actually pretty simple.

“Just be a human being!” he said.

Dancer, owner of Rick Dancer Media

Services and producer of “Rick Dancer

TV,” a television magazine show on

KEVU, likens social media to a Cham-

ber Greeters meeting. “It’s a chance to

network and market yourself, but more

importantly, it’s an opportunity to de-

velop relationships while you do it,” said

the former KEZI news anchor.

As with any relationship, Dancer

said, the key to creating genuine con-

nections through social media is to

provide opportunities for people to

engage – with you, each other and your

business. “I think the biggest mistake

most people make in social media is to

only post things about their businesses,”

he said. “The truth is, you’re never going

to engage people if the only things you

post are new product announcements

and sales. Those things have a place in

the mix, but if you want people to really

interact, you have to mix it up.”

Dancer, whose company offers a full

range of communications services, said

he follows the very advice he gives his

clients: he creates and follows a plan

that calls for an eclectic mix of business,

personal and community information.

“It doesn’t have to be an intrusion on

your privacy – but sharing your per-

spective on a variety of topics shows

that you’re involved in the community

Continued on page 11

S O C I A L M E D I A

rick dancer says social media is a chance to network and market yourself, but more importantly, it’s an opportunity to develop relationships while you do it.

Building better connections

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The answer is one. Or as many of us as you need to meet your objectives.

At Hershner Hunter you will have direct, efficient access to

an individual attorney in one of our many specialized practice

areas or——if and when you need it——draw on the breadth and

depth of the resources of one of the area’s largest and most

respected business law firms. Small start-up? Growing area

employer? Multi-national corporation? Whatever your needs,

large or small, we practice law the way you do business:

with the big picture in mind and an eye to the bottom line.

Keep going and keep growing. And leave your legal issues to us.

541-686-8511www.hershnerhunter.com

How many lawyers does it taketo achieve your goals?

J U N E /J U LY 2 0 1 3 | O P E N F O R B U S I N E S S 1 11 0 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

Ten tips for your business to consider before you begin

By Steven Asbury

Social media can be the best re-

turn on investment for your publicity

budget. Facebook, Twitter and Pin-

terest have become word-of-mouth

promotion taken to levels previously

only seen in large-budget advertising

campaigns.

Consider if Facebook were a coun-

try, it would be the third-largest in the

world. And social media is now the

No. 1 activity on the Internet. The

power of social media to get your

message to potential customers is

impressive.

But how do you get started? Here

are some tips for small businesses who

are ready to test the waters.

1. Think strategically, not emo-

tionally. Start by assessing your goals

and deciding whether social media

is the right tool to achieve them. Like

any marketing tool, there should be

a goal, as well as an objective that is

specific, trackable and achieveable.

Be sure to consider the risks of social

media (e.g., amplified public criticism)

and determine whether you are com-

fortable moving forward.

2. identify your audience and

best practices. With your goals in

mind, identify your key audiences

and the major social media channel(s)

they use. Find out about best practices

for managing the channel(s) you’ve

selected. There is a body of knowl-

edge about good content creation

and measurement for each channel.

You can also read about social media

etiquette, such as thanking people for

sharing your content.

3. Don’t bite off too much at

first. Start by choosing one or two

channels based on the demographics

of your key audiences. Is your audi-

ence on Facebook or Twitter? Pinterest

or YouTube?

4. identify influencers on those

channels. Listen to conversations and

establish a reading program to stay up-

dated with online conversations. Feedly.

com is an aggregator that can be used

to create your daily reading list. Through

it, you can subscribe to the key blogs in

your industry. Similarly, you can estab-

lish a VIP list through HootSuite, Tweet-

Deck or Seesmic that will show you a

list of tweets from the most important

people you follow on Twitter.

5. Don’t be afraid to get help in

the beginning. Some advertising and

public relations agencies specialize in

social media campaigns, consulting,

and management. They can provide

help getting started or ongoing man-

agement of your social media.

If you hire an agency, make sure

they have solid experience in social

media and check references.An agen-

cy can also help you promote your

social media and make sure elements

like your Facebook cover photo are

professionally designed and fit your

brand strategy.

Continued on next page

S O C I A L M E D I A

getting started with social media

Continued from page 9

and care about somthing more than sales,” he

said.

The goal, he said, isn’t to make direct sales.

“It’s not just about driving people to my busi-

ness, it’s about engaging people in my life.

Then, if and when people need video produc-

tion or social media help, they’ll be more likely

to come to me because we already have that

relationship and they know and trust me.”

Dancer, who has more than 15,000 follow-

ers on numerous social media sites and more

than 110,000 impressions each month, said

maintaining an active presence on social me-

dia does take time and effort. “You have to give

people a reason to come to your page, and to

do that, you have to really know yourself well

and be willing to put it out there. It’s a unique

opportunity to engage people in your story.”

To connect with Dancer, visit rickdancer.

com or rickdancer.tv and click on his Facebook,

Twitter and YouTube links.


Continued from page 10

6. Write internal and external

social media policies. Internal poli-

cies encourage employees to spread

the word about what you’re doing

through their own social media use

and also establish what is not allowed.

External policies are placed on social

media channels such as Facebook

fan pages and blogs. They estab-

lish the rules regarding comments

and deletion. A free e-book on this

topic can be found at http://davefleet.

com/2009/10/corporate-social-me-

dia-policies-ebook/

7. start an account and begin

posting. Make sure your presence

incorporates your company’s brand

and logo. Make sure your posts in-

clude engaging content and visuals.

8. Follow. Once you have ap-

proximately 10 good social media

posts on each channel, start following

other people. They will examine your

profile when deciding whether to fol-

low back, so it’s important that you

establish a good trail of content before

reaching out to others.

9. Promote. Add your social

media links to your website and all

communications materials. Encour-

age employees to add the links to their

email signatures. Promote the social

media accounts through in-person

communication and events.

10. Evaluate. Conduct research

to evaluate your social media at

least twice a year and compare your

social media performance against

the performance of one to three

competitors.

Steven Asbury is owner of Asbury

Design advertising in Eugene. Visit

asburydesign.net or follow him on

Twitter @stevenasbury.


The 30-Minutes-or-Less E.R. Service Pledge.

because You have better things to do than wait around an e.r.

Emergency medicine is about three things: compassion, skilled care and speed. You’ll find these at McKenzie-Willamette Medical Center. The experienced E.R. physicians and the entire team are committed to working diligently to have you initially seen by a clinical professional* within 30 minutes of your arrival. For more information, visit McKweb.com.

McKweb.com *Clinical professional is defined as a physician, physician assistant or nurse practitioner. If you are experiencing a medical emergency, call 911.

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You don’t have to be a large corporation to get rewards from the Business-to-Business Expo

Big

benefits

2013 BUsiNEss TO BUsiNEss EXPO

When: Thursday,

October 24 from

4 p.m. to 7:30 p.m.

Where: Lane Events

Center.

Booth registration

opens: June 10.

For information on

exhibiting, attending

or sponsoring the

show, please contact

Beth Tassan

betht@eugene

chamber.com

or 541-242-2356.

Small businesses often think trade

shows are out of their league. Visions

of enormous consumer electron-

ics and car shows convince many a

small company that the exhibit hall is

too lofty a goal. But Carol Marusich,

O.D., says the Eugene Area Chamber of Commerce’s

Business to Business Expo is a great way for small

businesses to market themselves and network with-

out breaking the bank or getting overshadowed by

multinational corporations.

“The Expo is a fantastic opportunity to talk about who

you are and what you do,” said Marusich. Her company,

Lifetime Eye Care, has exhibited at the Expo for the past

nine years. The practice provides comprehensive

eye care and specializes in vision therapy such as de-

velopmental therapy, rehabilitation and sports vision

enhancement.

Marusich said the Business to Business Expo pro-

vides an ideal platform to educate people about Lifetime

Eye Care’s unique services.

“Most people think ‘optometrist’ and think of their

annual eye exam, but aren’t really aware that we offer

much more. The format of the Expo allows us to talk to

people about a wider range of our services than we’d

business

for small

carol marusich, o.d. and robin Bautista, o.d., at lifetime eye care have seen the benefits of the Business to Business expo.


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How to make your booth stand out and attract potential customers

As the veteran presenting sponsor

of the Eugene Area Chamber of Com-

merce Business to Business Expo, SAIF

Corporation’s Dave Castillo has a lot of

advice to help exhibitors get the most

out of the event.

“Start planning early,” said Castillo,

regional operations director of SAIF.

“There are a lot of exhibitors, so register

early, pick a good location and start

thinking of creative and fun ways to

make your booth stand out and attract

people.”

He also stresses the importance of

staffing to meet the needs of a broad

spectrum of attendees. “Your booth

should have a good cross-section of

company representatives, not just your

marketing staff. Including people from

across your company gives you the

opportunity to provide more specific

answers to a wider variety of questions

and connect with attendees who repre-

sent different departments and interests

in their organizations.”

But Castillo’s most important tip?

“Wear comfortable shoes.”

Indeed, with more than 160 exhibi-

tors expected to fill the main hall of the

Lane Events Center, attendees can ex-

pect to cover a lot of ground in just a few

hours. “It’s the feature business expo

in the Willamette Valley,” said Castillo,

whose company has sponsored the

event for 15 years.

“In terms of exposure, it’s hard to

beat,” Castillo said of the Expo, which is

attended by more than 1,200 business

professionals from Lane County and

throughout the Willamette Valley. “It’s a

great way for companies in a variety of

industries – from insurance to catering,

health care to banking and marketing

to nonprofit organizations – to show-

case new products, services and tech-

nologies. The awareness you gain in a

single afternoon makes it an extremely

efficient way to market yourself.”

SAIF has tracked numerous sales

back to their participation in the event,

said Castillo, but he adds that the Expo is

more than just a platform for showcas-

ing your offerings. “It’s an unparalleled

networking opportunity,” he said. “A lot

of people hear ‘business-to-business’

or ‘trade show’ and think this event is

all about making sales, but it’s not; it’s

about making genuine connections

with your existing and potential cus-

tomers and partners.”

As an example, Castillo recalls an

interaction he had at the 2009 Expo in

which he ran into a former customer.

An issue the year prior had caused the

previously long-term customer to move

his company’s business elsewhere. A

passing ‘hello’ in the exhibit hall led to a

30-minute conversation in which they

were able to repair the relationship.

“In that brief face-to-face meeting,

we were able to talk our way through

the issue that had caused him to leave

and communicate our desire to better

understand and address his needs. The

conversation didn’t just help us regain

his business, it helped us learn how we

could improve service to all of our cus-

“in terms of exposure, the Business-to-Business expo is hard to beat.”

– dave castillo saif corporation

saif corporation’s dave castillo has has tracked numerous sales back to his company’s participation in the Business-to-Business expo.

ever be able to in an advertisement,” she

said. “And, because we’re talking face-to-

face, we’re able to address the individual

needs and interests of each attendee. It’s like

an extremely well-attended alternative to

hosting an open house!”

Robin Bautista, O.D., joined Marusich at

Lifetime Eye Care last year and added that

interacting with other exhibitors and at-

tendees helps him hone his own message

and communications skills. “Being able to

get feedback in real time is invaluable. It’s

helped us better communicate our value

to people not only on the exhibition floor,

but also in the office and in other types of

marketing.”

He also said that in addition to generating

leads and marketing their services, the Expo

gives his company a chance to gather busi-

ness intelligence. He said, “It allows us to see

what other businesses out there are doing

and how they’re marketing themselves.”

“Even if we don’t have a direct competi-

tor in the room, when someone takes a new

approach to presenting their company, has

a really engaging activity in their booth

or is introducing an innovative product, it

inspires us to be more creative in all aspects

of what we do,” said Bautista. “That creativity

keeps us energized and ensures that we’re

able to meet our patients’ expectations.”

Burch’s Shoes was a first-time exhibitor at

the 2012 Expo, and the store’s manager, Sarah

Alvarado, said the local business presence

at the show makes it one of the most useful

networking events of the year. “It’s really a

celebration of businesses in our community,”

she said.

“There are competitive local businesses

that are capable of providing the goods and

services we all need without resorting to big

box stores. The Expo gives us the chance to

connect, support one another and talk about

how we can improve the outlook for the en-

tire business community,” she said.

Although the Expo is billed as a business-

to-business event, Alvarado said it’s as ben-

eficial for consumer-focused businesses as

B2B companies. “Businesses are just groups

of people, and the Expo is an opportunity

to make connections with people who’ve

never heard of us and strengthen the con-

nections with our existing customers,” she

said.

“Word of mouth is still the most valuable

marketing tool out there. If five people who

never heard of Burch’s or don’t know much

about us leave the show understanding

that we’re a full-service independent shoe

store, it’s worth it. The next time one of their

friends mentions needing new shoes or a

repair, they’ll be more likely to refer them to

us,” she said.

“The more we get ourselves involved in

the community, the more we’ll be remem-

bered in a positive way, and the Expo is one

of the best ways to get engaged.”

Burch’s shoes store’s manager, sarah alvarado, says the local business presence at the Business to Business expo makes it one of the most useful networking events of the year.

B U S I N E S S T O B U S I N E S S E X P O

veteran business share tips for success


OctOber 24, 4 - 7:30 p.m. Lane events centerregistration opens June 10. call 541-242-2356 or email [email protected] to register!


B U S I N E S S N E T W O R K I N G

find a program that fits your business Creating a healthy local economy and

supporting local businesses are at the core

of the Eugene Chamber’s mission. The

Chamber understands the value of qual-

ity networking and offers a wide variety

of networking programs for members to

build their business by connecting and

supporting one another.

There is a Chamber networking pro-

gram to fit the needs of the diverse mem-

bership of the Eugene Chamber, including

specialty programs such as:

Women Business Leaders. For women

business owners, or those in top manage-

ment positions, the Chamber’s Women

Business Leaders program provides a forum

for participants to advise and support one

another while learning about new strategies

designed to help them in business.

Young Professionals Network. Those

in the early stages of their careers will find

the Young Professionals Network to be a

supportive environment for learning how

to build their book of business. Profession-

als under the age of 40 gather monthly to

connect and support one another in their

endeavors, develop themselves personally

and professionally and gain awareness of

their community.

Latino Business Network. Lane

County’s Latino population continues to

grow at a fast rate and for the past eight

years, the Chamber’s Latino Business Net-

work has been providing a place for Latino

business professionals to build relation-

ships among their peers and identify new

opportunities for business partnerships

within the community.

The Eugene Chamber also facilitates

two convenient networking programs

during the work day. Connect For Lunch

offers members the opportunity to get

to know two or three other members in

greater depth during a relaxed lunch meet-

ing away from the office. The Chamber

acts as “match-maker” to give people the

chance to connect without cold-calling

other members. For people interested in

larger networking opportunities, Eugene

Greeters gathers 80-90 diverse business

professionals at a weekly morning meet-

ing. Greeters meetings feature brief intro-

ductions, testimonials and interviews that

allow attendees to learn more about each

other and their community as a whole.

Visit the Eugene Chamber website at

www.EugeneChamber.com for more infor-

mation on how you can get involved and

check out the online calendar for dates and

times of upcoming networking events.



Thank You to our sponsors!

tomers,” he said.

To Castillo, the interaction ex-

emplified the value of the Expo.

“There really isn’t any other event

or marketing channel that provides

the same opportunity to develop

and strengthen your business rela-

tionships,” he said. “We absolutely

recommend it as a fun way to gain

exposure for your business and

network with your peers in the

Chamber and the greater commu-

nity.”

The Eugene Chamber will host

the 2013 Business to Business Expo

Thursday, October 24 from 4 p.m. to

7:30 p.m. at the Lane Events Center.

Booth registration opens June 10.

For information on exhibiting, at-

tending or sponsoring the show,

please contact Beth Tassan at

[email protected] or 541-

242-2356.

sHowing off wHat You’ve got!

Exhibiting at the Business to Business

Expo is a great way to show people who

you are and what you do. So how do you

make the standard square space, one

table and two chairs rock without blowing

your budget? here are some great tips for

making your booth shine for under $250.

1. hang a sign – a banner to hang at the

back of your booth or a cut-out of your

logo will catch attention and help people

identify you.

2. Add some color – a table cover with

your logo is great, but if that’s not in the

budget, just add a regular cloth in one of

your brand colors.

3. Business cards, brochures and flyers –

bring lots of printed materials to hand out.

4. A poster for the table – create and

mount a poster or two of your most

important products or services.

5. Container for business cards – you

want to be able to follow up with your

visitors after the show. Provide a container

for all those cards you’ll collect.

6. Promotional giveaways - strategic use

of promotional items can enhance your

visibility.

7. Bring some help – don’t miss out

on great prospects because you’re

overwhelmed. Bring extra staff to make

sure all your visitors get personal attention.

8. Dress for success – wear one of

your brand colors or a shirt with your

logo. it looks good in the booth and

helps advertise your company as you

walk around the expo hall. And, wear

comfortable shoes!

The Expo gives you a unique chance to

talk directly to your potential customers

and get feedback in real time. Plan ahead

to make the most of the opportunity, and

have fun with it!Eugene AreaChamber ofCommerce


PROMOTiONs/NEW HiREsPhotos appear left to right from top

PiVOT Architecture

congratulates principal

architect Bill seider, who was elevated to the

prestigious College of

Fellows of the American

Institute of Architects

(AIA).

www.pivotarchitecture.com

Mercedes-Benz of Eugene has hired Ron Gibson as new car sales manager. Ron has 16

years experience in the automotive industry.

www.mbeugene.com

Luvaas Cobb is pleased

to announce that Janice E. Hatton has joined the

law firm as a partner. Ms.

Hatton will continue to

practice in the areas of

estate planning, elder

law, probate and trust estate administration,

guardianships, conservatorships and

Medicaid planning.

www.luvaascobb.com

CAWOOD has hired Nathan Cawood as operations director and promoted Lindsey Kate McCarthy to account executive.

www.cawood.com

Kim scofield has been

promoted to loan

operations officer at

summit Bank. Kim is a

native Oregonian and has

worked in the banking

industry for more than

thirty years.

www.summitbankonline.com

sapient Private Wealth Management has hired

Casia Chappell as a

client services associate.

Casia works closely

with Sapient advisors

to provide clients

exceptional customer service while assisting

in the implementation of investment plans.

www.sapientprivatewealth.com

B U S I N E S S N E W S

Pacific Continental Bank recently announced

the following promotions: Eve Greenman to

vice president, items processing manager and

Halie Henderson to senior staff accountant.

www.therightbank.com

Home Federal Bank is

pleased to announce that

Ruthie Bando has joined the

bank as merchant services

officer. Bando is responsible

for the solicitation and sales

of bankcard processing

services to merchant accounts in Western and

Southern Oregon.

www.myhomefed.com

The following have joined

Oregon Medical Group: Joe Russell, PA-C, physician

assistant at the Country

Club Medical Center

(Endocrinology); Michelle stowe, PA-C, physician

assistant at the Garden Way Medical Center

(Family Medicine & Wellness); and Patrick Dahl, PA-C at West Eugene Medical Clinic (Family

Medicine & Wellness).

www.oregonmedicalgroup.com

The Board of Directors of

the Eugene symphony is

pleased to announce that

California native Ness Zolan

has joined the Association

as its new general manager.

Zolan, who begins his new

position on July 1, 2013, succeeds Chris Collins,

who became the executive director of the

Children’s Chorus of Greater Dallas in January.

www.eugenesymphony.org

Brandi Otterstrom

has joined serviceMaster Commercial Cleaning as marketing

generalist/customer

service

representative.

www.smcommercianclean.com


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Better health by design—part of the UO’s mission to improve the future for our community and the world.

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EO/AA/ADA institution committed to cultural diversity.


Travis Brooke was

recently promoted to

occupational health

manager by Cascade Health solutions. In his

new position, Brooke

facilitates patient care

and continues to work with employers on

the prevention and management of work-

related health issues, as well as education

and consulting on occupational health.

www.cascadehealth.org

The Arts and Business Alliance of Eugene

(ABAE) has promoted

Karen Rainsong to

managing director.

Rainsong advanced

from outreach and

technology coordinator for the Eugene A

Go-Go website. She is an established artist,

entrepreneur and community organizer and

is excited to help ABAE advance its mission

of being a catalyst for dynamic partnerships

between the arts and business sectors.

www.artsandbusinesseugene.org

Matt Dompe, former director of corporate

sales and play-by-play broadcaster, has

been promoted to assistant general

manager for the Eugene Emeralds.

www.emeraldsbaseball.com

Jim McQuiston, Mike Davidson, steven Bergman and Justin samudio (not pictured)

of isler CPA, recently

became licensed certified

public accountants.

www.islercpa.com

Feeney Wireless is

pleased to announce the

appointment of John

Nepute as chief financial

officer. Nepute will work

closely with the Feeney

team as they navigate

the rapid growth of the company.

www.feeneywireless.com

Cari Garrigus began

her new job as

executive officer at the

Eugene Association of

REALTORS.

www.eugenerealtors.org

Business News

Jan Lehman, Can the Clutter®, expanded her

business operations into

the Minneapolis, Minn.

area in June. Can the

Clutter® will maintain

a physical presence

in the Eugene area through its team of

organizing professionals and Lehman will

stay connected virtually.

www.cantheclutter.com

Oregon’s Health COOP has been granted a

license to sell health insurance by the Oregon

Insurance Division. The license—an Insurer’s

Certificate of Authority from the office of

the Oregon Insurance Commissioner—will

allow the new nonprofit health insurance

company to begin enrolling Oregonians in its

health insurance plan October 1 for coverage

effective January 1, 2014.

www.orhealthco-op.org


Business News covers promotions,

hires, awards, business giving and

business news. E-mail items to

[email protected].


New Members

When you join the Eugene Area Chamber

of Commerce, you become part of a vibrant

and prosperous community of creative

entrepreneurs, forward-thinking innovators

and visionary business leaders. We’re

pleased to welcome these new members

who have chosen to take advantage of the

Chamber’s tools, resources and expansive

network to grow their businesses:

Affordable insurance solutions(503) 869-0252

Burrito Amigoswww.burritoamigos.com

Complete services Window Cleaningwww.complete-services-window-cleaning.net

Credit Concepts, inc.www.creditconcepts.com

Eagle Vision Advisors, Corp.www.EagleVisionAdvisors.com

ECONorthwestwww.econw.com

Gallery at the Watershedwww.tgatws.com

Home Ground studio LLCwww.homegroundstudio.com

in Your Homewww.IYHUSA.com

interVision Mediawww.intervisionmedia.com

Kipsters Gymnastics, Dance & Fitnesswww.kipstersgymnastics.com

Ladies Biotech Corporationwww.ladies.com.tw

M3Maintenancewww.m3maintenance.org

Regional Dryer Vent Cleanerswww.dryer-vent-cleaner.info

Rick Dancer Media services LLCrickdancer.com

sandra’s Chairwww.sandraschair.com

straight Line Auto Bodywww.straightlineautobody.net

TrackTown UsAwww.gotracktownusa.com

Turell Groupwww.turellgroup.com

Wayback Burgers(541) 654-5293

Wild Birds Unlimited of Eugenewww.eugene.wbu.com

Xs Mediawww.xsmediatech.com

For updates on the Eugene Chamber

and its members, remember to check

www.facebook.com/EugeneChamber.


2 2 O P E N F O R B U S I N E S S | E U G E N E A R E A C H A M B E R O F C O M M E R C E

The Eugene Area Chamber of Commerce not only works

to strengthen the local economy, now there is statistical

evidence that supports the value of chamber membership.

In a scientific survey of 2000 U.S. adults, The Schapiro

Group, an Atlanta-based strategic consulting firm, found

positive perceptions of chamber members in a number of

areas, including overall favorability, consumer awareness

and reputation, and likelihood of future patronage.

The study, commissioned by the American Chamber

of Commerce Executives (ACCE), IBM, Administaff, Small

Business Network, Inc., and Market Street Services, confirms

that chamber membership and community involvement are

good investments and members are seen as stakeholders in

their local chamber. Furthermore, chamber membership is

synonymous with quality and desirability.

If respondents knows that a small business is a member

of its local chamber, the business enjoys:

n a 49% increase in its consumer favorability rating;

n a 73% increase in consumer awareness;

n a 68% increase in its local reputation; and

n an 80% increase in the likelihood that consumers will

patronize the business in the future.

Over time, the positive impacts of having a chamber

membership can play a large role on the development of a

business. For these reasons, joining a chamber of commerce

is a highly beneficial move, not only for the businesses but

for the community as well. On one hand, membership

supports a dynamic organization working to build a strong

local economy. And on the other, membership in the

Eugene Area Chamber of Commerce has a proven impact

on businesses of all shapes and sizes.

Dave Hauser is the president of the Eugene Area

Chamber of Commerce, a 1100 member community-

based organization dedicated to promoting a healthy local

economy,

www.flyEUG.com

F O O D F O R T H O U G H T | B Y D AV E H A U S E R

chamber membership an effective business strategy


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Open For Business Magazine - June/July 13

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