Open Day SmmUs: Youtube Analytics
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Transcript of Open Day SmmUs: Youtube Analytics
![Page 1: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/1.jpg)
Youtube, ¿quién anda ahí?
@smmus @sarappm
![Page 2: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/2.jpg)
¿Qué medimos normalmente?
@sarappm @smmus
![Page 3: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/3.jpg)
Vídeo Atención: breve + directo
Emoción: calidad del contenido
Viralidad: troleable o amigable
&
@sarappm @smmus
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Viralidad
@sarappm @smmus
![Page 5: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/5.jpg)
Viralidad Harlem shake
Gangnam style
Google Glasses
Humor Ocio TV
@sarappm @smmus
![Page 6: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/6.jpg)
*Vídeo Posicionamiento
Vista móvil
Exposición
Usuario proactivo
@sarappm @smmus
![Page 7: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/7.jpg)
¿Por qué medir? Eficacia del contenido Eficacia de la comunicación Mejora del posicionamiento
@sarappm @smmus
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Posicionamiento Experiencia y diseño Palabras clave y clasificación Calidad y cantidad de contenido
@sarappm @smmus
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Posicionamiento -Diseño. - Descripción. - Contenidos.
@sarappm @smmus
![Page 10: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/10.jpg)
- Palabras clave, título y descripción. - Clasificación. - Listas.
@sarappm @smmus
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Posicionamiento Calidad del contenido: Reproducciones Tiempo de reproducción
@sarappm @smmus
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Youtube Analytics
Informes de reproducción Informes de audiencia
@sarappm @smmus
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Youtube Analytics Reproducciones y tiempos Fuentes Audiencia
@sarappm @smmus
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Informes de reproducción
Nº reproducciones y retención Demografía y dispositivos Fuentes
@sarappm @smmus
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Informes de reproducción
@sarappm @smmus
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Informes de reproducción
@sarappm @smmus
![Page 17: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/17.jpg)
@sarappm @smmus
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Informes de reproducción
@sarappm @smmus
![Page 19: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/19.jpg)
Informes de reproducción
@sarappm @smmus
![Page 20: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/20.jpg)
Informes de reproducción
@sarappm @smmus
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I.R.: Demografía
@sarappm @smmus
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I.R.: Dispositivos
@sarappm @smmus
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I.R.: Fuentes de tráfico
@sarappm @smmus
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I.R.: Fuentes de tráfico
@sarappm @smmus
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I.R.: Fuentes de tráfico
@sarappm @smmus
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I.R.: Retención de la audiencia
@sarappm @smmus
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I.R.: Retención de la audiencia
@sarappm @smmus
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I.R.: Retención por vídeo
@sarappm @smmus
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Informes de la audiencia
Suscripciones Me gusta y no me gusta Favoritos Comentarios Compartir
@sarappm @smmus
![Page 30: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/30.jpg)
Informes de la audiencia
@sarappm @smmus
![Page 31: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/31.jpg)
Informes de la audiencia
@sarappm @smmus
![Page 32: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/32.jpg)
Informes de la audiencia
@sarappm @smmus
![Page 33: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/33.jpg)
Informes de la audiencia
@sarappm @smmus
![Page 34: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/34.jpg)
Informes de la audiencia
@sarappm @smmus
![Page 35: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/35.jpg)
Informes de la audiencia
@sarappm @smmus
![Page 36: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/36.jpg)
Informes de la audiencia
@sarappm @smmus
![Page 37: Open Day SmmUs: Youtube Analytics](https://reader034.fdocuments.us/reader034/viewer/2022042813/54951ae7b47959474d8b4c61/html5/thumbnails/37.jpg)
Decisiones
Mejora del contenido Fuentes eficaces Mejora de campañas Relación con el usuario
@sarappm @smmus