Open Badges: IBM Initiative to Attract, Engage and Progress Talent

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#OpenBadges @david_leaser Ibm.biz/badging Open Badges IBM’s Initiative to Attract, Engage and Progress Talent DAVID LEASER Senior Program Manager, IBM [email protected] @david_leaser

Transcript of Open Badges: IBM Initiative to Attract, Engage and Progress Talent

#OpenBadges @david_leaser Ibm.biz/badging

Open BadgesIBM’s Initiative to Attract, Engage and Progress Talent

DAVID LEASERSenior Program Manager, [email protected]@david_leaser

#OpenBadges @david_leaser Ibm.biz/badging

Badging will generate thousands of IBM brand instances dripping into LinkedIn, Twitter and Facebook every day.

LinkedIn profiles with certifications/badges receive 6X more views.

What is an Open Badge?

• Digital emblem which symbolizes skills and achievements• Contains metadata with skills tags and accomplishments• Easy to share in social media: LinkedIn, Twitter, FB, blogs• Tethered to IBM to validate and verify achievement• Based on Mozilla’s Open Badges standard

Three topline benefits:

• IBM: Differentiates IBM, increases our pool of talent, provides continuous engagement and progression• Earners: Instant recognition. Captures a complete skills profile,

from structured training to code building• Employers: Provides IBM customers and BPs with verified

“nano-level” skills data on employees and potential hires.

An overview of Open Badges

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ExplorerKnowledge

Completes a quiz or assessment

AdvocateSkills

Demonstrates a skill or has applied the skill

InventorCapabilities

Designs and develops new solutions

CertifiedAuthority

Has completed a solution, certification or developed

a certification

ExcellenceEminence

Deep understanding of highly complex subjects

IBM’s Open Badge Levels

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Big Data University Case Study: 14 Online Courses

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Use cases for badges affect every area of the business at IBM

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The ROI of Open Badges is significant

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Open Badges are driving the behavior we want:

"I find the badge program a great way of learning and hope more badge options will be

offered soon.”

**********

"In a recent interview, this badge gave me a chance to elaborate about a learning activity

that helped improve my skills.“

**********

"More people are viewing my LinkedIn profile after adding the IBM badge to my list of

accomplishments.”

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Social Media Impact:2.5 million potential views for every 10,000 badges

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An Important Benefit: Digital badging creates a consolidated skills registry capturing all achievements across IBM

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IBM Open Badgeshave already been issued to more than 100 countries, creating a nanoskill registry and a lead generation database

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Dynamic Labor Market Datais built into every badge we issue through Acclaim.

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IBM’s “Getting Started” Checklist1. Identify your badgeable activities (who,

what, where, when, why and how many)

2. Determine how you will assess completion, track and maintain attendees

3. Complete a badge program profile

4. Meet with badge team to review and implement

5. Establish a landing page for the activity – badge needs to point to an external page

6. Incorporate persuasive messaging into the activity and notifications

7. Issue badges and notify badge earners

8. Survey and measure results

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IBM’s Lessons Learned1. Develop a solid communication plan. 2. Badge issuer must own the relationship

with the badge earner.3. Build consent (privacy, info sharing) into

the activity.4. Provide strong benefits statements

(marketing) into the intro letter to badge earner.

5. Follow the template for badge landing pages.

6. Add certification / skills paths into the metadata for all badges.

7. Retro badges are less successful; limit time period to 90 days.

8. Names are important: nobody wants a “newbie” badge.

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Thank You!Web Page: ibm.biz/badging

[email protected]@david_leaser