Open access advocacy joining the dots (session 3c)
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Transcript of Open access advocacy joining the dots (session 3c)
OA Advocacy: Joining the dots
March 2015
Views from a publisher
Vicky Gardner, Open Access Publisher
@TandFOpen
Overview
• T&F portfolios and licensing
• Communications and lessons learned
• Researcher understanding of OA in the UK –T&F survey findings
• Future steps and collaboration
T&F portfolios and licensing
Feb 2015 screen 4Taylor & Francis
No subscription content = Gold OA (+ can archive VoR immediately)APCs from $0 to $1,750
Offer Gold and subscription / Green OA
Standard APC $2,950 / £1,788 (NB discounts, waivers and NESLI APC Allowance in the UK)
OA and our portfoliosNo subscription content = Gold OA (+ can archive VoR immediately)APCs being introduced
Also fledgling T&F OA Books initiative
Feb 2015 screen 5Taylor & Francis
Licensing• We offer 3 CC licences for Gold OA publication:
CC BY (Attribution): others may distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation (they should include a
URL to your work).
CC BY-NC-ND (Attribution-NonCommercial-NoDerivs) others may download your works and share with others as long as author is credited but the work cannot be amended or used commercially
CC BY-NC (Attribution-NonCommercial) others may remix, tweak, and build upon your work non-commercially…their new works must also acknowledge you and be non-commercial.
T&F OA books
Communication and lessons
learned
Jan 2015 screen 7Taylor & Francis
Approach Before
• Societies and editors– Lengthy briefing
documents
• Authors– Focus on maximising
compliance
– 2nd communication from us post acceptance was wrtGold OA option
– Presented a comprehensive overview of landscape and left choice up to researcher
http://bit.ly/1O2KGvo
Jan 2015 screen 8Taylor & Francis
Approach After
• Societies and Editors– Present a precis
– OA seminars for those with more interest in the area
– Internal briefings –information then fed and discussed at meetings
• Authors– Focus on benefits of OA rather
than making OA a compliance issue (carrot vs stick)
– Provision of concise(ish!) information
– Resources on our website
– Choice still with researcher
Feb 2015 screen 9Taylor & Francis
Author guidance
Enhanced author rights and clearer guidance on our website: http://journalauthors.tandf.co.uk/copyright/index.asp
Feb 2015 screen 10Taylor & Francis
Lessons learned and challenges• Communication really is key
– Need to continually refine messages and continually broadcast without spamming people
– Outline all of the options as succinctly and clearly as possible
• Carrot versus stick approach works best– “make OA work for you”
• Dichotomy? One size fits all approach needed despite global complexities whilst keeping message simple and keeping journal / subject differentials in mind and….
• Internal communications extremely important• Change is the one constant, so flexibility is key in
increasingly complex environment– APC pricing and payment mechanisms– Compliance with mandates (multiple mandates
per article?)– Reporting
http://www.flickr.com/photos/43373513@N03/8114907466
Researcher understanding of OA
in the UK – T&F survey findings
Feb 2015 screen 12Taylor & Francis
2014 Open Access Survey• E-mail inviting participation sent to 87k
authors
• 8,000 responses or a 9% response rate– some 800 from UK
• 95% assurance that any result from survey lies within 1% of the view of the T&F author community
• NB Author community first surveyed in 2013
• 2014 survey also asked about OA mandates, including RCUK
• Dataset available on Figshare under CC BY licence, report on our website (CC BY)
www.tandfonline.com/page/openaccess/opensurvey/2014
How well do you understand this policy?
9% 21% 29% 18% 23%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
5 – I fully understand the policy 4 3 2 1 – I do not understand the policy
Research Councils UK (RCUK) Open Access policy
Are you aware of this policy?
Yes61%
No39%
13% 30% 36% 17% 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
5 – I fully understand the policy 4 3 2 1 – I do not understand the policy
Research Councils UK (RCUK) Open Access policy
When publishing under this policy, my work will
...be read by more people
…be more highly cited
…reach people outside my field
…have a greater impact
Research Councils UK (RCUK) Open Access policy
When publishing under this policy, my work will
19%
13%
11%
12%
32%
22%
23%
20%
35%
48%
42%
47%
9%
9%
14%
14%
5%
8%
9%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
5 – strongly agree 4 3 2 1 – strongly disagree
Note large proportion of responses that neither agree nor disagree –due to unfamiliarity with policy, ambivalence, resentment, or survey fatigue?!
Feb 2015 screen 16Taylor & Francis
Future steps• Further development of our website
– Funder policies by country, guidance for authors in different languages
• SHERPA FACT – a ‘one stop shop’, used globally but needs development
• PASTEUR4OA – perhaps the first step in standardisation of global OA policies
• A clear definition of OA? It means many different things to many different people
• Use of global standards – ORCID, FundRef, Ringgold etc– Facilitating compliance reporting
• Collaboration across stakeholders– Reduces duplicate efforts– More of these kinds of meetings!
Thank you!