Open 2013: Frameworks for Interdisciplinary, Experiential Entrepreneurship Courses
Transcript of Open 2013: Frameworks for Interdisciplinary, Experiential Entrepreneurship Courses
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Farley Center for Entrepreneurship and Innovation
Frameworks for Interdisciplinary and Experiential Entrepreneurship Courses
NCIIA Open
Michael Marasco & Todd Warren
March 22, 2013
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Farley Center for Entrepreneurship and Innovation
Farley Center Goals
• Deliver interdisciplinary and experiential education that exposes students to the entire product and business development process within an entrepreneurship and innovation context
• Provide outside of classroom services/experiences that leverage our in classroom efforts to empower students, faculty and alumni to be successful entrepreneurs and innovators
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Farley Center for Entrepreneurship and Innovation
Accolades
• Inc. Magazine named NUvention one of top 10 entrepreneurship classes
• NUvention Web student Nikhil Sethi named one of 9 Forbes College All-Star Entrepreneurs
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Farley Center for Entrepreneurship and Innovation
Almost $2 million won in 2012
• Numat wins over $1.5 million in:• Clean Energy Trust• Rice-Mimas $100K• DOE
• Wins $100K at TechWeek Launch this past Monday
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Farley Center for Entrepreneurship and Innovation
Accolades
Northwestern is the most entrepreneurial college in the MidwestForbes
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Farley Center for Entrepreneurship and Innovation
Accolades
NUvention one of 4 classes highlighted in VentureBeat
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Farley Center for Entrepreneurship and Innovation
Companies Created
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Farley Center for Entrepreneurship and Innovation
Are we going back to the beginning?
Do it
Cases/Majors
Field Studies/InternshipsHybrids/ NUvention
Incubators
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Farley Center for Entrepreneurship and Innovation
Entrepreneurship Ed is Evolving From:
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Farley Center for Entrepreneurship and Innovation
To?
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Farley Center for Entrepreneurship and Innovation
Where Are We Learning From?
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Farley Center for Entrepreneurship and Innovation
Where Are We Learning From?
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Farley Center for Entrepreneurship and Innovation
What is NUvention?
• Interdisciplinary/Experiential• What students are asking for• Alums with deep experience chair classes• Evolution of case based learning• Best simulation of creating a product/service and business• More rigorous than an incubator• Start-ups are not a goal but nice follow-on validation• Expanding to Digital Media and Nano
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Farley Center for Entrepreneurship and Innovation
High Level Framework
NUvention
Students
Alumni Faculty
Industry
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Farley Center for Entrepreneurship and Innovation
History
• Student idea in 2006• Dean level support• Key faculty support• Key Alum• Needed Organizer• NUvention Medical launched September
2007• 6 Classes today
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Farley Center for Entrepreneurship and Innovation
Guiding Principles
• Alum Chair• Alum Advisory Board-1 or 2 face-to face
meetings/Mentors• Faculty Lead• Consistent branding and infrastructure• Start-Up Weekends/Pre-Class assignments• Team Building• Uniform Governance
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Farley Center for Entrepreneurship and Innovation
Challenges
• Governance• Faculty Appointments/Comp• Funding• Faculty Leadership/Faculty Team Size• Unified Marketing Message• Tech Transfer• Mentorship/Coaching• School Politics• Overhead/Cost
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Farley Center for Entrepreneurship and Innovation
Logistics/Infrastructure
• Governance Centralized vs Decentralized• Medical Case Study
• Tech Support• Class Web Sites• Online tools for status, project mgt, business model canvas
• Adopted LaunchPad Central this year
• Dedicated Staff Support• Cross Listing/Degree Applicability• Department Level Liaisons
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Farley Center for Entrepreneurship and Innovation
Lessons Learned
• Alum Role Key- Attend Todd’s Session Sat @10• Chair• Advisory board
• Class by Committee Does Not Work• Faculty Lead
• Creating Student Teams is Challenging• Different Goals-Committed to start-up, learning, not sure• Student created teams do not work as well faculty formed.
• Interdisciplinary Works• Hard to Tell Students Apart
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Farley Center for Entrepreneurship and Innovation
Contact Info:
Michael A. Marasco, [email protected]
@mmarasco847.467.6347
Todd [email protected]
Farley Center for Entrepreneurship & InnovationMcCormick School of Engineering
Northwestern University2133 Sheridan Road, 2.331
Evanston, IL 60208