OPASTCO Social Media Presentation
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Telco Social Media Presentation in Seattle at OPASTCO Meeting
Transcript of OPASTCO Social Media Presentation
Agenda
• What is it?
• How does social media affect telcos?
• Will it help you get - and keep - customers?• What goes into a social media strategy?
• Who else is doing it?
What is social media?
Social Media = Cocktail Party
• People-centric
• No time or space constraints
• Engage in public & private conversations
• Share content– Profiles
– Experiences
Social Media Adoption
• How long did it take to reach 50 million users?– Telephone: 74 years– Radio: 38 years– Personal Computer: 16 years– Internet: 2 Years
– Blog: 1 year
Everybody’s New at This
Usage Among Small Businesses
What’s in it for my business?
How does social media affect telcos?
Outbound Marketing is Broken
Inbound Marketing Strategies
Do consumers use social media?
• 57% join social networks
• 39% subscribe to RSS feeds• 83% have viewed a video online
• 73% read a blog
Expected Sources of Leads
What is social media marketing?
Social Media Marketing is NOT...
... a silver bullet
... about selling
... free
... to be out-sourced
Social Media Marketing IS...
... integrated with overall marketing strategy
... based on content and conversation
... focused on providing service
... intended to build relationships & encourage sharing
Growth Through Social Media
Customer Acquisition by Channel
Blogs
• Easy to update• Indexed quickly by
search engines• Attract inbound links
• Build email & RSS subscribers
Resources:• Blogger.com• Wordpress.com• Wordpress.org
YouTube
• Video demos• Vlogs• Interviews
• News• Brand Messages• Share and comment
on videosResources:• Flip.com• Screencast.com• Google.com/support/
youtube/
• Start conversations• Generate feedback• Status updates
• Photos• Videos• Links
Resources:• Facebook.com/
Advertising
• 140-character Microblog
• Tweet specials & updates
• Customer service
Resources:• Twitter.com/Twitter101
• Tweetdeck
• Hootsuite.com
• WeFollow.com
Who’s using social media?
ShenTel on LinkedIn
San Bruno Cable TV on YouTube
Comcast on Twitter
How did they do it?
Social Media Marketing Strategies
• Components– Purpose & Goals– Listen
– Engage– Influence– Measure
Purpose & Goals
• Increase awareness– Brand– Product
• Attract customers
• Increase customer satisfaction
• Build community
• SMART Goals– Specific– Measurable– Attainable– Realistic
– Timely
Listen
Engage
• Set Social Media Policy
• Select channels• Define time &
responsibilities
• Get Found– Optimize– Publish– Promote
Influence
• Nurture Connections• Conversations
• Convert– Landing pages– Subscriptions– Offers
Measure
• Test• Measure• Analyze
• Repeat
• Tools– Google Analytics– YouTube Insights– Facebook Insights– bit.ly
Show Your “Face” in Social Media:Case Studies
Brantley Telephone Company
• Rural south Georgia ILEC
• Goals:– Reinforce relationships
– Drive web traffic
Brantley Telephone Company
SRT Communications
Facebook Page
YouTube Channel
What’s Next?
• Of the marketers surveyed for the2010 Social Media Marketing Report:
– 80% plan to increase use of Facebook– 81% plan to increase use of blogs– 73% plan to increase use of YouTube
– 71% plan to increase use of Twitter
We welcome your questions.
Contact Us
Tom SeymourBoard of Directors
SRT Communications
(701) 858-3307
Rick YuzziVP - Marketing
ZCorum
(678) 507-5000
