OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs

June 5, 2008

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About the Ontario Power Authority

• Mandate is to ensure reliable, sustainable electricity supply for Ontario

• Functional areas:- system planning- conservation- generation procurement- sector development

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A simple game

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A simple program concept

Summer Savings 2007:• Use 10% less electricity• Get a 10% credit on

your electricity bill

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Ontario’s Conserver Foursome

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The Tools – Direct to Customer

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The Tools - Advertising

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The Tools - Interactive

Every Kilowatt Counts - Use Electricity Wisely Wheel

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Team Players

ENERGY STAR can get you there • Get rid of old fridge and buy ENERGY STAR appliances• Buy ENERGY STAR products offered through Every Kilowatt

Counts coupon program• Replace central air conditioner with ENERGY STAR qualified

models• Link to ENERGY STAR for even more tips

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Not so simple after all

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2007 Implementation Challenges

• 80+ potential utility partners• Billing system changes• Advertise in advance• Estimated bill credit (~$17 bi-monthly billed) relatively

small vs. consumer’s effort• High incentive costs (3.6M potential participants)• What about free riders?• Costly incentives – budgeted $13M• Weatherization algorithm• Time-lag to pay out credits• How to count MW savings?• EM&V lag time for verified results

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How I spent my 2007 summer vacation

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2007 Scorecard

Summer Savings results:• $6.5M fixed program cost• Paid $15M in incentives to date• 900,000+ participants• 54 MW* • 69% awareness at peak (+38% over

pre-launch)

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2008 Every Kilowatt Counts Summer Sweepstakes

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2008 – Avoiding the “hazards”

• Keep it simple• Leverage billing system

investment• Participant opt-in• Manage incentive costs

with contest format• Local promotion by

utility partners• Early Bird draw • Drive to other programs• Meaningful Grand

Prizes

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Featuring ENERGY STAR qualified prizes

Laundry Room Package

Kitchen Package

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2008 -- Moving in the right direction

• 70 utilities participating• Bill inserts began as of mid-

May• Mass advertising launched

May 26• 13,000 sign-ups to date• 20% awareness

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Questions?

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Contact Information

Kathryn Quail

Manager, Retail Segment

Ontario Power Authority

Office: 416-969-6081