Op sheet-1

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Introduction Thousands of surgeries are being performed in the U.S. everyday. Patients undergoing surgeries under Anesthesia are at risk for nerve and bodily injuries.

Transcript of Op sheet-1

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Introduction

Thousands of surgeries are being performed in the U.S. everyday.

Patients undergoing surgeries

under Anesthesia are at risk

for nerve and bodily injuries.

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Purposes of OP-Sheet™

A simple product to prepare O.R. bed.

Extra protection to the patient’s extremities undergoing surgeries.

To secure access to I.V. ports for anesthesiologists.

An easier means of transferring

the patient laterally.

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Facts of Nerve Injuries During Surgeries

Peripheral nerve injuries and brachial plexopathy are common.

Ulnar nerve is most frequently affected among these injuries accounting for

33% of all nerve damages.

The true incidence of nerve

injury during general anesthesia

remains unclear and probably is

underestimated.

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Strategies for preventingPeripheral Nerve Injuries

Padding of Extremities.

Neutral position of palms.

Avoid elbow pressing on the edge of O.R.

table

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Current system ( bed is poorly prepared)

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Current System

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Current system ( arms are insecurely tucked)

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Possible bunched-up at the axilla

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Introducing OP-Sheet™

Operating Room Bed Sheet with Arm Protection

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OP-Sheet™How bed is made with OP-Sheet™

Buckles (X4) to secure sheet to O.R. bed

Double layer sheet with water-proofLower layer

Fitted ends

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Buckles (x4) secure OP-Sheet™ to bed

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O.R. bed is prepared with OP-Sheet™

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Straps for I.V. access

straps for I.V. access

Shoulder line

Handles for lateral transport

Leg straps

Pockets for suction tip and tubing

PATENTED DOUBLE-FASTENING SYSTEM

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Arm pad

Upper layer with velcro straps.

PATENTED DOUBLE-FASTENING SYSTEM

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Arms and hands are positioned between the two layers of double- fastening system

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Double-fastening system

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Arms and hands are securely tucked with double-fastening system

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Legs are also securely strapped

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Fasteners for I.V. access ports and pockets for suction tip and tubing

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Patient with arms and hands securely tucked

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Double-fastening system advantages:

No need to have two nurses

to tuck the patient’s arms.

No need to look for and to use clumsy gel pads. ( requires two nurses)

Arms and hands are securely tucked and slightly lifted-up OFF the O.R. bed without any pressure on the ulnar areas.

Pads provide additional insulation.

Arms and hands are in neutral position with less I.V. indentation on the patient’s arms.

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COMPETITIONHovermatt™ single patient use

Advantages:

- Powerful, portable air supply

provides rapid inflation.

-Reduce cross contamination.

-Easy lateral transport of patient from bed to bed

Disadvantages:

-High cost to the hospital. ($80 PER SHEET)

-Requires an air supply source

-Nerve injury and artery occlusion risks are still present when arms are being tucked by patient’s sides.

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Current systemThe current O.R. bed sheet offers:

Advantages:

-low cost of reusable sheets.

Disadvantages:

-Reprocessing (laundry) cost and logistics can be expensive.

-Poorly made O.R. bed.

-Possible crossed contamination.

-Insecured arm positioning when tucked

-Risks of nerve injury and axillary artery occlusion due to

bunching at the axilla.

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Market Description for OP-Sheet™

The target market for the OP-Sheet™ includes hospitals, O.R. staff, Anesthesiologists, and Surgeons.

The additional support could potentially be gained from the following organizations:

The Center for Disease Control (CDC)

The Occupational Safety and Health Administration ( OSHA)

The American Hospital Association (AHA)

The American Operating Room Nurses (AORN)

The American Society of Anesthesiologist (ASA)

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Marketing Plan for OP-Sheet™

Market size and trend:

The target market for the OP-Sheet™ is potentially huge.

There are about 40 to 45 million surgeries, elective and emergent, performed in the U.S. every year. Of those surgeries, about 30 to 40% would require patient’s arms be tucked to the sides.

Initial focus should be gaining support from the operating room nurses, anesthesiologists and hospitals.

Being first on the market, OP-Sheet™ will capture lion share of the market in the U.S.

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Market size and trend (cont.)

These figures represent a total potential market in the U.S. alone, in which capturing even a reasonably small percentage, for example 10%, represents a major opportunity.

We believe that these estimate to be conservative and a goal of 10% market penetration within the next 2 years is reasonable. At the same time, strategic planning for potential international market for our long term goal.

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THE NUMBERS

The cost of manufacturing/packaging and potential sale and profits for the OP-Sheet™, based on 45 million surgeries a year should look like this:

Cost of manufacturing: $25 each.

Sale of OP-Sheet™ to distributors: $50 each.

Sale to hospital: $80 each.

Potential sale : $900 million.

Potential profit: $900 million.

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Market BarrierWith many benefits the OP-Sheet™ has to offer:

-Ease of preparing the O.R. bed,

-Secured protection for the extremities,

-I.V. access fasteners, and

-Ease for lateral transport of patient,

it should pose little difficulty to convince the management and the nursing staff to add the OP-Sheet™ to their O.R. supply.

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Market ReadinessData from the American Society of Anesthesiologists (ASA)

closed claims project continues to indicate that severe anesthesia-related injuries such as death and brain damage are becoming less frequent. This is NOT the case, however, with anesthesia-related peri-operative nerve injuries.

“ Cheney FW: peri-operative ulnar nerve injury.”

ASA newsletter 62(6): 10-11-1998.

“IT IS ABOUT TIME TO REPLACE THE CURRENT O.R. BEDDING WITH THE OP-SHEET™. OUR PATIENTS DO DESERVE THE BEST.”

Brandon Giap, M.D.