Oorjit Newspaper Industry Solutions
description
Transcript of Oorjit Newspaper Industry Solutions
NEWSPAPER SOLUTIONS
TM
Kings of Engagement are losing their ground
It is just that your audiences are migrating to other media searching for new engagement experiences.
.
BENEFITS FOR NEWSPAPERS
Redesign your digital news space into a social
engagement platform. Increase participation of users
by delivering personalized content and relevant news.
Local news updates, citizen journalism, video reviews
can be incorporated into a social platform for wider
reach and easy sharing of news.
Engage audience with a personalized,social platform
Connect with your customers directly, catering to
di�erent audiences by delivering tailored, absorbing
content. Analyze audience behavior to encourage
repeat engagement. Provide customizable
news-boards, subscriptions, engagement in groups
and forums to deliver a unique user experience.
Encourage repeat engagement
Rediscover your competitiveness by revamping your
online identity. Design an advanced social news hub
that reaches out to your audiences in a personalized
manner. Di�erentiate yourself from your competitors by
o�ering customers new digital engagement solutions.
Drive yourself to acompetitive arena
Take advantage of the trust and user base you
have built over the years. Use this to build business
partnerships with digital solutions and creatively
connect them to your user base. Activity in the news
hub can be encouraged by providing incentives
through reward portals.
Leverage trust, user base toyour competitive advantage
No one knows your audience behavior and market
trends better than you do. Capitalize on this knowledge
to facilitate trade of products to customers by gauging
trends, demands and needs. Use market knowledge
regarding local trends, seasons, events, user
demographics to drive unique, engaging promotional
campaigns.
Capitalize on market knowledge and customer data
Leverage the brand value and customer trust accumulated
over the years. Meet customer expectations and claim
distributive reach and better brand a�liation. Draw bene�ts
of coupons, daily deals, niche speci�c products and other
reward programs.
Bene�t by increasingrevenue using brand value
Mobile revolution has had a profound impact on how
users gather and read news. Complete the transition
to a new age newspaper by o�ering viewers mobile
accessibility to your services. Mobile applications
track and provide user data such as location, weather,
and other particulars while on the go to deliver
curated noti�cations according popular and user
speci�c choices.
Mobility
SOLUTIONS NEWSPAPERS
FOR
A personalized online social hub to increase engagement with customers in the digital space. Features
customized according to customer profiles augmented with analytics, which helps you to redesign a
news space to a social engagement hub. Customizable news boards with features to increase interaction
and engagement.
Self-responsive platform with an algorithm to prioritize
and project personalized news to the reader’s news
board
Cross-platform capability for uniform user experience
across any devices
Identify audience engagement patterns using business
intelligence tools
Allow users to create groups, polls, opinions, and
video blogs to express their views
Use subscription based alerts, such as newsletters,
mobile noti�cations, social media noti�cations for
users to follow chosen topics and areas of interest
Social News Hub
Leverage your brand value and trust to recoup stagnant performance of inserts and classifieds for increased
market penetration. Supplement your revenue using a dynamic platform to serve customers with o�ers and
coupons.
Deliver location based coupons using mobile push
noti�cations
Earn revenue by -
Merchant app for convenient redemption and
management of coupons
O�er/Coupon Platform
commission for driving traffic and sales to the merchant’s online and offline store
listing coupons in your portal
recommending products through your portal
displaying ads in your portal (charge differently for home page and inner page advertisements)
push notifications and text messages to induce redemption
Capitalize on market knowledge and engagement by trading products based on demand and prevailing
trends. Serve di�erent users forming your readership using a customizable commerce platform that can be
adapted to any business model.
Showcase products based on your knowledge on
market trends, seasons, festivals, climate, geography,
culture etc
Analyze customer buying behavior using analytics
Marketing module with newsletters, mobile noti�ca-
tions and other campaign management tools capable
of launching exclusive new products to a wide market.
Cross-platform capability to ensure uniform user
experience across all devices
Increase Average Revenue Per User (ARPU) by
upselling and cross selling products
Tie up with merchants and provide buy online and
pick up from store (BOPUS) facility
Ecommerce Solutions
Take advantage of your reach and foster business alliances with merchant partners to engage your
customers. O�er personalized deals using market insight gathered using analytics and business
intelligence matrices.
Provide personalized deals using demographic data
like location, gender, age etc
Social media integration for viral marketing of exclusive
deals, to encourage immediate redemptions.
Partner local merchants and o�er deals to readers
speci�c to that area and increase shop walk-ins
DealSolution
Reward customer loyalty by using a closed group portal. Use the platform to reward engagement of readers
arising from online activities, participation in competitions, events etc. This is a hot spot for internal marketing
of products, deals and can be used as a platform to test market conditions for new products.
Increase brand retention by making your customers
visit the portal for their every needs
Personalized attention towards customers for exclu-
sive engagement
Use the portal for online advertisements and earn
additional revenue
Closed Group Reward Program
THANK YOU
TM