Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou
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Transcript of Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou
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www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
All digital Roads Lead to YOU! TIPS & TRICKS With Social Media By @SofieAndreou
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TIP 1
How many people’s twitter feeds is this this tweet distributed too? You have 2,000 followers and @GarlicsLdn has
2,000 followers on twitter!?
“@GarlicsLdn ‘s Slow Roasted Garlic Bisque is to die for!”
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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TIP 1
How many people’s twitter feeds is this this tweet distributed too? You have 2,000 followers and @GarlicsLdn has
2,000 followers on twitter!?
“.@GarlicsLdn ‘s Slow Roasted Garlic Bisque is to die for!”
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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TIP 1
Don’t start a Tweet you’re aiming OUT to all of your followers with someone’s handle.
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Social Media Tips and Tricks
Please take photos or videos &
Mention @SofieAndreou
& Use the #OSWConf2014
Your Tribe will Retweet YOU!
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Getting Heard
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Strategy First – TIP
www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
1. Why do you want online followers? State your purpose. 2. Who do you want following you and why will they follow you? 3. What social platforms will you use? (where are your followers) 4. How will you measure success? 5. Choose your Keywords 6. List your possible material creators? (Clients, Staff, Suppliers, Industry Experts, Media) 7. Who will be accountable for measuring and coordinating efforts? 8. List your ambassador/giants possibilities – those giants with a large number of social followers who will retweet or share your posts. 9. Create your schedule – how often can your organization post? Twice a day, three times a week?
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Getting Found – TRICKS
www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Getting Found – TRICKS
www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
• Link back to your site • Consistent Keyword • Photo or Video • Tribe to Share
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Getting Found – TRICKS
www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
1. Choose your voice & content WHY do people want to hear from you? WHAT are you the expert on? WHERE will you get your information (THIS IS KEY!) WHO’s information will you share (other then your own)? HOW will you present yourself?
2. See what works
Often 80 characters or less, with VIDEOs, Photos or Links KEY is to get them to ENGAGE with your Posts or Tweets
Share, Retweet, Like, Comment
3. How often can you post & what time? Facebook – twice a day max, three times a week min 10am, 2pm & 8pm are peek times Friday’s people are MOST likely to engage
Growth happens while they visit you!
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Direct all digital active back HOME! - TIP
All digital roads lead back to your website. Create your Web within the Web! • Website should include a Blog
• Write simple blogs which include Images or Video experiences • Invite your community or clients as guest bloggers • Use those Articles as material for your Social Media
• Your Website Address should be everywhere physically & virtually • Links to your Website from Partners, Directories, Google, Social Media
www.SofieAndreou.com @SofieAndreou 705-931-0727
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Growth through working as a Community – TIPS & TRICKS
Be each other’s public relations agents … whether on Facebook, LinkedIn, Twitter, Instagram, Google+, YouTube or Pinterest.
Create a simple local Hashtag
Localize your Pins!
Tap each other by mentions
Give each other Excellent material to share
Tips, Videos, Photos, Lists, Insights, Behind the Scenes, Questions,
Coupons, Contests, Free Tickets, Articles, Event Info
Train your Staff & Clients to share their experiences
Different Staff share different items on different days
Listen for community & share or comment
Encourage clients to share experiences and share
www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TIPS
#LdnOnt
https://twitter.com/theartsproject
www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TIPS
https://twitter.com/tourism_london
www.SofieAndreou.com @SofieAndreou 705-931-0727 www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TIPS
#OSWConf2014
https://twitter.com/OntSouthwest
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community – TIPS
https://Pinterest.com/OntSouthwest
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TIPS
#LdnOnt
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community – TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TRICKS
Growth through working as a Community
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Growth through working as a Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Targeting your Tribe - Trick
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Targeting your Tribe - Trick
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Targeting your Tribe - Trick
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Keywords or die - TIP
Choose your Keywords and make sure they’re in your Website’s Text Description, Website Title, Page Titles, Image Titles, Keyword areas Find your keywords by going to google.adwords.keywordtools Keywords MUST be used in your Social Media Posts Keywords define your SEO
www.SofieAndreou.com @SofieAndreou 705-931-0727
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Keywords or die - TRICKS
www.SofieAndreou.com @SofieAndreou 705-931-0727
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Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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OntSouthwest
/OntSouthwest
@
/OntSouthwest
“Training” for Growth - TIP Tell your clients WHERE you are
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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“Training” for Growth - TIP Tell your clients WHERE you are
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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“Training” for Growth - TIP Tell your clients WHERE you are
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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“Training” for Growth - TIP Tell your clients WHERE you are
• Hashtags Choose and promote a single official hashtag. It should be clear but concise. The TV show Glee uses #OSCARS to organize conversations around its episodes and stars.
• Accounts Your viewers may not know you’re on Twitter. Display your hashtag or username on air to convert fans into followers.
• Live-tweet Live-tweeting during a show shapes and drives the Twitter conversation and gives your fans a reason to follow you.
• Content Use Twitter to amplify the reach of content, assets and campaigns you’ve created from other marketing channels. Many marketers add hashtags to their TV ads and feature these commercials on Twitter to extend the life of a 30-second spot.
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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“Training” for Growth - TIP Tell your clients WHERE you are
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
http://garlicsoflondon.com/home
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“Training” Brand - TIP Consistency
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Cool Stuff – GOOGLE! - TRICK
http://www.artsproject.ca/gallery/gallery-rentals
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Cool Stuff – GOOGLE! - TRICK
http://www.artsproject.ca/gallery/gallery-rentals
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Cool Stuff - Apps for Facebook http://woobox.com/pricing - TRICK
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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MUSTs on Twitter - TIP
• Keyword • Hashtag • Mention • Video or Photo • Link Back
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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MUSTs on Twitter - TIP
• Keyword • Hashtag • Mention • Video or Photo • Link Back
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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MUST! - Put your Events on Facebook
Then get Staff & Giants to SHARE! - TRICK
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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MUST! - Put your Events on Facebook
Then get Staff & Giants to SHARE! - TRICK
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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MUSTs on LinkedIn - TRICK
http://www.linkedin.com/company/tourism-and-events-queensland?trk=top_nav_home
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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http://www.linkedin.com/company/the-mount-business-&-conference-centre/products?trk=top_nav_products
MUSTs on LinkedIn - TRICK
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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http://www.tourismwindsoressex.com/wps/wcm/connect/twepi/twepi/home
You should leverage the POWER of Video - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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Magic of Video - TRICK
http://youtu.be/BSoT5R4bnXQ
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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VIDEO! • Canadians watch more VIDEO then any other country • People stay one your website 2mins longer when there’s a video • Video attached to a Social Media Post get shared more then
other Posts without • Videos should be under 2mins long • YouTube video on your Website or in your Blogs INCREASE your
SEO! • Videos are easy and cheap to make now!
• Animoto • YouTube • Vine
You should leverage the POWER of Video – TIPs & TRICKs
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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MUSTs on YouTube - TIPs
https://www.youtube.com/user/AtoZionTV
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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https://www.youtube.com/user/AtoZionTV
MUSTs on YouTube – Lists TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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You should know - Who’s Online
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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You should know – Why they’re online
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
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You should know – Why they’re online
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 57: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/57.jpg)
You should know – Your RESULTS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 58: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/58.jpg)
You should know – Your RESULTS - TIPS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 59: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/59.jpg)
You should know – Your RESULTS TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 60: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/60.jpg)
You should know – Your RESULTS TIPS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 61: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/61.jpg)
You should know – Your RESULTS TIPS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 62: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/62.jpg)
You should know – Your IMPACT TIPS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
MUST Create YOUR KLOUT Account!
![Page 63: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/63.jpg)
You should know – Your IMPACT TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 64: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/64.jpg)
You should manage & plan TIPS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 65: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/65.jpg)
You should manage & plan TIPS & TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 66: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/66.jpg)
You should manage & plan TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 67: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/67.jpg)
You should Promote - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 68: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/68.jpg)
You should Promote - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 69: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/69.jpg)
http://www.constantcontact.com/email-marketing
You should CAPTURE emails! - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 70: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/70.jpg)
You could take my Online Social Media Training
http://www.socialmediabusinessinstitute.com/
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
![Page 71: Ontario's Southwest Spring Conference 2014 - Social Media Tips & Tricks - Sofie Andreou](https://reader033.fdocuments.us/reader033/viewer/2022042814/554e5c0db4c905b2178b5037/html5/thumbnails/71.jpg)
My Services: • Social Media Setup • Social Media Posting & Monitoring • Online Marketing Strategies • Online Marketing Training • Online Marketing Coaching • Animoto & YouTube Video Services
You could use any one of my Social Media Services!
http://www.SofieAndreou.com/
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727