Ontario Sport Tourism Action Ontario Sport Tourism Action PlanPlan

Phase IPhase IBackground DevelopmentBackground Development

• April 3, 2003 (Ottawa)• Presentations by Municipalities and

Tourism Organizations regarding current sport tourism efforts, barriers, issues and challenges to development

• Consolidation of “State of the Industry Overview” and development themes

Phase IPhase IBackground DevelopmentBackground Development

• April 3, 2003 (cont.)• Agreement to meet again on May 9th

at Ontario Sport Leadership conference

• Draft Action Plan to be circulated before May 9th meeting

Phase IIPhase IIOrganizationOrganization

• May 9, 2003 (Markham)• Review April 3 work (Key Goals)• Introduce draft action plan; review

and comment;• Achieve consensus on Ontario

Stakeholder group organization • Identify working groups and agree to

next steps

Phase IIIPhase IIIImplementationImplementation

• Organize regular stakeholder communication

• Create regular report mechanism and accountability for working groups

• Implement Action Plan!

Action Plan GoalsAction Plan Goals

• Industry Competitiveness and Coordination

• Education and Training• Government Regulation• Infrastructure requirements• Research and Data Collection• Benefit Evaluation• Implement Action Plan

Education & TrainingEducation & Training

• Post Secondary Teaching package

• Service Quality Improvement• Quality of event staff improvement• Volunteer recruitment, training

and recognition

Regulatory IssuesRegulatory Issues

• Improve coordination between event organizers and government agencies to effectively address regulatory requirements

InfrastructureInfrastructure

• Number• Quality• Strategic

Benefits EvaluationBenefits Evaluation

• Evaluation models• Appropriate• Financially accessible

Research & Data Research & Data CollectionCollection

• Information• Quantity• Quality• Scope

Industry Competitiveness Industry Competitiveness and Coordinationand Coordination

• Provincial organizing body• Communication plan• Community mobilization• Quality of Ontario bids• Municipal sport tourism plan

development• Event quality improvement• Marketing

Industry CoordinationIndustry Coordination

Working GroupsWorking Groups

• Education & Training• Research, Data Collection and

Benefit Evaluation• Marketing/Industry

Competitiveness• Communication