Online Video: strategic contents for the web
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outli
ne
communication strategies
online video:
key data and figures
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title
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videos watched online: key numbers
201,4BILLION
watchedvideos
1,2BILLION
viewersunique
in october 2011, more than 201 billion videos were watched globally on online video web sites, from home and work location.The global monthly viewing audience reached 1,2 billion unique viewers, during the same period.
source: www.comescore.com
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title
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Online video: how many unique visitors?
1,55BILLION
visitorsuniquemonthly
1,27BILLION
visitorsuniquemonthly
1,15BILLION
visitorsuniquemonthly
#1 SEARCH ENGINES
#2 SOCIAL NETWORKS
#3 ONLINE VIDEO
in july 2011, with 1,15 billion unique visitors, online video viewers were only 10% less than people visiting social networks and 30% less than people using search engines
source: data processing on www.comescore.com
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title
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online challenge: videos VS searches
SEARCH
36,8BILLION
watchedvideos
U.S.
17,1BILLION
queriescore
in april 2012, the number of videos watched by u.s. internet users was twice the amount of searches. video watching reached a 21,5% increase since april 2011, against the 11% increase in searches during the same period.
source: www.comescore.com
U.S.
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title
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An interesting picture of online video
online video web sites list #3 among the most visited sites.
online video web sites are taking up social networks and search engines, by the terms of monthly unique users (over 1.1 bn in july ‘11)
36.8 bn videos were watched on april ‘11, twice the amount of online searches
online video watching reached a 21,5% annual increase since april ‘11
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online video: key data and figures 2012
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