Online video in the healthcare sector
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Transcript of Online video in the healthcare sector
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How online video is revolutionising
Healthcare Communication
Audiences are getting younger
• Over 50% of the world’s population right now is under 30
They use different forums for information sharing
• Facebook tops Google for U.S. internet traffic
• In fact, if Facebook were a country it would be the 3rd largest in the world
• 50% of mobile internet traffic in the UK is Facebook
Smart companies are taking advantage of these trends
• 80% of companies use social media to attract new recruits
The way we consume information is changing, and online video is key to this…
The Information Revolution
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Consumer Internet Traffic
Rapid growth in video streaming
• Online video is by far the fastest growing segment of internet usage
• Online video will account for >50% of global consumer internet traffic by 2014
• The global online video audience is now greater than 1 billion
• 89 million people in the US watch 1.2 billion videos every day
Video is expected to overtake broadcast TV by 2019
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Source – The Diffusion Group
Mobile devices are accelerating video uptake
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Apple devices dominating mobile video
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• Mobile video traffic increased by
60% in 2010
• Video streaming will consume 66% of
global mobile data by 2014
• iPads and tablet devices are helping
to drive the shift to video viewing
online
• iPads set to overtake all other devices
for video consumption by end 2011
Mobile Internet Traffic
• Live streaming to iPads and iPhones has now been launched in Australia
by Viocorp
Apple devices dominating mobile video
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What about Australia ?
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YouTube
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YouTube is a huge consumer video portal:
• Over 24 hours of video is uploaded to YouTube every single minute
• 2 billion videos are viewed every day on YouTube
• Fantastic distribution platform
• Should form part of your strategy if relevant
• Not a substitute for a professional video management platform
Video Usage in Healthcare is Exploding
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• Marketing
• Corporate TV Portals, Product Demos, Digital Press Releases, 3rd Party Media content (TV), Case Studies
• Training
• Sales training, medical training, Live surgery demonstrations
• Events
• Conference Presentations, Expert Q&A sessions, Sponsored events, Webcasts / Webinars
• HR/Training
• Induction videos, Product demos, Software demos, Compliance Training, OH&S Training
• Corporate Communications
• Corporate videos, Media kits
• Internal Communications
• Training & Development, Management updates, Town Hall meetings
Online video adoption path
$1k - $5k $8k - 12k $12k - $25k pa $25k - $75k pa
Video Hosting
On-Demand Webcast
Live Video Webcast
Video Content
Management System
Corporate TV Portals
Healthcare Firm
s Video Usage Pattern
Average Annual Spend
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- Product Demos
- eLearnining
- Sales Training
- Medical Training
- Medical device
demonstration
- Live surgery
- Conference / Events
- Media Releases
- Staff Updates
- Online Q&A
TVC
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Consumer education
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Thought leadership
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Education
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Education
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Viocorp connects content and viewers through innovation
How can we help ?
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Video workflow and communication
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Department of Prime Minister and Cabinet
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www.viocorp.com