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Online Video Advertising Matt McPherson Redwood Credit Union

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Online Video Facts 0 40,000,000,000+ watched online each month 0 The average user: 0 Watches 3 videos a day 0 Watches 30 minutes a day 0 33 Years Old 0 Is as likely to be Male or Female 0 50% are Head of Household 0 There are as many people over the age of 65 as there are under the age of 18 watching videos 0 YouTube is the world's second largest search engine and third most visited site

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Demographics 0 Evenly split by gender: 0 53% Male; 47% Female 0 Median age: 33 years old 0 Median income: $74,000 0 69% college educated 0 47% are married 0 71% employed 0 15% students YouTube 2011

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Projections 0 Nielson company says Online Video Advertising is 5-10 times more effective than Banner Advertising 0 Online Video Advertising is expected to grow 324% by 2014

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Online Video Advertising

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What is it? 0 Traditionally: The annoying advertisement that you have to watch before you watch your video

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Types of Online Video Advertising 0 Unlimited options but popular typestypes 0 *Pre Roll 0 In-Stream Takeover 0 Ad Selector 0 Inside-Out-Roll 0 *Interactive Overlay 0 Video in Video 0 Data Entry and Capture *Most likely options for RCU

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Credit Union Example

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General Info 0 3% Click through rate 0 English or Spanish Video 0 Up to 10 filter options on target audience

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Cost 0 Pre Roll = 3.2 cents per impression 0 Interactive Overlay = 4.7 cents per impression 0 Recommended minimum of 20k impressions a month ($640-$940)

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Should you use it? Pros 0 Improves SEO 0 Multi-channel source of reusable/repurposed content 0 Facebook, YouTube, Twitter, RCU website more 0 Target your audience 0 Deliver to your stakeholder undeniable data Cons 0 High Quality = High Cost (maybe) 0 One more element to your campaign 0 No RCU data on ROI

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Questions?