Why Sales Productivity for an eCommerce Business Increases with Video Conferencing

A recent study showed that 40 percent of small business owners view time as being their most valuable asset. The same study showed that a substantial number of those owners would even be willing to pay hundreds of dollars just to have an additional hour each day, according to Sales Force. Even though that is impossible, video conferencing can be used to increase your sales productivity during the same amount of time that you already have available.

Face to Face with Clients

One of the biggest downsides of having an eCommerce business is not being able to have physical and visual contact with your clients. Most experts believe that, when it comes to closing a sale, you should maintain direct eye contact with your client, according to the Sales Hunter. This can be accomplished even if your clients are on the other side of the world by hosting an online video conferencing session. With this direct level of visual contact, you will be able to connect with more clients and close more sales as a result.

Host Effective Meetings with Employees

Within a traditional work environment, hosting regular conferences and meetings with employees can boost employee morale, increase their engagement and motivate them to increase their individual productivity levels. Even though you have an eCommerce business, you can still enjoy this benefit by hosting an online video conferencing session. Whether you connect with employees one-on-one or host a group meeting, this technology will allow you to provide the motivational guidance and team building that allows the average staff to thrive regardless of the size or type of business they work for.

Stay Connected When On the Go

Even if you have a traditional brick-and-mortar business and the mobility needed to stay connected to your customers, clients and staff are of the utmost importance. Online video conferencing allows you to establish and maintain these connections regardless of where you may be located at the time. Whether you are in the office, on vacation or simply running some personal errands, you can use your mobile device (such as a smartphone or tablet) to initiate an online conference at any time.

The Bottom Line

By finding efficient tools and systems to increase your efficiency and productivity in the workplace, you can achieve much more than you think within the same time period that is available to you each day. Using video conferencing to stay connected to your customers, clients and co-workers is just one of the strategies that can be used to do so.