Online travel booking
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Transcript of Online travel booking
Social Media StrategyFor
A New Online Travel booking Site
Objectives
Identify one differentiator in the market
Brand Awareness
Competitor Analysis
• What do they say?• User sentiments• What people are talking about
them?• What's the conclusion?• How we can leverage the results?
What Do competitors say?
Maximum options
Clean and simple
Comfortable travel
What do people feel about them?
Make My Trip Cleartrip YatraMost Passionate
Most positive
What people are talking about them?
What is the conclusion?
Make My Trip
Complaining about bad service
Improper delivery
Cleartrip
Happy with the service
Reaching out potential clients
Yatra
Most conversation by the company
Very less feedback from users online
PEOPLE EXPECT TO HAVE A MOBILE APPLICATION FOR A TRAVEL BOOKING SITE
How can we leverage competitors shortcomings?
• Have superior post sales and after sales services
Customer service
• Mobile apps• Increase social
presence
Give maximum touch points • Come up with
new places rather than the same once
Unexplored destination
GOOD CUSTOMER SERVICE AND LOYALTY CAN BE A BIG DIFFERENTIATOR
1 out of 4 book their flights through their mobile
Source: New Media Travel Watch
restaurant
meals36%
ground transporta-tion28%
airplane tickets
21%
rail tickets15%
Barriers to task completion on hospitality/tourism sites according to travel bookers worldwide, Q4 2011
Source: iPerception
- Price30%
- Still look-ing / un-
sure14%
- Booking problem12%
- Room availability
11%
- Ran out of time9%
- Could not find what
looking for8%
- Need more info
5%
- Technical issue4%
- Other7%
Purpose of visiting a hospitality / tourism site according to site visitors worldwide
Source: iPerception
26%20% 20%
7%
27%
Path used to get to hospitality / tourism sites by site visitors worldwide
Source: iPerception
- Typ
ed in URL
- Searc
h engine
- Bookm
ark / f
avourit
e
- Clic
ked on ad
link
- Oth
er site
link
- Link f
rom fri
end
- Socia
l netw
ork lin
k
- Oth
er0%
5%
10%
15%
20%
25%
30%
Where should “WE”be present and for what?
Website• B2C• SEO• Regular
• SEM• Seasonal
Facebook• B2C• Young working professionals• Teenagers• Big influencers
Twitter• B2C & B2B• Listen• Customer care center• Sell
Pinterest• B2C• Foreign customers
Linkedin• B2B &B2C• High profile personels• Business networking
Youtube• B2C• User experience catalogue• Visual advertisement
Wiki• B2C• Travel wiki• Surrogate marketing
Mobile• B2C• Application• Increase touch point
Bookmarking sites• B2C• Create travel catalogue
Where do my target audience sit?
Facebook•13 to 23 yrs – 29 Mn•24 to 34 yrs – 17 Mn•35 to 45 yrs – 4 Mn•46 and above – 1Mn
Linkedin•Over 15 Mn
Twitter •Over 14 Mn
Some Ideas….
Facebook• Upload your trip pictures
and get • A cash back or• Discount in next
booking• Building up loyalty
Linkedin• Travel related discussions• Ask a question
Twitter • Hashtag contest
• Brand awareness• Tweet a location you
want to visit and be a lucky winner to visit it
• Tweet a new location and get a free trip
Youtube• Upload your experience
ind a video• Monitored by internal
team
Thank You