Online travel agents like Expedia, Kayak and others on Facebook

Comparison ofOnline Travel Agentson Facebook May 01, 2015 - Jul 31, 2015

Top Online Travel Agents on Facebook

In this report we looked at the top online travel agents such as Expedia and Kayak.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Among the top 7 brands, Priceline.com was engaging best with Fans.

• With a growth rate of 20%, Kayak enjoyed the highest Fan Growth Rate.

• 33% of content posted by brands was “brand related”

• Expedia posted the most “non brand related” content on their wall.

• 3,275 new Posts were written across these 7 ‘brand walls’. That’s an average of 5.1 Posts per day - per wall!

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FansExpedia had the largest fan base of 5,254,347 while Kayak showed the highest fan growth of 29.38%.

Competitors

4,000,000K 5,000,000K 6,000,000K 7,000,000K 8,000,000K 9,000,000K 10,000,000K 11,000,000K0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%CheapOair Travelocity Priceline Negotiator Hipmunk Kayak Orbitz Expedia

Number of Fans

Gro

wth

%

Fans - Geography

Competitors

Priceline Nego-tiator

Hipmunk Orbitz CheapOair Kayak Travelocity Expedia0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United States Philippines Countries < 2% Canada MalaysiaIndonesia Australia Other Countries Korea India

ConversationsTravelocity had the highest PTAT of 0.87% as a percentage of its average number of Fans during this time period.

Competitors

4,000,000K 5,000,000K 6,000,000K 7,000,000K 8,000,000K 9,000,000K 10,000,000K 11,000,000K0.0%

0.1%

0.2%

0.3%

0.4%


Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Engagement - PostsCheapOair published the greatest number of posts (194). Priceline Negotiator had the highest average engagement, with a score of 224.

Competitors

CheapOair

Travelocity

Priceline Negotiator

Hipmunk

Kayak

Orbitz

Expedia

0 50 100 150 200 250

0 50 100 150 200 250

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement Breakdown

CheapOair

Travelocity


Hipmunk

Kayak

Orbitz

Expedia

0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000

Likes Comments Shares

Expedia received the most number of Likes (173,139), Expedia got the most number of Comments (4,713) and Expedia had the most number of Shares (7,243).

Competitors

Most Engaging Brand Posts

Competitors

Priceline NegotiatorMon, Jun 8 at 6:02 PM EDT

What happens in Vegas, stays in Vegas (for 2 free nights at a hotel). We’ve got Vegas exclusive hote

..

NO IMAGE

Engagement Score Likes Comments Shares Sentiment

929 2,029 1,259 349 Positive

Priceline NegotiatorMon, May 11 at 5:40 PM EDT

Would you rather chill at the beach or have thrills on rides? Florida has it all! Let us know which ..

NO IMAGE

TravelocityWed, May 27 at 11:39 AM EDT

#WouldYouRather: Go on a Safari in the Serengeti or on a Riverboat on the Amazon?

NO IMAGE


759 3,597 331 107 Positive


656 811 294 48 Positive

http://www.facebook.com/188195410030/posts/10153938615285031




Competitors

HipmunkSun, May 17 at 11:30 AM EDT

Share if the Amalfi Coast is on your bucketlist! #SundayFunday

Amalfi Coast http://hip.mk/AmalfiSun ..

NO IMAGE


635 355 25 106 Positive

Priceline NegotiatorThu, May 14 at 4:50 PM EDT

Surf and sand or shopping spree with your BFFs? Florida has something for everyone! Tell us which

ac ..

NO IMAGE

ExpediaMon, May 11 at 3:00 PM EDT

Visions of paradise. We're dreaming of Fiesta Americana Grand Coral Beach Cancún. Luckily,

you can g ..

NO IMAGE


527 1,744 210 54 Positive


527 11,929 268 412 Positive




Fan Posts

CheapOair

Travelocity


Hipmunk

Kayak

Orbitz

Expedia

0 200 400 600 800 1000 1200 1400Number of Fan Posts

Priceline Negotiator's Facebook Page saw the highest number of Fan posts (1,208).

Competitors

Sentiment AnalysisHipmunk received the highest percentage of Positive Sentiment (46.00%).

Competitors

CheapOair

Travelocity


Hipmunk

Kayak

Orbitz

Expedia

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Brand ResponsesExpedia responded to the highest percentage of Fan posts (85.71%).

Competitors

300 350 400 450 500 550 600 650 7000.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%


Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

to

Share Of Voice – Volume of PostsCheapOair published the most with 194 posts, among the brands in "Competitors" Group.

Competitors

4%

12%

5%

23%

19%

13%

24%

Kayak Hipmunk Priceline Negotiator Travelocity Expedia Orbitz CheapOair

Share Of Voice – Likes Expedia received the largest volume of Likes (173,139), among the brands in "Competitors" Group.

Competitors

0%

6%8%

4%

78%

2% 2%


Share Of Voice – Comments Expedia received the largest volume of Comments (4,713), among the brands in "Competitors" Group.

Competitors

0%

9%

29%

9%

41%

4% 8%


Share Of Voice – SharesExpedia received the largest volume of Shares (7,243), among the brands in "Competitors" Group.

Competitors

0%

14%

7%

12%

58%

4%4%


Campaign Comparison

#LaborDay(2015)(Travelocity)

#WhyNotTonight(Priceline Negotiator)

Hipmunk Halloween Trivia(Hipmunk)

Travel Hacker tip(Kayak)

Win a trip to Europe(Orbitz)

#EuropeWeek(Expedia)

0 50 100 150 200 250 300

0 2 4 6 8 10 12 14 16 18


Engagement Score

Number of Posts

During this time period, Hipmunk Halloween Trivia was the most engaging run by Hipmunk. Priceline Negotiator published the most (17) in its #WhyNotTonight campaign.

Competitors

Analysis of Travelocity Facebook Page

May 01, 2015 - Jul 31, 2015

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Brand Overview

Travelocity

Fans 345,863

New Fans 23,240

Fan Growth 7.20%

Country Worldwide

Demographics Mostly Older, Female and Attached.

Travelocity has 23,240 new Likes and an audience base of 345,863 fans who are mostly Older, Female and Attached.

Travelocity

Brand Overview

Posts

Brand User

Engagement Score 57 Total Fan Posts 36Total Posts 193 Brand Response Rate 38.89%Total Likes 9,196 Average Reply Time 8 hrs, 33 mins

Total Comments 1,024 General Sentiment NeutralTotal Shares 1,533

Travelocity had 193 new Posts, and their most recent campaign is #LaborDay(2015).

Content & Campaigns

Most Engaging Content Type Others Most Engaging Campaign #MondayMotivation

Least Engaging Content Type Travel Destination Info Most Recent Campaign #LaborDay(2015)

Most Prolific Content Type Deals Travelocity

Fan Growth

30-Apr

4-May8-M

ay12-

May16-

May20-

May24-

May28-

May1-J

un5-J

un9-J

un13-

Jun17-

Jun21-

Jun25-

Jun29-

Jun 3-Jul

7-Jul11-

Jul15-

Jul19-

Jul23-

Jul27-

Jul31-

Jul310,000

315,000

320,000

325,000

330,000

335,000

340,000

345,000

350,000

Travelocity had a growth rate of 7.20% between Apr 30, 2015 and Jul 31, 2015.

Total Fans 345,863

New Fans 23,240

Travelocity

Engagement

1-May

4-May

7-May

10-May

13-May

16-May

19-May

22-May

25-May

28-May

31-May

3-Jun

6-Jun

9-Jun

12-Ju

n15

-Jun18

-Jun21

-Jun24

-Jun27

-Jun30

-Jun

3-Jul

6-Jul

9-Jul

12-Ju

l15

-Jul18

-Jul21

-Jul24

-Jul27

-Jul30

-Jul0

100

200

300

400

500

600

700

Travelocity had an average engagement score of 57 and its highest was 656.

Travelocity

Community AnalysisTravelocity fans are mostly Older, Female and Attached.

Travelocity fans are largely from United States followed by Canada.

Fan Demographics Distribution of Fans

Travelocity

38%

62%

male female

Below 2121-3031-4041-5051-60

Over 60

0% 5% 10% 15% 20% 25% 30%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40%

United States

Canada

Mexico

India

Puerto Rico

United Kingdom

Australia

Philippines

Thailand

Norway

0K 100,000K 200,000K 300,000K 400,000K

1-May

6-May

11-May

16-May

21-May

26-May

31-May

5-Jun

10-Jun

15-Jun

20-Jun

25-Jun

30-Jun 5-J

ul10-

Jul15-

Jul20-

Jul25-

Jul30-

Jul0

1

2

3

4

5

6 Travelocity posted a total of 193 Posts between May 01, 2015 and Jul 31,

2015.

Brand Posts

Top keywords used in the

PostsFrequency

GoSmelltheRoses 31destinations 14

beautiful 14vacation 13Inspire 13

Travelocity

4%

96%

Brand Participation Brand Non Participation

60%11%

28%

Posititve Negative Neutral

Brand Posts - EngagementTravelocity responded to 7 conversations generated by the 193 Posts they published.

Travelocity receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Travelocity


Travelocity

Wed, May 27 at 11:39 AM EDT

#WouldYouRather: Go on a Safari in the Serengeti or on a Riverboat on the Amazon?

NO IMAGE


656 811 294 48 Positive

Mon, Jul 27 at 6:50 AM EDT

#MondayMotivation #Inspire

NO IMAGE

Mon, May 4 at 10:44 AM EDT

HOW TO PROPERLY EAT THE BEST BEIGNETS IN NEW ORLEANS:

1. Do the opposite of this.Follow Travelocity ..

NO IMAGE


517 462 9 145 Positive


376 785 34 25 Positive




Photos

Links

Videos

Plain Text

Polls

0 10 20 30 40 50 60 70

0 20 40 60 80 100 120 140


Engagement Score

Number of Posts

MondayTuesday

WednesdayThursday

FridaySaturday

Sunday

0 20 40 60 80 100 120

0 5 10 15 20 25 30 35 40


Engagement Score

Number of Posts

Brand Posts - AnalysisMost of Travelocity posts were Photos, and posts with Links received the highest engagement.

Most of Travelocity posts were published on Wednesday and posts on Monday received the highest engagement.

Brand Post Types Days of the Week

Travelocity

1-May5-M

ay9-M

ay

13-May

17-May

21-May

25-May

29-May

2-Jun

6-Jun10

-Jun14

-Jun18

-Jun22

-Jun26

-Jun30

-Jun

4-Jul

8-Jul12

-Jul16

-Jul20

-Jul24

-Jul28

-Jul0

2

4

6

8

10

12

14Positive Neutral Negative Users posted a total of 36 Posts

between May 01, 2015 and Jul 31, 2015 on Travelocity's wall.

User Posts

Top keywords used in the Posts Frequency

phone 10hours 8

customer service 8Travelocity 7

flight 7

Travelocity

39%

61%


14%

17%

69%


User Posts - EngagementTravelocity responded to 14 conversations generated by the 36 Posts fans published.

Travelocity appears to participate more when Fan conversations have greater negative vibes than positive.

Brand Responses Sentiment of User Posts

Travelocity

Content Intel

Travel Destination Info

Deals

Others

Like This/Engagement Oriented Posts

0 20 40 60 80 100 120 140

0 1 2 3 4 5 6 7


Engagement Score

Number of Posts

Most of Travelocity posts were around 'Deals', and posts around 'Others' received the highest engagement.

Travelocity

#LaborDay(2015)

#MondayMotivation

#4thofJuly

0 50 100 150 200 250 300 350

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5


Engagement Score

Number of Posts

#LaborDay(2015)

#MondayMotivation

#4thofJuly

0 50 100 150 200 250 300 350

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5


Engagement Score

Number of Posts

Campaign Intel – 3 most recent campaignsBetween May 01, 2015 and Jul 31, 2015, #MondayMotivation was the most engaging campaign run by Travelocity.

Overall, #MondayMotivation engaged the best out of the recent 3 campaigns run by Travelocity.

May 01, 2015 - Jul 31, 2015 Entire Campaign

Travelocity

Analysis of Expedia Facebook Page

May 01, 2015 - Jul 31, 2015

Brand Overview

Expedia

Fans 5,254,347

New Fans 161,788

Fan Growth 3.18%

Country Worldwide


Expedia has 161,788 new Likes and an audience base of 5,254,347 fans who are mostly Older, Female and Attached.

Expedia

Brand Overview

Posts

Brand User


Total Comments 4,713 General Sentiment NegativeTotal Shares 7,243

Expedia had 160 new Posts, and their most recent campaign is #EuropeWeek.

Content & CampaignsMost Engaging Content Type Deals Most Engaging Campaign Cinco de MayoLeast Engaging Content Type Festive Offers Most Recent Campaign #EuropeWeekMost Prolific Content Type Travel Destination

Info

Expedia

Fan Growth

30-Apr

4-May8-M

ay12-

May16-

May20-

May24-

May28-

May1-J

un5-J

un9-J

un13-

Jun17-

Jun21-

Jun25-

Jun29-

Jun 3-Jul

7-Jul11-

Jul15-

Jul19-

Jul23-

Jul27-

Jul31-

Jul5,000,000

5,050,000

5,100,000

5,150,000

5,200,000

5,250,000

5,300,000

Expedia had a growth rate of 3.18% between Apr 30, 2015 and Jul 31, 2015.

Total Fans 5,254,347

New Fans 161,788

Expedia

Engagement

1-May

4-May

7-May

10-May

13-May

16-May

19-May

22-May

25-May

28-May

31-May

3-Jun

6-Jun

9-Jun

12-Ju

n15

-Jun18

-Jun21

-Jun24

-Jun27

-Jun30

-Jun

3-Jul

6-Jul

9-Jul

12-Ju

l15

-Jul18

-Jul21

-Jul24

-Jul27

-Jul30

-Jul0

50

100

150

200

250

300

350

400

450

Expedia had an average engagement score of 69 and its highest was 387.

Expedia

Community AnalysisExpedia fans are mostly Older, Female and Attached.

Expedia fans are largely from United States followed by Puerto Rico.


Expedia

27%

73%

male female

Below 2121-3031-4041-5051-60

Over 60

0% 5% 10% 15% 20% 25% 30%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40%

United States

Puerto Rico

Portugal

Egypt

Taiwan

United Arab Emirates

Saudi Arabia

Turkey

Argentina

0K

500,000

K

1,000

,000K

1,500

,000K

2,000

,000K

1-May

6-May11-

May16-

May21-

May26-

May31-

May5-J

un10-

Jun15-

Jun20-

Jun25-

Jun30-

Jun 5-Jul

10-Jul

15-Jul

20-Jul

25-Jul

30-Jul

0

1

2

3

4

5

6

7 Expedia posted a total of 160 Posts between May 01, 2015 and Jul 31,

2015.

Brand Posts


PostsFrequency

hotels 38Resorts 30Mexico 21

inclusive 18travel 17

Expedia

15%

85%


82%

7%

12%


Brand Posts - EngagementExpedia responded to 24 conversations generated by the 160 Posts they published.

Expedia receives more positive than negative vibes from comments on their Posts.


Expedia


Expedia

Mon, May 11 at 3:00 PM EDT

Visions of paradise. We're dreaming of Fiesta Americana Grand Coral Beach Cancún. Luckily,

you can g ..

NO IMAGE


527 11,929 268 412 Positive

Wed, May 6 at 3:00 PM EDT

We're dreaming of the Dreams Riviera Cancun Resort & Spa. Can you blame us? You can get up

to 40% of ..

NO IMAGE

Mon, May 4 at 6:00 PM EDT

There's nothing like sunset at Hard Rock Hotel Riviera Maya. Get the rockstar treatment and

save up ..

NO IMAGE


469 10,814 135 319 Positive


446 10,723 168 214 Positive




Photos

Links

Videos

Plain Text

Polls

0 10 20 30 40 50 60 70 80 90

0 20 40 60 80 100 120 140


Engagement Score

Number of Posts

MondayTuesday

WednesdayThursday

FridaySaturday

Sunday

0 20 40 60 80 100 120

0 5 10 15 20 25 30 35 40


Engagement Score

Number of Posts

Brand Posts - AnalysisMost of Expedia posts were Photos, and posts with Photos received the highest engagement.

Most of Expedia posts were published on Thursday and posts on Tuesday received the highest engagement.


Expedia

1-May5-M

ay9-M

ay

13-May

17-May

21-May

25-May

29-May

2-Jun

6-Jun10

-Jun14

-Jun18

-Jun22

-Jun26

-Jun30

-Jun

4-Jul

8-Jul12

-Jul16

-Jul20

-Jul24

-Jul28

-Jul0

1

2Positive Neutral Negative Users posted a total of 7 Posts between

May 01, 2015 and Jul 31, 2015 on Expedia's wall.

User Posts


customer service 5best price 3

date 3request 2tickets 2

Expedia

86%

14%


14%

43%

43%


User Posts - EngagementExpedia responded to 6 conversations generated by the 7 Posts fans published.

Expedia appears to participate more when Fan conversations have greater negative vibes than positive.


Expedia

Content Intel

Brand News

Festive Offers


Deals

Others

Event

Contest

Question to fans

0 20 40 60 80 100 120

0 10 20 30 40 50 60 70


Engagement Score

Number of Posts

Most of Expedia posts were around 'Travel Destination Info', and posts around 'Deals' received the highest engagement.

Expedia

Analysis of Kayak Facebook Page

May 01, 2015 - Jul 31, 2015

Brand Overview

Kayak

Fans 156,056

New Fans 35,439

Fan Growth 29.38%

Country Worldwide

Demographics Mostly Older, Male and Attached.

Kayak has 35,439 new Likes and an audience base of 156,056 fans who are mostly Older, Male and Attached.

Kayak

Brand Overview

Posts

Brand

User

Engagement Score 26

Total Fan Posts 334

Total Posts 33

Brand Response Rate 22.16%

Total Likes 368

Average Reply Time 12 hrs, 29 mins

Total Comments 57

General Sentiment Neutral

Total Shares 45

Kayak had 33 new Posts, and their most recent campaign is Travel Hacker tip.

Kayak

Fan Growth

30-Apr

4-May8-M

ay12-

May16-

May20-

May24-

May28-

May1-J

un5-J

un9-J

un13-

Jun17-

Jun21-

Jun25-

Jun29-

Jun 3-Jul

7-Jul11-

Jul15-

Jul19-

Jul23-

Jul27-

Jul31-

Jul0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Kayak had a growth rate of 29.38% between Apr 30, 2015 and Jul 31, 2015.

Total Fans 156,056

New Fans 35,439

Kayak

Engagement

1-May

4-May

7-May

10-May

13-May

16-May

19-May

22-May

25-May

28-May

31-May

3-Jun

6-Jun

9-Jun

12-Ju

n15

-Jun18

-Jun21

-Jun24

-Jun27

-Jun30

-Jun

3-Jul

6-Jul

9-Jul

12-Ju

l15

-Jul18

-Jul21

-Jul24

-Jul27

-Jul30

-Jul0

20

40

60

80

100

120

140

160

180

Kayak had an average engagement score of 26 and its highest was 170.

Kayak

Community AnalysisKayak fans are mostly Older, Male and Attached. Kayak fans are largely from United States followed

by Canada.


Kayak

68%

32%

male female

Below 2121-3031-4041-5051-60

Over 60

0% 5% 10%

15%

20%

25%

30%

35%

40%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10%20%30%40%50%60%

United States

Canada

Indonesia

Poland

India

Malaysia

Puerto Rico

Egypt

Philippines

0K 20,000K 40,000K 60,000K 80,000K

1-May

6-May

11-May

16-May

21-May

26-May

31-May

5-Jun

10-Jun

15-Jun

20-Jun

25-Jun

30-Jun 5-J

ul10-

Jul15-

Jul20-

Jul25-

Jul30-

Jul0

1

2

3 Kayak posted a total of 33 Posts between May 01, 2015 and Jul 31,

2015.

Brand Posts


PostsFrequency

TravelHacker 7Trending Summer

Destination 7summer 6popular 5

Summer Travel Hacker Tip 5

Kayak

21%

39%

39%


Brand Posts - EngagementKayak receives more negative than positive vibes from comments on their Posts.

Sentiment on Brand Posts

Kayak


Kayak

Tue, May 5 at 9:28 AM EDT

KAYAK compares hundreds of travel sites in seconds. We also take hundreds of travel sites

and make c ..

NO IMAGE


170 108 2 10 Positive

Thu, May 28 at 10:44 AM EDT

Travel Myth #1: You need to know the secret day and time when each airline drops its prices

during t ..

NO IMAGE

Thu, May 21 at 2:55 PM EDT

Make sure this is a summer you'll never forget - check out our Top Trending Summer Destinations

and ..

NO IMAGE


77 18 2 7 Negative


51 8 3 4 Negative




Links

Photos

Plain Text

Videos

Polls

0 5 10 15 20 25 30 35

0 5 10 15 20 25


Engagement Score

Number of Posts

MondayTuesday

WednesdayThursday

FridaySaturday

Sunday

0 10 20 30 40 50 60 70

0 1 2 3 4 5 6 7 8 9


Engagement Score

Number of Posts

Brand Posts - AnalysisMost of Kayak posts were Links, and posts with Photos received the highest engagement.

Most of Kayak posts were published on Friday and posts on Tuesday received the highest engagement.


Kayak

1-May5-M

ay9-M

ay

13-May

17-May

21-May

25-May

29-May

2-Jun

6-Jun10

-Jun14

-Jun18

-Jun22

-Jun26

-Jun30

-Jun

4-Jul

8-Jul12

-Jul16

-Jul20

-Jul24

-Jul28

-Jul0

5

10

15

20

25

30

35

40


between May 01, 2015 and Jul 31, 2015 on Kayak's wall.

User Posts


KAYAK 150flight 65

airlines 49thing 45

Activism 39

Kayak

22%

78%


25%

9%66%


User Posts - EngagementKayak responded to 74 conversations generated by the 334 Posts fans published.

Kayak appears to participate more when Fan conversations have greater positive vibes than negative.


Kayak

Travel Hacker tip

St. Patrick’s Day

KAYAK 2015 Travel Hacker Guide

0 5 10 15 20 25

0 2 4 6 8 10 12 14


Engagement Score

Number of Posts

Travel Hacker tip

St. Patrick’s Day

KAYAK 2015 Travel Hacker Guide

0 20 40 60 80 100 120 140 160

0 2 4 6 8 10 12 14 16 18 20


Engagement Score

Number of Posts

Campaign Intel – 3 most recent campaignsBetween May 01, 2015 and Jul 31, 2015, Travel Hacker tip was the most engaging campaign run by Kayak.

Overall, St. Patrick’s Day engaged the best out of the recent 3 campaigns run by Kayak.

May 01, 2015 - Jul 31, 2015 Entire Campaign

Kayak

Analysis of Hipmunk Facebook Page

May 01, 2015 - Jul 31, 2015

Brand Overview

Hipmunk

Fans 170,816

New Fans 844

Fan Growth .50%

Country Worldwide


Hipmunk has 844 new Likes and an audience base of 170,816 fans who are mostly Older, Female and Attached.

Hipmunk

Brand Overview

Posts

Brand

User

Engagement Score 214

Total Fan Posts 150

Total Posts 95

Brand Response Rate 8.00%

Total Likes 12,968

Average Reply Time 9 hrs, 45 mins

Total Comments 1,000

General Sentiment Neutral

Total Shares 1,711

Hipmunk had 95 new Posts, and their most recent campaign is Hipmunk Halloween Trivia.

Hipmunk

Fan Growth

30-Apr

4-May8-M

ay12-

May16-

May20-

May24-

May28-

May1-J

un5-J

un9-J

un13-

Jun17-

Jun21-

Jun25-

Jun29-

Jun 3-Jul

7-Jul11-

Jul15-

Jul19-

Jul23-

Jul27-

Jul31-

Jul169,400

169,600

169,800

170,000

170,200

170,400

170,600

170,800

171,000

Hipmunk had a growth rate of 0.50% between Apr 30, 2015 and Jul 31, 2015.

Total Fans 170,816

New Fans 844

Hipmunk

Engagement

1-May

4-May

7-May

10-May

13-May

16-May

19-May

22-May

25-May

28-May

31-May

3-Jun

6-Jun

9-Jun

12-Ju

n15

-Jun18

-Jun21

-Jun24

-Jun27

-Jun30

-Jun

3-Jul

6-Jul

9-Jul

12-Ju

l15

-Jul18

-Jul21

-Jul24

-Jul27

-Jul30

-Jul0

50

100

150

200

250

300

350

400

450

500

Hipmunk had an average engagement score of 214 and its highest was 470.

Hipmunk

Community AnalysisHipmunk fans are mostly Older, Female and Attached.

Hipmunk fans are largely from United States followed by Canada.


Hipmunk

43%

57%

male female

Below 2121-3031-4041-5051-60

Over 60

0% 5% 10%15%20%25% 30%35%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40%

United States

Canada

India

Mexico

Brazil

United Kingdom

Australia

Philippines

Iran

Georgia

0K 50,000K 100,000K 150,000K 200,000K

1-May

6-May11-

May16-

May21-

May26-

May31-

May5-J

un10-

Jun15-

Jun20-

Jun25-

Jun30-

Jun 5-Jul

10-Jul

15-Jul

20-Jul

25-Jul

30-Jul

0

1

2

3

4 Hipmunk posted a total of 95 Posts between May 01, 2015 and Jul 31,

2015.

Brand Posts


PostsFrequency

Hipmunk 21beach 12Share 12Happy 11

trip 10

Hipmunk

19%

81%


82%

18%


Brand Posts - EngagementHipmunk responded to 18 conversations generated by the 95 Posts they published.

Hipmunk receives more positive than negative vibes from comments on their Posts.


Hipmunk


Hipmunk

Sun, May 17 at 11:30 AM EDT

Share if the Amalfi Coast is on your bucketlist! #SundayFunday

Amalfi Coast http://hip.mk/AmalfiSun ..

NO IMAGE


635 355 25 106 Positive

Sun, May 31 at 11:00 PM EDT

Sunset Sunday: Cancun, Mexico http://hip.mk/CancunMex

NO IMAGE

Sun, May 31 at 11:31 AM EDT

Share if you want to go to Hawaii!

Hipmunk amd DogVacay are giving away a trip to Hawaii, including ..

NO IMAGE


478 369 9 58 Positive


463 192 8 72 Positive




Photos

Videos

Links

Plain Text

Polls

0 50 100 150 200 250

0 10 20 30 40 50 60 70 80 90 100


Engagement Score

Number of Posts

MondayTuesday

WednesdayThursday

FridaySaturday

Sunday

0 50 100 150 200 250 300 350

0 5 10 15 20 25


Engagement Score

Number of Posts

Brand Posts - AnalysisMost of Hipmunk posts were Photos, and posts with Photos received the highest engagement.

Most of Hipmunk posts were published on Saturday and posts on Sunday received the highest engagement.


Hipmunk

1-May5-M

ay9-M

ay

13-May

17-May

21-May

25-May

29-May

2-Jun

6-Jun10

-Jun14

-Jun18

-Jun22

-Jun26

-Jun30

-Jun

4-Jul

8-Jul12

-Jul16

-Jul20

-Jul24

-Jul28

-Jul0

5

10

15

20

25

30

35


between May 01, 2015 and Jul 31, 2015 on Hipmunk's wall.

User Posts


Hipmunk 41year 38

Europe 37more 37

Good analysis 37

Hipmunk

8%

92%


46%

3%

51%


User Posts - EngagementHipmunk responded to 12 conversations generated by the 150 Posts fans published.

Hipmunk appears to participate more when Fan conversations have greater positive vibes than negative.


Hipmunk

Analysis of Orbitz Facebook Page

May 01, 2015 - Jul 31, 2015

Brand Overview

Orbitz

Fans 629,718

New Fans 6,041

Fan Growth .97%

Country Worldwide


Orbitz has 6,041 new Likes and an audience base of 629,718 fans who are mostly Older, Female and Attached.

Orbitz

Brand Overview

Posts

Brand User


Total Comments 481 General Sentiment NeutralTotal Shares 499

Orbitz had 110 new Posts, and their most recent campaign is Win a trip to Europe.

Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging Campaign Orbitz Hawaii Giveaway

Least Engaging Content Type Others Most Recent Campaign Win a trip to Europe

Most Prolific Content Type Deals Orbitz

Fan Growth

30-Apr

4-May8-M

ay12-

May16-

May20-

May24-

May28-

May1-J

un5-J

un9-J

un13-

Jun17-

Jun21-

Jun25-

Jun29-

Jun 3-Jul

7-Jul11-

Jul15-

Jul19-

Jul23-

Jul27-

Jul31-

Jul620,000

622,000

624,000

626,000

628,000

630,000

632,000

Orbitz had a growth rate of 0.97% between Apr 30, 2015 and Jul 31, 2015.

Total Fans 629,718

New Fans 6,041

Orbitz

Engagement

1-May

4-May

7-May

10-May

13-May

16-May

19-May

22-May

25-May

28-May

31-May

3-Jun

6-Jun

9-Jun

12-Ju

n15

-Jun18

-Jun21

-Jun24

-Jun27

-Jun30

-Jun

3-Jul

6-Jul

9-Jul

12-Ju

l15

-Jul18

-Jul21

-Jul24

-Jul27

-Jul30

-Jul0

20

40

60

80

100

120

140

160

180

Orbitz had an average engagement score of 23 and its highest was 170.

Orbitz

Community AnalysisOrbitz fans are mostly Older, Female and Attached. Orbitz fans are largely from United States followed

by Canada.


Orbitz

30%

70%

male female

Below 2121-3031-4041-5051-60

Over 60

0% 5% 10% 15% 20% 25%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40% 50%

United States

Canada

Mexico

Puerto Rico

India

Philippines

Australia

United Kingdom

Brazil

Belgium

0K 200,000K 400,000K 600,000K

1-May

6-May11-

May16-

May21-

May26-

May31-

May5-J

un10-

Jun15-

Jun20-

Jun25-

Jun30-

Jun 5-Jul

10-Jul

15-Jul

20-Jul

25-Jul

30-Jul

0

1

2

3

4

5 Orbitz posted a total of 110 Posts between May 01, 2015 and Jul 31,

2015.

Brand Posts


PostsFrequency

Orbitz 26link 26

Flights 14Enter 14

http://bit.ly/x1LetsGo 12

Orbitz

5%

95%


37%

3%

61%


Brand Posts - EngagementOrbitz responded to 5 conversations generated by the 110 Posts they published.

Orbitz receives more positive than negative vibes from comments on their Posts.


Orbitz


Orbitz

Sun, May 17 at 7:02 PM EDT

Guess the destination!http://shout.lt/3Thk

NO IMAGE


170 175 98 14 Positive

Sat, Jun 27 at 6:01 PM EDT

That moment when the bartender tells you happy hour just ended… http://bit.ly/fbOneMoreHour

NO IMAGE

Sat, Jul 25 at 5:59 PM EDT

Say NO to a boring summer. Say YESPLEASE to an incredible vacation. http://bit.ly/fbSave15

NO IMAGE


149 160 6 51 Uncategorized


101 118 7 31 Positive




Links

Photos

Videos

Plain Text

Polls

0 5 10 15 20 25 30 35 40

0 10 20 30 40 50 60


Engagement Score

Number of Posts

MondayTuesday

WednesdayThursday

FridaySaturday

Sunday

0 5 10 15 20 25 30 35 40 45

0 5 10 15 20 25


Engagement Score

Number of Posts

Brand Posts - AnalysisMost of Orbitz posts were Photos, and posts with Videos received the highest engagement.

Most of Orbitz posts were published on Thursday and posts on Sunday received the highest engagement.


Orbitz

1-May5-M

ay9-M

ay

13-May

17-May

21-May

25-May

29-May

2-Jun

6-Jun10

-Jun14

-Jun18

-Jun22

-Jun26

-Jun30

-Jun

4-Jul

8-Jul12

-Jul16

-Jul20

-Jul24

-Jul28

-Jul0

5

10

15

20


between May 01, 2015 and Jul 31, 2015 on Orbitz's wall.

User Posts


flight 130customer service 116

book 96time 93hours 76

Orbitz

67%

33%


28%

27%

45%


User Posts - EngagementOrbitz responded to 306 conversations generated by the 458 Posts fans published.

Orbitz appears to participate more when Fan conversations have greater positive vibes than negative.


Orbitz

Content Intel


Deals

Others

Contest

Question to fans

Facebook App

Like This/Engagement Oriented Posts

0 10 20 30 40 50 60 70 80

0 5 10 15 20 25 30


Engagement Score

Number of Posts

Most of Orbitz posts were around 'Deals', and posts around 'Question to fans' received the highest engagement.

Orbitz

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Online travel agents like Expedia, Kayak and others on Facebook

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