Online Travel Agency Report on Social Media Habits of Trave
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Social Media Habits of Travel & Tourism Brands in India A Facebook and Twitter Performance Report Time Period: January 2013
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Online Travel Agency Report on Social Media Habits of Trave
Transcript of Online Travel Agency Report on Social Media Habits of Trave
Social Media Habits of Travel & Tourism Brands in India
A Facebook and Twitter Performance Report
Time Period: January 2013
MakeMyTrip leads the pack on Facebook with an Unmetric Score of 56.
56
48
43 4340
3735
32
2622
0
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Unmetric Score
Goibibo has the highest number of fans on Facebook with 688,821 fans , followed closely by MakeMyTrip with 674,504 fans.
688,821 674,504
599,201 576,013 567,849
352,981
274,502 261,274
110,380 88,621
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Number of Fans
EaseMyTrip.com has ramped up its fan size much faster with a fan growth rate of 54.9% and Expedia India has lost some fans during the same period.
54.90%
14.20% 12.90% 12.80%9.70%
7.30%4% 2.70% 1.80%
-0.07%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Fan Growth Rate %
MakeMyTrip, with an engagement score of 124, has better engaged with its fans among the brands analyzed.
124
88
67
5648
4337
31 30
15
0
20
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60
80
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120
140
Engagement Score
Travel & Tourism brands have posted more number of updates on their Facebook page about ‘Travel Destination’ and ‘Deals’ and this has resulted in higher levels of engagement.
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Fan Photos Festive Offers Contest Travel Destination
Info
Engagement Oriented
Posts
Corporate Social
Responsibilty
Question to Fans
Deals Brand News
Content Strategy
Number of Posts Engagement Score
MakeMyTrip has replied the most to its fans’ queries with a staggering 92 replies.
92
47
18 16
6 6
0
10
20
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40
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60
70
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90
100
MakemyTrip Yatra.com Thomas Cook India
Cox and Kings India
iXiGo Expedia.co.in
Number of Replies
MakeMyTrip has been the quickest to reply to its fans’ queries among the brands analyzed.
37:06:33
23:50:59
22:25:59
20:11:03
11:30:44
6:22:24
Expedia.co.in
Thomas Cook India
Yatra.com
Cox and Kings India
iXiGo
MakemyTrip
Average Response Time
Goibibo leads the pack on Twitter with an Unmetric Score of 28.
28
25 2524 24
23
2019 19
18
0
5
10
15
20
25
30
Unmetric Score
EaseMyTrip.com has the highest number of followers on Twitter with more 10,000 followers.
10,040
7,1486,781
4,438
2,742 2,544 2,2981,433
891 694
0
2,000
4,000
6,000
8,000
10,000
12,000
Number of Followers
Thomas Cook India ramped up its follower base on Twitter by a whopping 43.8%
43.80%
7.90% 7.80% 7.10%4% 3.10% 2.70% 2.40% 2.10% 1.50%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Fan Growth Rate %
iXiGo has been the most prolific tweeter with more than 600 tweets.
665
550
456
316
221170
133 132104
49
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Number of Tweets
iXiGo has replied the most to its followers’ queries via Twitter followed closely by ClearTrip.
224 214
68 62 48
34 27
5 2 -
50
100
150
200
250
Number of Replies
Most of replies by the Travel & Tourism brands were plain text. ClearTrip was the most apologetic brand with 63 apologies.
1131 32 27
68
515
0
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600
Request to DM Request to Contact
Request to View a Link
Request for Email
Brand Apology Plain Text
Types of Replies
MakeMyTrip has been the quickest to reply to its followers’ queries on Twitter with an Average Response Time of 50 minutes.
31:11:32
30:24:47
22:13:52
18:48:53
16:39:37
16:05:34
11:53:22
2:50:34
0:50:30
Via.com
Cox and Kings India
Thomas Cook India
iXiGo
Expedia.co.in
Cleartrip
Yatra.com
Goibibo
MakemyTrip
Average Response Time
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