Online Training @ Nitade Chula
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Online Creative Thinking Workshop
description
for
Transcript of Online Training @ Nitade Chula
Online
Creative
Thinking
Workshop
Word of Mouth and
Word of Mouth marketing model
Word of Mouth and
Word of Mouth marketing model
Communication Evolution
Community Mass media Online Community
Communication Evolution
Communication Evolution
Communication Evolution
Communication Evolution
Communication Evolution
1. Recommendations from friends 2. Other people’s opinions online 3. Company websites 4. Editorial content (news articles) 5. Brand sponsorships
Source : Neilsen Online Global Consumer Study, April 2009
Most Trust Advertising
Virtual Community
หมู่บ้านเสมือน
Online Communication Concept
Online is not just a channel
Online Communication Concept
Online Creative Thinking
• Interactive
• Customizible
• Contextual
• Entertaining
• Playable
• Useful
• Emotional / Sex
Interactive
Customizible
Contextual
Entertaining
Playable / Gamification
Useful
Emotional / Sex
Social Media campaign
Buzz Campaign
Viral Campaign
Influencer Campaign
Evangelist Campaign
Street Campaign
Stealth Campaign
Type of Online Campaign
Case Study
Case Study Argentina TED
Background
การสัมมนาที่จัดขึ้นทั่วโลก เพื่อเผยแพร่ความรู้ในทุกด้านจากผู้มีประสบการณ์ในด้านนัน้ๆ
ในประเทศอาร์เจนตินา ไม่มีใครรู้จัก และสนใจงาน TED ทีมงานจึงพยายามใช้วิทยากรที่น่าสนใจและมีชื่อเสียงมาช่วยแต่ไม่เป็นผล
Background
Mario Benedetti Argentine engineer , and head research in CONICET and cientist in the European Center o Nuclear Investigation where he participated in the development of “ The God Machine”. Rosario Andrarde de Quispe Social Leader form the province of Jujuy .Works with indegenous people. Marcelo Arce The music man Sergio Aschero Music researcher , invented a combination between music ,colors and numbers. Luis Castelli Lawyer , specialized in environmental law , he works initiatives to protect our national heritage Victor Chan Founder of the Dalai Lama Center for peace and education in Canada Pablo Garcia Reinoso Artist Juan Gonzalez Valero Member of the World Business Council for Sustainable Development Jorge Gronda Gynecologist that will be talkin about his feminine side Manuel Lima Member of the Royal Society of Arts
Background
Viral Campaign
ใช้ Taxi ซึ่งเป็นคนเผยแพร่เรื่องราว ให้แก่คนทั่วไปในสังคมได้ในชีวิตประจ าวัน
Idea
Viral Campaign
• Viral clip • Online conversation
Campaign Summary
Case Study Google Re-brief
Case Study Google Re-brief
Brief
“ … ” Concept
Idea traditional media
Online Brief
Online Concept
Online Idea
Execution
Summary
Online & Activation
Etc.
Discussion
