Online Tools for Effective Organizing
-
Upload
danielle-brigida -
Category
Technology
-
view
1.900 -
download
0
Transcript of Online Tools for Effective Organizing
Utilizing Online Tools for Effective Organizing
Presented by Danielle Brigida and Dominique Burgunder-JohnsonJanuary 31, 2011
WHAT IS ONLINE ORGANIZING?
Image: http://www.clevearguelles.com/wp-content/uploads/2010/09/vote_online.gif
WHY I LOVE IT.
Image: http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2010/12/30/1293667369797/Chinese-customers-surf-th-007.jpg
BEST PRACTICES
Deliver Focused and Goal Driven Campaigns Cultivate Community
Image: Flickr / Grant Neufeld
IT ALL BEGINS WITH A MEASURABLE GOAL!
Advocacy Crowdbuilding Education Fundraising Recruitment Cultivation
Image: Flickr / Nathan Forget
DEVELOPING A STRATEGY
Image: Flickr / Iowa Red Bulls
Identify audience Specific goals Time investment Outreach plan Long-term plan
RESEARCH TOOLS
Google Trends Alerts Reader (RSS feed) Forms (survey, polls)
Survey/Polls Surveymonkey.com Polldaddy.com
RESEARCH TOOLS (FOR LISTENING)
Blogs Blogpulse Icerocket Google Blog Search
Facebook/Twitter Search.twitter Social Mention Kurrently Boardreader Addictomatic
INFORMATION “HUBS”
Website Blog Online Community Site
INFORMATION “HUBS”
Facebook Fan Page Facebook Group Causes Myspace Profile Care2 Profile Linkedin Wikipedia Page
INFORMATION “HUBS” – BLOGGING TOOLS
Word Press Typepad Blogspot Blogger Posterous Tumblr
AUDIO-VISUAL ASSETS
Podcasts Flickr YouTube Google Maps
ACTIVATION “HUBS”
Online Petition Call page LTE page Event page
ACTIVATION “HUBS” - ONLINE PETITIONS
Free Change.org Act.ly Care2 Facebook
Cost Change.org Care2 Democracy in Action Convio
ACTIVATION “HUBS” – EVENTS
Facebook Events Evite.com Plancast Yelp Meetup Craigslist
THE “HUB” – BEST PRACTICES
Audience-centric Interactive The layered cake Keep it fresh!
MARKETING YOUR “HUB(S)”
Email Bcc’ing Listserves CRM Systems
Social networking sites Mobile applications
MARKETING TOOLS - FREE
Twitter Facebook Texting Blog comments StumbleUpon Digg Delicious Linkedin
MARKETING TOOLS - COST
Email Democracy in Action Convio
Mobile Commons Web ads
Google facebook
MARKETING YOUR “HUB(S)”
Audience-centric Repetition Consistency Market the marketers
COMMUNITY CULTIVATION TOOLS
Facebook Twitter Myspace YouTube Flickr Care2 Causes
CULTIVATING COMMUNITY
Inform Engage Celebrate Inspire
CULTIVATING COMMUNITY
Be personable Meet your audience where they’re already at Listen Twice as much as you TALK Promote user-generated content To censor or not to censor???
INTERNAL COLLABORATION TOOLS
Google Docs Google Calendar Google Groups Google Chat Skype Yammer Meebo SocialCast Frid.ge