Online Tool Utilization for Nonprofits

Ash Shepherd | NPower Northwest

Online Tool Utilization

Agenda

5:30 - Networking 6:00 - Presentation 6:30 - 7:15 Group Discussion 7:15-7:30 Networking

Road Map

Bulk E-Mail Photo Editing Video Editing Collaboration You Didn’t Know You Needed Social Media

Presentation Small Groups

NetworkingEveryone is

a Contributor

Format For The Day

Keeping it “Our Meetup”

Bulk Email

Get it there in style

Outlook vs. Bulk Email Solution

May be illegal: CAN-SPAM law

Potentially get “Blacklisted”

Junk folder anyone

No metrics

Your personal email gets all the replies

Why you should not use your local email client for bulk emailing

Popular Tools

Many more worth checking out…

Decision Points

Pricing Structure

Integration

Metrics

Photo Editing/Storage

Sharing those red eye free images

Why You Should Care

Most editing needs very basic

Easy to share across geographic boundaries

Open access to who and how images added

Popular Tools

Decision Points

Storage

Cost

File Formats

Access/Sharability

Video Editing

Info

Why You Should Care

Most editing needs are basic

Easily share finished products

Shared work/storage location for collaboration

Popular Tools

Most computers (PC & Mac) come with a good basic video editor but there may be reason for you to edit store online

True Video Editors

Video Variations (i.e. image to video, etc.)

Decision Points

Downloadable (some don’t let you download, only share)

Feature Sets

Size Restrictions

File Formats

Online Collaboration

Getting Folks Together

Why You Should Care

Central location for all information

Version Control

Group Accountability

Calendars/Task List/Etc.

Popular Tools

Decision Points

Pricing Structure (per person vs. per project)

Data ownership

Feature set focus (agile vs. social)

Will group actually use it

New To You

Things you didn’t know you could use

Frontline SMS

SMS with large groups

Anywhere a mobile signal (no internet required)

Open Source

Stores all info

Square

Accept credit card via mobile

Direct to bank account

Competitive rates

Care2 Petition Site

Start your own petition

Sharable widget

Real-Time Update

Public Listing

Ge.tt | File Sharing

Free account

Email, Facebook & Twitter share

Dead Simple

Volunteer Spot

Online signup forms

Online scheduling tools

Add & product supported

Social Media

Info

Listening Dashboard

• Relevant Topics

• Brand Mentions

• Fans and Supporters

• Real-Time

Management Dashboard

• Multiple Platforms

• Monitor key terms

• Overlap with Mobile

• Schedule Posts

• Analytics

Enterprise Solutions

Enterprise | Thrive by SmallAct

Enterprise | Thrive by SmallAct

Advanced Features

Emerging Tools/Platforms

Group Discussion

Taking the conversation forward

Unconference Style

Areas of interestExpand on topics coveredNew topics: video editing, event registration, etc.

Find your spots and discuss

Touch base as large group quickly near end

Major Takeaways

• Relationships are (still) at the core of everything

• Real value possible, but be realistic

• The right tools can increase impact

• Not “Likeable” offline = Not “Likeable” online

Help Us Achieve Our MissionFeel free to use me as a resource if you have questions in the future

Overall Questions???

Ash Shepherd | Project Strategist| [email protected]

Metrics Basics | Facebook Page

Metrics Basics | Twitter

Metrics | Advanced

It all depends on your specific goals

Nonprofit Communication Trends

Describes 2011 Marketing/Communication Plan

Source: http://nonprofitmarketingguide.com/2011trends

http://nonprofitmarketingguide.com/2011trends

Layers of Strategy

Communications Strategic Plan

Online Communications

Website Social Media Email

Print Communications

Press Release Brochures

In Person

Talking Points

Strategic Communication Plans

“House of Balloons”






Strategic Communication Plans

**Important: Website is still the cornerstone of online communications






Questions

Setting Your Context | Activity

What Are Your Organizations Goals?

3 Overall Communications

3 Online Communication Goals

If you know the official goals please use them

If unsure, then create what you think is most appropriate

10 Min

Setting Your Context | Activity

Are Your Goals SMART???Specific

S

Measurable

M

Achievable

A

Related

R

Time-based

T

Didn’t Know Your Goals?

What Might This Tell You?

Not sharing them in a way that EVERYONE knows them?

Organization has not established them?

You should pay better attention in staff meetings?

Editorial Calendar

See “Big Picture”

See how various channels relate

Become Proactive vs. Reactive

Whatever system you use, just makeit one you WILL USE

Scalable Strategic Process

GoalsStrategy

TacticsTools

Monitor

Does It Work

What sort of results can I expect?


Nonprofit Communication Trends Report 2011• 780 respondents

• December 2010

• Web Survey




What Scares you about your work in 2011?




What Excites you about your work in 2011?




Ranking of tools for 2011




Combining Very & Somewhat Important



Wave 5 Report

Wave 5: The Socialization of Brands

• 37,600 respondents

• 53 countries

• Since 2006

Wave 5 Report

Those that have affiliated with a brand online

Source: Universal McCann , Wave 5 Report

Wave 5 Report

Impact on feeling more positive and loyal

Source: Universal McCann , Wave 5 Report

Idealware Decision Guide

Social Media Decision Makers Guide

• Survey (460)• Discussion Groups (6)• Case Study Analysis (273)• Facebook Survey (271)• Twitter Survey (69)

Idealware Decision Guide

Source: http://www.idealware.org/topics/social-media

Reactions

Any

Surprises?

Already

Knew?

Social Media 101

How do you define “Social Media”?

Power of the Recommend

More likely to buy/support when recommended

By friends & family Not this guy

The Mighty Share

Sharing is at the foundation of new media

Facebook has seen more visits than Google

What does this fundamentally mean?

The Mighty Share

Source: http://www.briansolis.com/2010/11/google-and-the-rise-of-facebook/

51.1 million visitors in October 2010 Average user 130 friends 700 Billion minutes/month

Engagement

What does “Action” mean

Give people a reason (and the impact) for acting in “Real-Time”

If I “Like” this what will that mean?

Real-Time

News is now and in the hands of individuals

Community Focus

It’s Not About You

Keep it focused on the community and issues not just your organization

Questions

Online Tool Utilization for Nonprofits

Technology

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