Online to offline organizing
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Online to offline organizing. Betsy Hoover Online Organizing Director Obama for America. Introductions. NOI O n Demand You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Betsy Hoover. Online Organizing Director. Obama for America. - PowerPoint PPT Presentation
Transcript of Online to offline organizing
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If you are experiencing technical difficulties, please visit
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Welcome!We will be starting the training session shortly.
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ONLINE TO OFFLINE ORGANIZING
Betsy HooverOnline Organizing Director
Obama for America
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INTRODUCTIONS
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You
Norms
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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
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FOLLOWING THE LAWWWW.AFJ.ORG
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Presenter:
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Betsy HooverOnline Organizing DirectorObama for America
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OBJECTIVETo think through how we take our engaged online audience and help them take offline action
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AGENDALadder of EngagementRelationship Based AskSteps on the ladderOnline vs OfflineDataOnline engagement tools
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RELATIONSHIP BASED ASK
“It is our relationships that are our greatest strength.”
– Kevin Puleo; Charleston, SC 2007
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THE FOUR C’S Connection
Context
Commitment
Catapult
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CONNECTION
Establishing shared values, goals, and motivations
- Story of Self- Shared memories- Common relationship
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CONTEXT
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COMMITMENT
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CATAPULT
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LADDER OF ENGAGEMENT
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LEVEL ONE
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LEVEL TWO
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LEVEL THREE
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LEVEL FOUR
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LEVEL FIVE
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ONLINE VS OFFLINE
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Each program is infinitely better working with the other
What we do best offline
• Interest people in our work
• Narrow our universe of potential volunteers
• Give people the tools they need to execute
• Communicate last minute information to a lot of people
What we do best online• Test people’s leadership
skills
• Build a relationship that keep people coming back
• Train people to use the tools they have
• Evaluate and learn from the situation
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DATA!Data is the connection between online
and offline organizing…
Yep. There. I said it.
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DATA!Where do you keep it?
Field Organizer
Voterfile
Online action
Online data
source
Voterfile
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ENGAGEMENT TOOLSSign up formsSocial MediaPictures!EmailVoter Contact ToolsLeaderboardsGoogle Hangouts
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Questions?
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WWW.NEWORGANIZING.COM/TOOLBOX
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Interdependent Leadership(aka the Snowflake Model)
https://act.neworganizing.com/donate/NOD_Donate_08-2012/
HOW CAN I SUPPORT?
