Online to offline

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GROUP #10 MANISHA GARAI (PGDM-316) GUNISHA VISHNANI (PGDM-371) DEBANJAN BOSE (PGDM-332) SAGAR RAUT (PGDM-301) AWANTIKA MAURYA (PGDM-334) G. VENU MADHAV (PGDM-336 KIRAN NIGAD (PGDM-377) MADHUR JAIN (PGDM-314) O2O COMMERCE

Transcript of Online to offline

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GROUP #10

MANISHA GARAI (PGDM-316)GUNISHA VISHNANI (PGDM-371)

DEBANJAN BOSE (PGDM-332)SAGAR RAUT (PGDM-301)

AWANTIKA MAURYA (PGDM-334)G. VENU MADHAV (PGDM-336

KIRAN NIGAD (PGDM-377)MADHUR JAIN (PGDM-314)

O2O COMMERCE

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Defining O2O• O2O is all about driving customers from that online screen to offline

experiences. • O2O : ONLINE OFFLINESome of the firms which follow this trend are :

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Need for O2O marketing• It gives a browsing ability to the consumers which

leads them to have various options.• With fast growth of online shopping, We can see the

loss of sales due to quick product comparisons by the shoppers. But retailers must remember that shoppers still crave for the physical shopping experience.

• Retailers thus have a big opportunity to take advantage of this nature by offering a connected experience to the customers so that they can get the best of both worlds through.

• A survey conducted by Accenture that more than 88% of the potential buyers would like to book the product online and get it from physical store

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Concept of O2O in India

• Indian consumers believe in “touch and feel concept”. Consumers check the products online and then they make the final purchases by visiting the store in order to get the physical feeling of the product before buying.

• Consumers can sit and shop from their work place however they still have the option to go and check the chosen product and then perform the transaction. This is the independence that Indian customers like to enjoy.

• With the changing culture people now expect products to get delivered at their door steps. O2O easily fulfils this demand also.

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4 ways by which retailers can make a better shopping experience

• Kill the Queue – Retailers can cut down on wait times by allowing the customers to pay for purchases even before they step into the store.

• Knowing customers- Knowing customers is an important factor , retailers can keep track of customer purchases through emails and apps. Also notifying the customers about the latest products and offers.

• Don’t be a one stop shop- Frank and Oak is the true leader of this concept. Beginning as an online clothing retailer for men, they’ve most recently opened up two brick-and-mortar locations selling their clothing while simultaneously acting as a coffee and barber shop. This gives customers multiple reasons to visit a Frank and Oak

• Always offer Wi-Fi- Retailers can also attract customers by offering them free Wi-Fi facility at the retail stores.

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Benefits to Customers -

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Benefits of O2O over E-commerceO2O• Customers can check out all the latest products

online and giving them the option either to make purchases online or offline by visiting the physical store.

• Rather than waiting for the shipment to arrive customers can get the product immediately after purchase. So the customer get the product much earlier.

• Before buying customers can get to verify the product and make their decision accordingly.

• A customer can book any product anytime and can make the payment according to his/her convenience.

E-Commerce• Customers have only one option i.e. to buy

the product online.• Customers need to wait for their shipment to

arrive after making their purchases.• Customers don’t get the opportunity to

examine the product physically before buying.• “booking” option doesn’t exist in e-commerce

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What’s happening in China ?• The success of o2o in china is just because of technology. Huge

number of people connected to mobile internet, which allow the retailers to reach out the maximum consumers through apps and emails.

• QR codes as the natural link for online to offline interactions• Pre sales chat with customers , which help to gain trust of the

consumers.• Mobile Payments-more innovative ways to pay have been setup,

from social commerce to messaging apps (you can freely send money to anyone on WeChat).

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Scenario of Pantaloons and Shoppers Stop

• Retailers like shopper’s stop and Pantaloons have started investing in O2O sector.

• They have their own websites and promotional strategies which attract customers on the basis of

• E-coupons, Green card (only for pantaloons), Gift cards which provide various discount offers.

• Personal communication with the subscribed customers via e-mails, news letters and seasonal brochures.

• “Store Locators” which help the customers to locate the near by store and also to check out the “latest arrivals”.

Shoppers stop have also come up with for pantaloons), Gift cards discount offers.• Personal communication with the subscribed customers via e-mails, news letters and seasonal brochures.• “Store Locators” which help the customers to locate the near by store and also to check out the “latest arrivals”.

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4 L’s of O2O• Local shopping: It mainly works in hyperlocal area and It also expands the

discovery zone so that consumers can select digitally from home/work place and still support nearby stores. Like Zomato.com & Oyo Rooms.com

• Lazy shopping: O2O is a more active way of shopping for the lazy shoppers those who want to get their product on time but are too lazy to go and collect so they order online and go to pickup as and when they feel convenient

• Last minute shopping: O2O is very good for those who purchase at the last moment, For example, Amazon is fast, but even at best may take a day for delivery. O2O, in contrast, offers same day pick up.

• Listener’s shopping: O2O increases the level of interaction among consumers. A particular consumer will recommend a brand if he or she is convinced with the services or product

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Scope of O2O sector

• There are 200 million smartphones in the country so the scope of O2O is very high.

• It helps in more efficient use of existing infrastructure and people. Hence it helps in better utilisation of the resources and the market can now be explored in an easier way.

• Retail still has a share of more than 95% market so it still has a large pie of market to cover.

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